Sports Drinks Consumption Volume and Growth Forecast to 2021-East Europe : Ken Research

SPORTS DRINKS CONSUMPTION VOLUME AND GROWTH FORECAST TO 2021-EAST EUROPE

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KEY FACTORS DRIVING GROWTH IN EASTERN EUROPEAN NECTAR MARKET From the figure, it is clear that the health and wellness trend in Eastern Europe is growing fast.

This trend is further supported by the economic outlook of Eastern Europe, which shows stable and solid growth overall.

In recent months economic conditions have started to improve with GDP picking up and consumer average incomes again on the rise, all aiding the increase in nectar consumption. New product development is also an important driver which has led to more exciting growth prospects for sports/energy drinks sectors.

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 Consumers’ heightened awareness of artificial flavors and colorings has been growing.  Over half (53%) of German consumers say that they would like to see a wider variety of energy drinks made with natural flavours and colourings, while four in 10 (41%) say they are willing to pay more for varieties containing only natural energy boosters.  In other European markets the situation is similar, with 54% of Italian and Spanish consumers and 61% of Polish consumers agreeing that they would like to see more energy drinks with natural ingredients.

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KEY FACTORS DRIVING GROWTH IN EASTERN EUROPEAN SPORTS DRINKS MARKET

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Large untapped market still to be penetrated.

Consumer demand for more regional variants of energy rinks is high.

Innovation in terms of packaging and retailing o o

Increasing awareness about health risks and bent towards exercising Stable economic forecasts of the region specially economies such as Poland

STRENGHTS OPPORTUNITIES

From juices and other more THREATS organic products such as birch water and birch juice.

The ‘sugar wars’ started by activists who claim energy drinks are not healthy as the manufacturers claim.

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Uncertain economic conditions in the EU. The new regulations that require products to have limited sugar content.

WEAKNESSES

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SCOPE OF THE REPORT

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https://www.kenresearch.com/food-beverage-and-tobacco/non-alcohol ic-beverages/sports-drinks-consumption/32033-11.html Related Reports: Contact https://www.kenresearch.com/food-beverage-and-tobacco/non-alcohol Information ic-beverages/sports drinks-consumption/32030-11.html

Ankur Gupta, Head Marketing & Communications, Ken Research Email id: query@kenresearch.com Phone No: +91-124-4230204

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