latest additions
KBB PRESS PACK | 2016
BRITISH CERAMIC TILE HAS RETURNED TO KBB THIS YEAR UNVEILING A STUNNING NEW LAURA ASHLEY COLLECTION AND A NEW PORTFOLIO OF KITCHEN TILES, AS WELL AS ANNOUNCING THE LAUNCH OF ITS EXCLUSIVE RETAILER CLUB AND CREATION OF NATIONAL TILE WEEK
Once again making an appearance is the inspirational House of British Ceramic Tile stand which brings together all of the company’s market-leading collections under one roof. Showcasing the latest additions to British Ceramic Tile’s diverse product portfolio, the stand illustrates how each collection works in a real room environment with designer brands such as Ted Baker and Laura Ashley also on display. For added theatre, the company’s vintage Mini Cooper is also at the show to help visitors take the ultimate British selfie for the chance to win prizes throughout the show. Simply head to stand P115 where the team will be on hand to take your picture, with one lucky winner selected at random to win an iPad Pro.
BRITISH CERAMIC TILE PRESS PACK 2016 KBB
Retailer club
British Ceramic Tile has created an exclusive Retailer Club, designed for selected premium customers as a thank you for their continued support. The Retailer Club offers a variety of in-store solutions, print and online marketing materials and incentives and service packages, helping retailers drive their business forward. Club benefits will include discounted products, guaranteed Area Sales Manager visits, a designated internal contact, discounted minimum order value (MOV) as well as a rewards scheme. Created to increase retail sales and drive further in-store activity, see any British Ceramic Tile staff member on stand for further details.
National Tile Week
British Ceramic Tile will be sponsoring the UK’s first National Tile Week 11-18 April – a week dedicated to celebrating the versatility of tiles and educating consumers on the use of tiles in the home.
Participation in National Tile Week will be offered to British Ceramic Tile’s premium retailers, with exclusive promotions and deals on key product lines being offered throughout the week. Retailers will also receive a suite of in-store materials full of top tips on tiling from British Ceramic Tile’s experts to pass on to consumers to drive sales at this key time during the year.
Show offers!
British Ceramic Tile’s marketing director, Caryn Clarke, says: “We’re thrilled to be exhibiting for our third year at kbb. It has proved to be an invaluable show for the company over the last few years, offering us a unique environment to create strong, long-lasting relationships with retailers, especially those with an appreciation for the best in British design.
British Ceramic Tile will be offering a 10% discount on orders taken at the show. The company will also be offering retailers free displays on new tile collections for premium customers.
10% discount on orders taken at the show.
In addition, one lucky winner will win an iPad Pro by entering the mini photo booth competition, while there is a daily draw of either a £300 British Ceramic Tile voucher or a pallet of tiles.* *T&C’s apply.
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LAURA ASHLEY
COLLECTION
FOLLOWING ON FROM THE SUCCESS OF THE FIRST TWO LAURA ASHLEY COLLECTIONS, BRITISH CERAMIC TILE HAS WORKED CLOSELY WITH THE COMPANY TO TRANSLATE ICONIC LAURA ASHLEY PRINTS INTO A SOPHISTICATED RANGE OF FLOOR AND WALL TILES TO OFFER EVEN MORE DESIGN APPEAL
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uintessentially BRITISH Designed to celebrate the popular trend for classic white interiors, The White Collection includes three families, each featuring a premium range of white decorative wall tiles and coordinating floor tiles. Subtle, printed structures and lustre finishes result in a collection of beautifully understated, incredibly versatile tiles.
Available in a 248x498mm size, Highgate has a distinctive brick effect, while Cottonwood Linear offers an unassuming, yet stunning linear design.The Cottonwood Linear can be paired with the Cottonwood Linear 331x331mm floor tile for a continuous, clean look in the home, while Highgate works well with a plain white satin floor tile in 331x331mm size.
COTTONWOOD LINEAR
BRITISH CERAMIC TILE PRESS PACK 2016 KBB
To complement The White Collect ion, there is a coordinating plain white wall tile th at is available in either glos or satin in a 248x4 s 98mm size.
The Cottonwood Feature and Isadore 248x498mm tiles have minimalist floral Laura Ashley prints and are complemented with an elegant and timeless 331x331mm white satin floor tile. COTTONWOOD FEATURE
COTTONWOOD ISADORE
Both feature modern geometric lustre prints in a 248x498mm format. Adding refined texture and interest to both walls and floors, the range comes with a coordinating 331x331mm Marise floor tile that works beautifully with Marise wall tile, while the Finsbury can be coordinated with a 331x331mm white satin floor tile.
MARISE
MARISE
FINSBURY
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LAURA ASHLEY
COLLECTION
HERITAGE C O L L E C T I O N The Heritage Collection combines two of Laura Ashley’s best selling prints – Mr Jones and Wicker, offering a contemporary grey colour palette of charcoal and dove grey. Highly versatile, each 331x331mm tile can be used on both walls and floors to create feature walls or standout flooring, and also has the added benefit of being made from ceramic, making it the perfect choice for any room in the home.
WICKER – DOVE GREY
WICKER – CHARCOAL
artisan CHARCOAL
SEASPRAY
WICKER – DOVE GREY
Seaspray and Charcoal are the latest additions to the Artisan range. Proving popular with retailers and consumers, Artisan’s traditional, handmade feel is full of character.
Available in two sizes of 150x75mm and 300x75mm, the collection already has nine distinctive colours of Creamware, Amethyst, Duck Egg, Willow, French Grey, White, Pale Biscuit, Eau de Nil and Cobblestone.
MR JONES – CHARCOAL
MR JONES – DOVE GREY DUCK EGG
MR JONES – DOVE GREY
BRITISH CERAMIC TILE PRESS PACK 2016 KBB
MR JONES – CHARCOAL
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KITCHEN
COLLECTION
INDUSTRIAL GOLD AND SILVER
THE KITCHEN
LAUREL HEX
BRITISH CERAMIC TILE HAS BROUGHT TOGETHER A SELECTION OF TILES TO CREATE A NEW OFFERING FOR KITCHEN RETAILERS
To support the newly expanded Kitchen Range collection, British Ceramic Tile is developing a full suite of merchandising solutions and brochures for kitchen retailers to use in their own showrooms.
Aptly named The Kitchen Collection, this new collection brings together four ranges under one design umbrella. Impression, Character, Simplicity and Impact will offer kitchen retailers something different, with designs to suit the contemporary, traditional or classic homeowner. Launching at kbb this year, The Kitchen Collection will consist of existing products as well as a number of thoughtfully selected new designs to enhance the original collection while providing kitchen retailers with the latest tile trends. New additions include toned down marble, individual multi-use Hex tiles, faux brick-effect and matt black and metallic brick tiles that offer an industrial feel to the kitchen.
PARIAN
COLLECTION
BRITISH CERAMIC TILE PRESS PACK 2016 KBB HEX & INDUSTRIAL BLACK
PARAGON RUSTIC BRICK
TED BAKER – GEOTILE
ARTISAN
HD - RUSTIC WOOD EFFECT IN LIGHT GREY
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TED BAKER
A RT I L E
There will also be an exclusive unveiling of the latest addition to the Ted Baker Residence collection. Added for Spring/Summer 16 is a newly launched ArTile that brings Ted Baker’s iconic Flight of the Orient pattern into the home and will be added to the popular ArTile range. Reworked by British Ceramic Tile to incorporate on-trend colours, the pattern will add pops of pink and blue and can be used as a traditional splashback or as a work of art. Available in two sizes, 600x750mm and 200x250mm.
FLIGHT OF THE ORIENT – MINT
FLIGHT OF THE ORIENT – GREY
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BRITISH CERAMIC TILE PRESS PACK
IMPACT
2016 KBB
COLLECTION
IMPACT GLASS
KBB WILL SEE BRITISH CERAMIC TILE ADD A FURTHER FOUR DESIGNS AND FOUR COLOURS TO THEIR ALREADY EXTENSIVE OFFERING OF BRITISH GLASS SPLASHBACKS INCLUDING ONTREND COLOURS SUCH AS FRENCH NAVY, PEWTER AND COPPER
Designed and made here in the UK using the finest quality British glass, the newly extended Impact Glass collection will be showcased in the living room at the House of British Ceramic Tile stand at kbb.
Extremely easy-to-fit in just three simple steps, each Impact Glass splashback is supplied with a self-adhesive backing. All homeowners have to do is peel the backing, stick the splashback to a flat wall and use a silicone sealant around the edges.
SPLASHBACK – CHALKBOARD
SPLASHBACK – BLUE OCEAN
SPLASHBACK – VINE
SPLASHBACK – COPPER
SPLASHBACK – LIME
SPLASHBACK – LIPSTICK
SPLASHBACK – GALAXY
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HIGH DEFINITION
COLLECTION
TILES in high definition
The new Laurel range is a luxurious white carrara marble effect, available to retailers in a matt finish, in a 248x498mm wall tile and also a large format 498x498mm floor tile. There is also a hex multi-use porcelain tile available in a 175x202mm size.
NEW DEVELOPMENTS IN INKJET PRINTING WILL SEE BRITISH CERAMIC TILE LAUNCH HD ULTRA AND 3D HD AT THIS YEAR’S SHOW, AS WELL AS A NUMBER OF NEW HD RANGES IN LINE WITH CURRENT MARKET TRENDS. ON STAND AT KBB WILL BE A SELECTION OF NEW DESIGNS INCLUDING ACCOLADE, MEDAL AND LAUREL
Ahead of the full HD Ultra and 3D HD ranges going into production, British Ceramic Tile will welcome all feedback from retailers during the show.
BRITISH CERAMIC TILE PRESS PACK 2016 KBB
Showing just how far inkjet printing has come is Medal, an opulent marble-effect range created using HD Ultra technology. HD Ultra offers four times the resolution of the existing HD range, producing an unmistakable finish with even the smallest of details captured and recreated on a tile. Available in conker in either a 298x498mm gloss wall or matt finished tile that is suitable to use on walls and floors.
Accolade is an elegant wave effect ceramic tile that is manufactured using the latest 3D HD printing techniques. Available in two colours, oak and grey, Accolade features a matt finish, while there is also a coordinating multi use riven tile, both in a 298x498mm size.
Found on the outside of British Ceramic Tile’s house will be Paragon, a rustic brick effect tile printed using the latest 3D HD technology. Available in a large format 298x498mm size in either a red or white brick, it also has a coordinating multi-use plain tile in either colour.
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PORCELAIN
FLOORING
THE LATEST ADDITION TO BRITISH CERAMIC TILE’S PORCELAIN OFFERING IS EXTREME PORCELAIN
PORCELAIN FLOORING
BRITISH CERAMIC TILE PRESS PACK 2016 KBB
A striking range of natural stone effect tiles, the new Extreme Porcelain designs come in a choice of three colours; dark grey, mid grey and light grey. Available in a matt finish, in either a 300x600mm multiuse tile or a 600x600mm floor tile.
EXTREME DARK GREY
EXTREME MID GREY
EXTREME BLANCO
ICON BONE 300x600mm
TED BAKER – VERSITILE & GEOTILE
NOTES TO EDITORS British Ceramic Tile is the UK’s leading tile manufacturer and distributor. From its world-class factory at Heathfield in Devon, the company produces a design-led, market-leading portfolio of wall and floor tiles, supplying to national and independent tile retailers, housebuilders and specifiers, as well as exporting overseas. Visit www.britishceramictile.com or call 01626 831 391.
For further press information, please contact: Francesca or Ellie at The Lenny Agency T: 01484 767545 E: francesca@thelennyagency.co.uk or ellie@thelennyagency.co.uk