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R TE IN

FINE DECOR ON TI NA

JULY 2012

MAGAZINE

AL FINE TRAVEL

FINE JEWELLERY AND

WATCHES

Paradise with a scent of vanilla and gardenia A BEAUTIFUL HOME FROM THE TURN OF THE CENTURY

SWEETS AND

CAKES Meet Paola a colourful illustrator BE INSPIRED OF FASHION BLOGGER EVANGELIE

UL F R U O L O C

NAILS

JUICEVERKET TRIWA LOMELINO HOUSE OF PHILIA LINA DJ


j e w e l l e r y d e s i g n c h a r lot t e ly n g g a a r d s w w w. o l e ly n g g a a r d . d k


FINE DECOR INTERVIEW

10 Linda Lomelino 20 Petra Ă–vferberg Bohman 23 Juiceverket 30 Lina Lundemo 37 Triwa 48 Styleheroine 54 Paola van der Hulst

FINE TRAVEL French polynesia

Paradise with a scent of vanilla and gardenia

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BEAUTY Take care of your hands this summer and decorate your nails with nail polish in marzipan, lilac and mint, or choose bright colours like yellow, orange or black.

77 SHOPPING 8 FDM Picks 16 Sunny Side 18 Sweet Dreams 29 Daily Outfit 35 Luxury Navy 65 Fine Jewellery 69 Watches

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BEAUTY

77 COLOURFUL NAILS 82 MANICURE

SHOPPING 83 NAIL TREATMENTS 84 SUMMER HOT

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119 78 48 4

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INTERIOR 85 Turn of the century 106 Josef Frank 119 House of Philia

FOOD

139 Three Breakfasts 148 Cookies ‘N’ Cream

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DECOR

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74 Bracelet 109 Colour 110 Wallpaper 116 Chest of drawers 136 Blue head

STYLE

45 FASHIONISTAS 52 FASHION EDITOR´S CHOICE

61 COLLIER DE CHIEN

ALWAYS

6 EDITOR’S LETTER

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EDITOR’S LETTER

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very day, every late night working with this is worth it. I’m so thrilled, dear readers, that I’m finally are done with issue number three of Fine Decor Magazine. It feels that I’m getting closer and closer to the magazine’s form factor and identity. I want to offer an exquisite mix of interesting interviews, inspiring articles and creative stories and everything free to read and free to share. I sincerely hope that you appreciate the magazine and the content. There are so many enterprising people out there, creative and inspiring. Meet for instance Paola from Mexico City, a young talented woman that dropped out from the financial Industry in London to pursue her dream. Or multitalented Linda Lomelino who didn’t get into a pastry cook school but who has now got her own book published, about cakes! What are the secret and the recipe to succeed as an entrepreneur? I have met with two successful businesses, one that helps us keep track of time and the other that serves us when we’re thirsty. Within this number I have extended the number of collage pages, brimming with beautiful products and pieces from around the world. One favorite that I’ve stumbled upon is a company in Mexico that amongst other things have designed the lamp on this page. Apart from interior decorations we also have put together a collage of rings and watches in various shapes and forms. “The Look” is a new collage page where I have selected some fine outfits that I would love to wear this summer. A Collier de Chien bracelet from Hermès is always right. Don’t miss out our Fashion Editor Stina Auers piece about this design classic on page 61. I have also the pleasure to introduce two new members of our crew; Anna Hollström who will compile and present our Fine Travel section, we will start off with a travel to French Polynesia. Furthermore, Mimmi Blomqvist is our new talented photograph and illustrator. I hope that the sun will shine upon you wherever you are this summer, and if bad weather or rain kicks in, I hope that you will find time and have a pleasant time reading our magazine. Inspiring reading Angela Gotborn Editor-in-chief Fine Decor Magazine

OTOMI FLOOR LAMP-MULTI, Stray Dog Designs PRICE $860.00 www.straydogdesigns.com

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Editor in chief

ANGELA GOTBORN angela@finedecor.se

FASHION EDITOR FINE STYLE Stina Auer stina@finedecor.se TRAVEL EDITOR FINE TRAVEL Anna Hollström CONTRIBUTORS BEAUTY Cecilia Lindberg photo ANGELA GOTBORN

PHOTO Mimmi Blomqvist Angela Gotborn Stina Auer ART DIRECTOR/LAYOUT Angela Gotborn

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CONTRIBUTORS PHOTO Linda Lomelino Petra Övferberg Bohman Luc Bassompierre Ivan Da Silva Honer Akrawi Styleheroine Paola van der Hulst

WWW.FINEDECOR.SE

YOUR OPINION IS IMPORTANT! Give us your feedback. It’s important for us to know what our readers think, so that we can develop the magazine and become even better. Leave a comment on finedecor.se, or email us staff@finedecor.se FINE DECOR MAGAZINE is a free online magazine. We are a lifestyle magazine with great ambitions. If you want to become our reader, we want to give you the best, absolutely free!

contact editorial red@finedecor.se +46 73 708 0866 PR/SALES/ADVERTISEMENT: Fredrik Gotborn fredrik@finedecor.se advertise@finedecor.se www.finedecor.se © 2012 - Fine Decor Magazine. All Rights Reserved FINE DECOR MAGAZINE

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FDM PICKS

by ANGELA GOTBORN

Hippopotamus Paper-knife Beautiful paper-knife designed by Gunnar Cyrén. Made of bronze. PRIS 1 900 SEK, Millesgården butik.millesgarden.se

BORD Colourful and cool table, ROXANNE TABLE, from Stray Dog Designs. Available in different colours. PRICE $800.00 www.straydogdesigns.com

C Fine lin Availa the lin

“GIVE ME A MUSEUM AND I WILL FILL IT.” Pablo Picasso (1881-1973)

WASTE BIN A beautiful waste bin made of metal. Josef Frank has designed this classic where painted metal meets polished brass. The pattern is inspired by the Gothic quatrefoil. It’s also available in black painted metal. PRICE 1 900 SEK, Svenskt Tenn www.svenskttenn.se

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FRAGRANCE Sisley Eau de Campagne A wonderful fresh unisex fragrance with hints of wild green grass, tomato leaf and basil. PRICE from 660 SEK, ELECTA www.electashop.se


WATCH Mougin Piquard for J.Crew Grand second watch in cream PRICE from 3 992 SEK, J.CREW www.jcrew.com

KITCHEN WHIPPING This super nice kitchen whisk works just as well in the kitchen as a sculpture. It comes in several colour combinations and can be folded when stored in the kitchen drawer. PRICE 125 SEK, Moderna Museet www.modernamuseet.se

CUSHION SVENSKT TENN LINEN nen is Svenkt Tenn’s own and is woven in Sweden. able in many beautiful colours. Here you can see nen pillows in the colours yellow, orange and ivy. PRICE 750 SEK, Svenkt Tenn www.svenskttenn.se

Serve your breakfast this summer on this colourful tray, design Maria Holmer Dahlgren. The tray is made of laminated birch wood. The tray is dishwasher safe and can be found in the Moderna Museet shop. PRICE 225 SEK, Moderna Museet, www.modernamuseet.se

BICYCLE A bike is so much more than just a bike, it is a prerequisite for children getting to school or for a doctor to transport themselves when someone is sick. Porteur is a new bike brand that takes responsibility. For every purchase cycle gives Porteur a bicycle through UNICEF to projects in developing countries. The bikes are available in two models: women and unisex and comes in two colours, orange or green. PRICE from â‚Ź800.00, www.porteur.cc

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INTERVIEW

cakes SWEETS AND

Pastel cakes with many extra layers and with beautiful decorations. Linda Lomelino, 26, bakes cakes and other sweets like no other. Meet the girl from the city Halmstad on the west coast of Sweden, who recently published a wonderful book about cakes.

photo LINDA LOMELINO by ANGELA GOTBORN

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ONGRATULATIONS LINDA! YOU HAVE JUST GOT YOUR WONDERFUL BOOK “LOMELINOS CAKES” PUBLISHED! HOW DOES IT FEEL? Thank you! It feels fantastic and very unreal. I do not think I quite realized it yet. I HAVE FOLLOWED YOU FOR A WHILE ON YOUR BLOG AND KNOW HOW TALANTED YOU ARE IN BAKING, NOT JUST CAKES BUT ANY OTHER POSSIBLE SWEETS. WHEN DID YOU START BAKING CAKES? I actually started when I released the blog in summer 2009. I’ve never had anything passion for baking before. But I have always loved to eat pastries! I’m very fond of cakes and tarts and I always choose that in front of sweets. DO YOU HAVE ANY EDUCATION? I have not had any training, but I tried to get into a pastry chef school in Kristianstad, Sweden, for a couple of years ago but did not go in because I haven’t got the basic education. After that rather disappointing notification, I decided to apply for an education in Malmö, but did not get in because I had too good high school grades (!). It took to much energy so I decided to just ignore that and instead go my own way.

Well, with a little determination, I believe that almost anyone can do it! My cakes have very different levels of difficulty, but in general, I think most of the recipes are easier than you might think! But yes, first time I made a cake, I thought it was hard! Practice makes perfect as they say. However, I think that the recipes in my book are very simple to follow! FROM WHERE DO YOU GET YOUR INSPIRATION? Newspapers, blogs, books, etc. I think that the Swedish spring and summer time is incredibly inspiring! When I get inspired, I often get an urge to bake cakes. ’WHAT’S THE MAIN TOOL OR INSTRUMENT IN THE KITCHEN TO SUCCEED BAKING A CAKE, EXCEPT THE BOWL, TOOL FOR MEASURING AND A WHISK? A good bread pan! Preferably a pan that is half a feet in diameter and with a high edge. Other than that, I recommend getting an angled palette knife / spatula which is really good to have when doing the filling or the cover of the cake.

HOW OFTEN DO YOU BAKE? It varies a lot! Some weeks I bake three times, some weeks TELL US WHAT THE BOOK IS ALL ABOUT? not at all. It all depends on how much else I have to do! My book “Lomelinos cakes” contains extra high, extra I have a “regular” job as well so then it becomes not so luxurious, fabulous cakes! It is like a cake handbook if you much time to bake. will, with a really good manual at the beginning where I go through everything from baking trays to how to cover DO YOU ALWAYS SERVE HOME COOKED PASthe cake with butter cream. Each recipe is very carefully TERY WHEN DRINKING COFFEE? written and you should be able to follow it whether you I do not invite to a “fika”, as we say in Sweden, that often. are a beginner or not. In the book, one can find cream I prefer to go home to friends and bring something delicakes, frozen cakes, tarts with berries, cakes, chocolate, etc. cious with me! After I have baked and taken photos it is always chaos at my place and then you do not feel to CAN ANYONE BAKE YOUR DELISIOUS CAKES, invite people in for a coffee. u när jag väl bjuder så är det IS IT DIFFICULT?

12 xx FINE FINE DECOR DECOR MAGAZINE MAGAZINE


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IN ADDITION TO YOUR WONDERFUL AND SUPER NICE PASTRY, YOU’RE ALSO A TALENTED PHOTOGRAPHER, TELL US MORE! I studied media with focus on photography in high school so that was where it all began. However, I had trouble finding my thing in the art of photography and did not know quite what to make of it. Most often it was sporadic photo shoots. Since I wanted to start a pastry blog I realized I’d have to shoot all the cakes, to have something to show my audience! It took a while before I realized that food and pastry photo was really my thing. Nowadays, it’s half the fun and I love that I can combine my interests in the best way! AND IF THAT WAS NOT ENOUGH; YOU’RE ALSO PLAYING IN A MUSIC BAND? That’s right! I play bass and synth in a band called Death in the afternoon. That’s me and three guys, one of which is my fiancé. We play electro pop with a touch of the 80s

and new wave. At least that’s what I think it is, it’s hard to really put a label on our music! We’ve been out on the road playing in the southern parts of Sweden and recently we played at Debaser in Malmö, Sweden. Last year we played in Paris, France. It was great fun! Last year we released an album, and right now we are working on some new material. TELL US MORE ABOUT YOUR BLOG? I run the blog www.callmecupcake.se which is both a recipe blog and a photo blog! Callmecupcake.se started out as a fun thing with no direct plan. However, my work with the blog has become more and more serious over the past year! I write in both English and Swedish since I have a lot of international visitors. DO YOU HAVE ANY FUTURE PLANS? Far too many! No, but I obviously want to make more books! I feel like I have so much to share with you all. I also would like to continue with the blog because I get so much nice feedback from it. Perhaps freelance as a photographer and as a food writer. Then I have some other thoughts that I cannot disclose just yet. I am so happy for the opportunities I got so I try to be grateful for them. Then I would like to have a vacation too, someday.

SWEET RIGHT NOW, ICE CREAM! WHISK CHOCOLATE TOPPING CAMERA CITY COLOUR MAGAZINE MUSIC SONG INSTRUMENT GARMENT

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KITCHEN AID DARK CARAMEL SAUCE CANON EOS 5D MARK II PARIS COBALT BLUE SWEET PAUL MAGAZINE OH YOUTH - Death in the afternoon SYNTH ASSYMETRIC DRESS

Many thanks for the interview, Linda. It will be exciting to continue to follow you and we look forward to more sweet recipes.u Do not miss the recipe from “Lomelinos Cakes” on page 148 www.callmecupcake.se

You will find the recipes and the photos shown here also on Linda’s blog; callmecupcake. Do not miss it!


“I’m very fond of cakes and tarts and I always choose that in front of sweets.”

FINEDECOR DECORMAGAZINE MAGAZINE FINE

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1. F&M Premier Tea & Wine Picnic Basket, 4 person, F 2. CANDLE Samarkand Classic Candle, Pe 3. SURFBOARD Shortboard, Chrysler Mini 4. DESK LAMP China Impression, Jean 5. URN Saint Denis, Oscar & Cloth 6. SOFA Peony and Bamboo Marquise Sofa, 7. FLOOR LAMP Aly Sr, Stray Dog Desi 8. MIRROR Gloria, Svenkt Tenn 9. CUP Desaix, Oscar & Clothilde 10. PILLOW Medelpad, Oscar & Cloth 11. ARM CHAIR 311 Rattan, Svenskt 12. TRUFFLES Jubilee Marc de Champagne Truffles,


Y SIDE

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Fortnum&Mason, PRICE £345.00, www.fortnumandmason.com enhaligon´s, PRICE £32.00, www.penhaligons.com i-Simmons, PRICE $1695, www.cocorepublic.com.au n Boggio for Franz, www.jeanboggioforfranz.com hilde, PRIS 175 SEK, www.oscarclothilde.com 12 , Jean Boggio for Franz, www.jeanboggioforfranz.com igns, PRICE $575.00, www.straydogdesigns.com n, PRICE 4 900 SEK, www.svenskttenn.se e, PRICE 89 SEK, www.oscarclothilde.com hilde, PRICE 169 SEK, www.oscarclothilde.com Tenn, PRICE 9 400 SEK, www.svenskttenn.com Fortnum&Mason, PRCE £22.00, www.fortnumandmason.com

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SHOP

SWEET D by ANGELA GOTBORN

SHOULDER BAG, Lanvin PRICE from 11 300 SEK WWW.LUISAVIAROMA.COM

NAIL-POLISH Van D’Go, Essie PRICE 129 SEK WWW.ELEVEN.SE

KNIFE, Kai PRICE 224 SEK WWW.ROYALDESIGN.SE

BRACELET Little Girl Charm Bracelet, Carolina Bucci PRICE £550.00 WWW.ASTLEYCLARKE.COM

CHEST OF DRAWERS Ermitage, Grange WWW.GRANGE.FR

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WATCH It Girl, Thomas Sabo PRICE 3 980 SEK WWW.ROYALDESIGN.SE


DREAMS EARRING 20-karat gold with tourmaline Marie-Hélène de Taillac PRICE $11,100 WWW.NET-A-PORTER.COM

DRESS, Alice + Olivia PRICE $395 WWW.NET-A-PORTER.COM PERFUME, Ellenisia Eau de Parfum, Penhaligon’s PRICE £95.00 WWW.PENHALIGONS.COM LEATHER BALLET FLATS, Lanvin PRICE €320 WWW.NET-A-PORTER.COM

STAND MIXER Artisan, KitchenAid PRICE 6 499 SEK WWW.ROYALDESIGN.SE

ARMCHAIR, Emma WWW.ABCCOLLECTION.COM

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INTERVIEW

HOUSE OF PHILIA by ANGELA GOTBORN photo PETRA ÖVFERBERG BOMAN

Meet Petra who runs one of Sweden’s largest lifestyle blog; House of Philia. A blog that offers a delightful blend of interior design, fashion, food, children, socializing and much more - a creative blog presented with inspiring pictures and written with a personal touch.

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TELL US A LITTLE MORE ABOUT YOUR BLOG? I started my blog in 2009 when I was on maternity leave, and during that time I started to read other mom blogs. At that time there were not that many interior design blogs that appealed to me, with the typical Danish interior design in black & white.

WHO IS PETRA? My name is Petra, I’m 40 years old, married mother of three wonderful children. We live in central Västerås in the middle of Sweden in a very beautiful and popular area with many magnificent villas from the turn of the century. I’m self-employed and manage H.O.P. where I do various consulting work like painting, decorating and photographing. I also run one of Sweden’s largest lifestyle blog on the Internet; House of Philia.

MAGAZINE BO BEDRE FURNITURE DIVAN FOOD SKALDJUR

The blog grew quickly and became very popular. It is fun with many readers and it is for them I produce the blog. I try to vary the content of the blog, and offer my readers both interior design stips, food, beautiful images, mixed with very personal. The relationship with my readers is important and I appreciate all the feedback I get. I want my blog to feel like a new glossy magazine; you almost know what’s in the next issue, but not exactly. u

houseofphilia.blogspot.se

DRINK CHARDONNAY SWEET PRALINES & MACARONS ACCESSORY MIX OF BRACELET GARNMENT DRESS BAG MULLBERRY COLOUR RIGHT NOW CORAL CITY NEW YORK & PARIS BOUTIQUE TINTINSTYLE & TULLHUSET

Do not miss out Petra’s beautiful home on page 119.

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FOTO: PETRA BINDEL STYLING: LOTTA AGATON FORM: LOWE XPRESS

Illustration ”Rädda Barnens Vårdträd” från Acne Jr, 495 kr.

Kartillustration ”Göteborg” från Localgraphics, 500 kr.

Ljusstake i furu av Daniel Franzén, 280 kr.

Porslinsask från Finnsdottir Design, 795 kr.

Pocketbok ”Waldersten 365” med illustrationer, 270 kr.

Gummivas från från Menu, 299 kr.

”Fly away moth”, cederträ 2-pack från Hay, 99 kr.

Design för barns rättigheter. Nu hittar du produkter från flera av Skandinaviens mest kända formgivare på vår hemsida. När du köper dessa produkter bidrar du till Rädda Barnen samtidigt som ditt hem blir vackrare. Skäm bort dig själv eller överraska dina vänner – och stöd vår kamp för barns rättigheter. Du hittar oss på räddabarnen.se/shop

”Spinning Top” från Hay, 135 kr/st.


FOOD&DRINKS

DRINKS

JUICY text/layout ANGELA GOTBORN photo MIMMI BLOMQVIST

A juice bar that puts the non-alcoholic drink into focus, where fast service is combined with solid raw materials, with a careful attention to the interior design mixed with healthy and tasty drinks with clever names, that’s what the Juiceverket is all about.

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INTERVIEW

Juiceverket was established in 2011 by Claes Häggström, Andreas Wilson, Niklas Junker and Sebastian Berggren10 snabba frågor.

A

s soon as you get into the Juiceverket you’re stricken by the similarities to a real bar, behind the large bar that basically goes through the entire store, bartenders are working quickly mixing drinks. Even the music playing is reminiscent of a modern nightclub. But here they serve non-alcoholic drinks and smoothies with both quirky names and exciting content. Fine Decor Magazine went out early on a Sunday morning to have a chat with healthy Juiceverket that operates within the newly opened Mood mall in downtown

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Stockholm. Juiceverket was founded in August 2011 in a small shop premises at Odenplan. The shop is still there and still has its loyal clientele, while new customers will easier find their way to Juiceverket Centrum. The premises are different also in terms of decor; the Odenplan store reminds more of grandmother’s pantry while Juiceverket Centrum should feel more like grandpa garage according to the four founders. This Sunday two of the co-founders are working, Claes and Andreas. During when drinks and smoothies are being served to customers stopping by, we talk about how and why four guys start a juice bar. It turns out that all four


FAKTA IF YOU WANT A JUICE: JUICEVERKET VASASTAN Norrtullsgatan 21, Stockholm JUICEVERKET CENTRUM Norrlandsgatan 13, Stockholm www.juiceverket.se

have a background as bartenders, the founder quartet has forty years of combined experience from working in a more regular bar, even if Andreas Wilson is better known as an actor, starring in the blockbuster movie Evil (or Ondskan in Swedish). The drinks are quickly produced from scratch and as a guest you find yourself on front row when the drinks of various components are mixed together. Names like Country Morning Sumo with blueberries, vanilla, banana, yogurt and muesli or Morgonlemonaden containing carrots, ginger and orange, and their content differentiate Juiceverket from others who also have juices FINE DECOR MAGAZINE

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INTERVIEW

and smoothies on their menu. Here you are met by a solid craftsmanship with new and exciting taste and combinations in smoothies and fruit drinks. The best seller is called Apple Fuzz with apples, raspberries, ginger and acacia honey. The goal is to offer a complete experience around the juice and we think they succeed in this. The interior has been created by the founders and as a guest, you surrounded by old shelves, fruit boxes and personal belongings that are somewhat haphazardly exposed. As a guest, it feels more like you’re a part of the decor than just looking at it. It is trendy, yet laid-back. While we are being served a variety of different fruit cocktails and smoothies, customers drop in and order their morning smoothie or juice drink. Along on our visit, is our ten-year assistant that takes place at the bar and taste of the drinks as they are being served. After a few samples we hear behind us a customer asking if one of the drinks wasn’t her drink, which also slipped into our assistant sample testing, everybody laugh at the situation. The customer is quickly served a new drink and order is restored. Customers will either take-away their juice or simply drink it on the spot. The feeling of being in a bar is total except the alcohol and the fact that it is early Sunday morning. It is more a nightclub feeling than a health bar. Customers seem to be a mix of people. According to Claes and Andreas, it depends on the time of day and what store we’re talking about. Office people are taking their morning juice on the go, many are taking a larger smoothie for lunch, after their lunch exercise, and in the afternoon comes the shoppers, strollers and high school youth. You get what you pay for. A smoothie blended from scratch, on site, in front of the customer, costs more than a prefabricated one. So expensive, yes, but the taste and the craftsmanship around the juice is worth the extra cost. The concept of a comprehensive solution around the juice without being solely a health bar seems to bear fruit (sorry!), the founders want to cautiously expand, and as long as their quality of drinks is preserved and their focus on taste and creating exciting décor continues, the chances are great that we will see more Juiceverket shops in the future. We are looking forward to that. u

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FOOD&DRINKS

APPLEFUZZ Ginger Apple Lime Acacia honey Raspberries

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WE WILL DEVELOP & FURTHER IMPROVE FINEDECOR.SE IN THE SUMMER OF 2012, DON’T MISS IT!

FINE DECOR

Do you want Fine Decor magazine in a miniature format and while we work on upcoming issues, you should visit www.finedecor.se. Take a look daily to get more inspired.

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theLOOK

by ANGELA GOTBORN

DAILY OUTFIT

DAILY OUTFIT

Dress up casually with accessories. A pair of nice jeans, a white t-shirt is accentuated with a colourful necklace. Pick up the colours of the bag and nails, a pair of comfortable pumps, and you are perfectly dressed up for a day out. 6

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Bottega Veneta Enameled oxidized silver necklace $6,500

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1. T-SHIRT, Splendid, PRICE $71, www.net-a-porter.com. 2. NAIL-POLISH, Deborah Lippman, PRICE 169 SEK, www.cowparfymeri.se. 3. PUMPS, Rupert Sanderson, PRICE from â‚Ź428.00, www.mytheresa.com. 4. NECKLACE, Etro, PRICE $1,120, www. net-a-porter.com. 5. RING, ROSE GOLD, Jennifer Meyer, PRIS 3 400 kr, www.ylang23. com. 6. LEATHER TOTE, Reed Krakoff, PRICE $1,590, www.net-a-porter.com. 7. JEANS, Current/Elliott, PRICE $190, www.net-a-porter.com FINE DECOR MAGAZINE

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INTERVIEW

by by ANGELA GOTBORN photo LUC BASSOMPIERRE, IVAN DA SILVA, HONER AKRAWI

LIN

FEMALE DANCE

With a view to self-produced music, exclusive gigs and good cooking , Lina, DJ an

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nd food-creator has now returned home to Sweden after several years abroad.

photo LUC BASSOMPIERRE FINE DECOR MAGAZINE

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photo HONER AKRAWI

From Bålsta, a small town north of Stockholm, to the glamour on Stureplan, Stockholm City working as a DJ. From Stureplan in Stockholm to dance floors in Barcelona, India, Dubai, New York and beach parties in Brazil. We met up with Lina Lundemo, 30 years, to get some updates from the DJ who plays at clubs and parties around the world.

L

I got gigs at clubs in Barcelona, it was really funny and nice to be somewhere else. After Barcelona, I went to India and played, and then I moved to Dubai, where I stayed for one and a half years. I had my base in Dubai and played around the world. I also went to New York and studied music production for three months while FINE DECOR MAGAZINE

I have had gigs worldwide.

Lina, nice to meet you. Tell us, I was playing at clubs and parties. After Dubai, I went to how are you and what have you Brazil and had a lot of gigs on the beach. I stayed in Brazil done in recent years? for six months.

Thanks, I’m fine. I have been abroad and played for several years. I felt tired of Stockholm and I needed to get away for a while. So I went to Barcelona in Spain, to visit my sister. The plan was a shorter break over the weekend, but I stayed for nine months.

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I started wo Suite and Nob

What happened next, I heard rumors that you started a restaurant, in the Åland islands (located between Sweden and Finland)? Yes, that’s right. I simply felt after these intense years, that I really needed some peace and quiet. So I gather my belongings and headed to Åland. I was very much in the Åland Islands as a child, so it was no strange place for me. Once at the Åland Islands, I was offered to take over a restaurant. As cooking is, second to music, one of my great passions in life I simply went for it. The time for myself and the peace and slow pace at Åland was really rewarding for me that time.


photo LUC BASSOMPIERRE

Today I am more flexible. Earlier I played a lot of Electro House. photo IVAN DA SILVA

orking as a DJ in 2006 and had my first gig at Viprummet d at Köket. Then it was Sturecompaniet, Café Opera, the bel Banquet, and a lot of events and grand openings.

I stayed in Åland in one and half years. The serenity became too serenely and I started to long for some action and some pulse again, so I went back to Stockholm. Tell us about your future plans! I am working again as a DJ, but now I’m doing a little more exclusive gigs and private parties and various events. I also work with public relations / brand establishment for a fashion agency with main focus on accessories, especially sunglasses. Meanwhile I’m producing my own music and I hope to within half a year release my first single. At the moment I feel very comfortable about living in Stockholm. It’s nice to have a real home. Although I still like to travel and do some gigs, it’s important for me to feel that I have a base, and that base is now in Stockholm. u

MUSIC ARTIST CITY BEACH MAGAZINE FASHION ICON BAG GARMENT ACCESSORY HEADPHONES FOOD SWEET

INSTRUMENTAL PRINCE NEW YORK BRASILIEN ELLE UK GRAND MOTHER CHANEL JACKET SUNGLASSES MOLAMI SWEDISH POTLUCK CHOCOLATE FINE DECOR MAGAZINE

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To share is to care......

FINE DECOR MAGAZINE The magazine you are currently reading has been created with a great deal of care and attention. Our hope is not only to enrich your day, but also to highlight all forms of creativity. Fine Decor Magazine is both free to read and free to share. All that we ask is: if you like what you see, spread the word!

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theLOOK

by ANGELA GOTBORN

CLASSIC

LUXURY NAVY

Dress in classic marine style this summer and top it all with some luxury accessories.

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1. SANDALS, Tod´s, PRICE €395.00 , www.mytheresa.com. 2. CARDIGAN, Soft Goat, PRICE 1 195 SEK, www.softgoat.com. 3. KLÄNNING, Gant, PRICE 2 499 SEK, www.gant.se. 4. BRACELET, Marie Hélène De Taillac, PRICE £60.00, www.brownsfashion.com. 5. SHOPPING BAG, Givenchy, PRICE €789.00, www.mytheresa.com. 6. EARRING, Jennifer Meyer, PRICE $825, www.net-a-porter.com. FINE DECOR MAGAZINE

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FOTO: PETRA BINDEL STYLING: LOTTA AGATON FORM: LOWE XPRESS

Mask i papier marché från Hay, 75 kr/st.

Illustration från Lottas träd, 950 kr.

”Work Lamp” Design house Stockholm i silver, 1 425 kr.

Kartillustration från Localgraphics, 500 kr.

Kudde från Afroart, 499 kr.

Mjukdjur från Afroart, 295 kr.

Pocketbok ”Waldersten 365” med illustrationer, 270 kr.

”Spinning Top” från Hay, 135 kr/st.

Överkast från Hay, 1 649 kr.

”Bebis-kitt” från Brokiga, lakan, blöjväska, napp och A5-poster, 625 kr.

Hörlurar från Urbanears, 600 kr.

Väska från Palmgrens, 2 995 kr.

Design för barns rättigheter. Nu hittar du produkter från flera av Skandinaviens mest kända formgivare på vår hemsida. När du köper dessa produkter bidrar du till Rädda Barnen samtidigt som ditt hem blir vackrare. Skäm bort dig själv eller överraska dina vänner – och stöd vår kamp för barns rättigheter. Du hittar oss på räddabarnen.se/shop

Porslinsask från Finnsdottir Design, 795 kr.


INTERVIEW

KLOCKOR text FREDRIK GOTBORN photo/layout ANGELA GOTBORN

What time is it? The question has been asked many times. For some people it’s just enough to know the time, for some it is a symbol of the time we live in. We met up with half of the founder quartet of watchmaker TRIWA, Ludvig and Tobias, to discuss watches, art, colour and shape. FINE DECOR MAGAZINE

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AUTOMATIC WATCHES Fully automatic watches have no battery, instead they are charged by the so-called kinetic energy produced by the wearer’s movement which create a rotor to move. The rotor in turn rewinds the mainspring, which then operates the clock. If not used, a power reserve keeps the clock running, usually 1-3 days.

FACTS

TRIWA was founded in 2007 by Ludvig Scheja, Tobias Ericsson, Harald Wachtmeister and Didrik Wachtmeister.

CHRONOMETER Chronometer is not a function but a license that the watch has passed several precision tests. If passing the tests the watch gets a certificate from Contrôle Officiel Suisse des Chronomètres (COSC).

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TRIWA, five years after your launch, how does it feel? L: It feels great, a lot has happened during those five years. How do you conceive your design, to be timely designed and to create trends? T: We have an industrial designer named Susanne Bargi that gets a lot of inspiration from the fashion world. Our design also inspired a lot of art. We work alongside artists in every collection release. It is above all the two parts, art and fashion, which is our major source of inspiration.

MECHANICAL WATCHES A watch that is not self-winding nor electrically driven is called a mechanical watch, and often has a power reserve. An semiautomatic watch has a battery or solar cell. Additional functions on a watch is called complications, one example is a stopwatch function. Watches with stopwatch functionality is called chronographs. Other examples of complications are calendar function or moon phase dial.

You have many interesting collaborations, which of them has been the most fun and most rewarding? L: I would probably choose Supakitch and Koralie, an artist couple who have understood their own commercial value and are driven by these kinds of collaborations. In addition, they get us to think in new directions. I was actually talking with them for a few days ago and they told me that for them as well, our collaboration has opened up many new possibilities. You need to find a level and a balance in a collaboration, which has the same thought and idea and not being afraid of the commercial aspects. How do you find potential partners? T: We met Supakitch and Koralie in New York on a trade fair about a year ago. Salong Betong (In English Salon Concrete) we just stumbled upon and the idea struck us; maybe we could use their tattooing skills in some way. L: We also get a lot of inquiries from people who want to design watches and have different ideas of cooperation; there must be a common link in the collaboration. Salong Betong was great, tattoos are now hotter than ever and they’ve been good at marketing themselves. Of all the collaborations we’ve done probably Supakitch has been the most fun to do. T: Supakitch and Koralie is a French street artist couple who often work in paintings, they often work by painting one side each of the same painting, and usually with manga inspired style. What is your primary target group? T: We could clearly see when we launched our first completely orange watch; Orange Revolution that it made its way to those people which we defined as our primary target audience, an audience that liked to stand out with the help of accessories. We summarize are primary audience as colorful urban individuals. Those who buy most watches are in the range of 18-35 years, 60% woman and 40% men. We have tried to make the collections a bit more unisex in recent years, to attract more men. u   FINE DECOR MAGAZINE

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Where are your market geographically? T: In terms of size, Sweden is still the largest with about 25% of market share, and often the closer to Sweden, the higher the turnover. Next comes actually Netherlands, Norway, Denmark, Australia(!) and Germany. In the beginning you watches were light weight plastic and the focus was more on look and color. Today: more adult designs, Citizen Miyota movement, any new ideas? T: We knew early on that the product could easily fall into a trend segments. Other plastic clocks began to appear around us and we knew we could not get a patent on either color or material. But we realized pretty quickly that if we stayed on the same track we could not exist as a company after four to five years. So early on after starting with the colorful plastic clocks we started to develop their own models. We left gradually what we started with, but while trying to keep a common thread in our colour and design. T: Perhaps there might be more variations, like the purple and yellow watch that we currently produced, where you get an extra strap so you can change the appearance of the watch easily.Then chronographs always popular, people like the details of those watches. L: We need to have an extremely fast product development since we want to launch two collections per year. Then we tried to be efficient in keep in the number of products low, the new ones must replace the old ones. As long as we have a creative drive so that we constantly are able to replace and renew our collections. Do thinking of producing more technologically advanced watches? L: We actually launched a month ago, in collaboration with a company called Herr Judith. A watch with a fully automatic movement which is now sold out, it was a success! T: We are discussing internally whether we should have a so-called premium segment of our brand as others have but we have not really landed it. We’ve talked about making watches in other materials such as tungsten, ceramic, but probably watches made all-in metal will be our next thing.

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How long does it take from your design idea until that the watches hits the street? T: It varies a little but it generally begins with a sketch that we produce and then the plant produces a sample of. The watches are assembled in China, with a movement from Japan. The watchstraps are made in Sweden. The process takes between 100-120 days. L: Today is a much more complicated design process. The watches have a body of metal, a strong Japanese clockwork, and then to the various bracelets. Nowadays, it’s a more complicated chain of processes before a model is complete. How much of your success is thanks to social media? Had it been possible without it? L: No, not so fast, anyway. T: We sought the assistance of blogs and social media very early in the start, before most people realized the commercial strength of bloggers. You have to be active on social media. We are now working a lot with our fan page and twitter to keep in touch with our customers and keep them informed of what’s happening and what we are working on. Is it stressful to have technological products that can break or stop working? You must have had a model that didn’t meet up to standards? L: Absolutely, it has taken time for us to do a really good watch. It has been a learning experience, and we have developed as a company. In the beginning we had an idea, designed a model and ordered up a stock. We now have a more controlled process and a structured selling - which is basically is based on what the customer wants. We also have partnerships that we talked earlier about; Herr Judith for example, where we can go outside the box a little bit more. But the main process is after all a “trade fair process”, we meet the market and discover what is demanded and then we design and create the product. L: We have learned much about the end customer and how we must act if a watch breaks or if a customer is dissatisfied. The goal is to swap a dissatisfied customer into a satisfied customer and we do so with the help of an efficient and courteous customer service. u


“ We sought the assistance of blogs and social media very early in the start, before most people realized the commercial strength of bloggers�

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T: We’ve come so far that others are starting to copy us and force us to have an agile product development. We almost welcome others to copy us, because when they copied us, we are already somewhere else. We have to stay one step ahead, which is positive. L: A rapid product development is everything. It is incredibly important to be able to embrace a trend and then reach out to the customers. Meanwhile we must be able to remove some products to keep the number of products to a manageable number. And by that, you could remove products that are popular? L: Sure, it may be a bit of kill your darlings. People are constantly looking for change and it’s not so fun to enter a site and find the same old products all the time. You have the advantage of being able to sell in a variety of shops, tell us? T: That’s right, you could say that we have four branches; fashion boutiques, accessories shops, lifestyle stores and watchmakers. L: When it comes to the market of watches we think it needs some reinvention. If you go into a clock shop, it has not happened much in recent years and we want


to change that. We believe that it is possible to see the clock as a fast moving consumer product. We think the watch industry is missing out creativity and humor, which we hope we’re able to provide Who designs and who’s taking care of the naming? L: It depends, in our art collaboration with Supakitch we set out the framework and the technical specification of the watch and Supakitch chosen the acetate, colours and created the patterns. So it’s a mix. The product naming has been a fundamental part of your company, tell us? L: In the beginning, all means to get the brand recognized is extremely important. A good name of the product can open up many doors to blogs and other media. Today it is still as important to us but it has been supplemented with a package of whole development process like “Behind the scenes” during the creative process. We have invested more and more in storytelling about the design that we package and in that way trying to get exposure in blogs, newspapers and web. First, watches, then sunglasses. Do you plan to develop other accessories? T: Our main focus is our watches, but we will try to expand into developing other accessories. The important thing is that it is a visible accessory with a clear common thread to our design language. We think our sunglasses corresponds nicely with our watches , both in terms of form and design but also since both the watches and the sunglasses are made of same material, acetate. We are in the same material with a distinct color and design. T: The watches will always be the main focus for us but as long as an accessory complements the watch it may be an interesting product. We feel that we want to focus on a few products at the same time. Right now our accessory focus is on the sunglasses. Many companies are push out products, sometimes we have to restrain ourselves and realize that we need to focus on what we have. Everything we do must be commercially viable.u FINEDECOR DECORMAGAZINE MAGAZINE FINE

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SE . R O C E D NE WWW.FI

WE WILL DEVELOP & FURTHER IMPROVE FINEDECOR.SE IN THE SUMMER OF 2012, DON’T MISS IT!

MOODBOARD Do you want Fine Decor magazine in a miniature format and while we work on upcoming issues, you should visit www.finedecor.se. Take a look daily to get more inspired.

Do you think that creative mood boards are inspiring , visit www.finedecor.se xx

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STYLE

FINE STYLE

text STINA AUER layout ANGELA GOTBORN

There’s so many interesting and captivating women and men out there, with marvelous style and lifestyles. We have decided to present some of the ones we find stand out for something new, something true and personal, that have a wonderful gift to put outfit’s together and combine the newest with something old and classic. In every new number, we’ll present two people with extraordinary style in one way or another, from all around the world, with different cultures and backgrounds. They will show us a part of their everyday style and fashion and let us be inspired with true passion. So let me start this search around the world by presenting one of on Greeks ultra fashionistas, an Athens based married woman with a dynamic and edgy style that stands for the boyish fashion that most of us has problem combining. But she does it with perfection. And perhaps that’s the true reason why net iconic pages such as Net-a-Porter have started to keep an eye on her: she plays with style. Super serious but in the same way like she couldn’t care less. Evangelie, who runs the fashion blog Styleheroine, has really become my daily heroine and I love her unexpected way of dressing. The other person I would like to introduce is from the high end of Mexico City (DF) and her name is Paola van der Hulst, a “Carolina Herrera makes love to Oscar de la Renta” femme fatale with a passion for shoes and anything ultra feminine. Her beautiful hair page makes her look like something from an old Riviera movie. She has a very personal style filled with treasures from her mother’s wardrobe, second hand finds and classics she has collected during the years. Her interest started very early and it has also become her work. The passion for fashion has taken it so far that she now works as a fashion illustrator. She also has a blog, the PvdH Journal where you can take parts of her stunning photos of creative outfits and outstanding illustration of the latest in fashion. So voilà! read, enjoy and be inspired! Stina Auer

FASHION EDITOR

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INTERVIEW

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STYLEHEROINE by STINA AUER photo STYLEHEROINE layout ANGELA GOTBORN

Meet Evangelie from Greece who combines boyish style with a feminine touch, creating a style of perfection. Read the full story and get inspired of her style.

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INTREVIEW

I

n order to get to know you a little, can you, with your own words, describe who you are? I’m part-time blogger, I write the fashion blog www.styleheroine.com. I have a BSc in Marketing and Management at the American College of Greece. I’m married for four years with a stubborn aquarious but he’s my photographer so what can I do? Joking.

“Givenchy, Celine and Dion Lee just blow me away.”

When did your interest for fashion begin and what was your first designer piece? Like forever. I remember my sleepless nights in school when i couldn’t decide what to wear the next day. OMG I’ve just realized that this still happens. My first designer piece was a pink Gucci Jackie bag that i still wear.

What do you put on a day/night when it feels like What is style for you and how would you describe you have nothing to wear, even if you stand inyour own style? front of a full closet? Style for me is a balancing act that makes you feel wonAnd it happens a lot..hehehe... A simple tee, a pair of derful. I love mixing fashions so I really can’t say that i jeans and some super sexy stilettos are usually my saving have a certain personal style, but you surely won’t ever see uniform. u me dressed girly.

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CITY vs COUNTRYSIDE CHANEL vs HERMÈS SALLAD vs WARM FOOD COCKTAIL vs WINE OSCAR DE LA RENTA vs CHARLOTE OLYMPIA BLACKBERRY vs IPHONE INTERIOR vs FASHION NEW YORK vs LONDON BABIES vs PUPPIES

styleheroine.com “I usually draw inspiration within my own closet, the catwalks and of course the magazines.”

Who’s your style icon, where do you get inspiraIf you wouldn’t live in Athen, where else would tion from? I usually draw inspiration within my own you take your husband and move? closet, the catwalks and of course the magazines. I’d love to live in Hong Kong. In fact maybe I should. But there are these insanely stylish girls on the streets who are the greatest fashion icons for me. If you had to choose between a wonderful designer bag or a awesome pair of shoes, what That you love Isabel Marant is something quite would you pick? clear, but what other brands are you very loyal to? Of course a fantastic pair of shoes. Imagine the sexy shark Givenchy, Celine and Dion Lee just blow me away. tooth embellished Givenchy sandals with the insane Also I love Acne’s summer collection. But Alexander ankle strap. Who on earth could resist them? u Wang is my all time favorite. What’s your most precious item in your wardrobe? It was my Isabel Marant long fur coat but I think that my Chanel Boy bag eventually did overcome it. FINE DECOR MAGAZINE

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FASHION EDITOR’S CHOICE text/foto STINA AUER layout ANGELA GOTBORN

As fashion editor of Fine Decor, I thought that I would write about some special and about recent personal choices in every issue. It may also be a holiday destination or something that I would recommend. Summer has just started and I have chosen to spend nearly two months beyond Sweden’s borders. My man is from more southern lattitudes (Switzerland) and the Swedish summer is just too unreliable. There’s little that beats the italian villages and the beautiful areas around Lake Como in northern Italy and therefore we decided to explore Europe by car with nice hotels and places such Monaco and the South of France. During the summer months, there are so many excellent opportunities to dress chic and beautiful, with simple options that don’t need too many accessories to feel well dressed and stunning. I chose to invest in some new wonderful shoes for this summer, suitable for beautiful sunny days and evenings, but also enjoyable during the more chilly months. Stina Auer

FASHION EDITOR

awomanalifeablog.blogspot.se

Fendi’s black

Fendi’s black. At first, I wanted to purchase a pair of classic Pigalle from Christian Louboutin, but the brand feels slightly trite although they remain one of my personal favorites as both the shoe quality and the fantastic models never disappoints. But when I saw these black heels with rattan material and a large, black patent bow, I realized that no black heels are better than these. Price from €650

Valentino studded heels

A touch of cockiness with comfort and elegance. I use them every day with jeans and more dressed up for a cocktail dress. Price from €700

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Greta-dresses

My collection of these super-simple beautiful little silk embellishments suitable for all sort of events. Perfect to ballerinas in summer walks, but equally suitable for more dressed up occasions. They are comfortable, stylish and very feminine. This lavender, short sleeve dress is my last buy from Kotyr.se, one of the best shops selling Greta. It’s so brilliant in its simplicity. Price from €330

Chanel Sandals

Flip-flops are all very practical, but I wanted something more stylish to put on my feet when walking to and from the beach or pool, that could also act the part during scorching days when you are wearing something simpler and yet want to feel well dressed. I tried to get hold of these sandals from Chanel last year already, but they were out of my size. In Zurich, I was however lucky enough a couple of weeks ago to bring a pair home with me. Price from €280

Alberto Guardiani Lipstick heels

Playing with fashion has always been something I find both attractive and entertaining if done with finesse and quality. I love checkered patterns on dresses and often find myself purchasing things with unimaginable patterns, like small aircrafts on a dress. Victoria Beckham made a lovely dress in a-line shape now at sping/summer with a red background and black cats. So unexpectedly fun and stylish when worh with the right heels. Fashion should be undemanding and creative and when I found these shoes with my man in Venice, there was not much to do but let them be mine. They must of course be worn with a simple outfit so as not to be vulgar or “too much” but with a red or black dress – it will be more than spot on. They are wonderful and curiously inspiring! Price from €540

Megan Park Necklace

Megan Park is an Australian designer whom I have become aware of this summer. I have a beautiful dress from her colourful drip pattern that has an asymmetrical shape. This necklace is also from her and although it actually is quite far from my normal taste and style, I really think it’s perfect to a plain white t-shirt or a simple dress. It creates something boheme chic that I like in the summer. Price from €270 FINE DECOR MAGAZINE

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INTERVIEW

PAOLA “Carolina Herrera meets Oscar de la Renta” - be inspired by Paola from Mexico City, a woman with a passion for shoes and all that is ultra feminim. av STINA AUER foto/illustration PAOLA VAN DER HULST layout ANGELA GOTBORN

In order to get to know you a little, can you, with your own words, describe who you are? In a nutshell I am a fashion illustrator, designer (and overall food nut). I was born in Mexico City to a Mexican mother and a Dutch father and left home at 16 to attend boarding school in Connecticut in the US. Subsequently, I studied economics and finance at the University in St Andrews in Scotland and (as it usually happens following such a degree) I went on to work in finance for nearly three years in London. I decided to leave my job in finance on March 20th of this year and have since moved to Mexico to pursue my true passion.

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What is style for you and how would you describe your own style? The quote by Coco Chanel of “fashion fades, only style remains the same” never fails to resonate with me when asked this question. For me style is innate to the person, and fashions should merely accommodate it. I think the best way to describe my style would be as classic with some personal quirks thrown in. FINE DECOR MAGAZINE

When did your interest for fashion begin and what was your first designer piece? It is hard to pin-point an exact moment when my interest in fashion began, as it is something which has always been present in my life in one way or another. From picking fabrics with my mother as a little girl, to going through some (perhaps style-questionable!) phases during my teenage years. Needless to say I have always experimented a lot. The first designer piece I purchased was a Burberry wrap skirt with a leather belt. And designer shoes, it was a pair of Marc Jacobs pink pastel heels. You just moved back to your home town Mexico City from years in London, why did you decide to do that and what is the biggest differences style and fashion wise? The decision to leave London came a lot hand-in-hand with my decision to leave my job in finance. I thought a lot about what I would do and ultimately decided that it u


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ak

You have such a special style; feminine, classic, bold, elegant but with a very personal twist and very often you take me back to the fabulous era of old Hollywood glamour, like the women of a art photography called ”Poolside Gossip” by Slim Aarons. Have you always been like that or where do you get inspiration from? My mother has incredibly classic and beautiful style, so I have always tended to gravitate towards that. I do, however, tend to experiment a lot more (and as I mentioned, did a lot of such experimenting in my early teenage years: from bohemian, to punk-ish, to ultra prep during my What do you put on a day/night when it feels like boarding school years). It was not until I moved to London that I became truly comfortable with my own style. you have nothing to wear, even if you stand inThis was the reason why I began to make a lot of my own front of a full closet? I made a few silk jersey v-necked (front and back) slouchy clothes. I had a lot of ideas in mind of what I wanted to wear and if I could not find them I began to make them. u tops for occasions just like these. Through one on over a pair of boyfriend jeans, add a nicely tailored blazer, heels et voila! I’m comfortable to-boot. would be fantastic to return home to Mexico (even if just for a while), as I had not lived here for nearly a decade. An incredibly drastic change, but thus far totally for the best. The differences in style between London and Mexico City are enormous, particularly when taking into account that London is one of the most ‘free’ cities when it comes to style. Mexico is more elegant and overall much more classic (you will definitely not see a lot of risk-taking when it comes to fashion as you do in London). Perhaps a good comparison would be Christopher Kane vs. Carolina Herrera.

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“My mother has incredibly classic and beautiful style, so I have always tended to gravitate towards that.”

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You are a very talented illustrator, when did you realise that you had that gift and where would you most like your work to be published? Thank you! Art is something which has always been part of my life since I was very little, and which I carried on (as a hobby) while I was studying and working in finance. Illustration was what initially led me to start The PvdH Journal. It was a way to show my work to an actual ‘audience’. And my dream place to have my work published? Is it too obvious if I say Vogue? (!!!) What’s your most precious item in your wardrobe? I do not have one piece per say. What is more is that each season there are a few pieces which I tend to adore (and subsequently overdose on). Right now I am really about a couple of pairs of sandwashed silk pyjama trousers which I made, a pair of Celine platforms and Charlotte Olympia raffia sandals. Do you buy a lot of vintage and if you do, what’s the typical vintage piece that will follow you home? I used to buy a lot more vintage when I was a teenager u FINE DECOR MAGAZINE

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INTERVIEW

(particularly in LA where there are some really great shops), but when I moved to London I began to scour through the vintage markets for fur coats. Most of my vintage finds, however, come straight out of my mother’s wardrobe. Either way my ‘typical’ vintage find will always tend to be more towards the classic side. If you had to choose between a wonderful designer bag or a awsome pair of shoes, what would you pick? I used to be all about ‘The Bag’ a few years ago, but as we became more and more bombarded by the so called itbags I switched my focus towards shoes (and I simply just love how designers focus more and more on shoes each season). Prada and Charlotte Olympia generally make my favourites, as they are both a bit on the quirky side at times. Some people claim that fashion and loving everything about it is very shallow, how do you keep your feet on the ground when you work with so much things that can be seen as superficial

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among many? Does it ever impact you negative to love fashion and style to the extend that you do? Perhaps because I am more towards the creative side of fashion, I tend to see it more as a creative outlet and as an art form rather than just about ‘consumerism’ per say. It is always incredibly easy to just talk endlessly about the work that you do (be it fashion, finance, art), so I do believe that whatever you do in life it is important to have a healthy balance and not have your head in just one place. u thepvdhjournal.com

CITY vs COUNTRYSIDE CHANEL vs HERMÈS SALAD vs WARM FOOD COCKTAIL vs WINE OSCAR DE LA RENTA vs CHARLOTE OLYMPIA BLACKBERRY vs IPHONE INTERIOR vs FASHION NEW YORK vs LONDON BABIES vs PUPPIES


FINE STYLE

text & photo STINA AUER layout ANGELA GOTBORN

Collier de Chien

T

Exclusive, iconic and mysterious

here are not many brands in present time that stand for something exclusive, iconic and as mysterious as Hermès. The main thought behind the iconic leather house of Hermès is quoted by Jean-Louis Dumas himself, chairman of the board and creative leader of the company from 1978 to 2006, giving a clear definition of the drive and recipe for success: ”We don’t have a policy of image, we have a policy of product and we will continue to make things the way the grandfathers of our grandfathers did”.

There’s a very unique selection of collectors items from Hermès that stands out because of it’s very ”un-Hermèsness”. The brand is known to stand for a typical elegant and classic touch that Hermès is so renowned for. The Collier de Chien, named by true collectors as ”CDC”, is in comparison to the normal products of Hermès, more bold and a rougher accessory; it really stands out from the different collections usually found in the house of the best handcraftmanship.u FINE DECOR MAGAZINE

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In French, Collier de Chien actually means “dog collar” and this Hermès piece was originally inspired by the belt that was created in the early 20s specifically for a client’s bulldog, by Émile-Maurice Hermès from the third generation of the Hermès family. This style evolved in 40’s and is currently declined in different accessories such as bracelets, belts, clutches, rings… etc, but it wasn’t before Pierre Hardy´s entrance into the Hermès house in 2002 that it really reached the masses around and the world and people were obsessed with the collection as it became the absolute accessory for high end status . Collier de Chien became in fact so successful and popular that both the ring and the bracelet were pointed out in the house’s annual report of 2009. Émile-Maurice Hermès (born 1871, †1951) is one of the main characters in the history of Hermès, having not only come up with the idea of the Collier de Chien, but also added a multitude of classics to the company’s repertoire, such as the forever popular silk scarf that in present history is a synonym of the exclusive family company, and also a collectors item among women all around the world and the best present from a trip abroad.

The most famous accessory of the Collier de Chien collection is by far the bracelet. Throughout the years, it has gone from the classic togo or box leather to be produced in pure hardwear and with embrodery and other limited editions. Recently, Hermès has also introduced the full palladium Collier de Chien model which was an instant hit with loyal fans of Hermès and was featured in almost all the important fashion magazines. The ones in pure hardwear are double the price of a regular piece with calf leather, generally priced about 1000 euros.

“The most famous acce Collier de Chien colle far the bracele

Its signature look are the eight rounded spikes on a leather bracelet. The iconic bracelet is available in a variety of colours and can be ordered in different exotic materials such as crocodile, snake or ostrich, to name a few. The hardwear normally comes in palladium or gold plate, but can also be specially ordered in rose gold.


At the end of the year 2000, the gold hardwear was the most popular, but nowadays it’s produced more in palladium which in turn makes the gold plated pieces much rarer and also harder to find. It’s the same story with the stunning belt that comes in both types of hardwear and with virtually any kind of material and colour for the belt itself.

Probably because it was exposed to the masses through The belt that was the original product that some well seen people like fashion editors, stylists and came up after the dog collar is less popular the it-girls, the bracelet became especially popular and is nowadays though, probably because of the now seen as status product. Collier de Chien defines a price tag that starts at around 1800 Euros. very special type of style, where the combination of the It’s not produced in the same quantity as of the world’s most exclusive leather is the main material the bracelet but stands for the ultimate perfectly adjusted to the studded hardwear. It finely balchic if you’re looking for a belt that is so ances elegance with Rock’n’roll chic. It’s somehow vulgar, much more than just a belt. yet blended with taste and after all, the true essence of chic is about having a sense of humour and daring to play Like all Hermès products, it’s a pure one man handicraft around with style. throughout the creation process. It’s made of one single piece of perfect leather on which the hardwear is For many years now, it has been seen on everyone from expertly put into place. The simple turn lock styled lock is celebrities to royalties and from fashionistas to it-girls. Its adjustable and secured with a sliding piece of metal to popularity is nevertheless not declining and we believe ensure a comfortable and perfect fit. A Hermès stamp of that the Collier de Chien will be the style icon for many authenticity is applied inside the band of every finished years to come. u product.

essory of the ection is by et”

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FOTO: PETRA BINDEL STYLING: LOTTA AGATON FORM: LOWE XPRESS

Bronsring från Tiny Masters, 790 kr.

Trähand från Hay, 299 kr.

Kartillustration ”Stockholm” från Localgraphics, 500 kr.

Armband i plexiglas från Memories of Sweden, 490 kr.

Läderarmband från A.L.L. AnnLouise Landelius, 500 kr. Silverarmband från J Dauphin, 1 850 kr.

Läderarmband från A.L.L. AnnLouise Landelius 500 kr.

Design för barns rättigheter. Nu hittar du produkter från flera av Skandinaviens mest kända formgivare på vår hemsida. När du köper dessa produkter bidrar du till Rädda Barnen samtidigt som ditt hem blir vackrare. Skäm bort dig själv eller överraska dina vänner – och stöd vår kamp för barns rättigheter. Du hittar oss på räddabarnen.se/shop

Halsband i porslin från Tero Kuitunen, 479 kr.


FINE

JEWELLERY by ANGELA GOTBORN

Decorate your hands with exclusive rings and fine watches

ASTLEY CLARKE MUSE STACKING RINGS from £395.00 - £1,295.00 14 carat yellow gold stacking rings WWW.ASTLEYCLARKE.COM

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FINE JEWELLERY

DIANE KORDAS RING $810 18 karat roséguld med diamanter WWW.NET-A-PORTER.COM

ILENA MAKRI RING £4,550.00 18k pink gold and diamond snake ring WWW.BROWNSFASHION.COM

GRAFIKA, SANDBERG RING 45 800 SEK White gold and gold with coffee diamond WWW.SANDBERGSWEDEN.COM

ASTLEY CLARKE TAKARA STACKING RINGS £3,975.00 Diamond and titanium stacking rings WWW.ASTLEYCLARKE.COM

ANDERS FORS, RADIANT CUT RING from 55 000 SEK 18 carat white gold with diamonds WWW.VIGSELRING.NU

DEC

your fingers w

Exciting forms in rose gold, yellow gold, w lots of diamonds. Large and impressive, si Here you get a picking of l

STEPHEN WEBSTER RINGS from 45 400 SEK White and green diamonds gold ring WWW.LUISAVIAROMA.COM

OLE LYNGGAARD RING The Kiss ring, 18 carat gold with 49 diamonds WWW.OLELYNGGAARD.COM

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NATASHA COLLIS STACKING RING £1,350.00 18 carat yellow gold nugget ring WWW.ASTLEYCLARKE.COM


OLE LYNGGAARD RING Love bands, 18k red, white or rose gold, with 43 white or brown diamond. WWW.OLELYNGGAARD.COM

KIMBERLY MCDONALD RING £4,375.00 18 carat rose gold and diamond WWW.BROWNSFASHION.COM

withJEWELS

by ANGELA GOTBORN

CORATE

LUCIFER VIR HONESTUS RING from 24 400 kSEK Rose gold with diamonds WWW.YLANG23.COM

white gold, black gold, oxidized silver and imple and neat, rare and more common. lovely rings for all fingers.

BELLE, SANDBERG RING 73 600 SEK White gold with med diamonds WWW.SANDBERGSWEDEN.COM

ANDERS FORS GLOBE BIG RING from 29 500 SEK 18 carat white gold with diamonds WWW.VIGSELRING.NU

REPOSSI RING $430 Black rhodium-plated ring WWW.NET-A-PORTER.COM

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To share is to care......

FINE DECOR MAGAZINE The magazine you are currently reading has been created with a great deal of care and attention. Our hope is not only to enrich your day, but also to highlight all forms of creativity. Fine Decor Magazine is both free to read and free to share. All that we ask is: if you like what you see, spread the word!

f

@

WWW.FINEDECOR.SE


TICK TACK

WATCHES by ANGELA GOTBORN

JAEGER-LECOULTRE REVERSO SQUADRA LADY WATCH WOMEN 56 100 SEK WWW.KRONSUR.COM FINE DECOR MAGAZINE

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EPOCH JUBILEE GOLD RUBY WATCH WOMEN WWW.EPOCH.SE

LONGINES EVIDENZA WATCH WOMEN 38 800 SEK WWW.KRONSUR.COM

DANIEL WELLINGTON CLASSIC ST ANDREWS WATCH MEN 1 495 SEK WWW.DANIELWELLINGTON.SE

TICK TACK

WATCHES in brown with gold and diamonds

JAEGER-LECOULTRE REVERSO CLASSIC WATCH 62 500 SEK WWW.KRONSUR.COM

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OMEGA CONCTELLATION 09 WATCH WOMEN 132 300 SEK WWW.KRONSUR.COM

IWC BIG PILOT ´S WATCH EDITION ANTOINE DE SAINT EXUPÉRY WATCH MEN 269 000 SEK WWW.KRONSUR.COM


WATCHES

THOMAS SABO REBEL AT HEART WATCH MEN 3 790 SEK WWW.ROYALDESIGN.SE

SJÖÖ SANDSTRÖM ROYAL STEEL CHRONOGRAPH LADY WATCH WOMEN 44 200 SEK WWW.KRONSUR.COM

LONGINES DOLCE VITA KLOCKA 23 950 SEK WWW.KRONSUR.COM

BLACK, STEEL & DIAMOND GUL GUL FORCE 46 CHRONO WATCH 1 495 SEK WWW.KLOCKIS.SE

EPOCH PRESIDENT DATALARM WATCH WWW.EPOCH.SE

ZENITH ULTRA THIN WATCH 37 500 SEK WWW.NYMANSUR.COM

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TICK TACK

DANIEL WELLINGTON CLASSIC GLASGOW WATCH WOMEN 995 KR WWW.DANIELWELLINGTON.SE

GANT BEDSTONE WATCH 2 490 KR WWW.KLOCKIS.SE

TRIWA LE BLEU NEVIL BLUE WATCH 1 795 KR WWW.TRIWA.COM

WATCHES WHITE, BLUE, RED AND SOME DIAMONDS

CERTINA DS FIRST LADY CHRONO WATCH WOMEN 17 100 KR WWW.KRONSUR.COM

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VICTORINOX DIVE MASTER 500 WATCH 11 790 KR WWW.KLOCKIS.SE

MARC BY MARC JACOBS ROCK WATCH 3 195 KR WWW.KLOCKIS.SE


FINE DECOR MAGAZINE WOULD YOU LIKE TO ADVERTISE HERE? PLEASE CONTACT US annons@finedecor.se www.finedecor.se


JEWELLERY by ANGELA GOTBORN

Beautiful bracelet in gold and precious stones

This beautiful bracelet in 14k gold, small diamonds and gemstones are made with the same technology as the earrings in the previous number. With the help of a wire you do small loops that you attach the chain. The wire is available in different metals, from base metal to precious metal. The precious stones on this bracelet are topazes,

amethysts, chrome diopside, kyanite and peridot. On the lock there are six small diamonds attached, three on each side. If you would like to know how to make this lovely bracelet, stop by at www.finedecor.se during week. 29 and you will get a detailed description on how to. WWW.FINEDECOR.SE

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ADDING COLOUR BY: SUPAKITCH ĉ269(30,

PEACH | THELMA

SIR E N | )9 ( :*6*/9656

W W W.T R I WA . C O M


SE

OR. C E D E N I WWW.F

WE WILL DEVELOP & FURTHER IMPROVE FINEDECOR.SE IN THE SUMMER OF 2012, DON’T MISS IT!!

FINE DECOR

Do you want Fine Decor magazine in a miniature format and while we work on upcoming issues, you should visit www.finedecor.se. Take a look daily to get more inspired.

FOLLOW US ON FACEBOOK AND TWITTER

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BEAUTY by MIMMI BLOMQVIST & ANGELA GOTBORN

Take care of your hands this summer and decorate your nails with nail polish in marzipan, lilac and mint, or choose bright colours like yellow, orange or black.

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PASTEL

Lovely nail polish in lilac, marzipan, peachy, pink and mint.

PEACHY, Chanel, June, price 245 SEK, MINT, Mavala, Blue Mint, price 45 SEK LILAC, Depend, nr 299, price 29 SEK, PINK, Essie, Lovie Dovie, price 129 SEK, MARZIPAN, IsaDora, Marzipan, price 69 SEK

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CHOCOLATE & LICORICE From light to dark chocolate and black licorice.

BEIGE, O.P.I, Barefoot in Barcelona, price 150 SEK, BROWN, Chanel, Le Vernis, price 245 SEK, DARK BRUN, Essie, Little Brown Dress, price 129 SEK, DARK GREY, IsaDora, Smokey Grey, price 69 SEK, BLACK, Essie, Licorice, price 129 SEK FINE DECOR MAGAZINE

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COLOUR Strong shades of pink, yellow, orange, blue and green.

ORANGE, O.P.I, In My Back Pocket, price 150 SEK, BLUE, IsaDora, Blue Jeans, price 69 SEK, CERISE, YSL, Rose Futuriste, price 255 SEK, YELLOW, Viva la Diva, nr 51, price 50 SEK, GREEN, L’Oréal, green, price 59 SEK

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BEAUTY

beautiful

SUMMER NA

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by ANGELA GOTBORN & CECILIA LINDBERG

1. Take off old colour with polish remover. Cut and file nail to your lenght of choice. Nice in the summer is short nails with round edge.

2. Put your hands in a bowl with lukewarm water and soap. Rest the fingers for 5-10 minutes.

3. Apply cuticle remover on ea for 2 minutes.

5. Press the cuticle back, carefully, with a cuticle stick.

6. Cut any hang-nails with a cuticle nipper.

7. Apply a base coat, let dry.

9. Finish with a top coat.

10. Colour on the side can easily be removed with nail polish remover.

11. In the summertime it fits n colour, like this lovely nail poli

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AILS

ach cuticle. Let dry

nicely with a bright ish in strong coral.

by ANGELA GOTBORN

treatments LUXURY CREMA, RODIN Cream for dry areas as elbows and hands, 675 SEK www.cowparfymeri.se

REMOVER DEBORAH LIPPMAN Nail laquer remover with lavender and aloe vera, 158 SEK www.eleven.se 4. Remove carefully old cuticle with a cotton bud. HANDBAG HOLIDAY CUTICLE OIL BUTTER LONDON Intensive nourishment for your cuticles, 169 SEK www.eleven.se

8. Apply two coats of polish. Start with the brush 1 mm from the cuticle and push the polish as close to the cuticle as possible. Paint side, side, center.

12. Exit by apply a rich hand cream.

2 SECOND NAIL PRIMER DEBORAH LIPPMAN Gently primes and cleanses the nail for a longer wearing manicure, 149 SEK www.eleven.se

CREME ABRICOT, DIOR A rich, creamy salve that nourishes and conditions cuticles., 255 SEK www.kicks.se FINE DECOR MAGAZINE

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BEAUTY

by ANGELA GOTBORN

hot

SUMMER

LIP BALM CREME DE ROSE DIOR Smoothing plumping lip balm, 285 SEK www.kicks.se

HYDRA ZEN NEUROCALM CREAM LANCÔME Relieves environmental and emotional stressed skin, 522 SEK www.electashop.se

NUDE TAN SUN POWDER DIOR Apply this bronzing powder for an ultra-natural looking tan all the year round., från 530 SEK www.kicks.se

TOP SECRET CONCENTRATE LIP YSL Concentrate lip & contour shaper, 325 SEK www.kicks.se

ALOE VERA GEL OLE HENRIKSEN Light and refreshing gel for irritated and sundburn skin, 560 SEK www.eleven.se

BODY OIL PRECIOUS WOODS PATYKA A soft scented body oil, 465 SEK www.cowparfymeri.se

GINGER MINT MARVIS Toothpaste in stylish retro pack with fresh flavor of mint, 80 SEK www.cowparfymeri.se

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BODY WASH PRECIOUS WOODS PATYKA A non-drying body wash, 240 SEK www.cowparfymeri.se


TURN OF THE CENTURY text, photo, layout ANGELA GOTBORN

3

With windows overlooking two flaunted gardens, creaking herringbone parquet, double doors and extra high panel, this classical apartment is situated a short distance from Stockholm downtown at the city pulse of Stureplan and the green oasis of Humleg책rden, a large park right beside Stureplan.

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The apartment was given a new planning, where the small kitchen with a private entrance to the bedroom and one of the two great living rooms, were converted into a large functional kitchen.

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FAKTA In this wonderful apartment lives Hanna, along with her husband and three children. Hanna is a finance graduate who changed career path and started her own business in interior design, Svahn Living, where she project manages refurbishment and provides a comprehensive concept for private clients. Each project is unique and tailored to each client’s specific need.

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W

hen Hannah and her husband were looking for a new home, there were some practical requirements. With three children, a large circle of friends and Hanna with her profession as interior design consultant / project manager, there were a lot to consider. After a lot of searching the family finally found their dream apartment. The apartment was in great need of renovation, but Hanna didn’t saw that as a disadvantage, rather the opposite. Hanna had a lot of ideas so even before the purchase she had started the renovation. The apartment is located on one of most posh neighborhood in Östermalm in Stockholm, is 170 square meters with 6 rooms and kitchen, overlooking two lush courtyards. The apartment is from the turn of the century with all classic attributes like large double doors, high baseboards, creaking parquet and tiled stoves. The living room has unusually high and fine panels along the walls and three large beautifully paned windows. The floor plan was redesigned and the old kitchen, which was overshadowed by a private entrance, was moved to one of the great lounges and became a modern kitchen, with a large and highly functional kitchen island, where the entire family can eat breakfast together. u

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Between the kitchen and the living room is the dining room. The room is a big beautiful oval room, where many long dinners can be enjoyed in good company.

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The decor is like apartment itself - classic! Svenskt Tenn, Howard sofas, thick carpets and a few modern furniture classics.

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The living room is decorated with a beautiful panel that extends right up to the cornice.

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The apartment is situated in a quiet and peaceful location overlooking two courtyards.

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After the rebuilding and relocation of the kitchen the apartment became more practical with bedrooms separated from the living area. During the renovation all floors were polished and new herringbone parquet was installed in the kitchen. A thick bright carpet covers all floors in all four bedrooms. A smart wardrobe solution was installed and the somewhat tricky shaped bathroom was fully renovated. White Carrara marble was used on the walls of the shower and on the bathroom floor. An extra-large basin was installed with a large corresponding mirror above. In addition to the bathroom the apartment also consist of a small guest bathroom and a small laundry room with separate shower. All the walls and the ceilings were painted white. Baseboards and panels too. u

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The functional, in harmony with the aesthetic, is a successful combination of a functional and cozy home.

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An antique miniature bureau in wood breaks off nicely in the otherwise stylish bathroom.

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Master bedroom is slightly larger than the other bedrooms and fitted with small “walk-in closet” and an exit to the balcony. 102

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Quick questions to Hanna: HOUSE VS. APARTMENT APARTMENT CITY VS. COUNTRYSIDE CITY WALLPAPER VS. PAINT PAINT WOOD VS. MARBLE MARBLE FURNITURE LAMP COLOUR BLACK DESIGNER JOSEF FRANK MAGAZINE FINE DECOR MAG GARNMENT DRESS ACCESSORY SHOES BAG LOUIS VUITTON DRINK JUICE FOOD MY HUSBANDS BEARNAISE SWEET CAKE WEEKEND CITY PALMA BEACH MALDIVERNA

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Both the size of the project and the budget may vary when Hanna is decorating and manage a project. Ingenuity and a lot of imagination are sometimes required to achieve something that looks more than it actually is. Seeing possibilities is an important characteristic of an interior designer and an attribute that is used as well in their own homes. A brilliant example is the beautiful wardrobes in the bedroom. A place built wardrobe is sometimes very expensive but if you are a little handy you can get an equally nice closet that Hanna has, to a considerably less cost. TIP FROM HANNA! The wardrobe and its interiors are from Ikea. I have replaced the knobs to beautiful ones in shiny gold and then I had a carpenter make a frame around the wardrobe so that it’s perceived as custom built. In the pull-out drawers you can store everything from jewelry, belts, beautiful scarves and cute underwear. It is a feast for the eyes when you open the drawers. u

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Josef Frank

CEILING LAMP 2358 BRASS JOSEF FRANK The lamp was designed by Josef Frank in the late 1920s in Austria. Josef Frank brought this lamp design with him to Sweden, where he began working for Svenskt Tenn in 1933. Available in several models, 6 400 SEK www.svenskttenn.se

DESIGNER & PATTERN CONSTRUCTOR text, layout ANGELA GOTBORN

J

osef Frank is the master of patterns. In Sweden, his furniture design has a loyal fan base and is often used in stylish homes. Through the popularity in Sweden other markets have been discovered Josef Frank furniture and designs. Many people outside Sweden are fascinated by Josef Frank and his work is perceived as an exotic element and is considered to be very exclusive.

with Josef Frank’s creativity. It’s hard to imagine that Josef Frank was 50 years of age when he immigrated to Sweden in the 30’s from Austria with his Swedish wife, and made his breakthrough as a designer of Svenskt Tenn, a few years later. Josef Frank was very productive and there are over 2000 furniture layouts and over 160 designs sketches that bears his name in Svenskt Tenn’s archives.

Fine Decor Magazine would like to emphasize and celebrate creative people, who through their talents and efforts give us things to admire, use and appreciate. Few can compete

Josef Frank did not like conformity and monochromatic environments, which in those days was the prevailing design ideals, and which Joseph Frank sums up with:

CUSHIONS MANHATTAN LINEN JOSEF FRANK The pattern Manhattan shows the island map, 1 050 SEK www.svenskttenn.se

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CHEST OF DRAWERS 2170 ELMROOT JOSEF FRANK Designed by Josef Frank 1954, 99 000 SEK www.svenskttenn.se

“The monochromatic surface appears uneasy, while patterns are calming, and the observer is unwillingly influenced by the slow, calm way it is produced. The richness of decoration cannot be fathomed so quickly, in contrast to the monochromatic surface which doesn’t invite any further interest and therefore one is immediately finished with it.” Through his creativity, talent and work Josef Frank and Svenskt Tenn was recognized at

the World Exhibition in Paris in 1937 for its bold design and choice of colours. Because of this Joseph Frank and Svenskt Tenn became synonymous with the term Swedish Modern. By the time of the end of the Second World War Josef Frank moved to New York where his most famous pattern was created; for instance Manhattan. Much has been written about Josef Frank, so we let some of his creations and patterns speak for themselves. With this article, Fine Decor Magazine says: Thanks Josef Frank, without you and your work we would have had a much grayer and sadder world to live in. u

SOFA 3031 5-SEATED JOSEF FRANK Also called the Long Couch, was designed around the 1940s, 48 500 SEK www.svenskttenn.se POT HORTUS GLASS JOSEF FRANK The original model was of brass. Today it is available in red, green and blue glass, 1 950 SEK www.svenskttenn.se

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COLOUR by ANGELA GOTBORN

Beautiful colours in powdery pastels

No. 76 - FOLLY GREEN FARROW & BALL www.farrow-ball.com

No. 86 -SEA LAVENDER FIRED EARTH www.firedearth.com

No. 2 - HOUND LEMON FARROW & BALL www.farrow-ball.com No. 99 - DUCK EGG FIRED EARTH www.firedearth.com

No. 2005 - ALL WHITE FARROW & BALL www.farrow-ball.com

No. 93 - SMOKE BLUE FIRED EARTH www.firedearth.com

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INTERIOR

PAPER by ANGELA GOTBORN

Wallpaper in pink and orange with beautiful pattern or classic stripes in blue and white.

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PINK SHADES

Wallpaper in pink and orange shades. From flowers and fish to the stucco and toile de jouy. Wallpapering a room, a wall, or why not protect your favorite book with a beautiful wallpaper.

MANUEL CANOVAS, CERISY Toile de jouy in bright colours, 935 SEK www.manuelcanovas.com

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DESIGNER GUILD, PALMIERE Beautiful pink wallpaper with large pattern with urn and flowers, 1 045 SEK www.designersguild.com

NINA CAMPBELL, PERROQUET Wonderful wallpaper with fish of various colours and sizes, 935 SEK www.ninacampbell.com

EIJFFINGER Lovely wallpaper in pale pink with birds and flowers, 749 SEK www.eijffinger.com

MANUEL CANOVAS, BALATA Fruits and flowers in white and orange on pink bottom, 870 SEK www.manuelcanovas.com


INTERIOR

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2 DESIGNER GUILD, BRERA Fine blue wallpaper with a sense of oxford cotton, 560 SEK www.designersguild.com

RALPH LAUREN, HABERDASHERY Classic paisley pattern in shades of blue, 900 SEK www.ralphlaurenhome.com

RALPH LAUREN, SIGNATURE Classic stripes from RL in bright colours, 695 SEK www.ralphlaurenhome.com

CLASSIC BLUE

Classic wallpaper with stripes, checks and lovely paisley pattern. Fits nicely on the wall, especially in the house by the sea. Mix with textiles in the same style, both patterned and solid coloured.

SANDBERG, CHARLES Check pattern in light blue on a white background, 655 SEK www.sandbergab.se

RALPH LAUREN, DENTON STRIPE Narrow stripes in blue on white-ground, 765 SEK www.ralphlaurenhome.com

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DECOR

DECORATE CHEST OF DRAWERS by ANGELA GOTBORN

A chest of drawers, a desk, shelf, etc. can all be decorated nicely with various ornaments. Here I show you how to decorate a chest of drawers. If you use it as a bedside table you simply add a lamp. Please see previous issue of Fine Decor Magazine of a decorated a nightstand.

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The chest of drawer on the image has been painted in a light grey colour that fits nicely with the handles in brass. The grey is then picked up both in the lampstands which is light Carrara marble and in the acrylic painting I painted in a rather sloppy graphic pattern, also in two different shades of grey. Then I chose the accent colours, pink and orange, which became the main theme and used a bit more than other colours.

Accessories and decorations are carefully chosen to suit the texture and colour. Books are always a given decoration; I also covered one of the books in a beautiful tapestry that picked up the pink. Small glass boxes of jewellery, a skin cream, two nice boxes and a platter of gold, which picks up the lamp shades gold hue. In addition to this, fresh cut flowers, is a must. I wanted to create a sweet sensation and therefore I concluded the styling with tying two bows in pale pink velvet on the two top handles. u

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FOTO: PETRA BINDEL STYLING: LOTTA AGATON FORM: LOWE XPRESS

Bricka i ek samt löst svart ilägg från Hay, 975 kr.

Ljusstake i furu av Daniel Franzén, 280 kr.

Diskmedel citrongräs/rosmarin från L:a Bruket, 149 kr.

Grytunderlägg från Höganäsgruppen, säljs som 6-pack, 390 kr.

Kökshandduk 2-pack från Hay, 189 kr.

Gummivas från Menu, 299 kr. Dammvippa från Hay, 179 kr.

Skoputs kit från Hay, 345 kr.

Design för barns rättigheter. Nu hittar du produkter från flera av Skandinaviens mest kända formgivare på vår hemsida. När du köper dessa produkter bidrar du till Rädda Barnen samtidigt som ditt hem blir vackrare. Skäm bort dig själv eller överraska dina vänner – och stöd vår kamp för barns rättigheter. Du hittar oss på räddabarnen.se/shop


HOUSE OF PHILIA photo PETRA ÖVFERBERG BOHMAN by ANGELA GOTBORN

Welcome home to Petra and the House of Philia. In a tranquil and magnificent residential area in central Västerås, a city in the middle of Sweden, lives Petra with her husband and three children.

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From a yellow brick house with faded floors, cobalt blue walls and red tiles to a classic white house on both the outside and inside.

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T

he house from the early 30’s is located in a beautiful area in the center of Västerås and is 210 square meters distributed on two floors. When the family bought the house five years ago, it was a pretty boring house with yellow brick facade, worn parquet and with bright colors on both walls and tiles. But there were goodies like the brand new Kvänum kitchen, beautiful in white classical style, with luxury appliances and complete mechanical equipment. Petra and her family changed the entire colour scale to white and grey. The red beech laminate in the kitchen were replaced by grey wooden floor, even the colourful tiles were changed to the classic white and almost all the way up to the ceiling. Walls and ceilings were painted white and the family got their dream kitchen. The remaining rooms were painted white. The floors were waxed white and a new entrance was built along with a guest toilet. The exterior of the house was completely renovated. Walls were rubbed with white plaster. New hubs, a new porch railing, new patio door and all windows were renovated.

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“My favorite place at home is the large kitchen because I love to cook and bake!” “The best purchase for our home is probably our Nespresso Lattissima - what a good Macchioato Latte it does every morning.”

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I kรถket lades ett fint ljusgrรฅtt golv med plankor av ask. FINE DECOR MAGAZINE

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““I like the classic style when decorating but Now we have a lot of white, grey and black. Danish interior design.”

“Sometimes I long for the colours, so if we w probably have a different style! “

“There should not be too much furniture an unadorned and always bright and airy, fres

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try to use a modern twist. . I am inspired much of the

were to move again so we’d

nd things; I like it clean and sh and crunchy.”

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“My husband says that I collect lamps, and it is true enough.”

“I look at everything when I am with others! It’s so interesting to see how others have it, I think. “

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I want to spruce up the interior and move things around frequently - there is so much fun with a little change!�

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Petra runs her own company HOP from her beautiful office situated in the house.

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“I’m handy when it comes to paint and fix but I absolutely cannot sew - it’s the worst thing I know for a fact!” “I find inspiration online, through blogs and magazines but also through my mother and friends.”

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“Apart from our own homes so we have four special places that we like to visit, the family farm in Normandy, France, my parents’ summer gem on the island Gotland, and in-laws mother’s houses in Dalarna, Sweden and in Thailand.” u

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BERGSTRÖM//SUND FOTO: MAX BROUWERS

Sweden’s best kept secret.

Handcrafted outdoor furniture Scandinavian design is renowned for its style and quality. This is old news for Grythyttan Stålmöbler, one of Sweden’s best kept secrets. Introduced at the Furniture fair in Stockholm in 1930 the A2 chair is known for its unique, soothing swing enjoyed by generations of Swedes. Today Grythyttan Stålmöbler has a complete range of outdoor furniture. The furniture is handcrafted in spring steel and solid wood. Only a limited number is produced every year.

www.grythyttan.net


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DECOR GREEN SKULLS AND A BLUE HEAD

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GREEN SKULLS AND A

BLUE HEAD by ANGELA GOTBORN

Make a custom artwork in the form of cool sculptures

Look for interesting shapes, objects or structures and paint in a spectacular colour. Strong solid colours, like neon, will make a cool result. Place the sculpture on a moderately large square block of wood, which you preferably paint black and sign off with a gold pen. A block of marble is also attractive.

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If you find a form, or sculpture in Styrofoam so it is important that you use water based paint. We used ordinary acrylic paint.

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WE WILL DEVELOP & FURTHER IMPROVE FINEDECOR.SE IN THE SUMMER OF 2012, DON’T MISS IT!

DECOR Do you want Fine Decor magazine in a miniature format and while we work on upcoming issues, you should visit www.finedecor.se. Take a look daily to get more inspired.

I am not the only one who loves Converse shoes. A shoe that works with almost everything – I wish I had a whole closet full in all colours. I think that these big cult icons deserve a place in the interior. Check out what I did with a couple old ones, they stand right now on my desktop with a new feature - pen holder. Read below how to do the pen holder, and how you can even make a pair of Converse into hip bookends. Cool, to say the least. My kind of style! hug Angela Read more on finedecor.se


FOOD

Three breakfasts

THREE FLAVOURS by ANGELA GOTBORN

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CLASSIC BR

A croissant with comtĂŠ together with p Finishing it off with a little pancake pastry and

PANCAKE PASTRY

As the sweetener in this breakfast we serve small pancakes with vanilla cream and fresh strawberries. Recipes can be found on page 146.

PINK BUBBLY BEVERAGE

Serve a bubbly beverage, by pouring some concentrated pomegranate juice in the bottom of a glass. Fill with carbonated water. Decorate with a small stick, and then you tie a ribbon.

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REAKFAST

pear marmalade and a soft-boiled egg. d a bubbly beverage made from pomegranates.

CROISSANT

A freshly baked croissant with a delicious comtĂŠ and pear marmalade, together with a soft-boiled egg and a cup of coffee or tea.

VANILLA CREAM

Whip 1/2 cup cream. Stir in 1/2 cup cottage cheese and 1/4 cup powdered sugar. Scrape out half vanilla and stir the seeds into the cream.

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HEALTHY B

Rye bread with cream cheese, shots, fru

KIWI SHOTS

Kick start your day with a vitamin bomb, kiwi shots with berries on a skewer. Served in a shoot glass. You will find the recipe on page 146, where you will find the recipe for fruit salad

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BREAKFAST

uit salad and Turkish yogurt with crisps.

RYE BREAD

Serve a tasty and healthy sandwich. We chose a Danish rye bread with your own cheese. Mix cream cheese and some fresh herbs such as thyme, marjoram or oregano. Add as much as you like on the sandwich.

YOGURT WITH BERRIES

Serve a small bowl with Turkish yogurt and fresh blueberries. Sprinkle with granola, finish off by drizzle some honey.

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HEAVY BR

Scrambled eggs and bacon with bak

FRESH PRESSED JUICE

Squeeze your own juice based on different citrus fruits. If you want an extra thick juice with pulp put some whole oranges in the blender.

SCRAMBLED EGGS

Perfectly scrambled eggs are unbeatable together with the crispy fried bacon. One tip is to fry the bacon on oven sheet in the oven. The recipe on scrambled eggs can be found on page 146.

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REAKFAST

ked beans and gratinated tomatoes.

HOT TOMATOES

Cut the tomatoes in half, sprinkle some good cheese and fresh herbs. Bake in oven. Another viable option is baked beans. Open a jar and pour into a saucepan and heat.

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FOOD CLASSIC BREAKFAST

HEALTHY BREAKFAST

HEAVY BREAKFAST

PANCAKE PASTRY Fry the pancakes and let them cool off. Mix vanilla cream, cut some strawberries in thin slices . Layer the pancakes, sliced strawberries and cream. Finish with a piece of cake, atop with a dollop of vanilla cream and strawberry. Dust with a little powdered sugar.

KIWI SHOTS Blend the kiwi with a hand blender to a smooth mix. Squeeze in some lime. Serve with a little prophesied done for them. We chose blueberries.

SCRAMBLED EGGS Scrambled eggs should be served fresh to taste the best. We use whipping cream.

Pancakes for 1-2 people 1 egg 1 1/4 cups of milk 3/4 cups of flour a pinch of salt a pinch of sugar butter Lightly whisk the eggs. Add half of the milk and all of the flour, salt and sugar. Whisk until smooth consistency and add the remaining milk. Place the batter in the fridge for a while before starting to cook pancakes. Fry the pancakes in a pancake pan.

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FRUIT SALAD Select fruits that you like. We took the kiwi, honeydew melon, grapes and passion fruit. Slice the fruit into small pieces and mix together. Scrape out the passion fruit and mix it into fruit salad. Serve in a small bowl.

Scrambled eggs for 4 people about 1/2 cup cream 5 eggs salt and pepper butter Melt butter in a Teflon coated pan. Pour the eggs into the saucepan and whisk until the eggs begin to solidify, and then pour in the cream. It is important to stir the whole time. Flavour with salt and pepper.


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FOOD

EDECOR.S

Do you want Fine Decor magazine in a miniature format and while we work on upcoming issues, you should visit www.finedecor.se. Take a look daily to get more inspired.

Do you like to bake and cook as much as we do? Visit www.finedecor.se

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PLEASE NOTE The following recipe is taken from the book Lomelinos tårtor (Lomelinos cakes), published by Bonnier Fakta, 24th of April 2012. We have kept the recipe in Swedish. If we manage to get hold of a proper translation approved by Bonnier Fakta we will present this later on our site. You can read more and also buy the book here

COOKIES ´N´ CREAM

I den här uppseendeväckande tårtan har jag smugit in mitt favoritkex. Detta populära amerikanska chokladkex ger tårtan en härlig konsistens – den blir helt enkelt som ett oreokex i storformat. Den snygga svarta utsidan kontrasterar fint mot insidan. 8–10 BITAR OREO- OCH VANILJBOTTEN 50 g rumsvarmt smör 2 dl strösocker 1 1/4 dl mjölk 1 tsk vaniljextrakt 2 1/2 dl vetemjöl 1/2 tsk bakpulver 1 stor äggvita 8 normalstora oreokex CHOKLADBOTTEN 25 g rumsvarmt smör 1 1/2 dl vetemjöl 1/2 dl kakao 1/2 tsk bakpulver 1/2 tsk bikarbonat 1 1/4 dl strösocker 1 medelstort ägg 3/4 dl mjölk 1/2 dl kokande vatten FYLLNING 300 g philadelphiaost eller annan färskost 2 dl florsocker 3 dl vispgrädde 6 normalstora oreokex DEKORATION 10–12 normalstora oreokex 10–12 minioreokex körsbär

OREO- OCH VANILJBOTTEN 1. Värm ugnen till 175°. 2. Smörj och mjöla två små formar, cirka 15 cm i diameter. 3. Vispa smör och socker vitt och pösigt, i cirka 3 minuter. 4. Tillsätt mjölk och vaniljextrakt och vispa till en jämn smet. 5. Blanda mjöl och bakpulver och häll ner i smeten. Tillsätt äggvitan och vispa i ytterligare 2 minuter. Krossa kexen och blanda ner dem. Fördela smeten jämnt i de två formarna. 6. Grädda bottnarna samtidigt i ugnen, i cirka 25 minuter. 7. Låt bottnarna svalna i 10 minuter och stjälp sedan upp dem på ett galler. CHOKLADBOTTEN 1. Värm ugnen till 175°. 2. Smörj och mjöla en bakform, cirka 15 cm i diam eter. 3. Smält smöret och låt det svalna. 4. Sikta ner mjöl, kakao, bakpulver och bikarbonat i en stor skål. Tillsätt övriga ingredienser och vispa i ett par minuter till en jämn smet. Häll smeten i formen. 5. Grädda bottnen i cirka 30 minuter. u

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FYLLNING 1. Blanda färskost och florsocker i en skål. 2. Vispa grädden och vänd ner den i färskostblandningen. 3. Krossa oreokexen och blanda dem med ungefär en tredjedel av fyllningen – detta ska användas som fyllning i tårtan och resten ska användas för att täcka tårtan. Om frostingen inte känns tillräckligt fast går det bra att låta den stå en stund i kylen. SÄTTA IHOP TÅRTAN 1. Lägg en ljus botten på ett fat med den skurna delen upp. Bred på hälften av fyllningen med oreobitar. 2. Lägg på en chokladbotten och bred på resten av fyllningen. Lägg på den sista ljusa bottnen med ytan som har gräddats mot bakformens botten upp. 3. Bred ut fyllningen utan oreokex över tårtan i ett jämnt lager. DEKORATION 1. Smula de normalstora kexen i en mixer. 2. Börja med att täcka tårtans ovansida med kaksmulor och fortsätt sedan ner runtom tårtan. Det tar lite tid att få ett jämnt lager, men med lite tålamod brukar det gå bra. Tryck fast smulorna runtom tårtan med handflatan. När du känner dig nöjd kan du avsluta med att försiktigt trycka över ytan med en smoother. 3. Dekorera med några minioreokex och ett körsbär. BYT UT KAKORNA Istället för oreokex kan du självklart ta just dina favoritkakor!

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Recept och Foto: Linda Lomelino. Från boken Lomelinos tårtor


WE WILL DEVELOP & FURTHER IMPROVE FINEDECOR.SE IN THE SUMMER OF 2012, DON’T MISS IT!

WWW.FIN

FOOD

EDECOR.S

Do you want Fine Decor magazine in a miniature format and while we work on upcoming issues, you should visit www.finedecor.se. Take a look daily to get more inspired.

Do you like to bake and cook as much as we do? Visit www.finedecor.se

E


FINE T

French Paradise with a scent M

ost tourists travelling to French Polynesia are either honeymooners or celebrating their wedding anniversary, and there is a reason for it. This is one of the worlds most jaw-dropping beautiful tropical paradises and the ultimate destination for a romantic getaway. With 118 different islands and a vast range of accomodations from luxurious resorts to homestays makes it easy to have a tailor made holiday to suit your needs exactly.u

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TRAVEL

TRAVEL

text & photo ANNA HOLLSTRÖM layout ANGELA GOTBORN

h polynesia t of vanilla and gardenia

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TRAVEL The best way for a contrasting experience of polynesia is to see a few different islands, as each of them has their own charm. With topographies from lush volcanoes and dramatic waterfalls to coral reef atolls with either white, pink or black sand and lagoons filled with fish in vibrant colours. As soon as you get off the plane you understand why the artist Gauguin left europe never to return, and why Marlon Brando chose to buy a private island here. Everywhere we go, people greets us with a smile and a �Ia Orana�. The year-round blossoming Tahiti Tiare, also known as Gardenia are in gardens, in the hair of the local women and used as decorations to greet visitors to the islands. Vanilla is grown in some areas and is widely used. The extract was traditionally used as a medicine but is now limited to flavour most of the food, from the rice to fish and chicken and fresh fruit and even in rhum. The french influence is still strong in politics and the official language, and baguettes and patisseries can be found everywhere. Groceries, wines and most of the waters served in hotels are either Evian and Perrier, imported all the way from France wich is reflected in the prices. This is not the place to be on a tight budget. The larger hotel resorts can be seen with their characteristic string of overwater bungalows. With private patios and stairs down into the water and with glass floors for guests to enjoy the sharks and rays swimming by underneath. If you want to get even closer to them there are serveral excursions where you can swim with and feed them. They are very curious and get close enough to be petted. u

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GET READY SOLSKYDD UVB 50+, CLARINS PRIS 290 KR WWW.KICKS.SE

Bora Bora is unarguably the most famous of the islands of Tahiti. Most of the luxury resorts are scattered along the same line of tiny private islands. Mt. Otemanu rises from the middle of the lagoon and is surrounded by crystal clear water in hundreds of shades of turquoise and blue. Most of the hotel enclaves offer equally beautiful beaches, and with several options of restaurants and with everything in reach ensuring total relaxation and indulgence. We chose Le Meridien for our stay because of their sea turtle conservation project. With a large lagoon inside the lagoon you get to swim with more than 30 friendly sea turtles closer than you would ever be able to in the wild. When in Bora Bora, a visit to the famous restaurant Bloody Mary´s is a must. The place has a great ambience and proudly displays a board outside with international celebrities that have dined here. u

PARFYM, ESTEE LAUDER PRIS 595 KR WWW.ELEVEN.SE

BADDRÄKT, J. CREW PRIS 1 211 KR WWW.JCREWCOM

SOLGLASÖGON KAREN WALKER PRIS 2 100 KR WWW.A-STYLE.SE

RESVÄSKA, J. CREW PRIS 16 955 KR WWW.JCREW.COM

At the more laid back atoll islands you will get closer to the locals, who happlily share their traditions with you while playing the ukulele. During the vey memorable trips and excursions guests are encouraged to participate in cooking the fresh meals, and in the preparations as braiding palm leaf baskets to cook the freshly caught fish and rice amd the classic dish ”Poisson cru”-lime and coconut marinated tuna and coconut bread. In the lagoons inside the coral reefs tropical fish are living peacefully without being disturbed by the larger predators. The snorkelling is unbeatable and divers find a spectacular underwater world with sunken ships, big sharks, stingrays and dolphins just outside the reefs. The perfect souvenir to bring back as a reminder of your dream vacation is the legendary and exclusive black pearls only found in the area. With every imaginable shade and colour, each and everyone is truly unique and different from another, just like the islands of polynesia. u FINE DECOR MAGAZINE

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To share is to care......

FINE DECOR MAGAZINE The magazine you are currently reading has been created with a great deal of care and attention. Our hope is not only to enrich your day, but also to highlight all forms of creativity. Fine Decor Magazine is both free to read and free to share. All that we ask is: if you like what you see, spread the word!

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Fine Decor Magazine #3 2012 - International edition  

English version - Online and free Swedish lifestyle magazine, celebrating creativity. July 2012.

Fine Decor Magazine #3 2012 - International edition  

English version - Online and free Swedish lifestyle magazine, celebrating creativity. July 2012.

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