FA S T C A S U A L TA K E S O N T H E W E D D I N G I N D U S T R Y
allowing every guest to get exactly what they want while also giving the host a stress-free, inexpensive option for entertaining a big crowd,” says Danielle Winslow, Chipotle spokesperson. According to the chain at the time of its launch, getting into the catering game allowed Chipotle a new avenue to better serve its customers and start changing the way they perceive fast food in terms of quality and versatility. “We are changing the way people think about and eat fast food by offering our customers better ingredients from more sustainable sources in a way that is affordable and accessible,” said Steve Ells, founder, chairman and co-CEO of Chipotle, in a press
release announcing the launch of the chain’s catering capabilities. “With catering, we can now better serve our customers by allowing them to bring Chipotle into their homes, offices and schools where they can conveniently and effortlessly share the food that they love with large groups of people.” There’s also more to that choice than just a sustainable option—for consumers, choosing a favorite fast casual or QSR brand to cater an event like a wedding can provide an element of comfort and of laid-back fun, bringing a younger and more casual feeling to a formal occasion. Chipotle understands this, noting that their catering option appeals in particular to a younger and more casual
“The Chipotle catering spread is an affordable option for couples who are on a budget or want to offer an alternative culinary option” – Danielle Winslow, Chipotle spokesperson 15