Avon branding guideline

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Adveturous Wanderer

“No wave, no life. The wave is good. My life is good.” “It feels great to stretch, flex and just breathe.”

gender: female location: hometown Hongkong,now Taipei age: 28-35 education: business strategy occupation: digital advertising, writer, event planner (creative industry) income: 50-70k brief: She’s a creative worker with sophistica state of mind. She’s a woman with unique p of view, sympathetic mind and curious eyes. She travels a lot, travelling is her meditation She is adaptable as water. She can be pass ately hot as July sunshine and sophisticately calm like an October lake. preferences/interests: people, nature, travel yoga, surfing, meditation, vintage interior, vin tage car, vintage furniture, exotic textiles, ar events must have: stable income, leisure time, insp tion, friends, family, good books to read needs: a job with higher pay and fits her inte ests in people and culture, stable relationshi pain points:

Early Majority


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