Federico Merlo Portfolio

Portfolio

Federico Merlo

Examples of UI developed in collaboration with UX and Devs teams

Structure of a page related to benefits + illustrations

Search

page and popups + illustration designs

Chamber of commerce

Digital identity launch

Rimmel next generation website and Lady Gaga new perfume.

Coty group

Ferrino

New website Estonia.

Branding

A full immersion through different field of application

TravellerTIPS

Blog and website developed for traveller’s tips

Volagratis

Leading the blue brands, also has been rebranded internally.

The last acquisition has been merged to the group creativity.

Danilo Canale hairstudio

An new hairstyler's brand image shown through beauty and strong women icons.

Rimmel

New images and evolution of the brand.

Design Machine

A project dedicated to designers and creatives in general. How to promote in a different way the Design, during the Milan design week.

Illustrations

A 360 degrees overview

Canali

Illustration for social posts, tailor made focus.

The illustrations have been made following the needs of developers and working closely to the UXers.

The illustrations have been made following the needs of developers and working closely to the UXers.

Landing pages

Other references.

Icons

From scratch to complex designs

The shapes

Different levels of detail, for generated iconfont.

Logo design

Different fields of application

Overview

Concepts

A volcano of ideas

Overview

Have fun, is the key

Overview

Thank you

Federico Merlo Portfolio