Project GIVE

PROJECT GIVE

Pupil Sponsorship Programme

Section One

Overview

Background

• Access Bank Fifth Chukker School (ABFCS) is in the Maraban Jos community in Kaduna State

• It currently has est. 6,000 pupils – mostly indigent and vulnerable children. Many children come to school without any family support at all.

• Feeding, clothing, school materials, which should be necessities are a luxury to these children.

• Project Give, a brainchild of Mr Adamu Atta is a platform through which all of these can be provided for the children through the benevolence of sponsors.

• A sponsor can adopt a child for a year (renewable annually). The sponsorship package covers:

• A uniform kit

• Stationery & school supplies

• Daily feeding during school term

• Extra-curricular activities

• Details and costs are in the following slides.

Picture 1: Boys in Basic 4a in the current uniforms

Uniforms

Uniform Kit

• The Kaduna State Government has mandated that all Primary school pupils wear Green pants & white top (boys & girls) and white hijab (girls).

• However, in line with its new identity, the Access Bank Fifth Chukker School (ABFCS) has adopted a navy blue and white colour scheme.

• Under Project Give, each child shall be provided with the following:

• 2 Sets of School Uniforms

• 1 Set of Sportswear

• 2 Pairs of School Shoes

• 1Pair of Sport shoes

• 1 School Bag

• 3 pairs of socks

• Each kit would cost N61,000 and N66,000, for the *Boy’s kit and Girl’s kit respectively (see table 1).

Table 1: Cost of Girl’s kit

* The Boy’s kit is the same as the girl’s kit excluding the hijabs & leggings (total N5,000).

Boys’ Uniform

Boy’s Kit

This consists of:

• 2 sets of uniforms

• White Short-sleeved shirt with embroidered motif on pocket.

• Navy Blue Trousers

• White Socks

• 1 set of Sportswear

• Coloured T-Shirt

• Black shorts

• Knee length socks

• 2 pairs of Black leather covered shoes

• 1 pair of Sport shoes

• 1 School bag

Picture 2: Boy modeling new uniform

Picture 3: Boys modeling new uniform

Picture 4: Boys in new sport wear

Girls’ Uniform

Girl’s Kit

This consists of:

• 2 sets of uniforms

• White Short-sleeved shirt with embroidered motif on pocket.

• Navy Blue Trousers

• White Hijab

• White Socks

• 1 set of Sport wear

• Coloured T-Shirt

• Black shorts

• Leggings

• Knee length socks

• 2 pairs of Black leather covered shoes

• 1 pair of Sport shoes

• 1 School bag

Picture 7: Girl modeling new uniform

Picture 6: Girls in new sport wear

Picture 4: Girls in new uniform

Stationery

Stationery

• Each pupil shall be provided with the following:

• 10 short exercise books (60 leaves)

• 1 Drawing Book

• 6 Ballpoint pens (two per term)*

• 6 Pencils (two per term)

• 4 Erasers

• 4 Sharpeners

• Each set costs N8,000 per pupil.

*Lower Basic pupils would be provided with more pencils instead of Ballpoint pens

Table 2: Cost of Stationery

Children’s welfare

School feeding

• Each child shall be provided with a nutritious meal every day.

• Estimate N700 per pupil per day x 4 days a week = N2,800 weekly

• 42 weeks in a session = N117,600

• It would cost N117,600 to feed one pupil for an academic session.

Note

• We can reduce the cost of the feeding by the following:

• Growing some/most of the produce to be used such as Beans, Maize, Millet, etc.

• Buying from local farmers that Fifth Chukker gave land for farming

• Using cooks from the community to prepare the food.

Others

• Annual Vision & Dental checks

• Extra-curricular activities

Picture 8: Teacher sharing food to students

Project Give costs

Conclusion

• The estimated total cost per child is N216,600 broken down as follows:

Note:

• The amount to sponsor a child is USD250 (N300,000) irrespective of gender. This would accommodate exchange rate and cost changes and any other unexpected costs.

• Details of the costs and related assumptions are in the appendix

Picture 9: Children in class

Table 3: Total cost per pupil

Section Two

Marketing Plan

Targeting & Approach

Target

Sponsors

Potential sponsors are segmented into 4 broad categories with the following characteristics:

1. Individual Donors

• Can sponsor 1 – 20 Pupils.

• Short decision periods

• No bureaucracy

2. High Net worth Individuals

• Can sponsor large number of Pupils

• Short decision periods

• Limited bureaucracy

3. Organisations

• Can sponsor large number of Pupils

• Bureaucratic process(es)

4. Donor Agencies

• Can sponsor large number of Pupils

• Long lead times

• Bureaucratic process(es)

Approach

1. Direct engagement

• Key stakeholders (Ambassadors) would recommend and reach out to contacts. Team would follow up via email and/or phone calls with Project Give information and payment details.

• Organisations are identified and approached with requests for sponsorship.

2. Events

• During events, the Project Give video is shown and the MC makes a call for sponsors.

• Payments can be made via QR code (goes to payment link) in event documentation or by Bank transfers (details in event documentation).

3. Social media marketing

• Create awareness through social media channels.

• Provide payment links on all channels.

• Monetize channels.

For all Sponsors, after payment is made, details of their sponsored pupils are sent to them, and subsequently, updates on their performance in school are provided at regular intervals.

Risk & Mitigation

• 3.0 Introduction

• Every venture has risks inherent and external to it. While it may not be possible to eliminate all risks, we’d endeavor to identify them and propose strategies to mitigate them:

1. Insufficient Sponsorship:

This is where the amount raised from sponsorship is insufficient to cover all the students. We can:

• Engage stakeholders to canvass within their networks to increase the number of sponsors and donations. Each stakeholder should commit to raising an amount.

• Apply funds to one grade at a time eg all Basic 5 pupils. If the funds available are insufficient to cover whole grade, wait till amount is sufficient then proceed.

2. Disposal of sponsored items by pupils

Since ABFCS’ colours are the same as that used by upper Basic Public Schools in Kaduna state, there might be an incentive to sell off the uniforms and either to stick to old uniforms and/or stop coming to school. We can:

• .

2. Disposal of sponsored items by pupils (Contd.)

• Get parents/Guardians to stand as Guarantors for their children. They refund in case of disposal or damage.

• Shirts would carry the student’s names so that is obvious who it belongs to and makes it less desirable.

3. Non-attendance of Pupil after receipt of items and communication of details to Sponsor

Pupils may enroll in the school just for the purpose of getting the free uniforms and then stop coming. However, we would have initially communicated their details to their sponsors and would need to provide subsequent updates.

• Start program with only long-standing pupils of the school.

• Get parents/Guardians to stand as Guarantors for their children. They refund in case of abscondment.

• Get School Board Monitoring Committee (SBMC) and Sarki involved in communicating obligations to Parents/Guardians and enforcement.

Section Three

Back end processes

Back end

Source to distribution

• Identify and engage various supply sources – with a view to balancing quality and price.

• Measure all students and determine order of allocation

• Group by sex and sizes

• Communicate orders to Vendors

• Pay for orders

• Distribute to beneficiaries

• Rinse and repeat

Technology

• Open accounts for Project Give

• Upgrade website to have E-commerce functionalities.

• Incorporate payment platform with ability to process payments in all currencies.

• Establish Customer care/support services.

Management & Communication

• Define Pupil information to be shared with Sponsors

• Design certificate/acknowledgement for Sponsors

• Develop Newsletter template for updates

• Obtain Pupils’ details and store on database

• Populate and send out newsletters at agreed intervals

Appendix

Assumptions

Assumptions:

1. All costs are estimates. Actuals would be known at the point of purchase.

2. We are using the female package as the basic uniform cost because it is higher.

3. We assume that we shall be sourcing the uniforms locally. If imported, we’d need to add cost of shipping & customs duties.

4. Shipping and handling covers the cost of engaging with the various vendors and logistics to get the items from various vendors/locations to the school.

5. We assume an average cost of N700 per meal.

6. Though we included "extra-curricular activity" in the cost breakdown, it shall not be identified in client facing communication. It is impracticable for all students to participate in excursions and other extra-curricular activities. If we state it as part of what the donation would cover, we will have to report each pupil’s participation in the update newsletter. Not demonstrating that the donation was used for everything that was listed, may impact the credibility of the program.

Assumptions (contd.)

7. Vision & Dental checks can be provided by KDSG Min of Healthwe pay for consumables

8. We can create a small fund from the margin between the Project Give actual costs and amount donated, to pay for basic health and dental interventions.

9. We assume an exchange rate of USD1:NGN1,200.

Total Cost

Assumptions:

1. We expect that the phase 2 classrooms would have been built totaling 120 classrooms.

2. We would have a population of 4,800 pupils (120 classrooms x 40 pupils).

3. The difference between donated amounts and actual spend would primarily be applied to bridge shortfalls in donations and then to other areas such as the sports programme, vision & dental interventions, teaching & learning aids, etc.

4. We assume an exchange rate of USD1:NGN1,200.

Project Plan

1 Source to distribution Identify local manufacturer and commission samples Ongoing

Create size charts

Measure students and group by sizes and sex

Ongoing

Ongoing

• Uniform & Sports wear: Supplier, Femro 3 Ltd, Lagos

Capacity: 1,000 sets in 3 weeks

• Leather shoes & School bags: Danba & Associates, Kano

Capacity: 1,000 pairs in 4 weeks

• Foodstuff from local market

• Branded exercise books by Amm Global Colours

• To be determined by Supplier

• Measurements to be taken the week before resumption of first term.).

• Focus on current pry 3-5.

Identify initial beneficiaries and update Database Completed

• Criteria are consistent attendance and details on database Place orders Completed

Distribution of sets Outstanding

• To start with 1,000 sets (sponsored by Mr Adamu Atta)

• Allocate sets to identified beneficiaries

• Parents can also buy the uniforms for their children/wards. To encourage them, those who buy uniforms would be given free school shoes and bag. This would reduce our cost and help cover the pupils faster.

2 Update Website Open dedicated Bank Accounts Completed

3 Accounts (NGN, USD, GBP) opened in Access Bank Obtain payment links for each account Ongoing

Access Bank Payment gateway still in process. Update website Ongoing

Account details for transfers uploaded • Finalising payment gateway details.

3 Postdistribution Develop Donor communication template Ongoing

Building Newsletter template for communication with Donors Send Email/letter to Donor with details of beneficiary(ies) Outstanding Set up Customer care line Outstanding • To have a dedicated phone line and email (support@abfcschool.com) to handle enquiries and resolve Sponsor issues.

New uniforms