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Brand Guidelines Print brand.fielding.edu

brand.fielding.edu

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published by University Marketing Fielding Graduate University Santa Barbara, California brand.fielding.edu 2

Fielding Brand Guidelines


Brand Guidelines Content

Introduction

04

Mission and Values

06

Logo and Wordmark

08

Tagline

16

Unit and Program Logos

18

University Seal

22

Typography

24

Color

30

University Stationery

34

Business Cards

43

brand.fielding.edu

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Introduction

A strong recognizable brand is essential to the continued growth of any institution. This is even more critical to Fielding Graduate University due to its distributed model and the increasing level of competition in the higher education marketplace. Following a core set of brand guidelines are essential to Fielding’s efforts in establishing a recognizable brand and reinforcing the overall perceived quality of the university. The Fielding community is a diverse one. And this is something that we take great pride in and celebrate. These visual identity guidelines allow for freedom of expression of individual units, programs, and schools while conveying a clear and recognizable brand identity. When Fielding’s communications present a unified visual appearance, individual efforts naturally combine in the minds of viewers and those who engage with us, establishing a strong core and recognizable university brand. Fielding’s core brand elements should be consistent across all channels. When our students, alumni, and friends see a consistent presence from the Fielding brand, it reinforces the idea of quality and solidarity with our unique institution. A unified brand identity is vital. Together, we are strongest.

4

Fielding Brand Guidelines


Your Resource This book is a resource for anyone who is communicating on Fielding’s behalf. The many varied stories about the Fielding experience will naturally differ in content. However, we must present a codified approach to design and presentation. A unified brand instills confidence in the minds of our many stakeholders. Writers, designers, directors, and communicators should find the information herein particularly helpful. If you need additional clarification, please contact marketing@fielding.edu.

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Vision Mission Values

6

Fielding Brand Guidelines


Vision — Mission — Values

Vision statement Educating leaders, scholars, and practitioners for a more just and sustainable world

Mission statement We provide exemplary interdisciplinary programs for a community of scholar-practitioners within a distributed learning model grounded in student-driven inquiry and leading to enhanced knowledge.

Values Academic Excellence: We commit to the highest quality scholarship, research, and practice. Community: We support a collaborative learning environment built on inclusion and mutual respect. Diversity: We commit to having a faculty, staff and student body that is diverse and inclusive. We embrace and celebrate the wisdom, knowledge and experiences of our diverse community. Learner-centered Education: We create an interactive experience that responds to the interrelated personal and professional lives of our students. Social Justice: We commit to advancing equality and justice in our University, and ­­­­in the local, national, and global communities impacted by our work. Transformational Learning: We inspire a re-examination of one’s world view and underlying assumptions to enable a deeper understanding of self and society.

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The Fielding Open Triangle Logo

8

Fielding Brand Guidelines


Logo and Wordmark

The full Fielding Graduate University Official Logo consists of 4 main parts: 1) Icon: Fielding Open Triangle 2) Wordmark: “Fielding Graduate University” 3) Tagline: “CHANGE THE WORLD. START WITH YOURS.” with divider line 4) Color Palette: Fielding Merlot (CMYK 30:100:80:36, RGB: 128:20:40, Hex #7F1028)

The elements can be used together or separately in the following combinations. Outside of the full logo, the Icon can be used separately or with the Wordmark. The Icon can be used with the tagline. Outside the full logo, the Wordmark can be used separately or with the icon. The Wordmark cannot be used with the Tagline without the Icon. * “Fielding” can be used separately. The Tagline can be used separately or with the full Logo. When used separately as a stand-alone, the trademark symbol should be used (if resolution allows for legible reproduction). The color palette can be either Fielding Merlot, White, or Black (with grayscale in custom cases). No other color can be used for the Fielding logo. Note: All Fielding wordmarks and logos should carry the appropriate registration mark when resolution size allows. brand.fielding.edu

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Fielding Logo

Logo Horizontal with Safe Zone

Logo Vertical with Safe Zone

1.25� (print)

minimum size or 200 pixels (screen) There is no maximum size.

10

Fielding Brand Guidelines


Fielding Logo

Logo Colors Only Fielding Merlot, White, or Black (and Gray) may be used for Fielding logos.*

Not Allowed No colors other than those referenced above can be used with the Fielding Open Triangle logo. The full logo or logo in icon with wordmark version cannot be animated. The logo cannot be beveled, colorized, texturized, or otherwise manipulated.

*The exception to the logo color guidelines is the following. A Fielding logo can be colorized in recognition of an important cause external to the university (i.e. Breast Cancer Awareness = pink).

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The Wordmark Fielding Graduate University Wordmark consists of 2 parts: 1) Main Wordmark: “Fielding” 2) Secondary line: “Graduate University” Outside the full logo, the Wordmark can be used separately or with the icon. The Wordmark cannot be used with the Tagline without the Icon. The main Wordmark, “Fielding,” can be used separately. The Wordmark can be either Fielding Merlot, White, Black or grayscale. The secondary line, “Graduate University,” can be 50% black when the primary Wordmark is either Fielding Merlot or 100% black.

minimum height = 0.125”

12

Fielding Brand Guidelines


Fielding Open Triangle Icon

The “Fielding Open Triangle” icon is open to reflect inclusion. Its three equal sides represent the pillars of Fielding’s promise: Scholarship, which speaks to the rigor of our academics and research, and quality of our faculty Community, reflecting the global network and connectedness of Fielding students, faculty, alumni, staff, trustees, and other stakeholders Opportunity, which points to the flexibility of our learning model and the possibilities that come with an advanced degree

Open minds to

Scholarship Open doors to

Opportunity

Open arms to

Community

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Open Triangle

Striking Design: Due to its clean, simple, unique design, and inherent meaning for the institution, the Fielding Open Triangle Icon (aka Open Triangle) has the necessary elements to be a recognized symbol within the higher education landscape. This is our goal. Therefore, its obvious use in publications is encouraged.

Flexibility in Design The Open Triangle represents the most flexible of all elements within the Fielding logo, and as stated, its use is encouraged. The features of a triangle (i.e. diagonal lines, strong directions, etc) should also be employed where appropriate within the sensibilities of good design. Combinations: Outside of the full logo, the Fielding Open Triangle Icon (aka Open Triangle) can be used separately or with the Wordmark. The Icon can be used with the tagline. Elements: The Open Triangle can be used as a design element and can be reproduced in part as long as one full side is visible. See examples below and the cover of these brand guidelines. Color: Although coloration of the Open Triangle is not allowed, it can be used as a mask in design elements. Shape: The Open Triangle cannot be stretched or otherwise changed in shape and aspect ratio. Safe Zone: No design elements can be placed on top, inside (exception of mask use), or against the Open Triangle icon. Images can bleed underneath the Open Triangle, as long as they can not be miscontrued as part of the element. A half inch safe area on all 3 sides, needs to be employed within design employing the Open Triangle and other graphic elements. Animation: The Open Triangle can be animated in video productions, as long as the icon is not distorted. The Tagline can also be animated. NO OTHER ELMENTS can be animated. 14

Fielding Brand Guidelines


Open Triangle Shape Sample Uses 2

Welcome! Thank you for your interest in Fielding Graduate University’s Clinical Psychology program. Fielding’s Clinical Psychology program has been accredited by the American Psychological Association (APA) since 1991. We are the only APA-

accredited distributed clinical psychology program in the

???Student Name??? PhD Student Media Psychology

country. Our unique distributed learning model blends the

best of in-person learning opportunities with digital formats. Earning your doctorate in Clinical Psychology includes

Media Psychology Across Industries

Recognized by the

online and in-person seminars, meetings with faculty and

other students in your region, weeklong residential sessions,

APA

as well as research and clinical training experiences. This unique mix of online and residential learning provides

since 1987

flexible opportunities for individuals with career, family,

and community responsibilities to achieve their advanced

Since the 1950’s... The Growth of Media Psychology

educational goals.

As with all APA accredited programs, acceptance into our

Media

program is competitive. However, for those whose application is not quite at the level of entry into the program, Fielding offers a postbacculaureate program to help you get your

credentials where they need to be. Please refer to that section

Media psychology got its start in the 1950’s with the rising popularity of television. Studies were done on the potential affect of television on children, from reading skills decline to potential anti-social behavior from watching violent TV shows.

Psychology @ Fielding

in this booklet and on Fielding.edu. Thank you again for your interest. I hope you find this book helpful. However, if your

questions are not addressed in these pages, please contact our admissions advisors directly (805-898-4026).

Marilyn Freimuth, PhD Program Director, Clinical Psychology School of Psychology Fielding Graduate University

Fielding’s Media Psychology Program Director Jerri Lynn Hogg, PhD, was the 2015 President of APA Division 46, Society for Media Psychology and Technology

805-898-4026 Admissions@Fielding.edu Fielding.edu/MediaPsy 6

Clinical Psychology

In 1987, the American Psychological Association officially recognized media psychology with the establishment of Division 46, the Media Psychology Division. Today, the science of media psychology is far more sophisticated and broad. Media psychologists study the many channels and advancements of our wireless world and the potential affects they have on us.

Media Psychology is Everywhere Media psychologists are finding new roles across multiple domains. Fortune 100 companies, for example, increasingly recognize the need for applying media psychology to organizational communications, structure, products and strategy.

01

Fielding Alumni Work in Top Companies Our graduates have innovative new roles working with companies like Mozilla, Fox Films, AT&T, Deutsche Telekom and Disney among others. Many media psychology alumni have also created new business and consulting opportunities and developed successful advocacy campaigns.

Media Psychology

Fielding Graduate University

Fielding.edu/Psychology

Where We Work.

Our graduates are leaders in top companies and institutions around the world.

02

01

05

Mike Feliz, PhD

Rafa Linera, PhD

Vice President Media AT&T Inc., Dallas, Texas Fielding degree: PhD in Media Psychology

Danielle Yvette Drake, PhD Clinical Psychology Fielding Class of 2020

Director of Counter-terrorism Johns Hopkins University, Baltimore, Maryland Fielding degree: PhD in Media Psychology

“quote about how he uses Media Psy in job or why Media Psy is useful in job”

“quote about how he uses Media Psy in job or why Media Psy is useful in job”

02

06

Kristine Targert, PhD

Chief Creative Officer IBM Inc., Philadelphia, Pennsylvania Fielding degree: PhD in Media Psychology

David Peck, PhD

VP of University Relations Azusa Pacific University, California Fielding: PhD in Media Psychology

“quote about how he uses Media Psy in job or why Media Psy is useful in job”

Perry James EdD Student School of Leadership Studies

“quote about how he uses Media Psy in job or why Media Psy is useful in job”

04

Veteran, U.S. Army 82nd Airborne Division

03

Diana Graber, PhD

Founder and Co-owner Cyberwise, Los Angeles, California Fielding degree: PhD in Media Psychology

04

01

“quote about how he uses Media Psy in job or why Media Psy is useful in job”

NAVAJO 03 NATION

05

805-898-4026 Admissions@Fielding.edu Fielding.edu/Navajo

Christian Aloma, MA

PhD in

CLINICAL PSYCHOLOGY FIELDING.EDU/PSYCHOLOGY

An APA accredited conventional doctoral program delivered in an unconventional way

Owner KOI Ad Agency, Chicago, Illinois Fielding degree: MA in Media Psychology

“quote about how he uses Media Psy in job or why Media Psy is useful in job” partnerships

Building in education

EdD in Leadership for Change FIELDING GRADUATE UNIVERSITY 12

accredited by the

PROGRAM

06

Prospectus

WWW.FIELDING.EDU/NAVAJO

Media Psychology

Fielding Graduate University

School of Psychology

Fielding.edu/MediaPsy

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6,000+ Alumni Network

ALUMNI ASSOCIATION

Europe 47

USA

Asia 48

5.6k+

India 15

Africa 27

Latin America

Australia

50

5

Fielding Graduate University

14

Media Psychology

Founded in 1974, Fielding Graduate University has been a leader in graduate programs for working professionals seeking master’s and doctoral degrees. The university offers degree and certificate programs through the School of Psychology and School of Leadership Studies.

Fielding Graduate University

School of Psychology

Fielding Alumni Association

Dr. Diane Kipnes Library

The Fielding Alumni Association hosts events throughout the country and around the world. Check Alumni.Fielding.edu to when we will be in your area!

Fielding’s philosophy is that learning is a life-long activity. Teaching students to become skilled in finding and reviewing scholarly information is central to our library’s mission. Fielding has an outstanding collection with breadth and depth unusual at a university of our size.

brand.fielding.edu

Fielding.edu/MediaPsy

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15

Me

Me are acti con prod med gam broa School of Psychology


Change the world. Start with ™ yours.

16

Fielding Brand Guidelines


The Fielding Tagline

“Change the world. Start with yours.” is the registered trademark of Fielding Graduate University. No other entities can use this tagline. The Tagline aligns with Fielding’s mission, vision, and values. And is an invitation to join our efforts to make an impact on the world as you define it – from transformation within your own mind to change within your organization, community, and beyond. The tagline is based loosely on the famous Ghandi saying, “be the change that you wish to see in the world.” Like the Open Triangle, use of the tagline is encouraged where appropriate.

Change the world. Start with yours.™

Along with the complete logo, the Tagline can be used in combination with the icon or as a standalone elment. When the Tagline is used as a standalone element, the trademark (TM) symbol should be used (providing resolution size allows for legible reproduction). The Tagline can be animated in video productions. Please adhere to basic standards of taste. The Tagline can be different colors if design dictates. However, each letter in each sentence must be of the same color, tint, and opacity. The Tagline consists of two complete sentences. Therefore, sentence case is used. All caps are also allowed. Small caps and Camel case are not allowed. When used with the logo, the Tagline must be part of the eps provided. The Tagline cannot be altered in this format. When used as a standalone, there is no font restriction on the Tagline, as long as the same font is used for the full tagline. Both sentences must be used when using the tagline.

CHANGE THE WORLD. START WITH YOURS.™ Change the World. Start with Yours.™ Change the World. Start with Yours.™ brand.fielding.edu

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Units, Programs, Schools Individual units, programs, and schools can employ any of three logo varieties: Full Unit Logo, Wordmark Unit Logo, Open Triangle Unit Logo (for internal use).

Full Program Logo

Includes icon, full wordmark, divider line, school, and program with 1/4” Safe Zone Color can either be as shown, solid white, or solid black.

School of

Psychology

Clinical Psychology

Wordmark Program Logo

Includes full wordmark, divider line, school, and program with 1/4” Safe Zone Color can either be as shown, solid white, or solid black.

School of

Psychology Media Psychology

Open Triangle Program Logo

For internal use. Includes Open Triangle, and program with 1/4” Safe Zone Color can either be as shown, solid white, or solid black.

School of

Psychology Media Psychology

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Fielding Brand Guidelines


Units, Programs, Schools Along with all degree and certificate programs, limited distinct units can also employ the logo varietels: full, wordmark, and open triangle (for internal use). These include: School of Psychology, School of Leadership Studies, Office of the President, Office of the Provost, Office of Development. School of

Leadership Studies School of

Psychology Institute for Social Innovation

Off ice of the

President

Off ice of the

A

U

Institute for Social Innovation

for Democracy, Leadership, and Education

Marie Fielder Center for Democracy, EST. Leadership, and Education Fielding’s

Marie Fielder Center

for Democracy, Leadership, and Education

Fielding’s

Institute for Social C Innovation

OM

SI TY

1974

M U N I TA

S

R

TR DOC

Fielding’s

A

I TA S

Institute for Social Innovation

G

Fielding’s

Marie Fielder Institute for O PCenter P OSocial and for Democracy, Leadership, Education Innovation Marie Fielder Center

UN

D GRA

Fielding’s

N

D L IN E

RT

I

F

I

Provost Institute for Marie Fielder Cen for Democracy, Leader Social Innovation Institute for Social Innovation Institute for Social Innovation

E

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Special Logo: Alumni Association

With the rebranding and renmaing of the former Fielding Graduate University Alumni Association Network to the current Fielding Alumni Association, a new logo was developed. This logo should only be used with expressed permission from the director of the Fielding Alumni Association.

ALUMNI ASSOCIATION

20

Fielding Brand Guidelines


Anniversary Logo: 45th

A special anniversary logo was designed by University Marketing to commemorate Fielding’s 45th anniversary year. The logo can be reproduced in Fielding Merlot, Black, or White. In 2019, the logo was used extensively in university collateral. From 2020 onward, the 45th logo should only be used in publications and products referencing the Fielding 45th Anniversary Year.

1974 - 2019

GRADUATE UNIVERSITY

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University Seal

Official Seal — White

22

Fielding Brand Guidelines


University Seal The presidential seal is used by the Office of the President and official Fielding documents. The use of the Official seal is limited to special documents only and requires approval from the Office of the President. Other uses of the university seal (i.e. promotional items, publications, etc.) must employ the “unofficial” version of the seal. There are several key design differences between the official and unofficial seal. The Official Seal has a strong spoked outer ring, and 6 stars. The Unofficial Seal is missing both of these elements. Both seals bear the three University pillars in Latin: Doctrina, Opportunitas, Communitas (Scholarship, Opportunity, Community). Either seal can be reproduced in only Fielding Merlot, Fielding Merlot-reversed, Black, of White. The Unofficial seal can also appear in grayscale.

I TR

SI TY

S

R

M M U N I TA

TE V UNI

E

“Unofficial” Seal — Merlot

OP

A

PO

UN I TA S

D GRA

U

A

G

RT

N

LDIN EST.

1974 CO

M M U N I TA

S

SI TY

F

IE

I

SI TY

R

Official Seal — Black

CO

TR

DOC

TE V UNI

E

A

DOC

TR

S

EST.

U

U

M M U N I TA

I TA S

I TA S

1974

G

PO

1974

D GRA

UN

D GRA

A

EST.

CO

N

OP

A

DOC

PO

LDIN

UN

I

OP

A

RT

N

F

G

IE

RT

F

I

ELDIN

Official Seal — Reversed

R

Official Seal — Merlot

TE V UNI

E

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typography To establish a strong sturdy headline and title, and to distinguish titles from copy, Fielding uses a sans serif font with titles. Montserrat typeface is used in design as Fielding’s primary title font.

This is Fielding Title Typeface

NOTE: Montserrat is the preferred title font. However, design will at times dictate the use of other title fonts. This is understood and allowed. Sans serif font is encouraged due to the use of a serif font with body copy. We understand good design will sometimes dictate deviating from this recommendation.

24

Fielding Brand Guidelines


Title Typeface Weights

Montserrat.

Regular.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Bold .

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Extrabold.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Black.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)

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typography

Aa

AaBbCcDd EeFfGg HhIi0123456789 +;%@* For readability, Fielding uses a serif font for body copy, and to best differentiate with sans serif title fonts. Adobe Caslon Pro is used in design for body copy. For large copy blocks 10pt. font, 16pt. lead is employed. This can be adjusted according to the needs of the design.

26

Fielding Brand Guidelines


Body Typeface Weights

Adobe Caslon Pro. Regular.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Italic.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Semibold..

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Bold.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)

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typography

Sample Settings Although only two fonts are used on the facing page, by adjusting weight, size, and tracking, it is easy to differentiate content blocks into a well designed page.

28

Fielding Brand Guidelines


Lorem ipsum dolor sit amet

HEADLINE

Montserrat Bold Size: 50pt. Leading: 50pt. Tracking: -50

Quot iudico eu his. Eu altera graecis elaboraret vel, ad vim nominati scribentur. Ut iisque tacimates sit. Cu est vide fabellas, ea per commodo honestatis signiferumque. Vero inani mollis nam an. Stet commodo no nec, labore fabulas mandamus an nec. Ut iisque tacimates sit. Cu est vide fabellas, ea per commodo honestatis signiferumque. Vero inani mollis nam an. Stet commodo no nec, labore fabulas mandamus an nec. Vis ei sapientem intellegebat, vim soluta ridens senserit et. Semper ornatus cum at, sed ei mazim iriure, mei novum mediocrem eu.

Stet commodo no nec, labore fabulas mandamus an nec. Vis ei sapientem intellegebat, vim soluta ridens senserit et. Semper ornatus cum at, sed ei mazim iriure, mei novum mediocrem eu.

SUBHEAD

Montserrat Light Size: 30pt. Leading: 30pt. Tracking: -50

BOX QUOTE

Adobe Caslon Pro Size: 16pt. Leading: 18pt. Tracking: -10

BODY

Adobe Caslon Pro Size: 10pt. Leading: 14pt. Tracking: -10

CALLOUT

Adobe Caslon Pro Size: 8pt. Leading: 10pt. Tracking: -10

Karen Dill-Shackelford, PhD, Eos accusata invenire ullamcorper.

CAPTION

Montserrat Size: 7pt. Leading: 8pt. Tracking: -10

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color palette.

Primary Colors Fielding Merlot

Pure White

CMYK 30 / 100 / 80 / 36 RGB 127 / 16 / 40 HEX #7F1028 Pantone PMS202C* *Pantone is not exact but closest

CMYK 0 / 0 / 0 / 0 RGB 255 / 255 / 255 HEX #FFFFFF

Golden Sunshine CMYK 0 / 22 / 93 / 0 RGB 253 / 197 / 61 HEX #FDC53D Pantone PMS1225C

30

Anchor Grey

Black

CMYK 69 / 63 / 62 / 57 RGB 53 / 53 / 53 HEX #353535 Pantone PMS447C

CMYK 60 / 40 / 40 / 100 RGB 0 / 0 / 0 HEX #000000

Fielding Brand Guidelines


Accent Color Palette Pacific Turquoise

Lime

CMYK 55 / 0 / 9 / 0 RGB 103 / 202 / 225 HEX #67CAE1 Pantone PMS305C

CMYK 18 / 0 / 99 / 0 RGB 206 / 220 / 0 HEX #CEDC00 Pantone PMS381C

Dusty Rose

Cloudy Grey

CMYK 2 / 24 / 19 / 0 RGB 103 / 202 / 225 HEX #F3C9C0 Pantone PMS496C

CMYK 36 / 11 / 13 / 0 RGB 171 / 190 / 201 HEX #ABBEC9 Pantone PMS551C

Lemon

Boardwalk Blue

CMYK 1 / 12 / 53 / 0 RGB 218 / 41 / 28 HEX #FFDE8D Pantone PMS485C

CMYK 57 / 0 / 25 / 0 RGB 100 / 204 / 201 HEX #64CCC9 Pantone PMS325C

Santa Barbara Clay

Red Pepper

CMYK 25 / 23 / 34 / 0 RGB 194 / 185 / 167 HEX #C2B9A7 Pantone PMS7528C

CMYK 0 / 95 / 100 / 0 RGB 218 / 41 / 28 HEX #DA291C Pantone PMS485C

Earth Day Brown

Orange Spice

CMYK 2 / 24 / 19 / 0 RGB 103 / 202 / 225 HEX #774212 Pantone PMS731C

CMYK 5 / 66 / 80 / 0 RGB 229 / 118 / 76 HEX #E5764C Pantone PMS7416C

brand.fielding.edu

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Fielding Merlot is the dominant color of the primary colors. Never use screens or tints of Fielding’s primary colors, with the exception of black.

Fielding Merlot Pure White Anchor Grey 32

Golden Sunshine

Fielding Brand Guidelines

CMYK 30 / 100 / 80 / 36 RGB 127 / 16 / 40 HEX #7F1028 Pantone PMS202C* *Pantone is not exact but closest

CMYK 0 / 0 / 0 / 0 RGB 255 / 255 / 255 HEX #FFFFFF

CMYK 69 / 63 / 62 / 57 RGB 53 / 53 / 53 HEX #353535 Pantone PMS447C

CMYK 0 / 22 / 93 / 0 RGB 253 / 197 / 61 HEX #FDC53D Pantone PMS1225C


Pacific Turquoise

CMYK 55 / 0 / 9 / 0 RGB 103 / 202 / 225 HEX #67CAE1 Pantone PMS305C

Lime

CMYK 18 / 0 / 99 / 0 RGB 206 / 220 / 0 HEX #CEDC00 Pantone PMS381C

Cloudy Grey

CMYK 36 / 11 / 13 / 0 RGB 171 / 190 / 201 HEX #ABBEC9 Pantone PMS551C

Dusty Rose

CMYK 2 / 24 / 19 / 0 RGB 103 / 202 / 225 HEX #F3C9C0 Pantone PMS496C

Lemon

CMYK 1 / 12 / 53 / 0 RGB 218 / 41 / 28 HEX #FFDE8D Pantone PMS485C

Boardwalk Blue

CMYK 57 / 0 / 25 / 0 RGB 100 / 204 / 201 HEX #64CCC9 Pantone PMS325C

Red Pepper

CMYK 0 / 95 / 100 / 0 RGB 218 / 41 / 28 HEX #DA291C Pantone PMS485C

Orange Spice

CMYK 5 / 66 / 80 / 0 RGB 229 / 118 / 76 HEX #E5764C Pantone PMS7416C

Santa Barbara Clay

CMYK 25 / 23 / 34 / 0 RGB 194 / 185 / 167 HEX #C2B9A7 Pantone PMS7528C

Earth Day Brown

CMYK 2 / 24 / 19 / 0 RGB 103 / 202 / 225 HEX #774212 Pantone brand.fielding.edu PMS731C

33


stationery

Letterhead Business Cards There are several versions of Fielding’s letterhead. University Stamp, University Seal, and Leadership versions of letterhead are reserved for the Office of the President, and Office of the Provost.

34

Fielding Brand Guidelines


Fielding stationery set. Letterhead: Wordmark Version

School of

Psychology Media Psychology

April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “WORDMARK VERSION” of Fielding letterhead. In this version, the icon is not used in the logo. Also, the school is used over the program. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,

St. Nicholas Professor

2020 De la Vina St., Santa Barbara, CA 93105-3814

800-340-1099

Fielding.edu

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Fielding stationery set. Letterhead: Full Version

School of

Psychology

Clinical Psychology

April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “FULL FIELDING” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). Also, the school is used over the program. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,

St. Nicholas Professor

2020 De la Vina St., Santa Barbara, CA 93105-3814

36

Fielding Brand Guidelines

800-340-1099

Fielding.edu


Fielding stationery set. Letterhead: No Name Standard Version

April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “NO NAME STANDARD” version of the Fielding letterhead suite. In this version, only the logo is used. There is no other identifier. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,

St. Nicholas Professor

2020 De la Vina St., Santa Barbara, CA 93105-3814

800-340-1099

Fielding.edu

brand.fielding.edu

37


Fielding stationery set. Letterhead: Open Triangle Version (for internal use)

School of

Psychology Media Psychology

April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “Open Triangle” version of Fielding letterhead. In this version, only the icon is used from the logo, and not the wordmark. However, the name of the university appears below in the footer. Also, the school is used over the program. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,

St. Nicholas Professor

FIELDING GRADUATE UNIVERSITY® 2020 De la Vina St., Santa Barbara, CA 93105-3814

38

Fielding Brand Guidelines

800-340-1099

Fielding.edu


Fielding stationery set. Letterhead: University Leadership Version

Off ice of the

Provost

April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “LEADERSHIP” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). In addition the office of senior leadership is identified. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,

St. Nicholas Professor

2020 De la Vina St., Santa Barbara, CA 93105-3814

800-340-1099

Fielding.edu

brand.fielding.edu

39


Fielding stationery set. Letterhead: University Seal Version

Off ice of the

President

April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden,

F

LDIN E I G N

OP

A

PO

I TA S

I

1974

SI TY

D GRA

DOC

UN

TR

RT

This is the proposed “PRESIDENTIAL SEAL” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). In addition the office of THE PRESIDENT is identified. There is a LARGE 8% “unofficial” seal watermarked on the page. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id EST. oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset.

C

S

U

A

Sincerely,

R

O M mea. EaThas Vis ea quaeque eleifend, id quem delectus scribentur M U N I A utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per.

TE V UNI

E

St. Nicholas Professor

2020 De la Vina St., Santa Barbara, CA 93105-3814

40

Fielding Brand Guidelines

800-340-1099

Fielding.edu


Fielding stationery set. Letterhead: Inspirational Version

Off ice of

Development

April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “INSPIRATIONAL” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). In addition an office is identified. The “official” trademarked TAGLINE also appears in the footer. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,

St. Nicholas Professor

Change the world. Start with yours.™ 2020 De la Vina St., Santa Barbara, CA 93105-3814

800-340-1099

Fielding.edu

brand.fielding.edu

41


Fielding stationery set. Letterhead: University Stamp Version

N

LDIN OP

A

PO

DOC

I TA S

EST.

1974 CO

U

M M U N I TA

S

SI TY

D GRA

A

G UN

TR

I

President

IE

R

F

RT

Off ice of the

TE V UNI

E

April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “PRESIDENTIAL STAMP” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). In addition the office of THE PRESIDENT is identified. There is a 50% “unofficial” seal inset in the top right. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,

St. Nicholas Professor

2020 De la Vina St., Santa Barbara, CA 93105-3814

42

Fielding Brand Guidelines

800-340-1099

Fielding.edu


Fielding stationery set. Business Cards: Presidential (2-sided stacked card stock)

TR

I

PO

DOC

U

A

Fielding.edu

G I TA S

EST.

1974 CO

M M U N I TA

S

SI TY

t: 805-898-2924 krogers@fielding.edu

700 Pennsylvania Ave SE, 2nd FL Washington, DC 20003

OP

UN

D GRA

President and CEO

2020 De la Vina Street Santa Barbara, CA 93105-3814

N

LDIN

A

RT

Katrina S. Rogers, Ph.D.

IE

R

F

TE V UNI

E

Change the world. Start with yours.

TM

Business Cards: Standard (1 side)

Zarat Y. Boyd, PhD Fellow

Institute for Social Innovation PO Box 965161 Marietta, GA 30066

t: 678-557-1694 zboyd@fielding.edu Zarat Boyd MaxLifeInc Fielding.edu

Change the world. Start with yours.TM

t: 805-898-4154 f: 805-898-2954 msnowden@fielding.edu Fielding.edu

brand.fielding.edu

43


44

Fielding Brand Guidelines

Profile for Fielding Graduate University

Fielding Graduate University Brand Guidelines - Print  

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