8 Most Effective Tactics to Launch a Product Using Social Media
It was December 2013, Pop Queen Beyonce took the music industry by storm, when she launched a (15 video and 17 songs album) with absolutely no advance notice. Known as “the beehive”, Beyonce’s fans were astounded by the commotion, while she casually tweeted about vegan cupcakes. Within just three days of the launch, Beyonce had sold over 828,773 copies marking fastest selling album and largest single week ever in iTunes and US iTunes Store.
Social Media appeared as a strong medium to launch the products It immediately changed the entire marketing landscape. Marketing had become a whole lot easier, cheaper and less time consuming. Nowadays, it is even more agile and result oriented, I am talking about less than 25% of the usual media budget, couple of hours of work and a strong interface embedded with technology to use your creativity to the extremes.
Do you use the Social Media “properly”? Correct time to utilize social media is during the pre-launch phase. With the support of your promoting partners, you can create a buzz about the product and the launch date. A well-oriented and scheduled ‘buzz’ is always better that the quickly posting about the product launch over the social media sites.
1) A teaser campaign on Facebook Teasers are about raising the expectations of your potential customers. Making an intriguing teaser to build brand awareness before the actual launch will keep the user excited. People will be sending emails, message or even make phone calls for better understanding of the upcoming product. To increase engagement and to celebrate reaching 1 million facebook fans, Cadbury built a gigantic Facebook like thumb from the pieces of Dairy Milk chocolate.