Many of Ambronite’s ingredients are sourced from Finnish nature says Ambronite co-founder Simo Suoheimo.
ALL-IN-ONE
ambronite.com
36 BLUE WINGS FEBRUARY 2015
KATJA TÄHJÄ
A DRINK THAT PROMISES to provide all of your nutritional requirements sounds futuristic. But that future is here now. Launched in January, Ambronite is a practical all-natural, organic meal-drink that uses 20 real-food ingredients ranging from oats and apples to spirulina and sea buckthorn. “We wanted to use only the most nutrient dense ingredients in their purest form in our drinkable meal. Nutritional and medical experts were used to make sure that Ambronite fulfils the body’s daily nutrition needs completely,” says Ambronite co-founder Simo Suoheimo. Many of the ingredients are sourced from Finland such as the organic oats, blackcurrants and wild arctic bilberries. The idea behind Ambronite – which recently crowdfunded more than 100,000 euros, a record for food products on Indiegogo – is not to replace meals, but to provide a healthy option when you’re strapped for time. “Wild nature has always been my source of inspiration and balance,” says Suoheimo, whose roots are in Finnish Lapland, above the Arctic Circle.
The idea behind Ambronite is not to replace meals, but to provide a healthy option when you’re strapped for time.
BEHIND THE SCENES
Katja Pantzar
Katja Pantzar is a Helsinki-based writer and broadcast journalist raised in Canada, with stints in the UK and New Zealand. Her forthcoming book Helsinki by Light (Siltala/May 2015) offers a bright new perspective on the Finnish capital.