2013 media pack fest is the biggest and most popular Edinburgh Festival magazine, with 125,000 copies distributed every August please contact us to make a booking or for more information
phone Sam Friedman on 07814 634 822 Lara Moloney on 07877 066 900
email sales@festmag.co.uk
Over a decade of fest
Launched 11 years ago with the goal of bringing a fresh editorial voice to the crowded Festival market, fest has grown steadily to become the definitive free guide to the Edinburgh Festival.
Fest is the biggest magazine covering the Edinburgh Festivals We print 125,000 copies with an estimated 500,000 readers All issues are free
Reviews of over 600 Festival shows Comprehensive A4 perfect-bound Festival Preview Guide Five A5 glossy Festival issues, published every Tuesday and Friday Distributed from 150 stands across the Festival city A twelve-strong street team distributing copies in key locations
Partnerships with Amnesty International and The Princes Trust All content available on festmag.co.uk, including searchable Festival listings
A brief history of fest Fest was launched in 2002 with the aim of providing a free and independent Festival review guide. As well as successful partnerships with the BBC, Time Out, Big Issue and now Amnesty International, fest has also established a formidable journalistic pedigree. Beating off competition from The Guardian, The Scotsman and The List, fest has won the prestigious Allen Wright Award for Fringe Journalism in 2006, 2008, 2009 and 2012. Every year 1.5 million visitors spend ÂŁ200 million at the Edinburgh Festival. As the youngest, biggest and most exciting publication, fest offers unique access to the affluent, 18-35 culture consumers that dominate this market.
Online at festmag.co.uk Our comprehensive online guide is among the most popular Festival websites. 2012 saw over 500,000 hits from Festival-goers throughout August. This year we will be enhancing our online presence to provide even more useful information to on-the-go visitors, and offering real-time show information to smartphone users. Contact us for more sponsorship options.
advertising rates MPU x 10,000 MPU x 20,000 MPU x 30,000 Leaderboard x 10,000 Leaderboard x 20,000 Leaderboard x 30,000 Homepage takeover
£150 £300 £450 £100 £200 £300 £2400
Advertising rates In 2013, fest will publish 20,000 copies per issue - 100,00 over the five August issues. Please note that details only apply to the main run of magazines – for more information on the preview guide, turn to page 10 Back cover Inside front Page 3 Inside back Full page (guaranteed front half) Full page (no fixed position) 1/2 page 1/4 page Eighth pages are also available, subject to placement in multiple issues 2 issues @ £350 | 4 issues @ £600 | 5 issues @ £800
per issue
full run
£3150 £1995 £1995 £1680 £1000 £945 £630 £395
£9450 £5985 £5985 £5040 £2995 £2900 £2100 £1250
Sponsoring fest As the most visible Festival publication, we’re delighted to introduce a variety of tempting sponsorship offers which can help to raise your brand’s profile.
Listings sponsorship £2,000 per issue
Get your brand into the most-read pages at the Festival with your brand details incorporated, plus advertising space on opening page. fest map
29
Map sponsorship £1,500/issue
Get your brand on our map, plus 1/2 page advertising space and highlighted venues in the magazine’s center spread.
Key VenUes
25
There are over 500 venues across Edinburgh which run festival events. Below are the ones you absolutely need to know about Underbelly
56 Cowgate, 08445 458 252
Based in the cavernous former vaults of the edinburgh Central Library, Underbelly is the youngest of the socalled big four venues. Recognised as the most self-consciously hip major venue, Underbelly is home to two bars and the late-night comedy showcase, Spank.
2 15
Udderbelly
BRisto sqUaRe, 08445 458 252
easily the most physically distinctive venue in edinburgh, Udderbelly is literally a giant, upside-down, purple cow. with a capacity of 400, Udderbelly is the also the Underbelly family's largest performance space and regularly plays host to the biggest names in comedy. Pleasance coUrtyard
24
10
7
8
6 28
60 PLeasanCe, 0131 556 6550
14
1
4
30
9 23
12
Pleasance dome
5
18
21 13
3 19 22
11 Udderbelly's Pasture Bristo Square, 08445 458 252
21 sweet grassmarket 61 Grassmarket, 0870 241 0136
12 Underbelly 56 Cowgate, 08445 458 252
22 sweet teviot Place Teviot Place, 0870 241 0136
3 bedlam theatre 11b Bristo Place, 0131 225 9893
13 festival theatre Nicolson Street, 0131 529 6000
23 the grV 37 Guthrie Street, 0131 220 2987
4 the bongo club 37 Holyrood Road, 0131 557 2827
14 Fringe Box Office 180 High Street, 0131 226 0026
24 the hub Castlehill, Royal Mile, 0131 473 2000
5 c Venues Chambers Street, 0845 260 1234
15 fringe e-ticket tent Princes Mall, 0131 226 0000
25 the stand comedy club 5 York Place, 0131 558 7272
6 c too Johnston Terrace, 0845 260 1234
16 gilded balloon teviot 13 Bristo Square, 0131 622 6552
26 the Zoo 140 The Pleasance, 0131 662 6892
17 musical theatre @ george sq George Square, 0131 651 1292
27 Zoo southside 117 Nicolson Street, 0131 662 6892
18 Pleasance courtyard 60 Pleasance, 0131 556 6550
28 traverse theatre Lothian Road, 0131 228 1404
9 cabaret Voltaire 36 Blair Street, 0131 225 9744
19 Pleasance dome Bristo Square, 0131 556 6550
29 edinburgh Playhouse Greenside Place, 0131 473 2000
10 dance base 14-16 Grassmarket, 0131 225 5525
20 Underbelly's hullabaloo George Square, 08445 458 252
30 Underbelly’s baby belly Niddry St South, 0844 545 8252
7 c central North Bridge, 0845 260 1234 8 c cubed Royal Mile, 0845 260 1234
140 tHe PLeasanCe & 117 niCoLson stReet 0131 662 6892
11 33
1 assembly - assembly hall Mound Place, 0131 623 3030
1 BRisto sqUaRe, 0131 556 6550
situated on Bristo square, the Pleasance Dome spends much of the year masquerading as edinburgh University's student union. However, during august it plays host to the Pleasance's more avant garde theatre offerings. Moreover, it houses edinburgh's famous Mosque Kitchen, the place to go for curry at all hours. Zoo VenUes
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Key VenUes 2 assembly - george street 54 George Street, 0131 623 3030
as the largest single site in edinburgh for stand-up comedy, the Pleasance Courtyard is something of a hub for comedy enthusiasts. it's the place to discover the next big thing, to see the biggest names and to enjoy an afternoon's celebspotting in the sunshine.
20
27
Zoo’s two venues—housing five separate performance spaces—are particularly famed for their hosting of new writing. Modern dance and cabaret are also big here. medina & negociants
45-47 LotHian stReet, 0131 225 6313
20
Home to if.comedy newcomer nominee Mike wozniak’s debut in 2008, Medina & negociants are this year attempting to emulate their prior success in the newcomer market by playing host to time out’s Rising star, geroge Ryegold amongst others.
17
sweet VenUes
61 gRassMaRKet & teviot PLaCe 0870 241 0136
Cutting back in 2009 to 75 select shows, sweet return to the Fringe in their grassmarket and edinburgh College of art locations. Home to much small theatre and newcomer comedy, sweet shows can be variable but some pleasant surprises are always found lurking in the programme. the stand comedy clUb
5 YoRK PLaCe, 0131 558 7272
edinburgh’s only year-round independent comedy club, the stand has become the venue of choice for a group of high profile comedy renegades, such as stewart Lee and Daniel Kitson, who have shunned the glitzy commercialism of the big four’s Comedy Festival in favour of the stand’s more intimate and authentic charm.
Observer
Wrap-around cover £10,000 per issue
Make the most of fest’s visibility by getting your own four-page wrap around cover distributed to over 100 key Festival venues. Contact us for more information on availability
www.festmag.co.uk
greyfriars KirK
86 CanDLeMaKeR Row, 08452 26 27 21
while hosting an active Presbyterian community, the idyllic greyfriars Kirk has a less-than-secret dual role throughout the year as one of edinburgh’s regular classical music venues. august continues in this vein with an extensive eiF programme. the QUeen’s hall
85-89 CLeRK stReet, 0131 668 3456
the year-round home of the scottish Chamber orchestra, this full-size concert hall holds host to an eclectic mix of events for the edinburgh international Festival, Fringe and the edinburgh Jazz & Blues Festival throughout august. Usher hall
LotHian RoaD, 0131 228 1155
one of Britain’s leading concert venues, the Usher Hall’s spectacular acoustics, its size and it’s world-famous organ made it a sorely-missed absentee from last year’s programme. But while the £25 million refurbishment won’t be fully complete, the doors will be thrown open in august for the likes of sir willard white and esa-Pekka salonen. assembly @ george street
54 geoRge stReet, 0131 623 3030
the former hub of the Fringe before its shift to Bristo square, george street is the assembly rooms’ flagship venue. in addition to two bars, the stylish georgian complex continues to attract a mix of big names and hot newcomers – though which of these categories John smeaton fits into is anyone’s guess. c VenUes
C @ CHaMBeRs stReet / C too @ JoHnston teRRaCe / C s0C0 @ CHaMBeRs stReet/ C CUBeD @ LawnMaRKet / C CentRaL @ noRtH BRiDge, 0845 260 1234
it’s probably fair to say that C venues live up to their marketing buzz words, “vibrant, vivacious, variety.” with five locations in the centre of the city, there’s a wealth of spaces to fit a huge variety of new work, from the award-worthy to the mediocre. traVerse theatre
CaMBRiDge stReet, 0131 228 1404
the traverse is the spiritual home of Fringe theatre. opened in 1963 on the premises of a former brothel, the venue has long cultivated a reputation as scotland's premier new writing theatre and represents one of the only 'safe bets' for audiences looking for quality at the Fringe. bedlam theatre
11B BRisto PLaCe, 0131 225 9893
Housed in an impressive neo-gothic church, Bedlam is the oldest student-run theatre in the country. although its Fringe programme largely consists of student productions—which can vary wildly in quality—you're likely at least to stumble across a few unpolished gems. gilded balloon
13 BRisto sqUaRe, 0131 622 6552
Home of Late 'n' Live—the original and most raucous late-night comedy showcase—the gilded Balloon, though perhaps the most diminutive of the big-four venues, still offers a staggering 70 shows a day in eight performance spaces.
Aug 25 - 30 edinburgh festival guide 2009 fest 51
Advert tech specs Half horiz. 92 mm x 130 mm
Half vertical 178mm x 64 mm
Quarter box 92 mm x 64 mm
All sizes are given as height x width in millimetres Please double-check the dimensions before sending your advert, as mistakes may be difficult to rectify
Full page
bleed 154x216mm trim 148x210mm safe 128x180mm
Quarter banner 43 mm x 130 mm
Eighth page 43mm x 64 mm
If you have a question about specs, contact our team at artwork@festmag.co.uk
Copy requirements Your adverts should be supplied as flattened PDF files in CMYK colour. We also accept CMYK TIFF and JPEG files, however cannot print any copy from Word or Powerpoint files. Please ensure file resolution is at least 300dpi and that quality is suitable for print. All copy should be emailed to adverts@festmag.co.uk, and the deadline for copy is 4 days prior to the date of your advert’s publication. We can provide an artwork creation or resizing service at additional cost - please contact for details.
copy checklist Run through our copy checklist to avoid problems processing or placing your advert in the magazine: File is a PDF, TIFF or JPEG File resolution is at least 300dpi Colour space is CMYK Supplied at least 4 days prior to publishing date Size and orientation matches specs Not a Word or Powerpoint file If a full page ad, bleed and safe area sizes are correct?
Preview guide specs
Half horiz.
112 mm x 185 mm
Half vertical 243 x90 mm
Quarter box 112 mm x 90 mm
All sizes are given as height x width in millimetres Please double-check the dimensions before sending your advert, as mistakes may be difficult to rectify
full page
bleed 273x216mm trim 267x210mm
Quarter banner 54 mm x 185 mm
Eighth
54 x 90 mm
If you have a question about specs, contact our team at artwork@festmag.co.uk
This year, we’re expanding our free, large-format preview guide, with 25,000 copies distributed from three weeks before the Festival at popular venues throughout Scotland & London. For more information on package deals please contact the sales team.
basic rates Back cover Inside front Page 3 Inside back Full page (guaranteed front half) Full page (no fixed position) 1/2 page 1/4 page
£3400 £2200 £2200 £2000 £1250 £1200 £750 £400
1/8 page
£250
tech specs As main magazine specs
Please get in touch if you need more information about advertising in fest. Our advertising space fills up fast, so book early to make sure you get the position you want. fest magazine 3 Coates Place Edinburgh EH3 7AA sales@festmag.co.uk Sam Friedman on 07814 634 822 Lara Moloney on 07877 066 900 fest media limited Visit us online at www.festmag.co.uk Registered in Scotland, number SC310052
