Kai Feng's Portfolio

Kai Feng Graphic Design 2018-2020 PORTFOLIO/

Branding/ Typography/ Type Design/ Book Design/ UI UX Design

Contents/ Kai_Feng CONTENTS

01/08 Logitech Annual Report Looking back at Logitech

006

02/08 Fitness Meal App Healthy and Tasty

016

2018–2020

03/08 Maza Runner Book Cover Book Cover Design

030

04/08 Logitech Future Report The Future of Logitech

038

04//05 01_02_03_04_05_06_07_08

05/08 Animals Around Us To Protect Animals

054

"When I Was Your Man" Music Poster

074

SELECTED_WORKS 18–20

06/08 The Shapes of Music

07/08 Photography Book Design San Francisco Typography Journey

084

MA_PORTFOLIO

08/08 Black & White Poster Noice Poster

104

Kai_Feng COURSE_TYPE SYSTEMS

01/08

2018–2020

Looking Back at Logitech Annual Report

06//07 01_02_03_04_05_06_07_08

Course/ Type Systems

Semester/ Project/ Fall 2019 Logitech Annual Report Objective/ Choose a successful brand and find their annual report for the year and redesign it. The purpose of this project is to make it easier for the audience to understand the brand through their own understanding of the brand.

MA_PORTFOLIO

Approach/ The company I chose is Logitech, whose main color is blue, showing a sense of technology. Blue is very much in the company's direction, but it's not just technology, it's also integrated with the games it serves. So I chose orange as the main color to make it more vivid. I tried the circular graphic element mainly based on the logo of Logitech, whose logo is mainly circular.

PROJECT 01_LOOKING BACK AT LOGITECH

Instructor/ David Hake

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

08//09

01_02_03_04_05_06_07_08 PROJECT 01_LOOKING BACK AT LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

10//11

01_02_03_04_05_06_07_08 PROJECT 01_LOOKING BACK AT LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

12//13

01_02_03_04_05_06_07_08 PROJECT 01_LOOKING BACK AT LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

14//15

01_02_03_04_05_06_07_08 PROJECT 01_LOOKING BACK AT LOGITECH

MA_PORTFOLIO

Kai_Feng

2018–2020

Healthy and Tasty COURSE_DIGITAL DESIGN STUDIO

02/08

16//17 01_02_03_04_05_06_07_08

Semester/ Project/ Fall 2019 App Design

PROJECT 02_HEALTH AND TASTY

Instructor/ Course/ Bob Slote Digital Design Studio

Objective/ Design a unique and fun app based on personal interests. This project aims to help students understand user experience and apply UX/UI design principles.

MA_PORTFOLIO

Approach/ The first reason I chose this app is that I am a fitness enthusiast. Diet is an important part of fitness for me.

The app helps trainers lose weight, build muscle, and maintain weight. Recipes are also available. It is also possible to record the amount of water the trainer drinks each day, weight changes. You can also share your own experiences and successes.

Kai_Feng

COURSE_DIGITAL DESIGN STUDIO

2018–2020

18//19

01_02_03_04_05_06_07_08

PROJECT 02_HEALTH AND TASTY

MA_PORTFOLIO

Kai_Feng

COURSE_DIGITAL DESIGN STUDIO

2018–2020

20//21

01_02_03_04_05_06_07_08

PROJECT 02_HEALTH AND TASTY

MA_PORTFOLIO

Kai_Feng

COURSE_DIGITAL DESIGN STUDIO

2018–2020

22//23

01_02_03_04_05_06_07_08

PROJECT 02_HEALTH AND TASTY

MA_PORTFOLIO

Kai_Feng

COURSE_DIGITAL DESIGN STUDIO

2018–2020

24//25

01_02_03_04_05_06_07_08

PROJECT 02_HEALTH AND TASTY

MA_PORTFOLIO

Kai_Feng

COURSE_DIGITAL DESIGN STUDIO

2018–2020

26//27

01_02_03_04_05_06_07_08

PROJECT 02_HEALTH AND TASTY

MA_PORTFOLIO

Kai_Feng

COURSE_DIGITAL DESIGN STUDIO

2018–2020

28//29

01_02_03_04_05_06_07_08

PROJECT 02_HEALTH AND TASTY

MA_PORTFOLIO

Kai_Feng

2018–2020

Maze Runner COURSE_TYPE COMPOSTITION

03/08

30//31 01_02_03_04_05_06_07_08

Course/ Type Compostition

PROJECT 03_MAZE RUNNER

Instructor/ John Nettleton

Semester/ Project/ Spring 2019 Book Cover Design Objective/ Choose a series of books you like and redesign the covers. Knowing what each book is about, you have to design an appropriate the cover. And the covers of the three books should be related.

MA_PORTFOLIO

Approach/ The book series I chose was Maze Runner about, a number of teenagers, who call themselves “The Gladers”, and are left in a strange place which they call “The Glade”. Beyond the walls of the Glade is the ever–changing maze, with its horrifying creatures, the Grievers. Therefore, I chose the maze as a graphic element and integrated the font into the maze.

32//33

The Maze Runner is the first book in the series and was released on October 6, 2009.

A number of teenagers, who call themselves "The Gladers", are left in a strange place which they call "The Glade". Beyond the walls of the Glade is the ever-changing maze, with

Arthor James Dashner James Dashner

01_02_03_04_05_06_07_08

The Maze Runner

The Maze Runner

James Smith Dashner (born November 26, 1972) is an American writer of speculative fiction, primarily series for children or young adults, such as The Maze Runner series and the young adult fantasy series the 13th Reality. His 2008 novel The Journal of Curious Letters,

its horrifying creatures, the Grievers. Every

first in the series, was one of the annual

month a newcomer, a "greenie", joins the

James DellDashner Publishing

Borders Original Voices pick.

Gladers, sent by a lift with all past memories (except language and other common things) wiped out. The only thing that they really do remember is their name. They are watched blades' which belong to their 'creators'. The ultimate goal of The Gladers, is to find a way

26, 1972 in Austell, Georgia, as one of six children in the family. He was raised a Mormon. At the age of 10, he would type on his parents' typewriter. He graduated from Duluth High School

out of The Glade. To do so, the runners

in 1991. He moved from Atlanta, Georgia

venture into the Maze every day, to map it in

to Provo, Utah to study at Brigham

an attempt to find a pattern in the Maze that

Young University, where he received a

would lead them to find an exit. When

master's degree in accounting. Dashner

Glade and ventures into the Maze, unusual

Dell Publishin g Publishing

things begin to happen.

James Dashner

US $ 25.00

Designed by Kai Feng

and his wife, Lynette Anderson, a former

Dell Publishin g Dashner Arthor James

Thomas, a curious newcomer, arrives at the

student of Brigham Young University, have four children and are now living in Utah.

Dell Publishing James Dashner

PROJECT 03_MAZE RUNNER

by large mechanical beetles, called 'beetle

James Dashner was born on November

MA_PORTFOLIO

The Scorch Trials

Kai_Feng

The ScorchTrails

The Scorch Scorch Trials second book adult The Trialsisisthe a 2010 young released in the series, on September post-apocalyptic dystopian science fiction 18, 2010. novel written by American author James Dashner and the second book, fourth The Gladers thought that getting through chronologically, in The Maze Runner series. the maze was it; however, they did not The novel was published on 18 September know that their world was scorched by the 2010 by Delacorte Press. It is preceded sun. The Gladers did not know that they

by The Maze Runner, and followed by The would have to fight for their lives once Death Cure. A film adaptation was released more. Burning and naked, the earth is a on 18 September 2015 by 20th Century Fox. wasteland, its people driven mad by an

James Dashner The Maze Runner Arthor James Dashner

James Smith Dashner (born November 26, 1972) is an American writer of speculative fiction, primarily series for children or young adults, such as The Maze Runner series and the young adult fantasy series the 13th Reality. His 2008 novel The Journal of Curious Letters, first in the series, was one of the annual

James Dashner James Dashner Dell Publishin g

Borders Original Voices pick.

infection as "The Flare". sleeping Instead ofin The book known starts with Thomas freedom, the Gladers must faceteenagers another – the dormitory with the other Trial. They must survive who the Scorch and known as the Gladers, had escaped face WICKED's Their goal is to– from the Mazechallenges. in the previous book find "The Arm",brought a rebellion where theyRight had been by group a group of against WICKED get to by theasafe haven. rescuers.

Thomasand is woken telepathic

James Dashner was born on November 26, 1972 in Austell, Georgia, as one of six children in the family. He was raised a Mormon. At the age of 10, he would type on his parents' typewriter. He graduated from Duluth High School in 1991. He moved from Atlanta, Georgia

communication with Teresa, the only girl

to Provo, Utah to study at Brigham

from the Glade, who is afraid.

Young University, where he received a master's degree in accounting. Dashner

Dell Publishing 25.00 US $ 25.00

Dell Publishin Arthor JamesgDashner

COURSE_TYPE COMPOSTITION

Arthor James Dashner

Designed by Kai Feng

and his wife, Lynette Anderson, a former student of Brigham Young University, have four children and are now living in Utah.

ArthorDashner James James Dashner

Dell Publishing

The Death Cure

The Death Cure

The Death Death Cure theathird book released The Cureis is 2011 young adult in the series, on October 2011. dystopian science fiction11, novel written by

Arthor James Dashner

James Smith Dashner Dashner (born (bornNovember November 1972) is is an an American American writer 26, 1972) writer of of speculative fiction, speculative fiction,primarily primarilyseries seriesfor for children or children or young youngadults, adults,such suchasasThe The Maze Runner and the Maze Runner series and the young young adult adult fantasy fantasy series series the the 13th 13thReality.

Reality.His His2008 2008 novel novel The The Journal Journalof ofCurious CuriousLetters, Letters, first in the the series, was one of the the annual annual Borders Original OriginalVoices Voicespick. pick.

James r DellDashne Publishing

2018–2020

American writer James Dashner and the third In the final book of "The Maze Runner" book published in the Maze Runner series Series, Thomas is locked up in solitary (the fifth and last in narrative order). It was confinement for four weeks. When he is published on 11 October 2011 by Delacorte released, and Assistant Director Janson Press and was preceded in publication order (Rat Man) reveals to him and the other

by The Maze Runner and The Scorch Trials subjects (including Group B) that there is and followed by the series prequels, The Kill no cure for the Flare, but that most of the Order and The Fever Code. In narrative order, Gladers and Group B are immune. He it is the last book in the series. warns them that many people in the

James Dashner The Maze Runner

outside world hateinthem bec ause of their After being held solitary confinement, unnatural the Flare, by andJanson that Thomas is resistance eventuallytoreleased if they escape they will novel), most likely in ("Rat Man" in the prior the be assistant more danger.

Later,Janson all Gladers director of WICKED. tellsand the Group Gladers

James Dashner Dashnerwas wasborn bornon onNovember November 26, 1972 1972 in Austell, Georgia, Georgia, as as one oneof of children in six children in the the family. family. He He was was raised raised a Mormon. At the the age age of of 10, 10, he he would would type on HeHe type onhis hisparents' parents'typewriter. typewriter. graduated from School graduated fromDuluth DuluthHigh High School in

B members' restored (Group A) andmemories Group Bare that most and of their

in 1991. moved from Atlanta, Georgia 1991.

He He moved from Atlanta, Georgia to

they escape.

Thomas, andwhile Minhosome number are immune to Newt, the Flare

to Provo, Utah to study at Brigham Provo, Utah to study at Brigham Young Young University, he received a University, wherewhere he received a master's

refuse restoration and they later escape are not, reading out names of people who are with Jorge and Brenda. not immune to the Flare.They then go to a brain disabled. They join forces with

master's in accounting. degree indegree accounting.

DashnerDashner and his

Arthor James Dashner

"Right Arm", an organization fighting against WICKED.

Designed by Kai Feng

Dell Publishing

US $ 25.00

DellArthor Publishing James Dashner

city and have WICKED's devices in their

and his wife, Lynette Anderson, a former wife, Lynette Anderson, a former student student of Brigham Young University, of Brigham Young University, have four have fourand children and living are now children are now in living Utah. in Utah.

Arthor James Dashner

Dell Publishing

34//35

01_02_03_04_05_06_07_08

PROJECT 03_MAZE RUNNER

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE COMPOSTITION

2018–2020

36//37

01_02_03_04_05_06_07_08

PROJECT 03_MAZE RUNNER

MA_PORTFOLIO

Kai_Feng COURSE_TYPE SYSTEMS

04/08

2018–2020

The Future of Logitech Future Report

38//39 01_02_03_04_05_06_07_08

Semester/ Project/ Fall 2019 Future Report Objective/ This project is one step further beyond the project which redesigned the annual report of a company.

The main visual system should be directed by the impression the company will make in the future.

MA_PORTFOLIO

Approach/ Future Logitech will focus more on the real experience of the game. Get the player involved in the game. At the same time, it will pay more attention to the use of materials, incorporating recycled materials, keeping environmental protection in mind.

PROJECT 04_THE FUTURE OF LOGITECH

Instructor/ Course/ David Hake Type Systems

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

40//41

01_02_03_04_05_06_07_08

PROJECT 04_THE FUTURE OF LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

42//43

01_02_03_04_05_06_07_08

PROJECT 04_THE FUTURE OF LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

44//45

01_02_03_04_05_06_07_08

PROJECT 04_THE FUTURE OF LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

46//47

01_02_03_04_05_06_07_08

PROJECT 04_THE FUTURE OF LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

48//49

01_02_03_04_05_06_07_08

PROJECT 04_THE FUTURE OF LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

50//51

01_02_03_04_05_06_07_08

PROJECT 04_THE FUTURE OF LOGITECH

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE SYSTEMS

2018–2020

52//53

01_02_03_04_05_06_07_08

PROJECT 04_THE FUTURE OF LOGITECH

MA_PORTFOLIO

Kai_Feng

2018–2020

Animals Around Us COURSE_VISUAL THINKING

05/08

54//55 01_02_03_04_05_06_07_08

Course/ Visual Thinking

Semester/ Project/ Summer 2019 Branding Objective/ The purpose of this project is to use graphic design to solve the problems in the world. Address a problem and present engaging and relevant solutions in a visual way. Identify relevant audience and stakeholders.

MA_PORTFOLIO

Approach/ There are many animals in SF that are really facing extinction. We should pay more attention to these animals and learn how to protect them and their living habits. My audience is children. My overall style is illustration. This will make it easier for children to accept.

PROJECT 05_ANIMALS AROUND US

Instructor/ David Hake

Kai_Feng

“Do not ignore us.”

COURSE_VISUAL THINKING 2018–2020

HIPS

Hidden in Plain Sight

“I w hom

Learn more about endangered animals.

hiddeninplainsight.com

HIPS

Hidden in Plain Sight

Learn more about endangere

hiddeninplainsight.co

56//57 01_02_03_04_05_06_07_08 PROJECT 05_ANIMALS AROUND US

want my me back!”

ed animals.

HIPS

Hidden in Plain Sight

Learn more about endangered animals.

hiddeninplainsight.com

MA_PORTFOLIO

om

“Where is everyone?”

Kai_Feng COURSE_VISUAL THINKING 2018–2020

“I want my home back!”

HIPS

Hidden in Plain Sight

Learn more about endangered animals.

hiddeninplainsight.com

“Wh ev HIPS

Hidden in Plain Sight

Learn more about endangere

hiddeninplainsight.co

58//59 01_02_03_04_05_06_07_08 MA_PORTFOLIO

here is veryone?”

red animals.

om

PROJECT 05_ANIMALS AROUND US

“Do not ignore us.”

HIPS

Hidden in Plain Sight

Learn more about endangered animals.

hiddeninplainsight.com

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PORTFOLIO NMAE

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01_02_03_04_05_06_07_08

PROJECT 05_ANIMALS AROUND US

MA_PORTFOLIO

DS

BIR

60//61

DS BIR

Kai_Feng

COURSE_VISUAL THINKING

2018–2020

62//63

01_02_03_04_05_06_07_08 PROJECT 05_ANIMALS AROUND US

MA_PORTFOLIO

Kai_Feng

COURSE_VISUAL THINKING

2018–2020

64//65

01_02_03_04_05_06_07_08

PROJECT 05_ANIMALS AROUND US

MA_PORTFOLIO

Kai_Feng

COURSE_VISUAL THINKING

2018–2020

66//67

01_02_03_04_05_06_07_08

PROJECT 05_ANIMALS AROUND US

MA_PORTFOLIO

Kai_Feng

COURSE_VISUAL THINKING

2018–2020

68//69

01_02_03_04_05_06_07_08 PROJECT 05_ANIMALS AROUND US

MA_PORTFOLIO

Kai_Feng

COURSE_VISUAL THINKING

2018–2020

70//71

01_02_03_04_05_06_07_08

PROJECT 05_ANIMALS AROUND US

MA_PORTFOLIO

Kai_Feng

COURSE_VISUAL THINKING

2018–2020

72//73

01_02_03_04_05_06_07_08 PROJECT 05_ANIMALS AROUND US

MA_PORTFOLIO

Kai_Feng

2018–2020

The Shapes of Music COURSE_TYPE EXPERIMENT

06/08

74//75 01_02_03_04_05_06_07_08

Course/ Type Experiment

Semester/ Project/ Spring 2020 Music Poster Objective/ This project is to use images to express your feeling of a song. In this project, we need to prepare the typeface materials and different types of images printed on transparency paper combined with a variety of stuff, then use the projector or the computer screen to shoot the photos.

MA_PORTFOLIO

Approach/ The music poster is for Btuno Mars, an American singer, songwriter, record producer, multiinstrumentalist, and dancer. "When I Was Your Man" is one of the best love song in his music life. The imagery was created with various materials through the lens of projector, thus creating overlay, exposure, and washes of colors.

PROJECT 06_THE SHAPES OF MUSIC

Instructor/ Stanley Zienka

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

76//77

01_02_03_04_05_06_07_08

PROJECT 06_THE SHAPES OF MUSIC

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

78//79

01_02_03_04_05_06_07_08

PROJECT 06_THE SHAPES OF MUSIC

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

80//81

01_02_03_04_05_06_07_08

PROJECT 06_THE SHAPES OF MUSIC

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

82//83

01_02_03_04_05_06_07_08

PROJECT 06_THE SHAPES OF MUSIC

MA_PORTFOLIO

Kai_Feng

2018–2020

Photography Book Design COURSE_TYPE EXPERIMENT

07/08

84//85 01_02_03_04_05_06_07_08

Course/ Type Experiment

Semester/ Project/ Spring 2020 Typography Journey Objective/ This project is to design a book that records a period. During this time we can use photographs and articles to record. The most important part of this project is to make a difference. Different designs, typography, and photos.

MA_PORTFOLIO

Approach/ In this book I recorded some of the most beautiful places in San Francisco to see the sunset and take pictures, and also the book provided the readers with a way to get to those places and how to set the camera. The articles in this book were a combination of my observations and some poetry.

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

Instructor/ Stanley Zienka

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

86//87

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

88//89

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

90//91

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

92//93

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

94//95

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

96//97

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

98//99

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

100//101

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

102//103

01_02_03_04_05_06_07_08

PROJECT 07_PHOTOGRAPHY BOOK DESIGN

MA_PORTFOLIO

Kai_Feng

2018–2020

Black & White Poster COURSE_TYPE EXPERIMENT

08/08

104//105 01_02_03_04_05_06_07_08

Course/ Type Experiment

Semester/ Project/ Spring 2020 Black & White Poster Objective/ This project is to design a Black & White poster. I need to choose a word, and use the word's meaning to be the poster's concept.

MA_PORTFOLIO

Approach/ The word which I choose was "Noice", the concept of the poster was people who are living in the city are all around the noise, however they do not realize that. People who live in noise can not hear anything and can affect their brain. It can even affect how long people live. The purpose of making this poster is to make people aware of their living environment and reduce some unnecessary noise or keep away from the noise.

PROJECT 08_BLACK & WHITE POSTER

Instructor/ Stanley Zienka

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

106//107

01_02_03_04_05_06_07_08

PROJECT 08_BLACK & WHITE POSTER

MA_PORTFOLIO

Kai_Feng

COURSE_TYPE EXPERIMENT

2018–2020

98//99

01_02_03_04_05_06_07_08

PROJECT 08_BLACK & WHITE POSTER

MA_PORTFOLIO

Kai_Feng COLOPHON 2018–2020

Imagery/ Kai Feng

Equipment/ Adobe CC

Years/

Summer 2019

Contact/ fengkai0129@gmail,com Typography/ Din Regular The body copy in this book was set in Din Regular.

This font was defined by the German standards body DIN - Deutsches Institut für Normung (German Institute for Standardization), pronounced as "Din", and released in 1931.

www.kaifeng.website

fengkai0129@gmail.com