Accra Brewery brochure – 2018

ACCR A BREWERY LTD:

Sustainably sourcing at the heart of Ghana

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ACCR A BREWERY LTD:

Delivering sustainable growth to Ghana WRIT TEN BY

DA LE BENTON PRODUCED BY

S TUART IRVING

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Accra Brewery Limited has a vision to deliver sustainable empowerment to Ghana in line with the world’s biggest brewer AB InBev

A

s a company that is proudly

with that of its parent company.

part of the AB InBev family, the

The company has its own sustainably

world’s largest brewer, there is

goals that are aligned and complement

a responsibility to deliver the company’s

those of AB InBev and the 2025

ambitious 2025 global sustainability

Sustainability Goals.

goals of creating a better world right down to a local level.

Key to achieving these goals is Accra Brewery’s procurement function,

Accra Brewery Limited (ABL), the

which is spearheaded by Wil Fameni,

oldest brewery in Ghana, is dedicated

Head of Procurement & Sustainability.

to celebrating national pride and

As a result of his experience from

bringing people together for a better

working at AB InBev Global Headquar-

world through West Africa: a business

ters in Leuven, Belgium as the Global

model and vision that aligns perfectly

Category Manager, Mr Fameni has a

S TAT I S T I C S

2025 Sustainability Goals • Smart Agriculture: 100% of our direct farmers will be skilled, connected and financially-empowered.

• Climate Action: 100% of our purchased electricity will be from renewable sources; and a 25% reduction in CO2 emissions across our value chain (science-based).

key understanding of implementing global strategies at a local level.

Mr Fameni mentioned that during his work experience in Leuven, he

• Entrepreneurship: Retailer Development Programme (RDP), aimed at equipping small retailers with relevant business skills to enable them increase their sales and revenues.

played a key role in establishing the global strategy in the real estate

Mr Fameni would then liaise directly

and fleet categories of the company.

with each zones’ managers to oversee

“I was personally involved in under-

the launch and implementation of these

standing how to create and imple-

operating models.

ment those strategies in terms of

In his current role, he is now at the

rationalisation of brand andoperating

other end of the spectrum and is directly

models with regards to procurement

involved the implementation process.

and sustainability.”

He feels that his experience globally w w w. a c c r a b r e w e r y. c o m . g h

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CUTTING EDGE AND COST EFFECTIVE PRODUCTS As part of Tropical General Investment Group of Companies, Centre Point Limited import and distribute chemicals and other materials for a wide range of industries.

Our vision is to become the market leader in specialty chemicals, through manufacturing and partnership with global leaders. We provide wide range of cutting edge and cost effective products and services, and unique expertise to enhance brands and actualize the goals of our customers through the application of cutting-edge technology and closing systems to enhance savings on water, energy and processing time with key focus on protecting the environment.

We also continue to expand our product lines to meet emerging market needs.

Our Partners: Ecolab, Nalco, Henkel, European Flavours & Fragranaces

Address: Centre Point Limited, House No EA 77/2 House Before Oak City International College, Adenta SDA Junction, Off JJ Rawlings Highway Adenta, Accra, Ghana

Tel: +233302501650 / +233302501652 +233302501653 P. O. Box MB12, Ministries, Accra Email: centrepoint14@yahoo.com

has provided him with the ideal insight into understanding the various tasks.

“I understand how the company works and how and where it wants to go globally,” he says. “I can really leverage my understanding of the decision-making here in Ghana to ensure that we are capable of embracing these global strategies and

Click to watch: ABL induction video

balance them with the inner dynamics of Ghana and West Africa.”

Mr Fameni is currently handling an Agricultural Study Request For Proposal

“ In showing that we are making life better for people and empowering Ghanaians it tells our customers that we are invested in the country, we are one of them” — Wil Fameni Head of Procurement & Sustainability

to review the maize, cassava and sorghum supply chains in Ghana. This is to better understand the entry points for an agriculture development program, and the challenges and opportunities that should be addressed to optimize these value chains.

This research is crucial in order for ABL to deliver on its promise to empower farmers who will positively impact Ghana’s agricultural development. With an expected completion date of the study in late 2018, Fameni will be able to explore avenues in which Accra Brewery Limited can improve market inefficiencies and close these gaps.

“I know there is some work to be done, particularly in the area of educating farmers on how to improve their yield. What I have observed is that the farmers have limited w w w. a c c r a b r e w e r y. c o m . g h

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1931

Year founded

500+

Approximate number of employees

Limited is heavily engrained in the Ghanaian culture. Mr Fameni states that our sustainability goals clearly depict a company focused on investing in the country and creating a better world for Ghanaians.

“Accra Brewery Limited is in existence and a recognized company of national pride which creates extraordinary moments by brewing and sharing only the finest beverages. In addition, our goal is to give back in a meaningful and sustainable way.”

This relationship and active presence within the Ghanaian community (visits to farmers and plantations in Kintampo and Sunyani regions) is what Fameni considers knowledge in the type of seeds

to be a significant success during his experi-

which are used for farming, the

ence with Accra Brewery.

type of equipment needed to

Fameni’s key question is “How does the

increase yield using various

company continuously assess that it is deliver-

channels of farming to improve

ing on its promises”?

their yield. If we can improve

In order to answer this question, Mr Fameni

the yield, then we can gain a

will use the market study he is conducting.

better understanding of their

As a business, he recognises that there

abilities and a better under-

will be Key Performance Indicators (KPIs)

standing of cost.”

on cost savings and profit margins. However,

As the oldest brewery in

one of the simplest ways of measuring success

Ghana operating under the

is determining where Accra is sourcing its raw

global umbrella of one of the

materials.

largest multi-national companies in the world, Accra Brewery

“In my opinion, the first and easiest way to measure is to look at the percentage in which w w w. a c c r a b r e w e r y. c o m . g h

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“ So, when I go out and meet our existing and potential future suppliers I take great strides to understand their business, where they are heading and what they are doing that aligns with and adds value to our own growth journey and sustainability goals” — Wil Fameni Head of Procurement & Sustainability

we are buying directly from farmers, aggregators, and industrial millers and processors versus imports.” “Of course, that’s not the only way we can measure, but it’s a core component of our goal of starting small and setting bigger targets and challenges.”

In procurement, a company is only as good as its supplier network and so it is very important that a business invests in and develops not only a strong and robust network, but a network made up of the “right” partners and suppliers.

Identifying the right partner is a challenge that Mr Fameni recognises and much like the company’s approach to the customers and to the market, he goes above and beyond to understand what makes a supplier react positively or negatively.

“The right partner to me is a partner that understands our vision,” he says. “So, when I go out and meet our existing and w w w. a c c r a b r e w e r y. c o m . g h

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potential future suppliers, I take great strides to understand their business, where they are heading 12

and what they are doing to align to and add value to our own growth, and sustainability goals.�

As the company looks to the future, it does so with ambitions beyond Ghana. Mr Fameni will look to establish a best practice agenda in which he can then replicate the successes and achievements from Ghana into other African countries.

Currently the company’s immediate near-term goal is to increase the use of renewable electricity by implementing solar panels at its brewery. This will result in 20% of the company’s

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electricity usage sourced purely by

in between in terms of how we can

solar energy. This will be a first step

deliver growth through sustainable

towards our target of 100% by 2025.

initiatives.”

Ultimately, this is a learning curve for Accra Brewery and for Ghana.

“We are trying to push new bound-

“This is a continuously evolving journey, but the ultimate goal is to create long-term value for our

aries and discover how we can do

business, partners and communities

more,” says Mr Fameni. “We are lear-

in Ghana. That’s the vision.”

ning as much as we can from the retailers, to the farmers and everyone

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Accra Brewery Limited P.O. Box GP 351 Accra - Ghana

T +233 30 268 8853 www.accrabrewery.com.gh