ambitions for more than a decade its new goals for 2025 has been dubbed the “most ambitious goals yet.” The 2025 goals can be broken up into four key areas, Smart Agriculture, Water Stewardship, Circular Packaging and Climate Action. For White, the only way the company can even begin to achieve and actually deliver on these goals is by leveraging its brands and more importantly, leveraging its brand connection points with its consumers. This is where procurement plays a key role. “Historically, procurement has been seen as a cost-quality focused function,” he says. “But over the years, particularly here at AB InBev it’s definitely grown
supply chain function will have
and become much more of an
on delivering these goals.
innovation and sustainability function.” As the main touch point
With a supplier base exceeding 10,000 suppliers and farmers across Europe alone, AB InBev will have to work much closer and
between the company and its
more collaboratively with these suppliers in
supply base, across its entire
order to truly achieve its goals.
global footprint, it becomes
White agrees as much, citing that with the
clear just how much of an inte-
most ambitious goals in the company’s his-
gral role the procurement and
tory, it cannot complete them alone. w w w. c o m p a n y w e b s i t e . c o m