PORT FOLIO
visual design works of Ferdinand
Hi! I’m Ferdinand Sukanto
A Brand and Creative Strategist also a graphic designer with 5 years of experience. Spending most of time as an Inhouse at F&B (Es Teler 77 Group) and Agri-tech E-Commerce company (FreshBox Indonesia). Currently focusing on conceptualize, develop, and strategize creative solutions, also execute marketing strategies while leading and managing the creative team of a fastpaced Agri-tech company.
Previously, I have been working as a graphic design intern in one of the biggest gaming platform and publisher in Asia, Garena Indonesia, the member of Sea Group. Also, a graphic design intern in a fast-growing branding design agency, Riposte Business and Design.
Education
2011 - 2014
SMA Strada St. Thomas Aquino
2014 - 2018
Bina Nusantara University
Visual Communication Design
New Media, GPA : 3,38
Ferdi nand
Experience
2015 - 2016
Freshmen Enrichment Program (Binus)
Buddy Coordinator
July - December 2017
Riposte Business and Design
Graphic Design Intern
Job Desc : Developing visual design that suit the client’s problem, e.g: visual branding, promotional needs, packaging, etc.
November 2018 - February 2019
Garena Indonesia
Graphic Design Intern
Job Desc : Developing visual design for marketing and promotional needs, e.g: social media, website, online ads, etc.
September 2019 - March 2021
PT. Top Food Indonesia (Es Teler 77 Group)
Graphic Designer
Job Desc : Developing visual design for marketing and promotional needs, e.g: social media, poster, outlet needs, product photography, etc.
Skills
Bahasa Indonesia
English Languages
April 2021 - present
PT. Berkah Tani Sejahtera (FreshBox Indonesia)
Graphic Designer
Job Desc :
· Developing visual design for marketing and promotional needs, e.g: online and offline banner, social media, product photography, special event’s POSM + booth design, packaging, special packages, etc.
Brand and Creative Strategist
Job Desc :
· Leading and managing the creative team. Also collaborate and supervise the creative process to stay on track and represent the company’s identity.
· Conceptualize, develop, and strategize creative solutions through visual and mockup.
· Initiate collaboration and sponsorship with other brands and communities to develop and execute marketing strategies into creative campaign that drive engagement and brand growth.
01 Visual Branding
Ngopi di Serpong
Agency: Riposte Business and Design
Ngopi di Serpong is a platform that provides information for person or communities, so that everyone can connect to each other, be sociable, try something new by visiting coffee shops around Serpong area.
The concept of three lines are about the target markets (Regular Guy, Hipster Foodies, and Professionals) and the cup handle is Ngopi di Serpong itself that want to connecting people.
Loaded
Loaded is a restaurant brand that brings the concept of a huge portion of food as the selling point, with affordable price. Loaded also offers better dining experience such as taste, service, and design.
The idea was to show that Loaded is a fast food and the food is that big like a food not for a human.
The illustration concept is a universe of Loaded, with cow and chicken as the main characters that inspired by Loaded menu, and the logo itself was inspired by rocket shape.
Agency:
Riposte Business and Design
02 Digital & Social Media
Garena Social Media
Company: Garena Indonesia
Garena Indonesia is a game publisher. Many top game titles already published by Garena in Indonesia especially mobile games. Using social media was their first choice as a marketing tools especially Instagram.
My team had been trusted to manage some titles of their games (Speed Drifters, Contra, DD Tank, and Point Blank). These are a few design that I made for each game social media.
Garena Online Banner
Company: Garena Indonesia
When I used to work at Garena, I didn’t just made visual design for social media, but also visual design for online banners.
These are a few online banners design that I made, mostly for Facebook and google ads.
Garena Web Design
Company: Garena Indonesia
Garena Speed Drifters is a mobile game developed by Tencent and published by Garena Indonesia. This website was made for one of their special event.
Es Teler 77 Social Media
Company:
Es Teler 77 Group
Es Teler 77 is a legendary F&B brand in Indonesia, famous for its Es Teler desert.
At Es Teler 77, developing visual for social media was one of graphic designer’s main task as the marketing team using social media as their main tool and tried to reach more younger customers.
FreshBox Social Media
Company: FreshBox Indonesia
FreshBox Indonesia is a fruits, vegetables, meats, poultries and groceries supplier for B2B.
While on pandemic era, they were tried to expand and grab more customers for B2C side through mobile app platform.
Social media is an important marketing tool for B2C, and these are a few design that I made for FreshBox social Media.
FreshBox Online Banner
As an e-commerce company, FreshBox use mobile application and marketplace as their channels. These banners were made for FreshBox application and FreshBox Official Store on marketplace with announcements and promos as the content.
Company: FreshBox Indonesia
Categories App Icon
FreshBox is a fresh items supplier company, and mobile app is one of their B2C focus. Re-designing categories icon is part of their mobile app refreshment.
Company: FreshBox Indonesia
03Editorial
Kota Cinema Mall
Kota stands for Komunitas Kita. Kota is a cinema that offers so many entertainment facilities like multifunction stage, indoor and outdoor foodcourt, and playground. This project was made for their marketing booklet.
Agency: Riposte Business and Design
Wedding Catalog
Company:
Es Teler 77 Group
Wedding catalog was made as marketing material for 77 Catering Service that provide all in package for wedding. As for the design, dark colors with gold accent give an elegant impression from a magnificent night, while light colors give a soft impression from feelings of affection.
04Printing Design
Haru Bake
Haru Bake is a bakery brand based in BSD that owned by a young patissiere, Nadya Selamat (owner of Nana Cake Boutique).
The illustration for the packaging was inspired by Japanese folktale, ‘Hanasaka Jijii’ that had been modified into four seasons. The illustration was made from digital painting and vector.
Agency: Riposte Business and Design
PRJ 2022
Company: FreshBox Indonesia
In 2022, FreshBox in collaboration with Blibli, open a pop up store at PRJ (Jakarta Fair). We were brought some marketing tools to the event.
The idea was to bring something that represent FreshBox. Then, the tomato was chosen as a representative of FreshBox’s product and main color (red).
Shopping Bag
The shopping bag were made for FreshBox’s offline store (including pop up store), and special ocassion also (e.g: corporate gift for employee, product sampling for customer, etc).
On the left side is a regular shopping bag with a go green concept illustration combined with FreshBox product (apple). While on the right side was a special shopping bag for Indonesian Independence Day.
Company: FreshBox Indonesia
Sticker
The sticker were made to be applied on chiller showcase as a part of marketing communication while participating at bazaar.
The visual idea was to show that FreshBox is a fresh items supplier for any kind of businesses and homecook (via FreshBox’s mobile app) straight from the local farm to costumer’s business place or costumer’s house.
Company:
FreshBox Indonesia
Kota Cinema Mall
Kota stands for Komunitas Kita. Kota is a cinema that offers so many entertainment facilities like multifunction stage, indoor and outdoor foodcourt, and playground. These illustrations were made for their marketing booklet material.
Agency: Riposte Business and Design
Neighbor Collaboration
Neighbor Collaboration is a collaborative space that provide cafe, co-working space, and kitchen. Neighbor Collaboration is based in Gading Serpong.
The illustration was made for the co-working space logo. The illustration was inspired by neighbor co-working space target market itself.
Agency: Riposte Business and Design
Mascot Costume
Company:
Es Teler 77 Group
I developed some costumes for Es Teler 77 mascots including gesture that suitable to the theme of special events or contents.
The costumes were made for “Hari Batik” (top left), a promo named “Hero” (top right), a promo named “OKB” (bottom left) and a promo named “Hari Natal” (bottom right).
06Photography
FreshBox
As a fresh item and groceries e-commerce company, FreshBox needs proper product photos for their mobile app, marketplace official store or promotional content on social media as a part of visual branding.
These are a few photo of FreshBox regular SKU, seasonal package and collaboration package that I took and has gone through a bit of editing process.
Company: FreshBox Indonesia
