Portfolio 2024 - Ferial Rizal Rianto

I’m Ferial Rizal Rianto, You can call me Rian/Ferial.

A Creative Designer & Art Director with 8 years experience.

Throughout my career, I was mostly responsible for designing on digital channels. I started my career as a lettering artist, and now i’m more focus on designing, developing visual concept & ideas for campaign & promotions, to branding, photography & all visual communication things.

Sekolah Tinggi Desain Interstudi

2011-2016

SMAN 26 Jakarta

2008-2011

Adobe Illustrator

Adobe Photoshop

Art Direction

Graphic Design

Digital Imaging

Branding

Basic Motion Graphic

Marketing

Lazada Indonesia

Art Director / Associate

Creative Designer

2023-Present

Home Credit Indonesia

Senior Graphic Designer

2017-2022

Pensil Media

Graphic Designer

2016

Meme Comic Indonesia

Freelance Illustrator

2015

SMPN 115 Jakarta

2005-2008

Adobe After Effect

Adobe Indesign

Also doing some freelance work from 2015 - 2022 through graphic design, branding, logo design, basic motion graphic, and some mural painting.

Let’s Take A Look

Art Director / Associate Creative Designer

Lazada (part of Alibaba Group) is one of the biggest e-commerce in Indonesia. Inside Lazada, there’s a LazMall, a page that contains official store from brands, that became the biggest sales contributor in the company.

Objective

I was in charge to handle LazMall channel, especially for LazMall Daily which sold most of the daily needs. As a Associate, I do manage 5 people under me. My responsibility is to create an idea and designs for campaign needs that can help with growth sales, by maintain performance & doing improvement. I also see the look at the effectiveness of the banner (by CTR, UV, etc). I do design refreshment to reduce the boringness & adapt with the current user experience & trends.

11.11 Campaign

Double Date promo is a big event in Indonesian E-Commerce, and the biggest one is 11.11. In this campaign I was contribute to make a banner for LazMall Engagement campaign, to remind & push user to claim some voucher in the first day of 11.11 Campaign.

12.12 Campaign

Main size in Lazada apps are Homepage Banner. This was very important because user will see this banner when they open the apps. Things that might be my concern was the Promo information. That’s why I always use the same layout & sizing for every text, to to prioritize the level of text readability.

Social Media Design

BTPN Syariah was sub-company from BTPN, which has focused on providing financial products and services to remote unbanked communities as well as the lower income segment of society.

They also provides financial education to promote a more sustainable livelihood and healthier community.

Objective

Within this project, I manage awareness and engagement through their social media design, targeted to their employee & customers.

Graphic Designer

Home Credit Indonesia is a finance company that provides financing services for customers who shop online and offline.Home Credit provide financing (direct cashless financing) for consumers who want to buy products such as household appliances, electronic equipment, cellphones, furniture, etc.

Objective

As a graphic designer in Home Credit Indonesia, I lead 2 people under me, and I handled creative designs needs for their campaign and sales in social media & google ads. Not only digital designs, I do manage printing designs too for offline events, from banner, backdrop, assets and other designs needs for offline event. I was making the concept from zero, until it’s ready to published with detailed QC in every project that I handled.

Year End Promo

Concept was about “suddenly attack” for Year End, and it was adapted from storm attack. I use tornado as the main component inside graphic, which carried away talent & commodities, called “Serangan Hebat”.

For early 2022, I change the message to “What Is your 2023 Resolution?”.

Quite confusing & weird, but If you look at the subheadline, it will be clear “because the 2022 resolution can be done with a limit of up to 30 million and 0% interest.”

I was working together with production house to execute the project. It named #RamadanRaya, a story about a guy named “Rama” who is searching for his true love named “Raya” in a village. On the way to find her, Rama was challenged by the villagers to help them, so they can help Rama to find Raya. Rama helps them by offering a solution with Home Credit financing, so the villagers can get what they need.

Graphic Designer

Pensil Media is 360 advertising agency that more focus on digital & video campaign that playing with the most diverse media channel sand latest technologies, catering to the trend in the new era.

Objective

As a graphic designer in Pensil Media, I was in charge of making designs for AIA Insurance social media content, for their daily posts & activation campaign. For the example are AIA Championship, a football competition for young adult with Bambang Pamungkas as an Ambassador.

Freelance Illustrator

FrasaRasa account was manage by Meme Comic Indonesia that producing funny qoutes related to Indonesian youngster which are “meme” lover & collector.

Objective

For Frasa Rasa, I had create lettering works for the frasarasa. id page, an Instagram page that contains funny & rags quotes, targeted at the MCI audience.

Rebranding & Digital Designs

Sealant Branded is an automotive detailing product based in Jakarta, which has produced some products for coating, polishing, and cleaning, through car scents.

Objective

They want to look more premium & eye catching, so they asked me to do a packaging design and make some digital banners for their promotional needs.

After re-design. More premium & eye catching.

Their old packaging design

Logo Design

Waxpert is a Wax and Beauty studio based in Bali & Jakarta. They offered a waxing & other beauty treatment for women.

Objective in this project, I was hired to do a logo design. The objective is about to show their products and portray femininity through the logo. The chosen logo shows it by typography, colors, and eyelashes elements.

Logo Signage at branch Business Card Design

Logo Design

Waxpert is a Wax and Beauty studio based in Bali & Jakarta. They offered a waxing & other beauty treatment for women.

Objective in this project, I was hired to do a logo design. The objective is about to show their products and portray femininity through the logo. The chosen logo shows it by typography, colors, and eyelashes elements.

Miscellaneous

Explorations

some of my explorations work to keep my creativity sharpened by making everything that i like.

Miscellaneous

Explorations

some of my street snaps & random things, using phone & analog camera.