REF: 109898 Experience: Jun 2020 – Present Hanson Wade Ltd & Beacon Targeted Therapies Data Engineer and Operations Analyst • Create and maintain reporting and data infrastructure to facilitate BI driven decisions for purposes of operations planning and execution. Working with investors and board level to strategize on the future of data for the organisation. • Data Engineering: Designed and deployed from the grounds up organisational data architecture using Azure Stack. Introducing SQL data warehousing concept using Azure SQL Server and Synapse. Re-designed a critical ETL/extraction & cleansing pipeline to process over 10 TB of data using Azure Data factory - Saving over 30% of analyst’s times for report building and provide close to real time analytics deployment. • Project Management: Implementing and integrating new business processes that help strategize business plans. Implemented a new data model within Salesforce to pivot the business during COVID in the space of 3 months with minimal commercial loss. • Reporting: Board level and financial reporting using Salesforce, Sage and PowerBI to visualise company revenue status and forecast future growth plans for B2C and SaaS environment. Aug 2018 – Jun 2020 Hanson Wade Ltd Business Intelligence Analyst • Working cross-functionally to design, develop and deploy strategies for business intelligence environment as well as improving/integrating business processes. Working with C-Level stakeholders to deliver board level reporting and analysis across the business. • Data Modelling and Reporting: Provide consolidated real time analysis reporting on various activity/trends by implementing data models using PowerBI. • Management of Salesforce database and introduced strict data quality principles by placing measures throughout the business, resulting in better pipeline visibility. • Using agile methodologies to prepare and manage solution designs which improve business processes and data capture. Successfully designed and deployed a marketing attribution model within salesforce system improving sales and marketing leads acquisition efficiency by over 60%. • Implemented a business intelligence infrastructure from the grounds up to facilitate self- service analytics company wide. Extensive experience of various BI tools such as Tableau and PowerBI to determined best suited platform. Nov 2017 – Aug 2018 Hanson Wade Ltd Campaign Data Analyst • Providing advanced analytics for key stakeholders of highest generating campaigns. Primarily supporting Sales and Marketing with lead generation and optimisation. • Work with the Marketing department and broader function to define customer segmentation strategies using various marketing automation tools such as Eloqua and Pardot to drive lead generation strategies. • Analyse key company metrics in delivering management reports/dashboards, highlighting commercial performance of the business and projections using Excel and Salesforce reporting. • Develop automated workflows to facilitate reporting that save time on data extracting and data cleansing to reduce overall analysis timeline. Resulted in over 40% time savings. • Deliver customer analytics on highest revenue generating campaigns and provide optimised high-quality sales lead. Example of campaign revenue doubling in period of one month. Winner of Unsung Hero 2018 for business wide intelligence analysis and insight.
Dajaroo Limited T/A Finatal, registered in England and Wales, No. 7138007, Jardine House, Harrovian Business Village, Bessborough Road, Harrow, Middlesex, HA1 3EX.
Dajaroo Limited T/A Finatal acts as an employment agency for permanent roles and an employment business for temporary roles.