Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev

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GR MINUTERIE RG CORPORATE VISUAL ID

Dalla nuova divisione “Metalworks” , una nuova strategia, una eccellente opportunità, un nuovo mercato che esigono: diversificazione di marchio, nuova identità, nuova rete di vendita

21 Settembre 2013


Decision Tree


Logo Variations


Logo Combinations


Logo Minimum & Clear Space


Logo Minimum & Clear Space


Logo Minium Size When using the logos at the minimum size, consulting your separator, printer and GR brand contacts to ensure you’re meeting all print specification


Phase Logo Placement


Wordmark Placement


Color Gradations


Logo Colors


Typography Our primary typeface is Frutiger, designed for balance and clarity. Its style is clean and friendly and it work well as both a text and headline foot. It helps communicate the personality of GR brand - all documents that use this typeface will be recognized as part of GR family. You can use all weights of the frutiger family althought the oreferred weights are Frutiger Light for body copy and Frutiger Bold for headlines and anywere else you nedd to give emphasis. Always use both uppercase and lowercase – do not use all caps.


Frutiger used as Body Copy


Applications: Letterhead


Applications: Business Card Design


Applications: Badge Design


Packaging Applications


Applications: Email

Norma Moreschi Ceo & General Manager Mob.+39 123456 n.moreschi@grminuterie.it Via Molinara 21/19/17 - 24060 Gorlago (Bg) www.grminuterie.it


Applications : Web Site


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