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Need business and delivery models.
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May create a NEW industry to link “behind the scenes”, e.g., the new AutoDesk.
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Enhance image of the low-tech, dirty industry.
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Establish new theory.
Challenges and Solutions Challenge Companies are not typical – mainly large firms (EPC domination). Same with academic side: • Lack of small/housing sector • IT-centric Missing non-technology aspects: • Production • Organizations/relationships • Contracts Industry conservatism: • Small profit margins • Fear of loss of market share • High stakes to stay in business Industry is largely unregulated, with low entry requirements Lack of R&D budgets in industry: • Low margins • No competitive advantage of being on “bleeding edge” • No incentives for innovation
Discussion is not embedded in larger industry problems – blindness toward endemic industry problems; pro-innovation bias
Solution Bring small and medium size firms on board – broad representation, including housing. Broaden representation.
Study these elements, and link business models to the “techie” roadmap.
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FIATECH demos and case studies Researchers need to do a better job proving Create a research endowment.
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More regulation Bigger margins
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Bigger margins Roadmap from business and human perspectives • Fee on contractors to fund innovation • Regulation/incentives – policy solutions Big player endorsement, not just the “techies”
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