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Launch Resources

How to launch our programming at your organization

Welcome to the Fill it Forward Community

Thank you for joining our mission to inspire the world to reuse.

Together we've made an incredible impact, diverting over 6 million single-use items from our landﬁlls and oceans, while also funding 360+ giving projects globally. From special events, to corporate teams, and university + college campuses—we are grateful to have you as a partner as we help move sustainability forward.

Your successful rollout is our top priority. Start by reviewing our Onboarding Checklist to stay on track! Be sure to bookmark these resources for easy access to photos, videos, social media templates and more!

For additional support, please contact jasminei@ﬁllitforward.com or phone 1-888-824-7375, ext 107.

Jasmine Ing Customer Experience Specialist

Onboarding Checklist

Congratulations! You have successfully placed an order with Fill it Forward. Here are your steps for a successful launch.

STEP 1

Complete Setup Forms (1 month before launch)

Based on your purchase, you will receive a form(s) from Jasmine Ing, to be completed within 48 hours. This form will reﬂect your enhanced feature: Private Group, Custom GIving, Teams, and/or Rewards.

Review Success Hub Resources

STEP 2

Book A Success Call (3 weeks before launch)

Schedule a 15 minute onboarding call with Jasmine.

Conﬁrm launch date, program goals, and distribution strategy.

STEP 3

Prepare and Educate Your Team (2 weeks before launch)

Incorporate talking points at registration / distribution / keynote speakers. Send internal email communications. Download and print posters.

STEP 4

Build Excitement (1 week before launch)

Share the How it Works video. Promote on social media.

LAUNCH + Celebrate Your Collective Impact

Helpful Links

Links to Resources

Helpful Bookmarks

SUCCESS HUB

Access helpful marketing tools, photos, videos, and social media templates to help celebrate your impact.

HELP CENTER

Review the knowledge base to get answers to some of the most frequently asked questions (FAQs) about Fill it Forward products and the app experience.

CLIENT PORTAL

For clients using Enhanced App Features, you will receive a unique link asking you to register a login with your email address.

Download Marketing Tools

PHOTOS & GRAPHICS

Access print and digital resources to help promote the Fill it Forward app.

VIDEOS

Download the ‘How it Works’ and ‘Inspiring Reuse’ video series as well as ‘App Tutorials’.

SOCIAL MEDIA

Promote events such as Earth Day and World Water Day with these templates.

LOGO & BRAND GUIDELINES

Access the Fill it Forward logo for use with your communications.

PRODUCT DESIGN TEMPLATES

Use these helpful templates and examples for co-branding Fill it Forward products.

Fill it Forward

About Us

Success Stories

Product Catalog Technology

Reusable Products

Charitable Giving

Fast Facts

Install the Fill it Forward App

The Fill it Forward app is available on the Apple App Store and Google Play.

Scan the helpful QR code to download the app.

How it Works

1) Download the free Fill it Forward app on your mobile device.

2) Create a login & personalize your user account.

3) Scan the QR code every time you reuse.

4) A minimum two-cent donation will be made to the giving project featured.

5) Track your Environmental Footprint (water consumption, waste diverted, emissions saved, and ocean pollution prevented).

Cupanion Bottle

Made sustainably in New York out of a clear material called Tritan, this looks like glass and is extremely durable.

• Reuse the 2x to o set the emissions.

• 100% made in the USA, which signiﬁcantly reduces transportation emissions.

• Dishwasher safe / holds carbonation.

• BPA Free and does not contain bisphenol S or any other bisphenol compounds.

How do I create a login?

Press “SIGN UP” on the bottom left and then “SIGN UP WITH EMAIL.”

Email: Please use your work email address.

Nickname: Enter your ﬁrst and last name.

Password: Must contain 10 characters (including letters and numbers)

If you do not sign up with a recognizable email or nickname, the app will automatically assign you a randomized name OR use your Apple ID.

Troubleshooting

• Email support@ﬁllitforward.com or submit support tickets through the app.

• First, try exiting the app and then going back in.

• Remember to ensure you’ve given the app access to your camera.

1) Clear app caches by going to Account Setting > App Caches.

2) Exit and re-enter your app. (You may need to do this twice).

3) If steps 1 and 2 do not work, delete and reinstall the app.

Two ways to track your impact

your ongoing impact.

Three Core App Features

1 Eliminate Single-Use

Waste

Every scan shows the impact of 5x environmental metrics. Together our community has diverted 6+ million single-use items from the landﬁlls and oceans. Certiﬁed by WSP.

2 Give Back to Charity Projects

Every scan unlocks a $0.02 - $10.00 donation, which is funded by 2% of product sales. Our community has donated over $1 million to trusted charitable partners worldwide. Certiﬁed by 1% for the Planet.

3 Connect to Community Groups

Connect app users through a Private Group and leaderboard. Customize the experience with a logo and group description.

Print & Digital Marketing

Access print and digital resources in the Success Hub to promote the Fill it Forward app.

VIDEO: How it Works

VIDEO: The Power of Reuse

Registration Signs

Product Photography App Images Water Reﬁll Station Posters

Impactful Dates

Throughout the year there are many special days/weeks/months that are perfect to launch or re-engage your community.

January 24

February 17

March 8

March 16

March 22

April 7

April 22

April 29

May 2-8

June 5

June 8

June 16

June 23

July

July 1-7

August

September 5

September 16

September 21

October 15

October 24

November 15

November 28

December 10

International Day of Education

Random Acts of Kindness Day

International Women’s Day

Companies that Care Day

World Water Day

World Health Day

Earth Day

Arbor Day

Drinking Water Week

World Environment Day

World Oceans Day

World Reﬁll Day

National Hydration Day

Plastic Free July

Clean Beaches Week

National Wellness Month

International Day of Charity

National Clean Up Day

Zero Emissions Day

Global Handwashing Day

International Day of Climate Action

National Recycling Day

Giving Tuesday

Human Rights Day

Keynote Talking Points

Share these helpful talking points about Fill it Forward with your keynote speakers and registration sta to help promote the program and encourage participation.

Scan your Fill it Forward bottle (or cup or bag or container or tag) every time you reuse, to give back to people and the planet.

At our event, we’re proud to help make a di erence for people and the planet.

You will receive a reusable Fill it Forward bottle (or cup or bag or container or tag) at registration.

Fill it Forward is a B-Corp that is on a mission to inspire the world to reuse.

Together at this event, we are helping to eliminate single-use plastics and giving back to charity. It’s really easy to make a di erence. Fill it. Scan it. Give it.

Please take out your phone and scan the QR Code printed on your reusable.

Use the free Fill it Forward app OR use your phone camera and continue to scan each time you reuse—throughout the event and after—to keep the giving going.

Each scan unlocks a donation to a global charitable project and contributes to clean water, nutritious food, and reforestation projects.

Email Templates

PRE-LAUNCH

Subject: Fill it. Scan it. Give it.

At <<organization>> we care about sustainability and eliminating single-use waste.

This year at <<event name>> we’ve teamed up with Fill it Forward to amplify our impact.

Every time you refill your reusable <<bottle/cup/bag>> use your phone to scan the Fil it Forward Tag. Each scan tracks your environmental impact and unlocks a donation to a charitable project around the world!

Watch this short How It Works video to learn more.

Together we can make a positive difference on people and the planet.

#AlwaysGiving

COPY EMAIL TEXT

LAUNCH

Subject: Help make a positive impact on people and the planet

Join us as we Fill it Forward and help bring clean water to communities around the world!

Pick up your reusable <<bottle/cup/bag>> at <<registration/location>> and remember to use it and scan it throughout the event. Every scan unlocks a donation and tracks your environmental impact.

Check out the How it Works video to learn how it works. Use your phone camera to scan or download the free Fill it Forward app on the App Store and Google Play.

Thank you for helping eliminate single-use waste and making a difference!

COPY EMAIL TEXT

POST-EVENT CELEBRATION

Subject: Keep Reusing

Thank you for helping Fill it Forward and choosing to reuse.

Remember every time you scan your reusable <<bottle/cup/bag>> we’re making a difference.

Our community is helping fund clean water, nutrition, and reforestation projects in communities around the world! Learn more about the impactful Charitable Partners.

Let’s keep the giving going!

COPY EMAIL TEXT

RE-ENGAGE

Subject: Together we made a difference!

Choosing to reuse is a simple act of generosity that shows love for our planet and the people on it.

Together we’ve diverted <<total scan count>> single-use items from our landfills and oceans! We couldn’t have done it without your help.

Remember you can continue to scan your Fill it Forward Tag after the event, to track your environmental impact and unlock donations to giving projects around the world.

#AlwaysGiving

COPY EMAIL TEXT

Social Media Templates

Please be sure to tag us, using the hashtags #FillitForward #AlwaysGiving to amplify your posts and engage with our network.

Facebook www.facebook.com/ﬁllitforward

Instagram www.instagram.com/ﬁllitforward

Twitter www.twitter.com/ﬁllitforward

LinkedIn www.linkedin.com/company/ﬁllitforward

Vimeo www.vimeo.com/ﬁllitforward

Popular Hashtags

#AlwaysGiving #Sustainability #BCorp #People #Planet #Giving #UNSDG #Reuse #App

Download Templates

General Promotion

Our community is helping @FillitForward to make a sustainable impact. Choosing to reuse is a simple act of generosity that shows love for our planet and the people on it. <<Organization>> is teaming up with @FillitForward to help make a positive impact.

To help make the world a better place, <<organization>> is eliminating single-use plastics and providing more sustainable solutions with @FillitForward.

We're eliminating single-use waste! If you forgot to bring your reusable, visit <<location>> to pick up your reusable <<bottle/cup/bag>>.

@FillitForward is a B-Corporation helping inspire the world to reuse.

Environmental Impact

At <<organization>> we care about promoting sustainability and eliminating single-use waste. This year we’ve teamed up with @FillitForward to amplify our impact!

Every scan in the @FillitForward app tracks your positive environmental impact and calculates metrics including Co2 emissions, land use saved, ocean plastic pollution prevented, landﬁll waste diverted, and energy saved.

Charitable Giving

Every time you reuse, we give.

Together with @FillitForward, we support charitable projects providing clean water, nutritious food, and reforestation in communities worldwide.

Our community is helping fund a charitable giving project in support of <<charity name>>. Together we are helping make a di erence on people and the planet.

Charitable Partners & Projects

Our trusted charitable partners are making a di erence around the world. Learn more about Custom Giving Projects here.

WaterAid has teams in 35 countries, changing millions of lives every year with clean water, decent toilets, and good hygiene.

charity: water is a nonproﬁt organization bringing clean and safe drinking water to people in developing countries.

DigDeep is a nonproﬁt organization working to ensure that every American has clean, running water forever.

Water First is dedicated to working with First Nations communities to resolve local water challenges through education, training, and collaboration.

Wine To Water is a nonproﬁt organization committed to supporting life and dignity for all through the power of clean water.

Second Harvest is one of the largest food recuse charities with a dual mission of environmental protection and hunger relief.

One Tree Planted is a nonproﬁt on a mission to make it simple for anyone to help the environment by planting trees and creating an impact for nature, people, and wildlife.

The Arbor Day Foundation is a nonproﬁt organization using reforestation and urban forestry to solve issues of climate change, community, and biodiversity.

Frequently Asked Questions

How are Custom Giving Projects selected?

Projects featured in the app are predeﬁned by our charitable partners, who focus on sustainable (5-10 year) development in high priority communities.

How are Custom Giving Projects funded?

Charitable donations are funded through product and program sales.

When are funds donated to the charity partner?

Funds are collected and then donated to charity partner when a project is funded in the app, or at the end of the year (depending on size and scale of project).

What happens when the Custom Giving Project is complete?

Your organization can fund another Custom Giving Project, or app users roll into the global app experience helping unlock additional giving projects.

Are other Custom Giving Projects available?

Yes, each of our charitable partners work in a variety of locations and often have multiple projects that need support.

What is the value of each scan?

To have the biggest impact, we recommend the scan value is set at $1 per scan. This can range depending on the size and scale of program.

Can our organization receive a tax receipt?

For all Custom Giving Projects over $10,000 we can help facilitate a receipt with the charitable partner.

Can we support a di erent charity?

Yes, we are always open to exploring partnerships that make an impact!

What charities are featured in the Fill it Forward App?

Our current charitable partners are WaterAid, Wine To Water, charity: water, DigDeep, Water First, Second Harvest, One Tree Planted and Arbor Day.

What is WASH?

Safe drinking-water, sanitation and hygiene (WASH) are crucial to human health and well-being. Safe WASH is not only a prerequisite to health, but contributes to livelihoods, school attendance and dignity and helps to create resilient communities.

Six Tips to Drive Engagement

Appoint a Champion

It may seem obvious, but it’s always important to have a main point of contact. This person can be an on-site champion of the program, who helps to manage any administrative needs. This person should have a strong understanding of the Fill it Forward App experience and actively work to drive engagement.

HELPFUL RESOURCES

Success Hub

App Video Tutorials

FAQ Help Center

2 Choose Impactful Dates

While Fill it Forward can be rolled out at any time of year, it is always helpful to build o a larger event or a celebration to bring focus to the launch. We have a few favorite dates, which can help to connect your launch to an environmental or philanthropic initiative, including World Water Day (March 22), Earth Day (April 22), Global Handwashing Day (October 15), and Plastic-Free July.

HELPFUL RESOURCES

World Water Day

Earth Day

Build Excitement in Advance

Help get your community excited about Fill it Forward before your launch. This may include sending an email, posting on social media, adding a section to your website, or leveraging our How it Works video. You may also want to include a link to the App experience and communicate why this initiative is important to your organization.

HELPFUL RESOURCES

Logo & Assets

App Download Link

How it Works Video

Social Media Templates

Distribute & Promote

There are a number of e ective ways to distribute your products, such as swag bags or handing out items at registration desks. This is an important moment to get people excited about the potential impact they could make through the simple act of reuse. Once people are using the product, consider where you can promote scanning near water reﬁll stations, cafeterias, or high tra c locations.

HELPFUL RESOURCES

Digital Poster

Print Poster

Client Portal 5

Celebrate Your Impact

After all of your hard work, stop and celebrate your collective impact on people and the planet. Share your environmental impact, while encouraging users to continue scanning and keep the giving going. This is also a great opportunity to recognize your top reusers!

HELPFUL RESOURCES

Enhanced App Experience

There are always opportunities to re-engage your community by adding an enhanced app feature to your Fill it Forward app. Consider leveraging Custom Giving Projects, Rewards, or Teams to help inspire reuse.

HELPFUL RESOURCES

Enhanced App Features

Amplify your app experience with enhanced app features

(additional fees apply)