Media Psychology at Fielding Graduate University

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Psychology @ Fielding 805-898-4026

Welcome! What Interests You? Are you… • Passionate about social media behaviors? • Energized by immersive environments and virtual reality? • Worried about media consumption patterns? • Committed to good game design? • Interested in the social impact of artificial intelligence or algorithms? • Fascinated by the impact of personal, mobile and wearable media? • Concerned about the ethics of data mapping, facial recognition or voice recognition? • Motivated to claim a place in Higher Ed? • Inspired to leverage media to support a cause, drive a campaign, change attitudes toward social issues or promote social justice? It these or a million other exciting questions around human behavior and media technologies intrigue you, then media psychology is the field for you. Media psychology is a field for creative, innovative, entrepreneurial and dedicated scholarpractitioners who want to solve the problems of today and position themselves for the careers of tomorrow. A degree in media psychology can help you achieve your professional goals. I encourage you reach out to our admissions team or faculty to learn how Fielding can be the right fit for you.

Jerri Lynn Hogg, PhD Doctoral Faculty, Media Psychology School of Psychology Fielding Graduate University 2015 President, APA Division 46, Society for Media Psychology and Technology


Media Psychology

Table of contents

Corey Emanuel, Media Psychology PhD Student

2. Welcome

12. Where We Work


Who We Are

14. Alumni Network


Careers in Media Psychology

16. Video Testimonials


Our Programs

18. Select Courses

10. Our Faculty

School of Psychology

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Dorothy Andrews PhD Student Media Psychology

Who We Are The Strength of Psychology & Community The Media Psychology program takes great pride in two things: our roots in psychology and the strength of our community. Psychology is the distinguishing piece of our program. Where other mediarelated programs focus on process or isolate media from human experience, media psychology looks for the ‘why,’ integrating the expertise in psychology with in-depth knowledge of media and technology. As part of a community of media psychologists, students explore the


Media Psychology

ways in which cognition, emotion, social factors, and the environment play a role in how people design, create, consume, use, and share media content and media experiences. Bridging research with practice, students develop the skills to anticipate social impact, encourage engagement, increase awareness and look for solutions to local and global problems.

Media Psychology at Fielding Our students come from a variety of professional experiences and academic backgrounds with the common goal of making a difference by applying

Love What You Do

Psychology The Media Psychology program is part of Fielding’s School of Psychology, reflecting its deep root in psychological theory and practice. Media psychology students have access to a wide range of faculty who are experts in the fields of cognition, social behaviors, human development, narrative and neuroscience.

Personalized Study At Fielding, students are assigned faculty mentors to help them tailor their degrees to follow their passions, career goals and research interests.

Making a Mark From digital marketers and educators to healthcare professionals and social advocates, students find a home in media psychology and leave ready to change their lives and impact others.

psychological science to media and technology. There is no “right” background, only the passion to explore, discover and help define a new and evolving field.

Balance Your Studies with Your Busy Life You don’t have to move or quit your job to study at Fielding. Coursework is offered in a distributed environment, making it possible for you to balance your studies with the demands of work, family, and community commitments. There are also opportunities to network and collaborate with faculty and peers both online and in-person. School of Psychology

Personalize Your Learning Experience As a student, you will work with faculty mentors to build a curriculum that supports your interests and helps you build the skills you need to achieve your professional and personal goals. The things you care about— whether educating people about the homeless or understanding the impact of personal biodata on identity—drive your research. The faculty is here to inform, guide and support. You lead.

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Tatyana El-Kour, PhD, on location Syrian settlement in Lebanon while consulting for Action Against Hunger. Dr. El-Kour received her PhD in Media Psychology from Fielding Graduate University

Media Psychology Across Industries Recognized by the


since 1987

Fielding’s Media Psychology Program Director Jerri Lynn Hogg, PhD, 2015 President of APA Division 46, Society for Media Psychology and Technology


Media Psychology

The Growth of Media Psychology

Media Psychology is Everywhere

Since the 1950’s and the rapid rise of television, psychologists have been studying the affects of media. Studies were done on the potential affect of television on children, from reading skills decline to potential anti-social behavior from viewing violent TV shows.

Companies recognize the need to apply psychology in organizational communications from HR to Twitter. Marketing is increasingly focused on the power of storytelling and identity as behavioral drivers across platforms. Entertainment tackles the perceptual limitations across multiple screens. Healthcare leverages media to provide care to marginalized and geographically disperse populations. Educators are adapting content to virtual spaces for online education.

In 1987, the American Psychological Association officially recognized media psychology with the establishment of Division 46, the Media Psychology Division. Today, the science of media psychology is far more sophisticated and broad. From traditional media to today’s digital landscape, media psychologists work in a number of careers where the application of psychology to media and technology make a difference.

Fielding in Top Companies Our graduates work with a wide range of companies like IBM, Intel, Mozilla, 20th Century Fox, AT&T, Deutsche Telekom, OWN, Disney and the World Health Organization.

Change the world. Start with yours.™

Entrepreneurship Some Media Psychology alums have taken an entrepreneurial path, creating new business, consulting practices and running successful advocacy campaigns.


Timely Research Fielding alum help hurricane victims by monitoring and identifying how biased media coverage skews resource allocation.


Global Impact Blending structural design and media psychology, one alumni designs effective, engaging training for global audiences.

School of Psychology


Special Projects Students collaborate with faculty on special projects and research teams, such as working with the Department of Defense to combat terrorist recruitment narratives in the social space, identifying the impact on young women of sexualized selfies, and developing brand-aligned corporate social responsibility programs for companies like Grub Hub and Staples.

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Our Programs Balance Your Studies With Your Busy Life Thanks to the distributed model, you have the flexibility to balance coursework with family, work and other demands. You can connect on your schedule. Three programs give you different options of how to start and pursue your educational goals. Beware of getting inspired. Some students start in the certificate or Master’s program and get so engaged they decide to go on to the PhD.

Hybrid Program: Online & In-person

PhD in Media Psychology The Fielding PhD in Media Psychology provides a comprehensive study in an emerging and exciting field. Media Psychology applies the psychology of human behavior and emotion to media and technology impact, design and distribution. Our students come from a variety of professional experiences and academic backgrounds with the common goal of applying psychology to media and technology to make a difference. With the help of your faculty mentor, you can select your courses to support your professional and personal goals. The PhD culminates in original research to establish you as an expert in the field.

Time to Completion: 4-5 years


Media Psychology

Scott Mitten PhD Student Media Psychology


Fielding’s Tiered Degrees and Programs Completed Coursework Articulates Up to the Next Higher Academic Credential


Voted BEST Online Psychology Degree Program

100% Online Master’s in Media Psychology and Social Change


There is a growing need for professionals who are experts in the influence of on human behavior to develop better media and messaging and devise strategies to take advantage of digital behaviors that promote social change. You can earn your master’s degree in Media Psychology and Social Change in our 100% online program, while balancing your career, family and other obligations. Our program offers flexibility and the ability to focus the topic in each course in ways that will best support your professional goals.

Time to Learn the Psychology Persuasion 2 years Engagement with Unique Certificate Programs Media Psychology Certificate with a specializations in: Brand Psychology and Audience Engagement or Media Neuroscience 100% Online Certificate


Behind and These


Fielding offers two 3-course, online certificates in Media Psychology. The CERTIFICATE specialization in Brand Psychology and Audience Engagement is designed for professionals in advertising, marketing, business communications, campaigns and social advocacy— anywhere that a product or concept must be clearly articulated for maximum audience engagement. The Media Neuroscience specialization is designed for those who want to learn and apply persuasion theories based on ground-breaking neuromarketing research and gain new insights about the impact of visual perception on effective design and messaging. In both certificates, you will learn how to apply theoretical frameworks to media and technology so they can be used to achieve positive outcomes while you gain practical knowledge that is instantly applicable in your career.

Time to Completion: Less than one 1 year

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Our Faculty


Mixed Reality and Immersive Technology Jerri Lynn Hogg, PhD, was the 2015 president for the American Psychological Association, Division 46, Society for Media Psychology and Technology. She is also a co-author of “Mad Men Unzipped: Fans on Sex, Love, and the Sixties on TV.” Dr. Hogg studies human behavior in virtual environments, and the societal impact of social media, technology, and digital trends. Dr. Hogg researches and consults on how we communicate, connect, and find balance in changing environments. She has a particular interest in how immersive environments and artificial intelligence impact learning environment and healthcare.


The Psychology of Big Data and Social Media Dr. Tuma is a social psychologist with interests in perception, cognition, Gestalt theory, and the history of psychology as a source of innovation for media psychology. Her research focuses on the ethical and societal implications of big data and social networks.


Cognitive Psychology of Media Experience and Research Mentor Dr. Sewell brings over 25 years of academic, administrative, research and practitioner experience. He is an expert in educational impact and social entrepreneurship and is a founding member of a virtual network of scholars and activists committed to research related to women’s and gender issues.


Media Psychology


Positive Media Psychology, Brand Storytelling and Audience Engagement Author, researcher, speaker and consultant, Dr. Rutledge explores the relationship between media behaviors and human motivation, narrative and story as reflections of meanings and goals in media experience and the human side of data strategy.

KAREN DILL-SHACKLEFORD, PHD Media Violence and Social Impact

Dr. Dill-Shackleford studies the way people seek and construct social meaning from media. She has testified before Congress about the impact of media use and her research demonstrates how media can be used to enhance social justice, particularly related to issues involving race and gender.


Media Innovation and Digital Citizenship Dr. Ohler writes extensively about digital citizenship and the impact of innovation in the Digital Age. A keynote speaker, workshop facilitator, teacher, and researcher, he has been an industry leader in using digital storytelling to give voice to indigenous populations.


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Where We Work.

Our graduates are leaders in top companies and institutions around the world.

01 Mike Felix, PhD

Vice President (retired) AT&T, Inc Dallas, TX Fielding degree: PhD in Media Psychology

02 Susan J. Eddington, PhD

President/Chief Visionary at Ecocuriean, Inc. Martin Luther King Award recipient Greater New York City Area Fielding degree: PhD in Media Psychology


06 Kristian A Alomá, PhD

Founder and CEO of Threadline Chicago, Illinois Fielding degree: PhD in Media Psychology

07 Rafael Linera, PhD

Assistant Professor Army University Fort Leavenworth, Kansas Fielding degree: PhD in Media Psychology

Christine T. Dee, PhD

IBM Global Industry Solution Executive Telecom, Media & Entertainment AI and Analytics IBM Inc., Seattle, Washington Fielding degree: PhD in Media Psychology

04 Diana Graber, MA

Founder, Cyberwise & Cyber Civics Orange County, California Fielding degree: MA in Media Psychology

05 David Peck, PhD

VP of University Relations Azusa Pacific University, California Fielding: PhD in Media Psychology


Media Psychology

Diana Graber, Author, “Raising Humans in a Digital World.”






07 06

5 School of Psychology

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6,000+ Alumni Network

Europe 47

USA, Canada, Mexico

Middle East


Africa 27

Latin America 50

Fielding Graduate University


Media Psychology

Founded in 1974, Fielding Graduate University has been a leader in graduate programs for working professionals seeking master’s and doctoral degrees. The university offers degree and certificate programs through the School of Psychology and School of Leadership Studies.


Asia 48

India 15

Australia 5

School of Psychology

Fielding Alumni Association

Dr. Diane Kipnes Library

The Fielding Alumni Association hosts events throughout the country and around the world. Check to when we will be in your area!

Fielding’s philosophy is that learning is a life-long activity. Teaching students to become skilled in finding and reviewing scholarly information is central to our library’s mission. Fielding has an outstanding collection with breadth and depth unusual at a university of our size.

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Starshine Roshell LinkedIN Learning Producer Fielding Alum, Media Psychology Certificate 2019 National Headliner Award recipient from the Association for Women in Communications

Videos from Faculty & Alumni

Media Psychology faculty, Dr. Pam Rutledge, discusses Fielding’s Media Labs

Media Psychology alum, Aiden Hershfeld, discusses why he chose the Fielding Media Psychology program.


Media Psychology

Dr. Karen Dill-Shackleford - Memo on Racial and Ethnic Tensions

Dr. Regina Tuma, media psychology doctoral faculty, answers the question, “Why media psychology?�

Dr. Pam Rutledge talks about the Media Psychology Certificate program.

School of Psychology

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Select Courses

Dr. Larry Drake PhD in Media Psychology Fielding Graduate University

PhD in Psychology with an emphasis in Media Psychology (with optional concentrations)

Requirements for the Media Psychology PhD program are organized around a core curriculum with elective courses, research practicum experience, a qualifying exam and a dissertation. A pathway master’s is earned along the way. Students customize their graduate program under the supervision of a faculty mentor. There is a low residency requirement and the opportunity to meet with students and faculty at regionals seminars and conferences. The program offers optional concentrations in:


Brand Psychology and Audience Engagement

Positive Psychology and Media

Social Impact of Mobile Media and Immersive Technology

Media Psychology

See All Courses offered in the program.

PSY-525 Foundations of Critical Theory

PSY-724A Mind in Technology

This course addresses basic competencies relevant to student work in media psychology: academic writing from the perspective of organization and expression, generating a research question and following the research process, critical thinking, narrative structure, diversity, and ethics. The objective of this course is not mastery, but rather to familiarize students with these fundamental competencies, which they will further develop throughout their programs. Online activities provide an overview of program requirements, library resources, and the online learning environment. These activities include an overview of professional conduct expectations, and how students will be assessed throughout their program regarding those expectations.

Inspired by Vygotsky’s Mind in Society, this seminar reimagines technology as a kind of psycho-social and cultural environment that envelops, entangles and exists in tension with cognitive functioning. We explore cognition in and through the lens of current questions that set in relief the relationship between cognition, new technologies and the current digital moment. Topics covered include: cognitive theories and assumptions they make about mind and technology; memory in media environments; technology and attention; visual culture, perception and technology; viral culture and cognition; cognition and mental maps and immersion as a property of cognition.

PSY-533 Foundations of Media Psychology

This course covers theories of psychology (including media, cognitive and social psychology) and communications as foundations to understanding how the audience processes social information presented in media and how we can use that knowledge to work towards increasing social justice in the real world. Other topics include: social media, journalism, online incivility and narrative persuasion.

Media psychology is the application of psychological theory and research to the analysis of media and technology use, development and impact. This course introduces six major domains in psychology–cognitive, social, developmental, biological/neuroscience, individual differences and positive–to provide a foundation for approaching media technologies from multiple dimensions. We will spend time exploring the question “what is media psychology” to think about why a definition matters and to give students the chance to examine their assumptions about media and technology. We will address different topics in the current media landscape, such as social media, collective behaviors, games, media immersion, transmedia messaging, mobile devices and global impact, to see how different perspectives in psychology provide relevant theoretical and practical anchors.

PSY-707 Biological Bases of Behavior This course surveys the structural and functional relations of the central nervous system, physiology, sensory processes, and behavior. Study is divided into two subsections: (1) physiological psychology and (2) evolution, genetics, and behavior. Students become familiar with the biology of memory and the biological/ genetic aspects of psychiatric disorders. Knowledge of the functioning of the brain at the anatomical, cellular, and molecular levels underpins any understanding of behavior. Biological Bases of Behavior provides fundamental knowledge of brain functions in the interest of providing an understanding of the foundational grounding from which all behavior comes. Attention is paid to the physiology of the brain, the environmental, genetic and evolutionary influences on the brain; and the ways in which the brain processes information, records emotions, and instantiates memory and learning.

School of Psychology

PSY-754 Role of Media in Social Justice

PSY-773 Media Innovation and Online Education Higher education is seeking those who both create innovative media psychology, emerging media and related content and are familiar with on-line delivery platforms. This seminar is designed to address emerging technology and the creation of virtual courseware for those seeking to deliver educational experiences within degree programs, private executive development and international development programs. Both advanced doctoral students and recent graduates are finding tremendous value in preparing for online course delivery.

PSY-724A Mind in Technology This course examines the major tenets of positive psychology and how they are can be applied to media and beyond. Among the topics to be covered are: The deconstruction of happiness and how distinguishing between hedonic and eudaimonic happiness impacts the conceptualization of media use and enjoyment.; the role of empathy and altruism in Internet behaviors; how the role of attachment and affiliation manifest in social media; the neuroscience of positive emotions; the role of social and mobile technologies in individual and collective agency; the positive power of storytelling in making social change and designing games and transmedia narratives for flow.

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Erica Fichter, MBA Director of Admissions & Recruitment Fielding Graduate University • 805-898-4026

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