5 Essential Things need to check During eCommerce Website Development Online businesses are on a boom and as we all know, it’s future is going to be bright. Most of the organizations are leaving the traditional methods of selling and adopting online marketing methods like developing E-commerce websites, trying their hands on social media marketing, etc. E-commerce websites have gained a lot of popularity in the past decade, people are going gaga over it and it's not going to stop any soon. But what are things that every ecommerce web development company needs to check while developing an e-commerce website? I have 5 key factors that determine if your e-commerce will excel through all the competition or will it get lost in the clutter. 1. UX/UI Design The first thing any visitor notices is the outlook of the website and how user friendly it is. If the template of your website is too complex and people are unable to figure out how it functions, then it will take them seconds to shut down your website and switch to another one. Make sure to optimize your website according to mobile phones as well because, according to a survey, over one fourth of e-commerce sales are made via mobile phones. Therefore, it is very important to create a design that pleases the eye and is easy to use at the same time. 2. Guest Checkout and Site Speed All your hard work will go to trash if your website doesn’t have a good speed. An average time a visitor spends in opening a website is of a few seconds, if the speed is slow you’ll lose the customer and hence, his/her interest in your brand. The next factor that impacts a lot of websites is checkout. According to a survey, 23% of customers abandon their shopping cart if they’re forced to register an account. Make this purchasing thing easier for customers by introducing guest checkout. 3. Quality SEO In order to perform better, your website needs to show in search results and that can happen only if you have a good Search Engine Optimization (SEO) team behind. Search for keywords that rank high in your niche, Add relevant content and product description to your website. If possible, add blogs that belong to your
area of expertise and put up on the website, this will surely improve your ranking on Google. 4. Product Image quality & Proper Descriptions Misleading information might work in the initial phase but it will take all the reliability away once you’re caught. Make sure you use good quality and real images of your product, so a customer can rely on it and give a description that is 100% accurate according to the product. Right from its quality to dimensions and size. Everything matters when you think of establishing a relationship with your customers. 5. Shipping Rates People love ecommerce sites that offer low shipping rates as compared to others. Imposing high shipping rates on every product may turn out to be a cause of loss for you, because people think that it is wise to go for yourself and shop from an offline store. Online shopping already raises too many eyebrows, as it's new for people and they are always skeptical about the results. Therefore, it's better to maintain a bond of trust through these tips and tricks so that people can rely on your service. Learn more about Step by Step Guide for E-commerce Website Development process