Profit Maximiser is a matched betting service that helps individuals maximize their profits by taking advantage of bookmakers' free bets, bonuses, and promotions. It was created by Mike Cruickshank, a renowned expert in the field of matched betting. Profit Maximiser provides users with a range of tools, strategies, and resources to make money consistently and effectively. It provides users with a comprehensive set of tools, guides, and support to help them maximize their profits from matched betting. The platform is designed to cater to both beginners and experienced bettors, offering a wide range of features to suit different needs and skill levels. Profit Maximiser works by identifying and exploiting opportunities offered by bookmakers. The system utilizes a technique called matched betting, which involves placing bets on both outcomes of a sporting event to ensure a profit is made regardless of the outcome.