BRAND VOICE
Our brand voice builds trust.
THE KEY TO OUR VOICE
From headline to footer, this is your resource for making informed, on-brand creative decisions that build on the power of our communications.
THE POWER OF OUR VOICE
Each person has a unique way of speaking, and it’s not just the words themselves that come across. It’s personality. Pace. Style. Tone. Geography. The way people speak leaves as much of an impression as the words they choose. Listeners assess this innately. Does she sound sincere? Is he confident? Excitable? Eager? Calm? Thoughtful? The same is true for the way brands speak. When we address an audience, our voice gives us a point of view and the reassuring power of the wisdom behind our words.
THE BOLDNESS OF OUR VOICE
Our brand communicates boldly—to reflect the confidence we instill in our clients. Not only does it take innovation and adept problem-solving to truly serve our clients, but it also requires clarity in the face of complexity. We are part of a larger journey for our clients, but our partnership is an essential partl. We bring the experience, compliance, and proven processes to guard against missteps and guide our clients confidently toward success.
Brand Voice Principles
Our brand voice touches everything we do, everything we write, and everything we say. It’s how people hear us and how they remember us. And it’s how we share our bold vision for the future.
WHY VOICE MATTERS
Our brand voice touches everything we do, everything we write, and everything we say. It’s how people hear us and how they remember us. And it’s how we share our bold vision for the future. We use our brand voice to establish consistency across all of
clear + sincere 1
In every sense, Comar prioritizes clarity over complexity. By extension, the way we communicate our core brand ideas must always be consistent, clear, and direct. We keep things simple—even with our language. And our straightforward tone helps our clients realize that we understand their needs.
ONE WAY WE ACHIEVE THIS WE MAKE THINGS EASIER. SHORT WORDS AND CONCISE SENTENCES HELP.
We are confident in our process and proud of our leadership within our industry. But we do not boast or express arrogance and superiority. We’re not in this for pride. At the root level, we’re in this to facilitate meaningful connections that propel progress forward. We're in this to build relationships with our clients, and we speak to them as partners.
ONE WAY WE ACHIEVE THIS WHENEVER POSSIBLE, WE SAY “WE BELIEVE” RATHER THAN “COMAR BELIEVES.” WE DON’T WANT TO CREATE ARTIFICIAL CORPORATE DISTANCE
BY SPEAKING AS OUR COMPANY NAME ONLY. "WE" ARE MORE PERSONAL. WE SHARE OUR EXPERTISE THROUGH DIRECT DIALOGUE. strong + direct 2
capable + reassuring 3
We play a starring role in the success stories of our clients, but we express that in a calm, collected, and positive way. People look to us for our ability to influence outcomes, and they expect us to deliver solutions that make a difference. Our voice always carries with it a positive, stable energy that suggests, “We’re here to help you achieve your goals.”
ONE WAY WE ACHIEVE THIS WE USE EXCLAMATION POINTS SPARINGLY! WE’RE UPBEAT AND ENERGETIC, NOT EXCITABLE AND ANNOYING.
Our Sub-brands
MEDICAL AND PACKAGING SOLUTIONS
Our business flows in two distinct channels, and each requires an approach that transports our audiences away from their pain points and guides them confidently toward a position of strength. Through priority-driven partnership, we play a pivotal role in their value chain and draw upon our legacy of innovation, problemsolving, and relationship-building.
UNITED YET DISTINCT
As connected yet individual groups, our Medical and Packaging Solutions sub-brands work toward the same big picture, with common goals, shared capabilities, and unified strengths. However, our sub-brands give us the freedom to conquer market-specific challenges with complete focus on the nuances, demands, and drivers inside each market. Because our medical and packaging customers value different things, we have the opportunity to demonstrate our deep understanding of the challenges they face as we earn the right to play a pivotal role in their value chains.
COMAR UNIVERSAL ATTRIBUTES
BOLD COLLABORATIVE
COMAR MEDICAL
EXPANSIVE (BROAD CAPABILITIES)
COMAR PACKAGING SOLUTIONS
SWIFT (SPEED TO MARKET)
PIONEERING (INNOVATION)
EFFICIENT
RESULTS-DRIVEN INNOVATIVE
ENGINEERING STRENGTH
NEEDS-DRIVEN
RESPECTED (REPUTATION)
EXPERIENCED
EXPERIENCED
CUSTOMER-FOCUSED BROADLY CAPABLE
Universal COMAR Tagline.
PROGRESS NEVER STOPS
THE TOUCHPOINTS OF OUR TAGLINE
“Progress never stops” is an expression of the commitment that we make to our clients—to continuously problem-solve, engineer solutions, overcome barriers, power through compliance, and ultimately fulfill their need to bring innovative solutions to fruition inside healthcare and packaging landscapes. Our perpetual drive to advance innovation brings endless inspiration to our team and unstoppable momentum to our clients. Our unflinching commitment to progress drives solutions that are essential to the industry impact we’re able to make as we partner with our diverse array of clients.
Universal COMAR Narrative.
Medical innovation requires complex solutions, and that often means long lead times for product development.
Suppliers that offer quality, reliability, and on-time delivery play a key role in keeping progress on track.
UNLOCKING POTENTIAL THROUGH PARTNERSHIP.
With a full suite of molding and assembly capabilities, we’re able to make countless things—yet the thing we’re most passionate about making is progress. For over 70 years, we have partnered with our clients to launch high-impact packaging and medical solutions—transforming them from concept to reality, where they can positively impact the world around us. When you work with our team, you benefit from a distinct blend of fresh thinking, engineering edge,
Medical Narrative.
Medical innovation requires complex solutions, and that often means long lead times for product development. Suppliers that offer quality, reliability, and on-time delivery play a key role in keeping progress on track.
ACCELERATING YOUR MEDICAL MOMENTUM.
To push the boundaries of what is possible in healthcare and life sciences, each spark of an idea requires the right support team behind it. As a leading contract manufacturer, Comar Medical complements your team’s capabilities so you can bring high-impact solutions to market. Our robust project management approach coupled with advanced molding and automation capabilities delivers exceptional quality and minimizes risks. Along the way, you benefit from our fresh thinking, engineering edge, and customer focus—distinct strengths that can’t be manufactured elsewhere. Experience progress that never stops. Experience Comar.
Packaging Solutions Narrative.
Packaging customers are more pricedriven, and it’s in their interest to shop around. Competition is high within this commodity space, where many suppliers are capable of satisfying the goal.
DELIVERING ENDLESS PACKAGING POSSIBILITIES.
With a deep focus on consumer needs, every packaging solution we create empowers the delivery of your product while increasing speed to market. We draw strength from over 70 years spent evolving stock and custom packaging solutions across a continuum of health and wellness applications. We operate upon a foundation of hard-earned trust and unwavering quality standards—ensuring peace of mind and lasting relationships.
With a distinct blend of fresh thinking, engineering edge, and customer focus, Comar
Packaging Solutions creates possibilities that can’t be manufactured elsewhere.
Experience progress that never stops. Experience Comar.
