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hartwall Original lOng Drink is well On its way tO cOnquer the wOrlD Hartwall Original Long Drink® is a refreshing mix of Finnish premium gin and grapefruit soda that has charmed Finns for decades. This unique, world’s first gin cocktail in a can, was developed for the Helsinki Olympics in 1952. Now this iconic drink is well on its way to conquer the world.
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artwall Original Long Drink was originally developed for the 1952 Helsinki Olympics. For the first time ever, Helsinki was going to be packed with visitors from all over the world. Since the local restaurants didn´t have enough manpower to serve them, Hartwall brewery developed an innovation: a cocktail in a can, easy to serve and ready to drink. “Hartwall Original Long Drink was supposed to be served only for the Olympic visitors, but since Finns fell so much in love with it, the production has continued ever since. Moreover, it even created a whole new category of ’long drinks’ in Finland – better known as ’lonkero’ among the Finns”, says Eeva Ignatius, Brand Manager of the Hartwall Original Long Drink. Original recipe
Hartwall Original Long Drink is a mix of Finnish premium gin and grapefruit soda. “The gin man-
“all the gin ingredients are hand-selected.”
ufacturing process is a carefully cherished artisan work, and the drink is still produced according to the original recipe from 1952. All the gin ingredients are hand-selected, and the final quality is ensured with triple filtering. The original taste, a mix of gin and grapefruit, is totally unique and cannot be found anywhere in the world.” Finnish icOn
Year after year, Hartwall Original Long Drink rules the sales statistic as Top 1 alcoholic beverage in Finland. “It is a true Finnish icon and many Finns consider it as our national drink. Even
the package symbolizes our national heritage as the blue and white colours come from the Finnish flag. The thin white stripes on the other hand symbolize the running track of Helsinki Olympic stadium and remind us of the history.” cOnquering the wOrlD has begun
Now Hartwall Original Long Drink has started to conquer the world convincingly. The long-waited sales started in Sweden in April 2015 and the drink was an immediate success in the Swedish liquor store Systembolaget. At the same time, Hartwall signed a distribution contract in the Netherlands and Belgium. The drink has already gained a strong foothold in the Baltics and more markets are to be opened. “Hartwall Original Long Drink was originally invented to be shared with the world and now it is about to happen”, Ignatius concludes. originallongdrink.com