ICE CREAM
CONTENT Logo Protected area Scaling Inappropriate use Corporate fonts Primary color scheme Backgrounds and substrates Pattern Identification 5 6 7 8 9 10 11 12 13
ICE CREAM
Used as primary in all possible cases. Used as a secondary element in cases when it is necessary.
Corporate logo consisting of two main parts: a secondary element and a text element, which are used in different configurations.
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LOGO
The safe area is defined using the corporate element (two dots).
Safe zone for horizontal composition.
SAFE ZONE
The safe zone is the area around a logo or graphic mark in which no other graphic elements or text should be placed. The safe zone allows for the preservation of the legibility of the logo and the company name.
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SCALING
The size of the logo can be reduced, but it cannot be reduced below the minimum allowable size. Scaling is used for print (mm) and web (px).
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40 mm 110 px 30 mm 85 px
Do not distort the proportions of the logo.
Do not stretch the proportions of the logo.
Do not rotate the position of the logo.
Do not violate the safe zone.
Do not change the ratio of size and placement.
Do not violate the contrast of the logo.
INAPPROPRIATE USE
Deforming any elements of the logo or separating them by a distance that does not correspond to this guide, as well as placing the logo at an angle and changing its color, are considered inappropriate use.
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Montserrat - Light
Aa
0123456789
!@#№$%&^*()=+/
Montserrat - Regular
Montserrat - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz АБВГДЕЁЖЗИКЛМНОПРСТУФХЦЧШЩЪЬЭЮЯ
абвгдеёжзиклмнопрстуфхцчшщъьэюя
a, ą, b, с, ć, d, е, ę, f, g, h, i, j, k, l, ł, m, n, ń, o, ō, p,
r, s, ś, t, u, w, y, z, ź, ż
FONT
Fonts are a key element of corporate identity. The font should be used both in documentation and design layouts.
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Aa
Aa
COLOR
Corporate color is designed to emphasize the symbolism of the logo and the company’s corporate style.
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0 0 0 0
0
CMYK:
CMYK: 67 6 25
0 Pattern
20% 50% Main 20% 10%
CMYK: 0 82 58
RGB: ffffff
RGB: 46b7c1 RGB: f0565c
PATTERN
A corporate pattern is a recognizable style of a company or brand that helps to establish a connection with customers and create loyalty. It allows to create a strong brand image, increase brand awareness, and improve the perception by potential customers.
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