3 Content Marketing Strategies To Rank Your New Website This easy-to-implement content marketing strategy has enabled us to generate 100,000+ unique visits in just 6 months. Thousands of people start their blogging journey, but only a fraction of them are able to become profitable. Even after publishing hundreds of articles, you don’t see any traffic building up. Long gone are the days when you could publish keyword-stuffed articles and start ranking at the top of the SERPs. It’s time to revamp your content strategy. In this post, we are going to share 3 content marketing strategies that will help you in generating traffic from month one.
Step 1: Topic Research
Topic research is the foundation of a content marketing strategy. Your goal here is to find lowcompetition and high search volume keywords. Start by writing down the different themes that you want to target. By analysing the themes that your competitors are targeting, you can get ideas for your themes and also find missing gaps.. You can rely on various tools like Topic Research tool and newsjacking to automate this process. Once the topics are decided, you can shift your focus to keyword research. You can find different related keywords for each topic, which can later help you in topic clusters. The process is quite simple if you follow these exact steps: • Find core competitors in your niche. • Analyse their top-performing content. • Create a list of keywords, semantic words and related queries for each content. • Now, start working on creating better content than what’s currently ranking on the SERP. You don’t need a complicated content strategy to get traffic. Sometimes, simple is effective. As long as people are searching for your keywords, all you need to do is focus on creating helpful content and publish regularly. If you implement this strategy for all the keywords, you will see massive growth in your organic traffic.
Step 2: Create A Lot Of Content
Content is king. We are not asking you to compromise on the quality to churn up the quantity. Instead, we are suggesting creating a large amount of content in your niche for accelerated growth and results. Here is an example: As you can see in the image, the number of posts you publish in the initial months can significantly impact your organic traffic. The more you publish, the better for your website. Here is our content production strategy for a new website: Month 1: Create 300-400 pieces of high-quality content while addressing search intent.
Month 2: Create 80-100 pieces of high-quality content, expanding your topics but staying within your niche. Month 3-6: Create 50 pieces of high-quality content and start optimising your older content based on the data from Google Search Console.
Focus On One Type Of Content
We believe in simplifying the whole content development process. When it comes to writing styles and formats, you have a lot of options to choose from. And when people are offered too many options, they get confused. That is why we recommend focussing on one type of content only - Informational content. However, you can diversify your content as your website starts to grow. In the initial months, you must focus on creating informational content. You can start writing product review content, listicles and how-to guides once you get regular organic traffic. This strategy will help you become an authority website in your niche, improving your organic traffic and website SEO metrics.
When Do I Build Backlinks?
This is a question that we get asked whenever we talk to a budding blogger. Backlinks are still a major ranking factor for Google. However, it is the only factor. In the 1-3 month window, just focus on creating helpful and high-quality content. Once we have published around 300-400 articles on your website, you can start working on creating backlinks. Instead of getting 10 low-tier backlinks, focus on getting 1 backlink from a high-quality website while ensuring it is relevant to your niche.
Conclusion
A smart content marketing strategy is simple. • Write helpful content. • Focus on informational content. • Build high-quality backlinks. • Have patience. Head over to finessse.digital to find out how they can help you in content creation and topic ideation. Hiring a reputed marketing agency is the most effective and efficient way to build a successful website or blog.