Kai Feng Graphic Design 2018-2020 PORTFOLIO/
Branding/ Typography/ Type Design/ Book Design/ UI UX Design
Contents/ Kai_Feng CONTENTS
01/08 Logitech Annual Report Looking back at Logitech
006
02/08 Fitness Meal App Healthy and Tasty
016
2018–2020
03/08 Maza Runner Book Cover Book Cover Design
030
04/08 Logitech Future Report The Future of Logitech
038
04//05 01_02_03_04_05_06_07_08
05/08 Animals Around Us To Protect Animals
054
"When I Was Your Man" Music Poster
074
SELECTED_WORKS 18–20
06/08 The Shapes of Music
07/08 Photography Book Design San Francisco Typography Journey
084
MA_PORTFOLIO
08/08 Black & White Poster Noice Poster
104
Kai_Feng COURSE_TYPE SYSTEMS
01/08
2018–2020
Looking Back at Logitech Annual Report
06//07 01_02_03_04_05_06_07_08
Course/ Type Systems
Semester/ Project/ Fall 2019 Logitech Annual Report Objective/ Choose a successful brand and find their annual report for the year and redesign it. The purpose of this project is to make it easier for the audience to understand the brand through their own understanding of the brand.
MA_PORTFOLIO
Approach/ The company I chose is Logitech, whose main color is blue, showing a sense of technology. Blue is very much in the company's direction, but it's not just technology, it's also integrated with the games it serves. So I chose orange as the main color to make it more vivid. I tried the circular graphic element mainly based on the logo of Logitech, whose logo is mainly circular.
PROJECT 01_LOOKING BACK AT LOGITECH
Instructor/ David Hake
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
08//09
01_02_03_04_05_06_07_08 PROJECT 01_LOOKING BACK AT LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
10//11
01_02_03_04_05_06_07_08 PROJECT 01_LOOKING BACK AT LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
12//13
01_02_03_04_05_06_07_08 PROJECT 01_LOOKING BACK AT LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
14//15
01_02_03_04_05_06_07_08 PROJECT 01_LOOKING BACK AT LOGITECH
MA_PORTFOLIO
Kai_Feng
2018–2020
Healthy and Tasty COURSE_DIGITAL DESIGN STUDIO
02/08
16//17 01_02_03_04_05_06_07_08
Semester/ Project/ Fall 2019 App Design
PROJECT 02_HEALTH AND TASTY
Instructor/ Course/ Bob Slote Digital Design Studio
Objective/ Design a unique and fun app based on personal interests. This project aims to help students understand user experience and apply UX/UI design principles.
MA_PORTFOLIO
Approach/ The first reason I chose this app is that I am a fitness enthusiast. Diet is an important part of fitness for me. The app helps trainers lose weight, build muscle, and maintain weight. Recipes are also available. It is also possible to record the amount of water the trainer drinks each day, weight changes. You can also share your own experiences and successes.
Kai_Feng
COURSE_DIGITAL DESIGN STUDIO
2018–2020
18//19
01_02_03_04_05_06_07_08
PROJECT 02_HEALTH AND TASTY
MA_PORTFOLIO
Kai_Feng
COURSE_DIGITAL DESIGN STUDIO
2018–2020
20//21
01_02_03_04_05_06_07_08
PROJECT 02_HEALTH AND TASTY
MA_PORTFOLIO
Kai_Feng
COURSE_DIGITAL DESIGN STUDIO
2018–2020
22//23
01_02_03_04_05_06_07_08
PROJECT 02_HEALTH AND TASTY
MA_PORTFOLIO
Kai_Feng
COURSE_DIGITAL DESIGN STUDIO
2018–2020
24//25
01_02_03_04_05_06_07_08
PROJECT 02_HEALTH AND TASTY
MA_PORTFOLIO
Kai_Feng
COURSE_DIGITAL DESIGN STUDIO
2018–2020
26//27
01_02_03_04_05_06_07_08
PROJECT 02_HEALTH AND TASTY
MA_PORTFOLIO
Kai_Feng
COURSE_DIGITAL DESIGN STUDIO
2018–2020
28//29
01_02_03_04_05_06_07_08
PROJECT 02_HEALTH AND TASTY
MA_PORTFOLIO
Kai_Feng
2018–2020
Maze Runner COURSE_TYPE COMPOSTITION
03/08
30//31 01_02_03_04_05_06_07_08
Course/ Type Compostition
PROJECT 03_MAZE RUNNER
Instructor/ John Nettleton
Semester/ Project/ Spring 2019 Book Cover Design Objective/ Choose a series of books you like and redesign the covers. Knowing what each book is about, you have to design an appropriate the cover. And the covers of the three books should be related.
MA_PORTFOLIO
Approach/ The book series I chose was Maze Runner about, a number of teenagers, who call themselves “The Gladers”, and are left in a strange place which they call “The Glade”. Beyond the walls of the Glade is the ever–changing maze, with its horrifying creatures, the Grievers. Therefore, I chose the maze as a graphic element and integrated the font into the maze.
32//33
The Maze Runner is the first book in the series and was released on October 6, 2009. A number of teenagers, who call themselves "The Gladers", are left in a strange place which they call "The Glade". Beyond the walls of the Glade is the ever-changing maze, with
Arthor James Dashner James Dashner
01_02_03_04_05_06_07_08
The Maze Runner
The Maze Runner
James Smith Dashner (born November 26, 1972) is an American writer of speculative fiction, primarily series for children or young adults, such as The Maze Runner series and the young adult fantasy series the 13th Reality. His 2008 novel The Journal of Curious Letters,
its horrifying creatures, the Grievers. Every
first in the series, was one of the annual
month a newcomer, a "greenie", joins the
James DellDashner Publishing
Borders Original Voices pick.
Gladers, sent by a lift with all past memories (except language and other common things) wiped out. The only thing that they really do remember is their name. They are watched blades' which belong to their 'creators'. The ultimate goal of The Gladers, is to find a way
26, 1972 in Austell, Georgia, as one of six children in the family. He was raised a Mormon. At the age of 10, he would type on his parents' typewriter. He graduated from Duluth High School
out of The Glade. To do so, the runners
in 1991. He moved from Atlanta, Georgia
venture into the Maze every day, to map it in
to Provo, Utah to study at Brigham
an attempt to find a pattern in the Maze that
Young University, where he received a
would lead them to find an exit. When
master's degree in accounting. Dashner
Glade and ventures into the Maze, unusual
Dell Publishin g Publishing
things begin to happen.
James Dashner
US $ 25.00
Designed by Kai Feng
and his wife, Lynette Anderson, a former
Dell Publishin g Dashner Arthor James
Thomas, a curious newcomer, arrives at the
student of Brigham Young University, have four children and are now living in Utah.
Dell Publishing James Dashner
PROJECT 03_MAZE RUNNER
by large mechanical beetles, called 'beetle
James Dashner was born on November
MA_PORTFOLIO
The Scorch Trials
Kai_Feng
The ScorchTrails
The Scorch Scorch Trials second book adult The Trialsisisthe a 2010 young released in the series, on September post-apocalyptic dystopian science fiction 18, 2010. novel written by American author James Dashner and the second book, fourth The Gladers thought that getting through chronologically, in The Maze Runner series. the maze was it; however, they did not The novel was published on 18 September know that their world was scorched by the 2010 by Delacorte Press. It is preceded sun. The Gladers did not know that they by The Maze Runner, and followed by The would have to fight for their lives once Death Cure. A film adaptation was released more. Burning and naked, the earth is a on 18 September 2015 by 20th Century Fox. wasteland, its people driven mad by an
James Dashner The Maze Runner Arthor James Dashner
James Smith Dashner (born November 26, 1972) is an American writer of speculative fiction, primarily series for children or young adults, such as The Maze Runner series and the young adult fantasy series the 13th Reality. His 2008 novel The Journal of Curious Letters, first in the series, was one of the annual
James Dashner James Dashner Dell Publishin g
Borders Original Voices pick.
infection as "The Flare". sleeping Instead ofin The book known starts with Thomas freedom, the Gladers must faceteenagers another – the dormitory with the other Trial. They must survive who the Scorch and known as the Gladers, had escaped face WICKED's Their goal is to– from the Mazechallenges. in the previous book find "The Arm",brought a rebellion where theyRight had been by group a group of against WICKED get to by theasafe haven. rescuers. Thomasand is woken telepathic
James Dashner was born on November 26, 1972 in Austell, Georgia, as one of six children in the family. He was raised a Mormon. At the age of 10, he would type on his parents' typewriter. He graduated from Duluth High School in 1991. He moved from Atlanta, Georgia
communication with Teresa, the only girl
to Provo, Utah to study at Brigham
from the Glade, who is afraid.
Young University, where he received a master's degree in accounting. Dashner
Dell Publishing 25.00 US $ 25.00
Dell Publishin Arthor JamesgDashner
COURSE_TYPE COMPOSTITION
Arthor James Dashner
Designed by Kai Feng
and his wife, Lynette Anderson, a former student of Brigham Young University, have four children and are now living in Utah.
ArthorDashner James James Dashner
Dell Publishing
The Death Cure
The Death Cure
The Death Death Cure theathird book released The Cureis is 2011 young adult in the series, on October 2011. dystopian science fiction11, novel written by
Arthor James Dashner
James Smith Dashner Dashner (born (bornNovember November 1972) is is an an American American writer 26, 1972) writer of of speculative fiction, speculative fiction,primarily primarilyseries seriesfor for children or children or young youngadults, adults,such suchasasThe The Maze Runner and the Maze Runner series and the young young adult adult fantasy fantasy series series the the 13th 13thReality. Reality.His His2008 2008 novel novel The The Journal Journalof ofCurious CuriousLetters, Letters, first in the the series, was one of the the annual annual Borders Original OriginalVoices Voicespick. pick.
James r DellDashne Publishing
2018–2020
American writer James Dashner and the third In the final book of "The Maze Runner" book published in the Maze Runner series Series, Thomas is locked up in solitary (the fifth and last in narrative order). It was confinement for four weeks. When he is published on 11 October 2011 by Delacorte released, and Assistant Director Janson Press and was preceded in publication order (Rat Man) reveals to him and the other by The Maze Runner and The Scorch Trials subjects (including Group B) that there is and followed by the series prequels, The Kill no cure for the Flare, but that most of the Order and The Fever Code. In narrative order, Gladers and Group B are immune. He it is the last book in the series. warns them that many people in the
James Dashner The Maze Runner
outside world hateinthem bec ause of their After being held solitary confinement, unnatural the Flare, by andJanson that Thomas is resistance eventuallytoreleased if they escape they will novel), most likely in ("Rat Man" in the prior the be assistant more danger. Later,Janson all Gladers director of WICKED. tellsand the Group Gladers
James Dashner Dashnerwas wasborn bornon onNovember November 26, 1972 1972 in Austell, Georgia, Georgia, as as one oneof of children in six children in the the family. family. He He was was raised raised a Mormon. At the the age age of of 10, 10, he he would would type on HeHe type onhis hisparents' parents'typewriter. typewriter. graduated from School graduated fromDuluth DuluthHigh High School in
B members' restored (Group A) andmemories Group Bare that most and of their
in 1991. moved from Atlanta, Georgia 1991. He He moved from Atlanta, Georgia to
they escape. Thomas, andwhile Minhosome number are immune to Newt, the Flare
to Provo, Utah to study at Brigham Provo, Utah to study at Brigham Young Young University, he received a University, wherewhere he received a master's
refuse restoration and they later escape are not, reading out names of people who are with Jorge and Brenda. not immune to the Flare.They then go to a brain disabled. They join forces with
master's in accounting. degree indegree accounting. DashnerDashner and his
Arthor James Dashner
"Right Arm", an organization fighting against WICKED.
Designed by Kai Feng
Dell Publishing
US $ 25.00
DellArthor Publishing James Dashner
city and have WICKED's devices in their
and his wife, Lynette Anderson, a former wife, Lynette Anderson, a former student student of Brigham Young University, of Brigham Young University, have four have fourand children and living are now children are now in living Utah. in Utah.
Arthor James Dashner
Dell Publishing
34//35
01_02_03_04_05_06_07_08
PROJECT 03_MAZE RUNNER
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE COMPOSTITION
2018–2020
36//37
01_02_03_04_05_06_07_08
PROJECT 03_MAZE RUNNER
MA_PORTFOLIO
Kai_Feng COURSE_TYPE SYSTEMS
04/08
2018–2020
The Future of Logitech Future Report
38//39 01_02_03_04_05_06_07_08
Semester/ Project/ Fall 2019 Future Report Objective/ This project is one step further beyond the project which redesigned the annual report of a company. The main visual system should be directed by the impression the company will make in the future.
MA_PORTFOLIO
Approach/ Future Logitech will focus more on the real experience of the game. Get the player involved in the game. At the same time, it will pay more attention to the use of materials, incorporating recycled materials, keeping environmental protection in mind.
PROJECT 04_THE FUTURE OF LOGITECH
Instructor/ Course/ David Hake Type Systems
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
40//41
01_02_03_04_05_06_07_08
PROJECT 04_THE FUTURE OF LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
42//43
01_02_03_04_05_06_07_08
PROJECT 04_THE FUTURE OF LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
44//45
01_02_03_04_05_06_07_08
PROJECT 04_THE FUTURE OF LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
46//47
01_02_03_04_05_06_07_08
PROJECT 04_THE FUTURE OF LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
48//49
01_02_03_04_05_06_07_08
PROJECT 04_THE FUTURE OF LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
50//51
01_02_03_04_05_06_07_08
PROJECT 04_THE FUTURE OF LOGITECH
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE SYSTEMS
2018–2020
52//53
01_02_03_04_05_06_07_08
PROJECT 04_THE FUTURE OF LOGITECH
MA_PORTFOLIO
Kai_Feng
2018–2020
Animals Around Us COURSE_VISUAL THINKING
05/08
54//55 01_02_03_04_05_06_07_08
Course/ Visual Thinking
Semester/ Project/ Summer 2019 Branding Objective/ The purpose of this project is to use graphic design to solve the problems in the world. Address a problem and present engaging and relevant solutions in a visual way. Identify relevant audience and stakeholders.
MA_PORTFOLIO
Approach/ There are many animals in SF that are really facing extinction. We should pay more attention to these animals and learn how to protect them and their living habits. My audience is children. My overall style is illustration. This will make it easier for children to accept.
PROJECT 05_ANIMALS AROUND US
Instructor/ David Hake
Kai_Feng
“Do not ignore us.” COURSE_VISUAL THINKING 2018–2020
HIPS
Hidden in Plain Sight
“I w hom
Learn more about endangered animals.
hiddeninplainsight.com
HIPS
Hidden in Plain Sight
Learn more about endangere
hiddeninplainsight.co
56//57 01_02_03_04_05_06_07_08 PROJECT 05_ANIMALS AROUND US
want my me back!”
ed animals.
HIPS
Hidden in Plain Sight
Learn more about endangered animals.
hiddeninplainsight.com
MA_PORTFOLIO
om
“Where is everyone?”
Kai_Feng COURSE_VISUAL THINKING 2018–2020
“I want my home back!” HIPS
Hidden in Plain Sight
Learn more about endangered animals.
hiddeninplainsight.com
“Wh ev HIPS
Hidden in Plain Sight
Learn more about endangere
hiddeninplainsight.co
58//59 01_02_03_04_05_06_07_08 MA_PORTFOLIO
here is veryone?”
red animals.
om
PROJECT 05_ANIMALS AROUND US
“Do not ignore us.”
HIPS
Hidden in Plain Sight
Learn more about endangered animals.
hiddeninplainsight.com
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PORTFOLIO NMAE
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01_02_03_04_05_06_07_08
PROJECT 05_ANIMALS AROUND US
MA_PORTFOLIO
DS
BIR
60//61
DS BIR
Kai_Feng
COURSE_VISUAL THINKING
2018–2020
62//63
01_02_03_04_05_06_07_08 PROJECT 05_ANIMALS AROUND US
MA_PORTFOLIO
Kai_Feng
COURSE_VISUAL THINKING
2018–2020
64//65
01_02_03_04_05_06_07_08
PROJECT 05_ANIMALS AROUND US
MA_PORTFOLIO
Kai_Feng
COURSE_VISUAL THINKING
2018–2020
66//67
01_02_03_04_05_06_07_08
PROJECT 05_ANIMALS AROUND US
MA_PORTFOLIO
Kai_Feng
COURSE_VISUAL THINKING
2018–2020
68//69
01_02_03_04_05_06_07_08 PROJECT 05_ANIMALS AROUND US
MA_PORTFOLIO
Kai_Feng
COURSE_VISUAL THINKING
2018–2020
70//71
01_02_03_04_05_06_07_08
PROJECT 05_ANIMALS AROUND US
MA_PORTFOLIO
Kai_Feng
COURSE_VISUAL THINKING
2018–2020
72//73
01_02_03_04_05_06_07_08 PROJECT 05_ANIMALS AROUND US
MA_PORTFOLIO
Kai_Feng
2018–2020
The Shapes of Music COURSE_TYPE EXPERIMENT
06/08
74//75 01_02_03_04_05_06_07_08
Course/ Type Experiment
Semester/ Project/ Spring 2020 Music Poster Objective/ This project is to use images to express your feeling of a song. In this project, we need to prepare the typeface materials and different types of images printed on transparency paper combined with a variety of stuff, then use the projector or the computer screen to shoot the photos.
MA_PORTFOLIO
Approach/ The music poster is for Btuno Mars, an American singer, songwriter, record producer, multiinstrumentalist, and dancer. "When I Was Your Man" is one of the best love song in his music life. The imagery was created with various materials through the lens of projector, thus creating overlay, exposure, and washes of colors.
PROJECT 06_THE SHAPES OF MUSIC
Instructor/ Stanley Zienka
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
76//77
01_02_03_04_05_06_07_08
PROJECT 06_THE SHAPES OF MUSIC
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
78//79
01_02_03_04_05_06_07_08
PROJECT 06_THE SHAPES OF MUSIC
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
80//81
01_02_03_04_05_06_07_08
PROJECT 06_THE SHAPES OF MUSIC
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
82//83
01_02_03_04_05_06_07_08
PROJECT 06_THE SHAPES OF MUSIC
MA_PORTFOLIO
Kai_Feng
2018–2020
Photography Book Design COURSE_TYPE EXPERIMENT
07/08
84//85 01_02_03_04_05_06_07_08
Course/ Type Experiment
Semester/ Project/ Spring 2020 Typography Journey Objective/ This project is to design a book that records a period. During this time we can use photographs and articles to record. The most important part of this project is to make a difference. Different designs, typography, and photos.
MA_PORTFOLIO
Approach/ In this book I recorded some of the most beautiful places in San Francisco to see the sunset and take pictures, and also the book provided the readers with a way to get to those places and how to set the camera. The articles in this book were a combination of my observations and some poetry.
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
Instructor/ Stanley Zienka
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
86//87
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
88//89
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
90//91
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
92//93
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
94//95
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
96//97
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
98//99
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
100//101
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
102//103
01_02_03_04_05_06_07_08
PROJECT 07_PHOTOGRAPHY BOOK DESIGN
MA_PORTFOLIO
Kai_Feng
2018–2020
Black & White Poster COURSE_TYPE EXPERIMENT
08/08
104//105 01_02_03_04_05_06_07_08
Course/ Type Experiment
Semester/ Project/ Spring 2020 Black & White Poster Objective/ This project is to design a Black & White poster. I need to choose a word, and use the word's meaning to be the poster's concept.
MA_PORTFOLIO
Approach/ The word which I choose was "Noice", the concept of the poster was people who are living in the city are all around the noise, however they do not realize that. People who live in noise can not hear anything and can affect their brain. It can even affect how long people live. The purpose of making this poster is to make people aware of their living environment and reduce some unnecessary noise or keep away from the noise.
PROJECT 08_BLACK & WHITE POSTER
Instructor/ Stanley Zienka
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
106//107
01_02_03_04_05_06_07_08
PROJECT 08_BLACK & WHITE POSTER
MA_PORTFOLIO
Kai_Feng
COURSE_TYPE EXPERIMENT
2018–2020
98//99
01_02_03_04_05_06_07_08
PROJECT 08_BLACK & WHITE POSTER
MA_PORTFOLIO
Kai_Feng COLOPHON 2018–2020
Imagery/ Kai Feng
Equipment/ Adobe CC
Years/ Summer 2019
Contact/ fengkai0129@gmail,com Typography/ Din Regular The body copy in this book was set in Din Regular. This font was defined by the German standards body DIN - Deutsches Institut für Normung (German Institute for Standardization), pronounced as "Din", and released in 1931.
www.kaifeng.website
fengkai0129@gmail.com