Fierce Strandz Vol 1

VOL. 1

FIERCE STRANDZ Where Are My Clients? Getting Them Back In The Chair

Best Cities To Start A Cosmetology Career

Be the Boss!

Own Your Own Salon?

Top Cosmetology Careers

Inside This Issue:

Top Cosmetology Careers

6

Best Cities To Start A Cosmetology 7 Career

Where Are My Clients? Getting Them Back In The Chair.

10-11

Featured Stylist

26-29

Be the Boss!

Own Your Own Salon?

47

Design & Layout: Shon Penn Photo Credits: Reggie Anderson, Shawn Brooks, Noire 3000 Make-up: Gabrielle Bowens, Christian Balenciaga, Linda Dupree Hair: Mary Carter, Shon Penn, Braids: Dominique Scott Barber: Art For advertisement opportunities or to submit an article contact: Shon Penn (Sales & Marketing) at fiercestrandz@gmail.com or 404-7133778 Upcoming Photo Shoot or to be featured in next issue: fiercestrandz@gmail.com

Editor What are Dreams?

So many people just exist; they have no goals, desires or aspirations. They may have been ambitious at one time in their life but ran into disappointments, detours and failures. After a while they chose not to reach for the stars and settled for the mundane.

Michelangelo Buonarroti, Painter, sculptor, architect and poet once said: "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."

In most instances, that which lies within each of us is much more than we ever come to know. We give in to mediocre and find ourselves settling for less than we are capable of.

We dared to dream as children and then meet up with real life as adults and relinquish our visions as unreal possibilities. It is a shame we often cease living, learning and achieving and meet a premature demise.

We become comfortable in less and determine the work to become more is not worth the effort. The possibility of attaining greatness becomes an unattainable desire of our own decision. We give up on ourselves and our dreams and possibilities. Oh, what greatness goes undiscovered, what possibilities lay covered with fear and lack of ambition.

Perhaps you have run into people who lacked faith in you, and your abilities, putting doubt on any dreams or visions you shared with them. You are not the observation others have of you; you are the thoughts you have, the actions you take. Others are not in control of your dreams and visions; they cannot diminish your desires. You alone are in charge of what you do with your life. We should always set goals, and we should desire to continue to achieve and pursue dreams and visions no matter our age. Dreams are not just for the young. Achievements in life should continue until life has ended.

- Shon Penn

Shon Penn is a native of Atlanta, GA. She has been in the beauty industry for over twenty years. Shon Penn is an Master Cosmetologist and she is the CEO of Fierce Starndz and Chosen Dreams LLC. Shon earned her degree in Finance in 2012 putting her self in a position to move to the corporate side of the beauty industry. Having the desire to take her business to another level and not wanting to be behind the chair is why Shon decided to pursue the business side of the beauty industry.

In 2013 Shon decided to start Fierce Strandz Magazine. Her ambition came from the many photo shoots and shows her and her mother has participated in . Wanting to put something different in the mix that was affordable, simple ,and straight to the point Shon begin her journey to create and publish a magazine. “Issue one is just the beginning and a test” Shon said while writing the future plans for the magazine. Look for Fierce Strandz Magazine Shoots in a city near you. In the words of Shon Penn “The future belongs to those who believe in the beauty of their dreams. All our dreams come true, if we have the courage to pursue them. Follow your dreams transform your life. “

Shon Penn Editor of Fierce Strandz, shows off her hair artistry on model Phyliss.

Top Cosmetology Careers 

Salon Hairstylist



Free-lance Hairstylist



Salon Owner/Manager



Hair Color Specialist



Artificial Hair Services Specialist



Platform Artist



Cruise Ship Stylist



Hospital Hair-Care Service



Skin Care Specialist



Nail Technician



Salesperson/Retail Specialist



Makeup Artist



Stage and Film Makeup Artist



Beauty and Fashion Consultant



Photo Stylist



Cosmetology School Instructor



Cosmetology School Owner



Manufacturer's Representative



State Board Examiner



State Board Inspector

Best Cities to Start an Cosmetology Career (Median Salary)

Seattle, WA

1. Birmingham , AL

$34,060

2. San Francisco, CA

$32,050

3. Hartford, CT

$32,470

4. WashingtonDC

$36,050

5. Bethesda, MD

$33,740

6. Baltimore, MD

$31,050

7. Raleigh, NC

$33,820

8. New York , NY

$32,590

9. Camden, NJ

$34,170

10. Richmond, VA

$32,800

11. Seattle, WA

$35,460

“Where Are My Clients? Getting Them Back In Your Chair”

Where Are My Clients?

Are you a professional stylist wondering where are the clients? Have your income dramatically decreased ?

Well if you answered yes to any of those questions then this article is for you! Believe it or not; the clients still exist. Customers are looking for something different. What worked yesterday in a bad economy won’t work in today’s economy because situations and people change. Take a look at your situation and ask yourself can I be doing better or am I content?

Education

to you over embarrassment about their attempt. It’s

Customers are looking for the stylist to be able to always easier for them to look elsewhere and educate them and have something else to bring to the reestablish themselves with a new stylist. This is the table besides just doing their hair. Education helps inherent danger of salon product diversion for the the stylist to increase their professionalism, creativi- salon professional. Avoid it by never carrying any ty, and clientele. Education helps stylists stay aware products that are manufactured by a company who of the latest and most innovative products and tech- has ever sold products through non-salon retail niques. Just like technology keeps advancing and chains. Once you have build up enough brand loyaleveryone in the world is keeping up; the hair indus- ty. their product, they will steal your clientele, by

try is the same way. You have to keep up with what diverting products to the local Target, WalMart, or is going on in the industry.

CVS. In 2015 salon professionals will fight back by only buying products manufactured by companies

Product Diversion

that do not have an existing distribution channel to

It is common sense that salon professionals will be the retail chains. This will allow salon professionals successful if they are able to retain more of their ex- to build sustainable businesses. isting clients through developing strong client loyalty and attract new clients through standing out from Attract New Clients

the competition. The trend to watch for in the future To attract new clients in 2015, salons will have to is that each of these goals has much less to do with differentiate themselves from their competition. This the actual quality of your service or personality and concept is nothing new. In past years, this was done much more to do with your product selection. In a through having the best image and reputation as posrecent survey of highly recurring salon clients, the sible. In 2015 and beyond, differentiation will be most frequent reason they listed for going back to measured by having your salon’s ethos aligned with the same stylist again and again is that they were not your targeted new clients. For example: organic saable to purchase the same products their stylist used. lon clients have a strong ethos towards natural, orStylist are licensed professionals and have all been ganic, and environmentally responsible products and trained in the basic skills. It is the products we se- services, and they are expecting to pay a premium lect, our creativity, and the way we combine all for such products and services. This is a highly efthree (products, creativity, and training) that defines fective way to differentiate your salon. our unique skills. After a client sits through the same service several times, they inaccurately believe that they would be able to do the same thing if they were able to source the same products. Some of them will be successful and many of them will not come back

- Shon Penn

FEATURED STYLIST “MARY PENN CARTER”

Mary Penn Carter has been a professional hair stylist since 1984. Mary attended hair school at Selan Beauty College in Chicago, Ill. Mary relocated to the Atlanta, Ga. area in August of 1994. Since her arrival in Atlanta, she has been the best kept secret. Her quiet personality, dedication and passion for hair has keep her known by the industry top professionals .

Mary’s business has been recession-proof. She is still busy and getting new clients . Mary’s secret to keeping clients in her chair is to always be consistent in everything you do; always do your best work on all your clients and remember to invest in quality products. She believes in continuing education, refreshing your brand through constant marketing, hair shows ,photo shoots and the most important of them all is going to work everyday with a purpose even if you have no clients. When asked “Mary do you ever get tired of doing hair?” Her response to this question is always the same “You never get tired of doing a career that you have a passion for”. Mary works at Musanna’s Hair Studio in Riverdale, Ga.

Mary Carter

For advertisement opportunities or to submit an article contact: Shon Penn (Sales & Marketing) at fiercestrandz@gmail.com All services are free for a limited time only.

Believe….

Dream….

Imagine….

How to Open a Salon…. as an owner of a hair salon and a business professional in a Imagine………….

leadership role, you are one step ahead to earn the respect of

owning a fun and financially rewarding business clients and your community. You can easily turn your salon making people happy & make them look and into a social hub where you can develop a long term relationfeel Beautiful & fabulous. I'm sure you know the an- ship with employees and clients. swer, opening a hair salon or Barber shop business.

Many people have opened Hair Salon and/or barber shop during recession. This business have been proven to be recession proof. No matter how the economy is, people need their hair cut and it's not something that many people can do at home!

Not knowing how to cut hair yourself, is not that much of a problem. There is always a solutions, and the solutions is hiring a hairstylists for your salon. If you are working for someone else as a hairstylist.

Open your own hair salon business and give yourself the freedom of being your own boss.

Hair Salon (also known as a beauty salon, barber shop, hairdressing salon, beauty parlor, or beauty shop). When you open your own business, you will have all the luxury of designing the type of hair salon you want, and providing all type of services you want.

When you open your hair salon business you have the option of opening a traditional hair salon that offers hair care to all types of clients, or you can open a hair salon that cater a selected type of clients, such as children's hair salon, men's barber and shave shop. You can even open a neighborhood beauty shop right where you live, or an exclusive upscale salon in a busy street.

Another option you can have is to open a full service hair salon or specialize in hair care service such as haircuts, hair coloring, hair straightening, hair extensions, or hair styling for special events such as weddings, proms, special events, or holidays.

- Shon Penn

Comedian Thomas McDowell AKA……...Junnnnooooo!

Funny

Energetic

Wild

Twitter@juuunnnooo IG@tommyisjuuunnnooo Youtube:Juuunnnooo

Chosen

Entrepreneurial Firm BUSINESSDEVELOPMENT……

CAREER DEVELOPMENT…..

PERSONAL DEVELOPMENT….

The Small Business Development research services are for entrepreneurs who are interested in owning their own business or already have an existing business. This service provides the consumer with information related to the type of business the consumer wants to open and programs in their community that provide funding and government programs along with creative financing techniques. A free consultation is given and if interested a step by step analysis will be provided and if services are rendered a Success Coach will be assigned to make sure the future entrepreneur is meeting their goals and using their resources to the fullest. We provide our clients with a business proposal, business plan and an action plan.

Career Development Services provide the consumer with the best careers to pursue. The services offer the consumer free consultation that will cover the consumer career goals. If services are rendered a step by step analysis will be emailed back to the consumer providing simple steps to achieving their career goals. The consumer will be assigned a Success Coach and a small fee will be added.

Personal Development will provide services for individuals who seek change in their career or wants advancement in current field this service will help those who want personal advice on the best places for schools, relocation, salary comparison in different states compared to the cost of living etc…. This consumer wants a total make over in their life and Club Success will be dedicated to providing them with services that will offer a free consultation. If services are rendered and consumer wants a Success Coach then a small fee will be charged.

For More Information Email: chosendreamsllc@yahoo.com

Goal Setting The best way to set To be successful with goals is the SMART goals you have to have approach: a road map. Try the SMART approach: Grow my income by S- Strategic 15 % by July and increase my color and M-Measurable cut services by two clients a week. The A- Attainable SMART equation to that is: The Strategic R- Realistic part is that you now T-Timely

have a goal with a plan; its Measurable 15 % growth; and Attainable (two clients are reachable); Realistic (15 % is reasonable); and Timely (by J uly). (Sandr a Humphries, Modern Salon 2013).

Taking Your Artistry to Another Level