Blue Wings Playful issue October 2017

Page 107

R E S P O N S I B L E

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B U S I N E S S

For us, the relationships with customers and shop owners are the core of our business.

Erkki Tala, Specsavers’ Country Manager for Finland.

Better eye health

FOR EVERYONE AS THE POPULATION AGES AND AN INCREASING NUMBER OF PEOPLE SUFFER FROM EYE CONDITIONS, THERE IS DEMAND FOR A COMPANY THAT CAN PROVIDE COMPREHENSIVE HELP TO ALL CUSTOMERS. SPECSAVERS IS THE WORLD’S LARGEST PRIVATELY OWNED CORPORATE GROUP IN THE OPTICAL FIELD. THE COMPANY’S CUSTOMER-ORIENTED APPROACH AND THE SPIRIT OF ENTREPRENEURSHIP HAVE MADE IT THE LEADER IN ITS FIELD.

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pecsavers wants to be the industry leader. The operation model of locallyrun businesses supported by a global company enables the efficient development and implementation of new ideas. “Our field is going through a change, and we have a clear understanding of the future challenges. We believe that optical stores will play an even bigger role in the eye health care for people in the future. Because of our extensive service network and market position, we are a major player in this change,” says Erkki Tala, Specsavers’ Country Manager for Finland. The Specsavers stores are managed by an optical partner and a retail partner who are shareholders of their own business. Opticians

are responsible for operations related to eye health, whereas the retail partners handle other business operations. With such complementing skills, stores can serve customers even better. Digitalisation will change the role of optical stores, as there will be increasing customer demand for services that are not tied to a specific location. “In the future, vision examinations and reception activities can be carried out on digital platforms and online,” says Tala. Even with the changes in business and society, values are maintained. The values of Specsavers have not changed significantly since the 1980s. All issues are genuinely considered from the perspective of customers PRODUCED BY CALCUS.COM

and the store owners. Services for consumers must always be affordable, available and of high quality. “Our company is strongly driven by its values. For us, the relationships with customers and retail partners are the core of our business. In addition, we understand our position on a larger scale and cooperate extensively with local communities. Furthermore, charity work is a significant part of our activities tied to the company values.” ●

Customers can bring their old glasses that are in good condition to any Specsavers store. These glasses will be personally delivered to Tanzania, where they will be donated to new users. More information on Specsavers: specsavers.fi


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Blue Wings Playful issue October 2017 by Finnair_BlueWings - Issuu