58% OF BUSINESSES
what’s the big deal?
who increased their use of social marketing techniques saw a drop in marketing cost.
While social media seems like it might just be “social� these statistics show that these sites are impacting the professional world - from businesses, to college admissions, to job placement.
50% OF WEB SALES
will be generated by brands using social media and mobile platforms by 2015 .
34% OF MARKETERS
have used Twitter to generate consumer interest in a product. 20% have used it to close deals.
40
30
20
10
45% OF employers use social media to research candidates for jobs.
24% OF colleges
say their admissions office’s checked perspective students’ social media pages in 2011. Only 10% did in 2008.
0
percent of fortune 500 companies with active twitter accounts
60% LQIR IURP KWWS ELW O\ Q6 $H
OLNH 6PLWK¡V DQG 5HLPHU¡V DUH VWDUWLQJ WR EHFRPH PRUH FUXFLDO WR DOO VWDJHV RI EXVLQHVV 0RUH HPSOR\HUV DUH ORRNLQJ IRU ZRUNHUV ZKR FRPH ZLWK VRFLDO PHGLD SURÀFLHQF\ DV DQ LQKHUHQW VNLOO :KLOH WKHUH DUH MREV QRZ WKDW DUH IRFXVHG VROHO\ RQ VRFLDO PHGLD PDQDJHPHQW PDQ\ H[SHFW WKHVH WR EH SKDVHG RXW DQG WKH H[SHFWDWLRQ WKDW HPSOR\HHV VLPSO\ KDYH VRFLDO PHGLD DV D VNLOO WR WDNH LWV SODFH ´6RFLDO PHGLD ZLOO SDUW RI WKLQJV WKDW HYHU\RQH ZLOO GR ¾ 6PLWK VDLG ´,W ZLOO EH DVVXPHG WKDW SHRSOH ZLOO WDNH LW RQ ¾ 0DQ\ XQLYHUVLWLHV DURXQG WKH DUHD DUH WDNLQJ QRWH RI WKLV DQG WDLORULQJ FXUULFXOXP WR PDWFK WKLV WUHQG 6PLWK WHDFKHV D FODVV IRFXVHG RQ VRFLDO PHGLD VNLOOV LQ YDULRXV LQGXVWULHV DW /LQGHQZRRG 8QLYHUVLW\ 5HLPHU WUDYHOV DURXQG WKH DUHD DQG WKH QDWLRQ VSHDNLQJ DERXW VRFLDO PHGLD DQG KRZ LW FDQ ÀW LQWR EXVLQHVVHV DV YDULHG DV W VKLUW SULQWLQJ DQG PDUNHWLQJ :HEVWHU 8QLYHUVLW\ DV ZHOO DV 6W /RXLV 8QLYHUVLW\ DUH LPSOHPHQWLQJ RU KDYH LPSOHPHQWHG SURJUDPV WKDW VKRZ VWXGHQWV KRZ VRFLDO PHGLD VNLOOV FDQ EH DSSOLHG WR WKH MREV WKH\ ZLOO KDYH LQ WKH IXWXUH 3DWULFN 3RZHUV D WKH 'LUHFWRU RI 6RFLDO 0HGLD DW :HEVWHU 8QLYHUVLW\ EHOLHYHV WKDW WKLV LV PRUH WKDQ D VNLOO LW¡V D IXQGDPHQWDO FKDQJH ´, MXVW NQRZ LW¡V WKH ZD\ WKH ZRUOG LV FKRRVLQJ WR FRPPXQLFDWH DW WKLV SRLQW LQ WLPH ¾ 3RZHUV VDLG ´$W WKH EDVH RI LW
PAGE BY KELSEY BELL
WKHVH DUH MXVW VNLOOV RI FRPPXQLFDWLRQ ¾ 7KH ZRUOG RI EXVLQHVV WKH ZRUOG RI PDUNHWLQJ WKH ZRUOG RI MRXUQDOLVP TXLWH VLPSO\ WKH ZRUOG KDV FKDQJHG 7KLQJV DUH GUDVWLFDOO\ GLIIHUHQW WKDQ WKH\ ZHUH \HDUV DJR 1HZ VNLOOV DUH GHPDQGHG RI QHZ HPSOR\HHV DQG WKH ODQGVFDSH GRHVQ¡W VHHP WR EH FKDQJLQJ WKDW DQ\WLPH VRRQ )RU QRZ WKH EHVW WKLQJ VWXGHQWV FDQ GR LV DGG WKH VNLOO WR WKHLU DUVHQDO DQG EHWWHU SUHSDUH WKHPVHOYHV WR WKH FKDQJLQJ MRE PDUNHW ´8VLQJ VRFLDO PHGLD ZHOO ZLOO PDNH DQ\RQH PRUH DWWUDFWLYH IRU MREV ¾ 5HLPHU VDLG ´,¡P H[FLWHG WR VHH SHRSOH XVH WKLV VWXII DQG XVH LW ZHOO ¾
it’s just like math and science. By learning social media skills early, kids will better understand how COMMUNICATION is evolving. -DANIEL BELL
04.11.12
FHNTODAY.COM 25