Financial Standard vol20 no06

Page 1

www.financialstandard.com.au

4 April 2022 | Volume 20 Number 06

06

11

22

First Sentier, La Trobe

BT, Magellan, TCorp

2022 Federal Budget

09

14

32

Michael Maher, JANA Investment Advisers

Income protection

Tim Unger, Willis Towers Watson

News:

Opinion:

Finfluencer warning may not be enough Chloe Walker

A

s ASIC tries to combat the conflation of personal and general financial advice online, many believe more stringent regulation should be implemented. Recent research from ASIC suggests nearly two thirds of young Australians follow finfluencers and are changing their own financial behaviours as a result. Now, ASIC has issued a fresh warning to those offering financial advice over social media. ASIC outlined activities where finfluencers may contravene the law if they are unaware of their legal requirements, considerations they should take, and also guidance for licensees who are engaging with influencers. The regulator warned finfluencers who earn money through affiliate links that send readers to online brokers that they may be providing a financial service, which also requires AFSL. Those without a licence, ASIC may seek to prosecute and could face up to five years in jail. “It is crucial that influencers who discuss financial products and services online comply with the financial services laws,” ASIC commissioner Cathie Armour said. “If they don’t, they risk substantial penalties and put investors at risk.” Glen James from popular podcast My Millennial Money welcomes the resource. “Firstly, I thought the clarity from ASIC was certainly welcome, and actually, the laws around this haven’t changed for some time, they’re just being explained,” James says. “I think I’d be more worried for the companies and the financial product providers that are using finfluencers rather than the finfluencers, because if you had a financial advice business, and you had someone in your office talking with the public and giving advice without a licence, that’s really bad. “I think from a product provider standpoint, if they’re employing someone to go and effectively funnel people into their product, I don’t see that there’s a big difference between that and having a physically unlicensed individual in a financial planning practice giving advice.” To curb this potential issue, James, who is an authorised representative of an AFSL, encourages other finfluencers to also get licensed. “I definitely encourage any finfluencers who do want to get licenced, to talk to various licensees, and see if they do have a general advice

offering. It’s important to carve out that in the general advice licencing world.” Vince Scully, founder and chief executive of Life Sherpa, agrees that ASIC’s INFO 269 is largely a restatement of what the law says. “I don’t think there’s anything particularly new there. I’ve always maintained that much of what is put out on blogs, podcasts, Instagram, TikTok will follow the line into financial advice, because it’s not very hard to follow that line,” he says. Scully says the point to note in ASIC’s document, which most people seem to gloss over, is the warning towards influencers who earn money through affiliate links. “If an influencer is driving traffic to financial services, like to a stockbroker or margin lender or any other product provider, they are essentially dealing in the course of an enterprise, so that person should have a licence,” he says. Angel Zhong, senior lecturer in finance at RMIT, says that INFO 269 is a great starting point for both finfluencers and financial service providers to follow, as it offers case studies of what actions constitute a breach of the law. Recent RMIT University research found financial information consumed online influenced investment decisions, a challenge to previous thinking that they merely justified people’s existing ideas. “Unverified investment advice is no different to fake news, which is frequently flagged by social media platforms that urge viewers to read with caution,” she says. So while it’s a good first step from ASIC, Zhong notes that areas of improvement remain, such as information for viewers and investors, as well as further regulation surrounding the cryptocurrency space. “Right now, many viewers don’t know what’s right or wrong when it comes to finfluencer marketing, because there isn’t a clear definition,” Zhong says. She says that, if they are adequately educated, viewers can play a part in contributing to this space by reporting illegal behaviour. “Secondly, the role of crypto remains unregulated,” she notes. “While there have already been several Senate hearings about potential crypto and blockchain regulation, if that space can be looked after, then we can better protect the financial wellbeing of the community.” fs

Exec appts:

Feature:

Special coverage:

Profile:

New hire salaries skyrocket Jamie Williamson

Angel Zhong

senior lecturer, finance RMIT

About 77% of Australian employers intend to increase starting salaries for new hires by 10% but financial services institutions are offering up to 30% more to get candidates over the line. Latest insights from Robert Half show larger organisations in the financial services space are increasingly poaching talent from smaller businesses, offering between 20% and 30% more in salary. This is creating more vacant roles at SMEs, while also lifting salary expectations across the board, Robert Half said, with 81% of employers saying candidates are typically asking for an additional 15% on top of what’s offered. Once again, when it comes to the expertise that’s most in demand, risk and compliance professionals top the list. “Businesses are looking for risk talent who can create bespoke risk frameworks for their company which requires a deep understanding of the business in the context of the current

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ASIC scrutinises fund marketing ASIC is investigating the marketing of managed funds, to identify the use of misleading performance and risk representations in promotional material. The move from the regulator comes after action on several managed fund schemes, based around alleged mis-marketing. ASIC took enforcement action against Mayfair 101 Group, La Trobe Financial Asset Management and the Skyring Fixed Income Fund alleging misleading or incorrect promotional and marketing material. The regulator said it is now scrutinising traditional and digital media marketing of funds, including search engine advertising, targeting retail investors and potentially unsophisticated wholesale investors, such as some retirees. Search engine advertising was part of ASIC’s case against Mayfair, with the regulator accusing it of buying Google Adwords for terms such as “term deposit” in marketing

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