2021 KMART FOOTWEAR PORTFOLIO BY FELICIA WONG

felicia wong portfolio 2021

Kmart is one of Australia’s largest retailers their key categories include menswear, womenswear, kidswear, beauty, footwear, toys, sporting, events and food, entertainment, newsagency and home.

Kmart offers low prices on everyday items for families and prides itself on listening to customers and providing the products they love at an affordable price.

2023 spring summer

K E Y

&

O T H E R

M I N T

I T E M S

S T O R I E S

H & M

V E L V E T

M A N G O

F O O T W E A R

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G I A N V I T O

C H A R L E S

&

R O S S I

K E I T H

T I M E L E S S

MID HEELED MULE, KNOTTED ESPADRILLES SLIDE, BRAIDS THONGS, ANIMAL TRIMMED COURT, ELEVATED CANVAS PLIMSOLL, TEXTURED BALLERINA

K E Y

I T E M S

S T R A D I V A R I U S

P U L L

&

Z A R A

B E A R

F O O T W E A R

B E R S H A

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P U L L

&

B E A R

B A L E N C I A G A

F A S H I O N I S T A

STRAPPY SANDAL, PADDED THONG MULE,ROPE SLIDE JOYFUL TRIMMED SNEAKER, STACKED CUPSOLE COURT, JELLY SUMMER SLIDE

K E Y

S T R A D I V A R I U S

I T E M S

P U L L

F O O T W E A R -

&

B E A R

M A T E R I A L

MAXI MINIMALIST CHAIN, TRASPARENT PVC, NETTED STRUCTURE

A S O S

C O M F O R T

F L A T S

CONSUMER BEHAVIOURS PRORTISE FUNCTIONALITY AND COMFORT, TIMELESS STYLES WILL DRIVE VALUE, AS CONSUMER FAVOUR FUNCTIONALITY AND DESIGNS WITH LONG TERM APPEAL THAT CREATE A BALANCE MIX OF COMFORT AND WORK LEISURE ITEMS.

$15 001F22MF146 CORKBED CLOG CODY

UPDATE CASUAL CLOG

UPDATE CASUAL WHITE SOLE LOAFER

NEW CASUAL WHITE SOLE PUMP

UPDATE COMFORT UNIT PUMP

$18 001F22SF163 CLARE

$18 001F21SF083 AMINA

$18 001F21SF1083 COMFORT FOLD AMINA

C A N V A S

BROAD APPEAL FEMINE DESIGN IS IMPORTANT FOR OUR CUSTOMER IT NEEDS TO BE EASY TO WEAR AND VERSITALIE THAT WILL DRIVE OUR ASSORTMENT

$15 001F21SNC014 CANVAS ELE TOECAP PLATFRM - HARRIET

UPDATE EDPADRILLE

UPDATE FLATFORM TEXTURE

UPDATE SLIP ON MULE SNEAKER

$10 001F22SNS086 CANVAS SLIP ON FASHION - JUNE

P U L L

*OUTSOLE AS ABOVE

S N E A K E R S

&

B E A R

$17 001F21SNS098 SNEAKER ESPADRILLE LU - VANESSA

UPDATE DRESS SNEAKER

AS CUSTOMERS TRANSITION INTO SUMMER,

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C O M F O R T

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S N E A K E R S

AS CONSUMIERS SPEND MORE TIME AT HOME COMFORT STYLES IS THE KEY DRIVER FOR SNEAKER RANGES EASY TO WEAR ASETHICS CONTINUE TO GROW TO LOOK MORE BROAD APPEAL AND TIMELESS, KNITTED SNEAKERS IS GROWING AND CONTINUES TO EXPAND IN NEW SHAPES, INCREASED COMFORTABILITY AND SUSTAINABLE COMPOSITES

UPDATE KNITTED SLIP ON LACE

UPDATE ESPADRILLE KNIT SLIP ON

$20 001F22SNS005 SNEAKER ESPADRILLE SLIP ON - RIVERIA

NEW KNITTED TENNIS

UPDATE RETRO CUPSOLE

$17 001F21SNS043 SNEAKER TENNIS VENUS

$20 001F20SNS022 - SNK COMFORT LU SOCK FIT - KRISTY

M U L T I P U R P O S E

F U N C T I O N A L I T Y

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B E A C H

KEEPING IT FUNCTIONAL EVERYDAY STYLING THAT CAN BE MULTI FUNCTIONAL COMFORT THE OPPORTUNITY TO BRING IN FOR TRANSEASONAL WILL DRIVE THE ASSORTMENT FOR THE EASY TO WEAR SLIDES

NEW CHUNKY SLIDE

001F22BES060 DIAMOND EMBOSS SLIDE VALTINA

UPDATE MOULDED SLIDE

$6 001F22BES079 SLIDE BASIC CLOG - CROSLEY

GROW COLOURS - CLOGS

NEW BUCKLE EVA SLIDE

$6 001F21BET045 WEBBING STRAP SLIDE SLATER

M U L T I P U R P O S E

F U N C T I O N A L I T Y

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B E A C H

OPPORTUNITY TO GROW COMFORT FOOTBED SANDALS AND THONGS AS CONSUMIERS SPEND MORE TIME AT HOME COSY COMFORT STYLES REMAIN KEY FOR TRANSITIONING INTO SUMMER

NEW ARCH SUPPORT THONG

GROW DOUBLE STRAP SLIDE

GROW CHUNKY MOULDED THONG

NEW MOULDED EVA SANDLE

$10 001F21BET025 PU MOROCCO

$5 001F22BES072 EVA ONE BAND BUCKLE SLIDE BUNTY

H O M E

H U B

C O M F O R T

-

S L I P P E R

S L I D E S

AS CONSUMIERS SPEND MORE TIME AT HOME COSY COMFORT STYLES DRIVE THE ASSORTMENT IN SLIPPERS,

GROW CROSS OVER FOOTBED

UPDATE VELOUR SLIDE

GROW MOULDED UNIT COMFORT

$12 001F21SLSC033 FURRY BUCKLE FOOTBED BLANCA

$4 001F22SLSC089 CROSS OVER TERRY SCUFF TERRA

L O N G E V I T Y

C O M F O R T

S I L H O U E T T E

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S A N D A L S

OPPORTUNITY IN MORE COMFORT STYLES DRIVE THE ASSORTMENT IN SANDALS, PULLING TOGETHER MESSAGES OF THE LONGEVITY AND COMFORT THATS EASY TO WEAR

$12 001F22CS YBACK FOOTBED - YGRITTE

$15 001F22CS180 COMFORT SANDAL CORA

GROW COMFORT MOULDED WEDGE

$12 001F22CS157 ONE BAND OLIVIA

UPDATE WIDE BAND SLIDE

GROW CROSS BAND SLING BACK

UPDATE FOOTBED TOE LOOP

$10 001F22CS152 TOE LOOP THEO

V E R S I T I L I T Y

C O M F O R T

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S A N D A L S

AS CONSUMIERS TRANSITION INTO SUMMER EARLY IN THE SEASON STYLES ARE NEEDING TO BE VERSITALE AND FUNCTIONAL AND CAN ADAPT TO CHANGING CLIMATES AND OCCATIONS. CONSUMERS HAVE SHIFTED TOWARDS COMFORT STYLING THROUGHOUT THE PANDEMIC BUT THEY WILL FAVOUR DRESSIER SHAPES WITH KEY CONSIDERATION THAT WILL HELP TRANSITION FROM HOME TO OCCATION

UPDATE SELF FASTENING UTILITY

$15 001F22CS118 TRACE TRIPPLE ADJUSTABLE

NEW WOVEN COMFORT SLIDE

UPDATE FLATFORM SLIDE

$10 001F22CS131 BEAUTY BROAD TOEPOST

E V E R Y D A Y

C O M F O R T

-

T H E

C O R K B E D

COMFORT FOOTBEDS DRIVE THE ASSORTMENT IN SANDALS, AND THE CORKBED IS A KEY FOCUS. CUSTOMERS ARE WEARING THEM AT HOME THEY OFFER THAT EVERYDAY COMFORT IN A CLASSIC TRANSEASONAL STYLING.

$12 001F22CS144 CORKBED BACKSTRAP COCO

$7 001F21CS081 BERTHA ONE STRAP OCEANA

UPDATE BUCKLE SLIDE

UPDATE CROSS OVER SLIDE

NEW LEATHER / SPLIT SUEDE

$7 001F21CS013 FOOTBED SLIDE - BERTHA

Tech Pack Lite - In house Design - Footwear Department: D01 001F22BET077 MOULDED TRIM TYRA Style #: Description BEACH

Season: S23 Q1 Outsole: / 07/09/2021 Date:

Tech Pack Lite - In house Design - Footwear Department: D01 001F22BET077 MOULDED TRIM TYRA Style #: Description BEACH

Season: S23 Q1 Outsole: / 07/09/2021 Date:

T O E S H A P E O U T S O L E / C O N S T R U C T I O N

2021.09.07 *UPDATE: COLOUR COMBO

Styling details:

Trims:

Colour:

CONSTRUCTION AS NEXT PAGE

B E L A I R 1 5 - 3 9 3 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Upper Vamp Upper Vamp Upper Qtr Upper Qtr Collar Counter Lining Sock Wedge Warp Laces Stitching Outsole ### ###

B L U E T C X

MATERIALS

COLOURS

/ / / / / / / / / / / / / /

/ / / / / / / / / / / / / /

M O R G A N I T E 1 2 - 2 9 0 1 T C X

All samples must be developed and manufactured based on all Kmart Standards for Fit, Size, Safety, Quality and Compliance, and fitted on Kmart approved mannequins across all dept.s Refer Kmart standardsd at: http://quality.kmart.com.au/default.aspx

OUTSOLE PATTERN

INSIDE ARCH SUPPORT

SMOOTH SANDBLAST TEXTURE ON THE SIDE PROFILE

Tech Pack Lite - In house Design - Footwear Department: D01 Style #: $8 001F21BES001 POPPY Description BEACH

Tech Pack Lite - In house Design - Footwear

Season: S23 Q1 Outsole: AS 001F21BES001 POPPY 07/09/2021 Date:

Department: D01 Style #: $8 001F21BES001 POPPY Description BEACH

Season: S23 Q1 Outsole: AS 001F21BES001 POPPY 07/09/2021 Date:

ARTWORK: PLEASE RESIZE THE ARTWORK ON SCALE

44mm

ANKO SIZE:6 ACTUAL SIZE

<RIGHT FOOT>

Ref.

Trims:

Colour:

UPPER UPDATE: -WORDS CHANGE AS ARTWORK -EBOSS/ DEBOSS DEPTH AS REFERENCE PHOTO

44mm

Styling details:

114mm

<LEFT FOOT>

M O R G A N I T E 1 2 - 2 9 0 1 T C X

G R A Y D A W N 1 4 - 4 1 0 6 T C X

110mm S N O W W H I T E 1 1 - 0 6 0 2 T C X

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Upper Upper Upper Upper Upper Upper Upper Lining Sock Laces Stitching Outsole ### ###

MATERIALS

COLOURS

/ / / / / / / / / / / / / /

/ / / / / / / / / / / / / /

K M A R T

B L A C K

All samples must be developed and manufactured based on all Kmart Standards for Fit, Size, Safety, Quality and Compliance, and fitted on Kmart approved mannequins across all dept.s Refer Kmart standardsd at: http://quality.kmart.com.au/default.aspx

8mm

8mm

All samples must be developed and manufactured based on all Kmart Standards for Fit, Size, Safety, Quality and Compliance, and fitted on Kmart approved mannequins across all dept.s Refer Kmart standardsd at: http://quality.kmart.com.au/default.aspx