Bespoke Marketing Strategy – Fine & Country French Riviera

STRATEGY BESPOKE MARKETING

AT YOUR SERVICE

Exclusive to Fine & Country, our Bespoke Marketing Strategy is designed to maximise the value of your property. We understand the art of successfully selling exquisite, premium properties, and in our experience there are three guiding principles to maximising the sale price of your property and ensuring a successful sale. Everything that we discuss with you will be one or a combination of these three elements; because when you choose us, we are dedicated to valuing the little things that make a home.

PRESENTATION

We captivate the attention of high quality buyers by presenting your property at its best.

OUR SERVICE

PROFESSIONAL ACCOMPANIED VIEWINGS AND PRE-QUALIFICATION

All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area. We pre-qualify any interested party before passing an offer to you, to make sure your time isn’t wasted. In-house sales progression is carried out by our experienced team and we will be on hand to assist in every step of the way from the offer stage up until completion.

COMMUNICATION

The sale of your property can be a stressful experience so we will do all we can to mitigate that for you. The best way we find to achieve this is regular communication. To that end, we will call or arrange to see you regularly (in line with your availability), to review the strategy and make any changes we agree are required. This marketing strategy review is a chance to revisit every element of our combined strategy and to see whether there is anything that can be improved upon.

OFFER HANDLING

We go to great lengths to ensure an offer is valid and that the potential purchaser is fully motivated before we put an offer forward to you. All serious offers will be discussed with you in person with all the appropriate research done prior.

EXPOSURE

We expose your property to the widest possible audience of qualified international buyers.

SERVICE

We deliver a quality, dedicated service to ensure you have the best possible selling experience.

Not only will we do all we can to get the highest offer possible, unless you specifically request otherwise, your property will remain as “For Sale” across all marketing channels until contracts are exchanged. This helps keep the time between offer agreed and successful completion as short as possible and encourages maximum commitment and effort from the buyer we find.

FINE & COUNTRY HOME MOVE CONCIERGE

We can help you take care of the tedious administration that comes with moving in and out of a property, including water, gas, electricity, phone, insurance, removals and storage.

SEARCH ASSISTANCE AND REFERRALS

If you’re considering moving out of the area, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office in your desired location and access their exclusive local knowledge. Utilise the extensive Fine & Country network to ensure that you receive the best service for your sale as well as for your purchase.

MULTI LINGUAL LOCAL TEAM

Our local team of property professionals ensure that your property can be explained and proposed to a multinational clientele in their own language; including English, French, Italian, Danish, Arabic, German, Spanish and Russian.

We value

EXQUISITE PRESENTATION

Every home is unique, and at Fine & Country we ensure your property looks its absolute best. Here are some of the standout ways we present your property to attract the right kind of buyers.

PRESENTATION PROPERTY BROCHURES

The Fine & Country design studio produce captivating property brochures to enhance the value of your home through stunning imagery and carefully presented property descriptions. The character, lifestyle and unique elements will be at the forefront of how we present your property to potential buyers.

EMAIL PRESENTATION

Using an online property brochure, sent via HTML, we bring your property to life online as we showcase your property to our database both locally and internationally.

CANNES WINDOW DISPLAYS

With our French Riviera head office based in the centre of Cannes, between the famous Boulevard de la Croisette and the rue d’Antibes, your property is presented to an international market place, including congress attendees, holiday makers and other home owners.

DIAGNOSTIC REPORT

Obligatory for the presentation of a property for sale, we work with a highly trained and very efficient Diagnostic team who will produce the report, including the DPE/EPC as well as the legal size (for apartments). This diagnostic report also includes information on your property’s energy efficiency, as well as other survey information that is given to the buyer for information purposes.

CRM SYSTEM

Being part of a shared CRM system, your property details and photos will be presented and available to other affiliated real estate agencies in the area. These agencies can access and send the property brochure to their clients, and we are notified of each instance where this is done. We will monitor all activity on your property, and be able to send you regular reports on the marketing history.

SNPI

We are affiliated with the French national syndicate of real estate agencies, the SNPI. This national syndicate ensures that we are fully compliant with any new real estate laws in France, and are fully covered by the necessary insurances; ultimately giving you the reassurance you need of being represented by a reputable and professional international real estate agency.

...we value the iconic lifestyle of the French Riviera & Provence

We value

WORLDWIDE EXPOSURE

The widespread exposure of prime residential properties is crucial. Buyers of exclusive properties are generally not constrained by such influences as specific location, proximity to public transportation or local amenities. In today’s market, the mobility of buyers is greater than ever and they could come from, quite literally, anywhere – through local and regional marketing, national newspapers and magazines or, increasingly, internationally using interactive technologies - through our extensive international network, through local and international marketing in the form of websites, newspapers and magazines, and increasingly, by using interactive technologies.

OUR NETWORK

Fine & Country has a presence in over 300 locations worldwide. Your property will be available to approximately 180,000 high-net-worth customers registered in our international database of active buyers and a selection of Fine & Country upper-quartile sellers.

INTERNATIONAL NETWORK

Fine & Country is an international network, with over 300 offices in 21 countries. Your property will be exposed to the entire international network through our specialised internal property sharing system.

NATIONAL, REGIONAL AND INTERNATIONAL MAGAZINES

Your property may be advertised in one or more of our prestigious publications, ensuring high end exposure for your property on an international level.

ONLINE MARKETING

Your property will be listed on a range of high end property portals, ensuring exposure to a wide range of potential new buyers. These websites include: The Financial Times, Rightmove, Residences Immobilier, Maisons et Appartements, Propriétés Le Figaro, JamesEdition.com, Green Acres, Belles Demeures, LuxuryEstate.com as well as our own Fine & Country website.

300 locations worldwide

SOCIAL MEDIA BOOST

With a quickly growing and active following of 101 258 people, we can expose your property to buyers worldwide. Through special systems, our PR team are able to target specific buyers by income, age group and family profile, so that you can be assured of the quality of clientele to whom your property will be exposed.

PR PITCHING

Our in-house Media Centre team have fantastic relationships with journalists from the most well known publications worldwide, including The Times, The Telegraph, The Sunday Times, The Wall Street Journal, Horse & Hound, The Evening Standard, to name but a few.

The team pitches properties to national, regional and online platforms on a regular basis.

LOCAL HAND DELIVERY SERVICE

We deliver our Exclusive Homes Worldwide magazine to some of the most beautiful homes in the area; and the online page turner is sent to the entire Fine & Country database worldwide.

YOUR BESPOKE MARKETING STRATEGY

At Fine & Country, we don’t just value property, we maximize the value of property. We do this through a three-pronged strategy focused on ensuring beautiful Presentation, international Exposure and the best real estate Service

We will present your property beautifully, ensuring all of the unique features are brought to the forefront; we will expose your property to a qualified and extensive pool of international buyers and we will provide you with 5-star service to ensure you have the best possible experience. Everything that we discuss with you will be one or a combination of these three elements. Upgrade the marketing to an Exclusive Strategy and we will share with you our unique, tried and tested strategy to achieving the best possible price that the market will pay for your home.

International Marketing & PR fees: 6% (inc. Vat)

Upgrade to an Exclusive Mandate......

PROFESSIONAL PHOTOGRAPHY

Our professional photographers ensure your property will create the right first impression. We highlight the desirable lifestyle elements of your home, showcasing it to international buyers, offering them the chance to immerse themselves in the property virtually and at their convenience – wherever they maybe in the world.

VIDEOGRAPHY

We produce unique property tours via video, which are shared through our entire network and dedicated property You Tube channels. Our videos allow potential buyers to create an attachment to a property as they invite them into the lifestyle the property offers.

*All fees are inclusive of VAT.

PARK LANE WINDOW CARD

Have your property displayed in our 40ft window display in possibly the best location in London. It is the largest luxury real estate agency shop frontage on Park Lane, and displays some of the most elite properties from around the world. This exposure gives you access to the lucrative London and International investor market, plus there is touchscreen technology to allow buyers to access full property registers.

LIFESTYLE INTERVIEW

Nobody knows your property like the owner. We use lifestyle interviews so that the seller can give a potential buyer a little insight into what it is like to live in the

property and the local area, bringing the property to life and going beyond what a property brochure can offer.

MLS MULTI LISTING SERVICE

We are proud partners of the MLS, an organisation of 500 partner agencies. MLS agents actively collaborate to sell your property through a single mandate.

INTERNATIONAL MARKETING

Priority presentation and pitching through our London based PR team for all local and international marketing opportunities, both online, in print and social media.

YOUR LOCAL TEAM

The Fine & Country French Riviera office is an award-winning team of real estate professionals, recognized for their consistency in providing an exceptional real estate service, backed by beautiful property presentation and a unique international marketing strategy.

WE’RE THE PROPERTY PRESENTATION

WE’RE THE BEST INTERNATIONAL OPERATOR

TAKE THEIR WORD FOR IT

“Nicole B. “We could not have wished for a smoother, more efficient sale process. Fine & Country were amazing from start to finish. We live in the UK so thought selling our property in France would be logistically hard – little did we know how easy it would be with Fine and Country. From all the presale preparation, to the sales negotiation, and making sure our furniture arrived safely back in the UK – they did it all. It felt like we were dealing with old friends who truly cared about our property.”

WWE’RE THE EUROPE REGIONAL

Sandy M. “We were delighted by the service provided by Fine & Country France: super helpful and responsive all throughout the process. It was an absolute pleasure to deal with them and we’d absolutely recommend using the team, and the Firm.”

Astrid R. “J’ai contacté l’agence Fine & Country sur les conseils d’une amie: Ils se sont occupés de la vente du bien de mon père avec beaucoup de sérieux et de professionnalisme. La vente s’est très bien passée, ils ont été à l’écoute, très disponibles, et d’une grande gentillesse. Je recommande sans hésiter cette agence et n’hésiterai pas à faire à nouveau appel à eux.”

THE FINE & COUNTRY FOUNDATION

Claudia L. “We looked for the perfect home in Cannes for many years and had almost given up on finding a suitable property. Luckily we came across the Cannes based team of Fine & Country, who through their knowledge of the area and professionalism were able to identify the perfect property for us. Their help throughout the purchasing process from A to Z was invaluable. We felt very looked after and the team are managing our property in our absence. Highly recommended!”

FIGHTING HOMELESSNESS

THE FINE & COUNTRY FOUNDATION

FIGHTING HOMELESSNESS

THE FINE & COUNTRY FOUNDATION

FIGHTING HOMELESSNESS

Thank you for your support.

Charity no. 1160989, striving to relieve homelessness.

Fine & Country | French Riviera and Provence 13 rue Pasteur, Cannes 06400

Nick J. “We have now dealt with Fine & Country on two property transactions and I want to express my thanks for the successful outcomes. They have acted quickly, giving good advice with total professionalism and I felt at all times that they had my best interests at heart. I have no doubt that their caring attitude both towards myself and the purchasers has been instrumental in these successes.”

The Fine & Country Foundation was established to provide grants and support for homeless charities in the UK and overseas. Since 2014, a combination of the efforts from Fine & Country agents across the globe and private donations have helped raise over £800,000.

We believe that, together, we can make a substantial impact to help the most vulnerable people in our society. As a network, we take part in some remarkable efforts, like treks up Mount Kilimanjaro, but we also give back for every Bespoke Marketing Suite we create for our customers, because we value the little things that make a home. For every Exclusive mandate sold, we will donate €100 to The Foundation.

Tel: +33 (0)4 92 59 25 93 cannes@fineandcountry.com | fineandcountry.com

*Participating offices only. All information correct at time of print.

Fine & Country | Park Lane 119 – 121 Park Lane, London W1K 7AG Tel: +44 (0)20 7079 1515 parklane@fineandcountry.com | fineandcountry.com