Les réseaux sociaux en France et à travers le Monde

GLOBAL SOCIAL MEDIA TRACKER Insights from the Worldwide Independent Network (WIN) of Market Research

Summer, 2010

Global Social Media Background WIN, the Worldwide Independent Network of Market Research, is an international network which unites the greatest independent firms of Market Research and Polling throughout the world. With members in 27 countries, WIN covers 89% of the world’s market.

Research In 2009 we saw exponential growth of social media. Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the USA for the month.* In 2010, social media will get even more popular, expand to multiple mediums, more mobile, and possibly, more personalized. How will all the mediums converge around social media?

WIN Members came together to conduct a ground-breaking study on Social Media trends. This report will provide you with a better understanding of how people are involved with Social Media today, how consumers interact and access the Social Media space, how Social Media and user generated content are being integrated on multiple devices, the frequency and preferred modes of interaction and the unmet needs and what people really want. * Nielsen Online

Context and Methodology Country

Firm

Method

# Respondents

Margin of Error

•The first wave of the WIN Global Trend Tracker on Social Media interviewed 28,944 respondents over the age of 16 years old with particular emphasis on those of 18 to 42 years of age. The survey was conducted from March 1st to April 7th 2010 in 27 countries throughout the world.

Australia

Colmar Brunton

Online

1107

2.95

Austria

Gallup Austria

CATI Omnibus

1000

3.10

Brazil

Ibope Inteligencia

Face-to-Face Omnibus

2002

2.19

Bulgaria

BBSS

Face-to-Face Omnibus

375

5.06

Canada

Leger Marketing

Online

1097

2.96

China

CRC Research

Online

1000

3.10

France

BVA

Online

1028

3.06

•The margin of error per country is between +/1.87 and 5.35%, 19 out of 20 times.

Germany

Produkt und Markt

CATI Omnibus

991

3.11

Iceland

Capacent

Online

638

3.88

India

MaRS

Face-to-Face

1014

3.08

Italy

Doxa

Online

1000

3.10

Japan

NRC Research

Online

1000

3.10

Korea

Gallup Korea

Online

1113

2.94

Kuwait

PARC

Face-to-Face Omnibus

528

4.26

Netherlands

Marketresponse

Online

1015

3.08

Pakistan

Gallup Pakistan

Face-to-Face Omnibus

2751

1.87

Poland

Mareco

Face-to-Face Omnibus

1001

3.10

Qatar

PARC

Face-to-Face Omnibus

400

4.90

Romania

BBSS

Face-to-Face Omnibus

335

5.35

Russia

Romir

Online

1000

3.10

Saudi Arabia

PARC

Face-to-Face Omnibus

1027

3.06

Serbia

BBSS

Face-to-Face

982

3.13

Spain

Instituto DYM

Face-to-Face

1028

3.06

Turkey

Barem Research

Online

1391

2.63

United Arab Emirates

PARC

Face-to-Face

1001

3.10

U.S.A.

TRiG

Online

1092

2.97

United Kingdom

ICM Research

Online Omnibus

2028

2.18

•The table to the right presents a summary of the methodology used in each country to conduct this survey:

• Each sample is representative of its country’s population in terms of socio-demographic variables. Sample sizes ensure accurate generalizations to the total population and allow a very precise interpretation of the results.

KEY SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE

Source: http://www.internetworldstats.com/stats.htm

1 of 3 – North America, South America

• estimated worldwide population in 2009

6.8 billion • estimated # of text messages sent each month in the u.s. alone:

!

3.8 billion people have access to adequate sewage worldwide 4.0 billion have cell phones

5 billion

KEY SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE

Source: http://www.internetworldstats.com/stats.htm

2 of 3 – Europe

• estimated worldwide population in 2009

6.8 billion • estimated # of text messages sent each month in the u.s. alone:

!

3.8 billion people have access to adequate sewage worldwide 4.0 billion have cell phones

5 billion

KEY SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE

Source: http://www.internetworldstats.com/stats.htm

3 of 3 – Asia, Middle East, Australia

• estimated worldwide population in 2009

6.8 billion • estimated # of text messages sent each month in the u.s. alone:

!

3.8 billion people have access to adequate sewage worldwide 4.0 billion have cell phones

5 billion

SOCIAL MEDIA LANDSCAPE Q. Do you actively use any social networking websites for personal / business reasons? personal vs. business use

24% active on social media sites for

22% report

75% active on social media sites for

personal reasons

activity for

both

business reasons

Q. Which websites do you actively use?

25 to 36 years old

16 to 24 years old 66%

Facebook

64% 39%

8%

Li nkedI n

Fot ol og

P l a y s t a t i o n H o me

M i xi

QQ

personal social media access

business social media access

11%

Hi5

7% 6%

LinkedIn

5% 4%

Fotolog

5% 4% 4% 3%

T encent

4% 4%

Sk y R o c k

4% 4%

Gr ee

4% 2%

Personal

Or kut

4% 4%

Fot ol og

4% 11%

5% 3%

M ixi

3% 2%

Tencent

Gree

QQ

5% 5% 3% 3%

95% desktop/lapt op

T encent

2% 3%

Business

Sk y R o c k

3% 2%

Gr ee

3% 2%

97% desktop/lapt op

5% cell/smart phone

3% cell/smart phone

media highest

2% 5%

Personal

4% 2%

personal and/or business social

4% 3%

Mixi

5% 8%

usage of

mobile devices for

4% 4%

Playstation Home

5%

desktop/lapt op

5% 3%

3% 3%

cell/smart phone

4%

5% 7%

Li nkedI n

14%

95%

cell/smart phone

12% 10%

B ai du

7% 8%

Facebook, YouTube and Twitter are global leaders for social networking among all age groups

6%

T wi tter

13%

desktop/lapt op

96%

18% 21% 12%

P l a y s t a t i o n H o me

SkyRock

Business

32% 27%

5% 2%

QQ

9%

29% 20%

M y Sp a c e

Hi5

6%

52% 21%

Googl e T al k

17%

* tables show top 18 web sites only

21%

Y ouT ube

8%

4%

Orkut

4% 8%

4%

9%

Baidu

Facebook

Y ahoo

16% 13%

Twitter

9% 12% 4%

10%

52%

M SN

20% 21%

MySpace

15%

33%

31% 28%

Google Talk

19%

8%

B ai du

Or kut

25%

Yahoo

19% 19%

Googl e T al k

Hi5

MSN

26% 23%

59%

20%

26%

Y ahoo

T wi tter

YouTube

24%

M SN

61%

24%

26%

Y ouT ube

M y Sp a c e

Facebook

37 + years old

Personal

among those under 36

Business

98%

2%

desktop/lapt op

cell/smart phone

98%

2%

desktop/lapt op

cell/smart phone

% of those who use either desktop, laptop, cell phone or smart phone to access social

SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE Q. How often, if at all, do you currently conduct the following social networking activities?

• Estimates as of December 2009 place the # of global internet users at 1,802,330,457 (27% of the world population) * Source: http://www.internetworldstats.com/stats.htm • Though the majority of internet users worldwide are mostly involved in ‘passive’ activities, youth 16-24 years of age are the driving force behind high-bandwidth (uploading/downloading media) activities • Chatting, gaming, and listening to music are activities mostly done by youth 16-24 years old

social media activity

News-related browsing is most frequent with 25-36 year olds Frequency of social media activities is highest among 16-24 year olds for most activities Males are the most active social media users

GLOBAL Average # of times per week

16-24 years old

25-36 years old

37+ years old

browse / review postings

10.7

12.2

11.3

9.4

11

10.5

read / watch the news

10.1

9.8

10.7

9.7

10.8

9.4

update personal profiles / updates

4.4

5.7

4.6

3.1

4.5

4.3

create blog

4.7

5.3

4.7

4.1

4.9

4.5

post messages

7.1

8.9

7.2

5.6

7.2

7

chat

8.6

11.3

8.8

6.2

9

8.2

listen to music

3.5

11.1

7.7

5.2

3.8

3.3

upload music

7.7

7.1

3.6

2

8.1

7.3

download music

4.2

6

4.2

2.8

4.4

4

post photos

4.3

4.8

3.6

2.5

4.6

4

watch videos

6.1

8.1

6.5

4.2

6.6

5.5

upload video

3.8

4.7

3.8

2.8

4

3.6

download video

4.0

5.1

4.1

2.7

4.3

3.5

shopping

2.4

3

2.6

2

2.5

2.4

employment search

3.8

4.4

3.8

3.4

3.9

3.8

making social plans / dating

3.6

4.6

3.8

2.7

3.9

3.4

gaming

5.7

6.7

5.5

4.9

5.9

5.4

other collaborative activities

3.9

4.4

4.1

3.2

4.2

3.5

males

females

IMPROVEMENTS TO SOCIAL MEDIA MEDIUM Q. What would improve your experience of social media on the device you most frequently use?

• As ISP and mobile providers continue to improve networks the shift from desktop social networking to mobile social networking will continue • Device manufacturers will continue to provide device updates that will serve to enhance the mobile social networking experience • Mobile social networking apps are among the fastest growing app segments on smart phones and mobile internet (ComScore June 2010) Connection speed / reliable wireless [28%]

Better device [24%]

faster internet

20%

better picture / quality

7%

reliable internet / wireless

10%

bigger screen

7%

touch screen

7%

smaller body

4%

bigger body

3%

qwerty keys

2%

ten-key keypad

2%

more powerful device

1%

Better interface [16%]

user interface / ease of use

8 %

more intuitive / easier to learn

8 %

Better mobile-enhanced web sites [10%]

Other [24%]

ease of use

6%

cost / cheaper plans

9%

mobile friendly

4%

privacy

3%

other

13%

Of most concern to those with smart phones or mobile internet devices

Better device / interface mentions are highest with cell/smart phone and mobile internet device users but are still of some concern to desktop/laptop users

Concerns with internet reliability and speed are universal across all devices

Cost is a concern with users of both mobile and non-mobile devices indicating a general feeling that internet fees and data plans are too high across all devices

SOCIAL MEDIA DESKTOP SHIFT Q. Which device do you currently use most frequently to conduct social networking activities + Q. Thinking about the next year or so, which ONE method would you prefer to access social networking activities? social media; device timeline

decreased reliance on desk/laptop computers to conduct social media activities

usage and awareness + comfort with mobile internet devices grows

internet ‘portability’ becomes more commonplac e

CURRENT preference for desktop blogging / networking

browsing

chatting

downloading music

downloading video

employment search

gaming

making social plans / dating

uploading media

shopping

participating in other collaborative activities

89% to 67%

94% to 59%

89% to 48%

11% smart phone preferred

6% smart phone preferred

6% smart phone preferred

FUTURE preference for desktop 95% to 70% Now - Preferred

13% smart phone preferred

94% to 76%

12% smart phone or television preferred

shift rationale

92% to 57%

91% to 64%

87% to 64%

10% smart phone preferred

13% smart phone preferred

14% television preferred

increasing desire to be ‘connected’ at all times / anywhere

92% to 50%

87% to 46%

88% to 45%

7% smart phone preferred

5% smart phone preferred

8% smart phone preferred

increasing use of mobile devices in general

devices preferred are those other than desk/laptop computers

RESULTS FOR FRANCE

FRANCE Social media landscape

Personal social media landscape

Facebook

YouTube

MySpace

Twitter

Trombi

France

57%

51%

17%

14%

12%

Global

57%

57%

15%

14%

Baidu 7%

# Internet Users 43,100,134

Business social media landscape

Facebook

YouTube

MySpace

Twitter

Trombi

France

23%

17%

6%

5%

4%

Global

23%

21%

LinkedIn

11%

Baidu

12%

10%

KEY FINDINGS - Highly connected to Facebook, YouTube, and MySpace for personal and/or business social media activities.

- Facebook’s supremacy in line with worldwide figures, but highly lower than in USA and Canada - Trombi.Com – a french classmate site makes an appearance here in the top 5 social media sites - Youtube less used in France than worldwide

- Twitter in line with global results for personal use, but lower than the rest of the world for business use - LinkedIn ranks 3 for business use worldwide, but is absent from the french top 5 (business use)

2.39% of worldwide internet users

FRANCE Products owned: - both console and mobile gaming systems owned in household index higher than other territories surveyed - smartphone equipment rate lower than global rate

Age/gender: - males and females 16-24 are most frequently active with social media activities

products owned in household

social media activities age & gender findings

# Internet Users 43,100,134

2.39% of worldwide internet users

- most frequent users (daily or more often) product

+worldwide

%

desktop

78%

+5%

laptop

65%

+6%

cell phone

89%

+6%

smartphone

15%

-2%

tv

92%

+8%

mobile internet device *

16%

-1%

mobile game device

37%

+17%

game console

46%

+20%

mp3 player

51%

+2%

* mobile internet device includes ipod touch and similar wifi-enabled products

Social Media Activities : - French people more active on social media than the rest of the world, including United States and Canada

activity

males

females

browsing

37+

25-36

blogging

16-24

16-24

chatting

16-24

16-24

uploading media

16-24

16-24

downloading music

16-24

16-24

downloading video

16-24

16-24

shopping

16-24

25-36

job searching

16-24

25-36

making social plans / dating

16-24

16-24

gaming

16-24

25-36

collaborating

16-24

25-36

highlighted in blue are the activities in France which are conducted more frequently with age groups other than 16-24 year olds

WORLDWIDE RESULTS

WORLDWIDE overview Key findings Social media:

- highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal and/or business social media activities

Products owned: - televisions and desktop computers lead the way for products owned in household

social media landscape

products owned in household product

%

desktop

73%

laptop

59%

cell phone

83%

Facebook

YouTube

MySpace

Twitter

Baidu

smartphone

17%

58%

57%

15%

14%

7%

tv

84%

mobile internet device *

17%

mobile game device

21%

game console

25%

mp3 player

49%

business social media landscape both, 22%

business, 25%

personal, 75%

personal social media landscape

Facebook

YouTube

LinkedIn

Twitter

Baidu

23%

21%

12%

11%

10%

age and gender findings

* mobile internet device includes ipod touch and similar wifi-enabled products

Social media activities though gaining traction with older age groups tends to be most frequent with youth 16-24 --See page 7 of this report for detailed worldwide age/gender findings on social media activities

AUSTRIA Key findings # Internet Users

Social media:

- highly connected to YouTube, Facebook, MySpace, and Xing for personal and/or business social media activities - Studivz, a social networking site for students, is one of the largest in german-speaking europe - Xing, a LinkedIn competitor, is the top business social media platform in germany Products owned: - cell phones and televisions owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in austria which are conducted more frequently with age groups other than 16-24 year olds social media landscape

products owned in household

personal social media landscape personal, 58%

product

YouTube

Facebook

MySpace

StudiVZ

Twitter

85%

70%

29%

23%

23%

both, 16%

business, 17%

business social media landscape

Xing

Facebook

YouTube

LinkedIn

StudiVZ

52%

13%

12%

12%

10%

+worldwide

%

5,936,700

0.33% of worldwide internet users

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

50%

-22%

browsing

16-24

16-24

laptop

45%

-14%

blogging

16-24

16-24

cell phone

89%

+6%

chatting

25-36

16-24

9%

-8%

uploading media

16-24

16-24

16-24

16-24

smartphone tv

91%

+7%

downloading music

mobile internet device *

14%

-3%

downloading video

16-24

25-36

mobile game device

14%

-7%

shopping

25-36

16-24

game console

30%

+4%

job searching

16-24

16-24

mp3 player

48%

-1%

making social plans / dating

37+

37+

gaming

25-36

16-24

collaborating

16-24

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

AUSTRALIA Key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal and/or business social media activities

17,033,826

0.95% of worldwide internet users

Products owned: - game consoles and mp3 players owned in household index higher than other territories surveyed Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in australia which are conducted more frequently with age groups other than 16-24 year olds products owned in household

personal, 81%

social media landscape

personal social media landscape product

Facebook

YouTube

MySpace

Twitter

LinkedIn

84%

45%

15%

15%

7%

both, 16%

business, 18%

business social media landscape

Facebook

YouTube

LinkedIn

Twitter

MySpace

22%

10%

9%

6%

4%

+worldwide

%

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

81%

+9%

browsing

16-24

25-36

laptop

76%

+17%

blogging

16-24

25-36

cell phone

89%

+6%

chatting

25-36

16-24

smartphone

27%

+10%

uploading media

16-24

25-36

tv

94%

+10%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

28%

+11%

downloading video

mobile game device

30%

+9%

shopping

16-24

25-36

game console

64%

+38%

job searching

16-24

37+

mp3 player

69%

+19%

making social plans / dating

16-24

25-36

gaming

16-24

25-36

collaborating

16-24

25-36

* mobile internet device includes ipod touch and similar wifi-enabled products

BRAZIL key findings Social media:

# Internet Users

- highly connected to Orkut, YouTube, and Twitter for personal and/or business social media activities

72,027,700

Age/gender:

products owned in household

personal, 84%

social media landscape

personal social media landscape

business, 33%

Orkut

YouTube

Twitter

Facebook

Sonico

86%

52%

13%

8%

4%

business social media landscape both, 11%

3.99% of worldwide internet users

- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in brazil which are conducted more frequently with age groups other than 16-24 year olds

Orkut

Youtube

Twitter

Facebook

LinkedIn

35%

31%

17%

9%

7%

product

+worldwide

%

desktop/laptop

45%

-41%

cell phone/smartphone

69%

-17%

tv

98%

+14%

game console

21%

+4%

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

browsing

16-24

16-24

blogging

16-24

16-24

chatting

16-24

16-24

uploading media

16-24

16-24

downloading music

16-24

16-24

downloading video

n/a

n/a

shopping

16-24

16-24

job searching

n/a

n/a

making social plans / dating

n/a

n/a

gaming

16-24

25-36

collaborating

16-24

25-36

BULGARIA Key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube, LinkedIn, and MySpace for personal and/or business social media activities

2,647,100

0.15% of worldwide internet users

Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in bulgaria which are conducted more frequently with age groups other than 16-24 year olds products owned in household

social media landscape personal, 77%

personal social media landscape product

Facebook

YouTube

MySpace

Twitter

SkyRock

81%

36%

21%

9%

6%

business, 18%

both, 17%

YouTube

LinkedIn

MySpace

Twitter

57%

25%

15%

9%

9%

activity

males

females

85%

+12%

browsing

25-36

16-24

laptop

24%

-35%

blogging

16-24

16-24

cell phone

86%

+2%

chatting

16-24

16-24

2%

-16%

uploading media

16-24

16-24

91%

+7%

downloading music

16-24

16-24

16-24

16-24

smartphone

mobile internet device *

4%

-13%

downloading video

mobile game device

3%

-18%

shopping

n/a

n/a

game console

3%

-23%

job searching

25-36

25-36

13%

-37%

making social plans / dating

16-24

16-24

gaming

16-24

16-24

collaborating

25-36

37+

mp3 player Facebook

%

- most frequent users (daily or more often) -

desktop

tv

business social media landscape

+worldwide

social media activities age & gender findings

* mobile internet device includes ipod touch and similar wifi-enabled products

CANADA Key findings Social media:

# Internet Users

- highly connected to Facebook, LinkedIn, Twitter, and YouTube for personal and/or business social media activities

25,086,000

1.39% of worldwide internet users Products owned: - desktop computers and gaming consoles owned in household indexed higher than other territories surveyed blue Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in canada which are conducted more frequently with age groups other than 16-24 year olds social media activities age & gender findings social media landscape products owned in household product

+worldwide

%

- most frequent users (daily or more often) activity

males

females

browsing

25-36

37+

blogging

16-24

16-24

desktop

73%

+15%

laptop

59%

+4%

chatting

16-24

16-24

uploading media

16-24

16-24

Facebook

YouTube

Twitter

MySpace

LinkedIn

cell phone

83%

-9%

87%

70%

23%

17%

9%

smartphone

17%

+10%

downloading music

16-24

16-24

tv

84%

+2%

downloading video

16-24

16-24

mobile internet device *

17%

+3%

shopping

25-36

16-24

mobile game device

20%

+0%

job searching

25-36

16-24

game console

25%

+15%

making social plans / dating

16-24

16-24

mp3 player

49%

+4%

gaming

16-24

16-24

collaborating

25-36

16-24

business social media landscape both, 16%

business, 19%

personal, 64%

personal social media landscape

LinkedIn

Facebook

YouTube

Twitter

MySpace

39%

39%

25%

21%

10%

* mobile internet device includes ipod touch and similar wifi-enabled products

CHINA Key findings Social media:

Products owned: Age/gender:

products owned in household

personal, 93%

social media landscape

both, 44%

product

Baidu

Facebook

Tencent

Xiaonei

YouTube

98%

71%

32%

23%

14%

business social media landscape

Baidu

Tencent

Twitter

Facebook

LinkedIn

89%

19%

9%

7%

6%

384,000,000

21.31% of worldwide internet users

social media activities age & gender findings - most frequent users (daily or more often) -

personal social media landscape

business, 51%

# Internet Users

- highly connected to Baidu, Facebook, Tencent, and Twitter for personal and/or business social media activities - Baidu, a chinese search engine, is home to the very popular Baidu-space social networking site - Tencent.Com incorporates standard web portal services with online media sharing and entertainment - Xiaonei, an online community for university students, makes an appearance here in the top 5 personal social media - mobile gaming and mp3 players owned in household index higher than other territories surveyed - males and females 16-36 are most frequently active with social media activities – highlighted in teal are the activities in china which are conducted more frequently with age groups other than 16-36 year olds

+worldwide

%

activity

males

females

desktop

97%

+25%

browsing

25-36

16-24

laptop

92%

+33%

blogging

25-36

25-36

cell phone

92%

+9%

chatting

25-36

25-36

smartphone

25%

+7%

uploading media

16-24

37+

25-36

16-24

tv

94%

+10%

downloading music

mobile internet device *

14%

-3%

downloading video

25-36

37+

mobile game device

64%

+44%

shopping

16-24

16-24

game console

12%

-13%

job searching

16-24

16-24

mp3 player

89%

+40%

making social plans / dating

25-36

16-24

gaming

25-36

16-24

collaborating

25-36

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

GERMANY Key findings # Internet Users

Social media:

- highly connected to YouTube, Facebook, StudiVZ, and Xing for personal and/or business social media activities - Studivz, a social networking site for students, is one of the largest in german-speaking europe - Xing, a LinkedIn competitor, is the top business social media platform in Germany Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in germany which are conducted more frequently with age groups other than 16-24 year olds social media landscape

products owned in household

personal social media landscape personal, 59%

product

YouTube

Facebook

StudiVZ

StayFriends

Wer-kenntwen?

79%

33%

33%

22%

21%

both, 14%

business, 15%

business social media landscape

Xing

YouTube

StudiVZ

Facebook

Wer-kenntwen

42%

23%

13%

12%

7%

+worldwide

%

61,973,100

3.44% of worldwide internet users

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

86%

+14%

browsing

16-24

16-24

laptop

66%

+7%

blogging

16-24

16-24

cell phone

97%

+14%

chatting

16-24

16-24

smartphone

14%

-3%

uploading media

16-24

16-24

16-24

16-24

tv

97%

+13%

downloading music

mobile internet device *

20%

+2%

downloading video

16-24

16-24

mobile game device

26%

+5%

shopping

25-36

16-24

game console

37%

+12%

job searching

16-24

16-24

mp3 player

62%

+13%

making social plans / dating

25-36

25-36

gaming

25-36

25-36

collaborating

25-36

37+

* mobile internet device includes ipod touch and similar wifi-enabled products

ICELAND Key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal / business social media activities

285,700

Products owned: - laptop computers, game consoles and televisions owned in household index higher than other territories surveyed Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in iceland which are conducted more frequently with age groups other than 16-24 year olds products owned in household

personal, 84%

social media landscape

both, 27%

product

Facebook

YouTube

MySpace

Twitter

LinkedIn

85%

70%

12%

7%

3%

business social media landscape

Facebook

YouTube

LinkedIn

Twitter

MySpace

44%

34%

12%

6%

4%

social media activities age & gender findings - most frequent users (daily or more often) -

personal social media landscape

business, 28%

0.02% of worldwide internet users

+worldwide

%

activity

males

females

desktop

68%

-4%

browsing

16-24

25-36

laptop

83%

+24%

blogging

16-24

16-24

cell phone

94%

+11%

chatting

16-24

16-24

smartphone

15%

-2%

uploading media

16-24

16-24

tv

95%

+11%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

22%

+5%

downloading video

mobile game device

11%

-10%

shopping

n/a

n/a

game console

47%

+22%

job searching

16-24

16-24

mp3 player

60%

+10%

making social plans / dating

16-24

16-24

gaming

16-24

16-24

collaborating

16-24

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

INDIA Key findings Social media:

# Internet Users

- highly connected to Facebook, Orkut, YouTube, Quoka V and Metroflog for personal and/or business social media activities

81,000,000

4.49% of worldwide internet users

Products owned: - mp3 players and desktop computers owned in household index higher than other territories surveyed Age/gender:

- males and females 25-36 are most frequently active with social media activities – highlighted in orange orange are the activities in india which are conducted more frequently with age groups other than 25-36 year olds products owned in household

personal social media landscape product

both, 73%

personal, 100%

business, 73%

social media landscape

Facebook

Orkut

YouTube

Hi5

Twitter

68%

47%

40%

37%

35%

business social media landscape

Metroflog

Facebook

LinkedIn

38%

28%

25%

20%

18%

activity

males

females

80%

+8%

browsing

25-36

25-36

laptop

40%

-19%

blogging

25-36

25-36

cell phone

92%

+8%

chatting

25-36

25-36

smartphone

11%

-6%

uploading media

25-36

25-36

tv

93%

+9%

downloading music

25-36

25-36

25-36

25-36

mobile internet device *

14%

-3%

downloading video

mobile game device

13%

-8%

shopping

25-36

25-36

8%

-17%

job searching

16-24

25-36

68%

+19%

making social plans / dating

25-36

25-36

gaming

25-36

25-36

collaborating

25-36

25-36

mp3 player Orkut

%

- most frequent users (daily or more often) -

desktop

game console

Quoka V

+worldwide

social media activities age & gender findings

* mobile internet device includes ipod touch and similar wifi-enabled products

ITALY Key findings Social media:

# Internet Users

- highly connected to YouTube, Facebook, MySpace, and LinkedIn for personal and/or business social media activities

30,026,000

1.67% of worldwide internet users

Products owned: - mp3 players and gaming consoles owned in household index higher than other territories surveyed Age/gender:

- males and females 25-36 are most frequently active with social media activities

social media activities age & gender findings - most frequent users (daily or more often) -

products owned in household

personal, 86%

social media landscape

Facebook

Youtube

Myspace

Twitter

Netlog

80%

61%

27%

17%

11%

business social media landscape both, 21%

business, 22%

personal social media landscape

product

+worldwide

%

desktop

75%

+2%

laptop

75%

+16%

cell phone

95%

+12%

smartphone

31%

+14%

tv

92%

+8%

mobile internet device *

29%

+12%

mobile game device

35%

+15%

game console

50%

+25%

mp3 player

77%

+28%

activity

males

females

browsing

16-24

16-24

blogging

16-24

25-36

chatting

16-24

16-24

uploading media

16-24

16-24

downloading music

16-24

16-24

downloading video

16-24

16-24

shopping

25-36

25-36

job searching

25-36

25-36

making social plans / dating

16-24

25-36

gaming

16-24

16-24

collaborating

16-24

16-24

• Males 16-24 most frequent users of social media for Facebook

Linkedin

Youtube

Myspace

Twitter

48%

31%

29%

20%

14%

* mobile internet device includes ipod touch and similar wifi-enabled products

browsing, blogging, chat, uploading media, downloading music and video, dating, gaming and to collaborate.

•Males 25-36 most frequent users of social media to shop online and job search.

•Females 16-24 most frequent users of social media to browse, chat, upload media, download music and video, gaming and to collaborate.

•Females 25 to 36 most often use social media to blog, shop, job search, and dating.

JAPAN Key findings # Internet Users

Social media:

- highly connected to YouTube, Mixi and Twitter for personal and/or business social media activities - Gree, japan’s #2 social networking site, makes an appearance here in the top 5 Products owned: - both console and mobile gaming systems owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in japan which are conducted more frequently with age groups other than 16-24 year olds products owned in household

personal, 83%

social media landscape

personal social media landscape product

YouTube

Mixi

Twitter

Gree

Facebook

66%

40%

22%

11%

5%

both, 19%

business, 19%

business social media landscape

YouTube

Twitter

Mixi

Facebook

MySpace

4%

3%

3%

1%

1%

+worldwide

%

95,979,900

5.33% of worldwide internet users

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

66%

-7%

browsing

16-24

25-36

laptop

77%

+18%

blogging

16-24

16-24

cell phone

93%

+9%

chatting

16-24

16-24

smartphone

10%

-7%

uploading media

16-24

16-24

tv

53%

-32%

downloading music

16-24

16-24

downloading video

16-24

16-24

mobile internet device *

16%

-2%

mobile game device

54%

+33%

shopping

16-24

25-36

game console

62%

+36%

job searching

25-36

16-24

mp3 player

47%

-3%

making social plans / dating

16-24

16-24

gaming

16-24

37+

collaborating

16-24

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

KOREA Key findings # Internet Users

Social media:

- highly connected to YouTube, Facebook, and Twitter for personal and/or business social media activities - Mixi, a japanese social networking site, makes an appearance here in the top 5 for personal social media Products owned: - desktop computers and mp3 players owned in household index higher than other territories surveyed Age/gender: - males and females 25-36 are most frequently active with social media activities – highlighted in orange orange are the activities in korea which are conducted more frequently with age groups other than 25-36 year olds products owned in household

personal, 97%

social media landscape

personal social media landscape

both, 27%

business, 27%

product

Youtube

Twitter

Facebook

Myspace

Mixi

26%

13%

6%

4%

1%

business social media landscape

YouTube

Twitter

Facebook

MySpace

LinkedIn

20%

15%

4%

3%

2%

+worldwide

%

37,475,800

2.08% of worldwide internet users

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

93%

+20%

browsing

25-36

25-36

laptop

54%

-5%

blogging

16-24

25-36

cell phone

93%

+9%

chatting

25-36

16-24

smartphone

15%

-2%

uploading media

16-24

25-36

tv

93%

+9%

downloading music

16-24

16-24

25-36

16-24

mobile internet device *

19%

+1%

downloading video

mobile game device

29%

+9%

shopping

25-36

25-36

game console

10%

-16%

job searching

25-36

25-36

mp3 player

82%

+32%

making social plans / dating

25-36

25-36

gaming

16-24

16-24

collaborating

16-24

37+

* mobile internet device includes ipod touch and similar wifi-enabled products

KUWAIT Key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube, Hi5, and MySpace for personal and/or business social media activities

1,000,000

0.06% of worldwide internet users

Products owned: - laptop computers and smart phones owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in kuwait which are conducted more frequently with age groups other than 16-24 year olds

Age/gender:

products owned in household

personal, 80%

social media landscape

personal social media landscape

both, 31%

business, 37%

product

Facebook

Youtube

Hi5

Twitter

Skyrock

67%

46%

6%

6%

5%

business social media landscape

MySpace

Twitter

Bebo

28%

26%

8%

5%

4%

activity

males

females

56%

-17%

browsing

16-24

16-24

laptop

84%

+25%

blogging

16-24

16-24

cell phone

59%

-25%

chatting

16-24

16-24

smartphone

23%

+6%

uploading media

16-24

16-24

tv

51%

-33%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

15%

-3%

downloading video

mobile game device

11%

-10%

shopping

16-24

16-24

5%

-20%

job searching

37+

25-36

27%

-22%

making social plans / dating

37+

25-36

gaming

16-24

16-24

collaborating

37+

16-24

mp3 player YouTube

%

- most frequent users (daily or more often) -

desktop

game console

Facebook

+worldwide

social media activities age & gender findings

* mobile internet device includes ipod touch and similar wifi-enabled products

NETHERLANDS Key findings Social media:

# Internet Users

- highly connected to YouTube, Hyves, Facebook, and LinkedIn for personal and/or business social media activities

14,304,600

0.79% of worldwide internet users

Products owned: - laptops and gaming consoles owned in household index higher than other territories surveyed Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in the netherlands which are conducted more frequently with age groups other than 16-24 year olds products owned in household

social media landscape

personal social media landscape personal, 58%

product

YouTube

Hyves

Facebook

Schoolbank

Picasaweb

69%

66%

27%

22%

16%

both, 11%

business, 12%

business social media landscape

LinkedIn

YouTube

Hyves

Twitter

Facebook

14%

6%

3%

3%

2@

+worldwide

%

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

76%

+3%

browsing

25-36

16-24

laptop

65%

+6%

blogging

16-24

16-24

cell phone

86%

+3%

chatting

16-24

16-24

smartphone

14%

-3%

uploading media

16-24

16-24

tv

86%

+2%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

15%

-2%

downloading video

mobile game device

23%

+2%

shopping

25-36

16-24

game console

34%

+9%

job searching

25-36

25-36

mp3 player

50%

+1%

making social plans / dating

25-36

37+

gaming

16-24

16-24

collaborating

25-36

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

PAKISTAN Key findings Social media:

- highly connected to Facebook, YouTube, Orkut, MySpace and Xiaonei for personal and/or business social media activities

products owned in household

personal social media landscape product desktop laptop cell phone Facebook

Youtube

Orkut

Bebo

Linkedin

39%

26%

21%

14%

13%

business social media landscape

smartphone tv mobile internet device * mobile game device

mp3 player both, 1%

personal, 2%

business, 1%

game console

Myspace

Xiaonei

Facebook

Sonico

SkyRock

26%

22%

21%

17%

11%

+worldwide

%

18,500,000

1.03% of worldwide internet users

Products owned: - televisions owned in household index higher than other territories surveyed

social media landscape

# Internet Users

21%

-51%

6%

-52%

82%

-1%

8%

-9%

92%

+9%

8%

-9%

15%

-6%

9%

-16%

17%

-32%

* mobile internet device includes ipod touch and similar wifi-enabled products

POLAND Key findings Social media:

Products owned:

- laptops and gaming consoles owned in household index higher than other territories surveyed

Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in poland which are conducted more frequently with age groups other than 16-24 year olds

products owned in household

personal, 83%

social media landscape

product

Nasza Klasa

YouTube

Wrzuta.pl

Facebook

Blog.onet.pl

75%

67%

35%

23%

21%

both, 7%

Blog.onet.pl

YouTube

Nasza Klasa

Facebook

Goldenlkine

16%

15%

11%

10%

8%

1.11% of worldwide internet users

social media activities age & gender findings

+worldwide

%

activity

males

females

desktop

76%

+3%

browsing

16-24

16-24

laptop

55%

-4%

blogging

16-24

16-24

cell phone

92%

+9%

chatting

16-24

16-24

5%

-12%

uploading media

16-24

16-24

16-24

16-24

smartphone

business social media landscape

20,020,362

- most frequent users (daily or more often) -

personal social media landscape

business, 7%

# Internet Users

- highly connected to Nasza Klasa, YouTube, Wrzuta, and Onet for personal and/or business social media activities

tv

93%

+9%

downloading music

mobile internet device *

22%

+5%

downloading video

16-24

16-24

mobile game device

11%

-10%

shopping

16-24

16-24

game console

18%

-8%

job searching

25-36

16-24

mp3 player

63%

+14%

making social plans / dating

16-24

16-24

gaming

16-24

16-24

collaborating

16-24

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

QATAR

Key findings Social media:

- highly connected to Facebook, YouTube, and Orkut for personal and/or business social media activities

# Internet Users 436,000

0.02% of worldwide internet users

Products owned: - laptops, mobile internet devices, and smart phones owned in household index higher than other territories surveyed Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in qatar which are conducted more frequently with age groups other than 16-24 year olds products owned in household

personal, 81%

social media landscape

personal social media landscape

both, 34%

business, 40%

product

YouTube

Facebook

Orkut

Twitter

Hi5

50%

33%

10%

3%

1%

business social media landscape

YouTube

Facebook

Orkut

LinkIn

Fotolog

20%

5%

2%

2%

1%

+worldwide

%

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

70%

-3%

browsing

25-36

16-24

laptop

86%

+27%

blogging

16-24

16-24

cell phone

79%

-5%

chatting

16-24

16-24

smartphone

32%

+15%

uploading media

16-24

16-24

tv

75%

-9%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

32%

+15%

downloading video

mobile game device

28%

+7%

shopping

25-36

16-24

game console

25%

job searching

25-36

16-24

mp3 player

48%

making social plans / dating

16-24

25-36

gaming

16-24

16-24

collaborating

16-24

16-24

-2%

* mobile internet device includes ipod touch and similar wifi-enabled products

ROMANIA Key findings Social media:

# Internet Users

- highly connected to YouTube, Facebook, and Hi5 for personal and/or business social media activities

7,430,000

Products owned: - desktop computers and televisions owned in household index higher than other territories surveyed Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in romania which are conducted more frequently with age groups other than 16-24 year olds products owned in household

personal, 87%

social media landscape

personal social media landscape product

YouTube

Hi5

Facebook

Twitter

MySpace

68%

36%

36%

9%

9%

both, 9%

business social media landscape business, 9%

0.41% of worldwide internet users

Facebook

Hi5

Sonico

Baidu

40%

23%

13%

4%

3%

%

- most frequent users (daily or more often) activity

males

females

desktop

80%

+8%

browsing

16-24

37+

laptop

30%

-29%

blogging

16-24

16-24

cell phone

83%

chatting

16-24

16-24

smartphone tv

4%

-13%

uploading media

16-24

16-24

97%

+13%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

3%

-14%

downloading video

mobile game device

1%

-19%

shopping

25-36

25-36

game console

2%

-23%

job searching

16-24

25-36

15%

-34%

making social plans / dating

16-24

16-24

gaming

16-24

16-24

collaborating

25-36

16-24

mp3 player YouTube

+worldwide

social media activities age & gender findings

* mobile internet device includes ipod touch and similar wifi-enabled products

RUSSIA Key findings Social media:

# Internet Users

- highly connected to YouTube, Facebook, MySpace, and Twitter for personal and/or business social media activities

45,250,000

2.51% of worldwide internet users

Products owned: - cell/smart phones and televisions owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in russia which are conducted more frequently with age groups other than 16-24 year olds

Age/gender:

products owned in household

personal, 95%

social media landscape

personal social media landscape

YouTube

Facebook

MySpace

Twitter

FotoLog

59%

27%

18%

17%

13%

business social media landscape both, 22%

business, 23%

product

Facebook

Twitter

MySpace

LinkedIn

28%

22%

17%

14%

13%

%

- most frequent users (daily or more often) activity

males

females

desktop

87%

+14%

browsing

25-36

37+

laptop

53%

-6%

blogging

16-24

16-24

cell phone

99%

+16%

chatting

16-24

16-24

smartphone

52%

+35%

uploading media

16-24

25-36

100%

+16%

downloading music

16-24

16-24

10%

-7%

downloading video

25-36

16-24

9%

-12%

shopping

16-24

16-24

game console

14%

-12%

job searching

16-24

37+

mp3 player

59%

+7%

making social plans / dating

16-24

37+

gaming

16-24

16-24

collaborating

16-24

37+

tv mobile internet device * mobile game device

YouTube

+worldwide

social media activities age & gender findings

* mobile internet device includes ipod touch and similar wifi-enabled products

SAUDI ARABIA Key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube and Fotolog for personal and/or business social media activities

7,761,800

0.43% of worldwide internet users

Products owned: - mobile gaming and mp3 players owned in household index higher than other territories surveyed Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in saudi arabia which are conducted more frequently with age groups other than 16-24 year olds products owned in household

social media landscape

personal social media landscape

Facebook

YouTube

Fotolog

SkyRock

MySpace

47%

46%

4%

4%

4%

business social media landscape both, 15%

personal, 42%

business, 27%

product

YouTube

Facebook

Fotolog

Hi5

LinkIn

32%

85%

85%

85%

84%

+worldwide

%

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

72%

-1%

browsing

25-36

16-24

laptop

84%

+25%

blogging

25-36

16-24

cell phone

86%

+3%

chatting

16-24

16-24

smartphone

33%

+16%

uploading media

16-24

16-24

tv

85%

+1%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

46%

+29%

downloading video

mobile game device

32%

+12%

shopping

16-24

16-24

game console

21%

-4%

job searching

16-24

25-36

mp3 player

44%

-6%

making social plans / dating

16-24

16-24

gaming

16-24

16-24

collaborating

16-24

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

SERBIA Key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal and/or business social media activities

3,300,000

0.18% of worldwide internet users

Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender:

- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in serbia which are conducted more frequently with age groups other than 16-24 year olds products owned in household

personal, 98%

social media landscape

personal social media landscape product

Facebook

YouTube

MySpace

Twitter

SkyRock

86%

79%

27%

14%

4%

both, 17%

business, 17%

business social media landscape

YouTube

LinkedIn

Twitter

MySpace

36%

31%

17%

11%

11%

%

- most frequent users (daily or more often) activity

males

females

desktop

86%

+13%

browsing

16-24

16-24

laptop

25%

-34%

blogging

16-24

16-24

cell phone

88%

+5%

chatting

16-24

16-24

4%

-13%

uploading media

16-24

16-24

88%

+4%

downloading music

16-24

16-24

16-24

16-24

smartphone tv mobile internet device *

7%

-11%

downloading video

mobile game device

3%

-17%

shopping

37+

25-36

game console

9%

-17%

job searching

25-36

25-36

36%

-14%

making social plans / dating

16-24

25-36

gaming

16-24

16-24

collaborating

16-24

16-24

mp3 player Facebook

+worldwide

social media activities age & gender findings

* mobile internet device includes ipod touch and similar wifi-enabled products

SPAIN Key findings Social media:

# Internet Users

- highly connected to YouTube, Facebook, LinkedIn and MySpace for personal and/or business social media activities

29,093,984

1.61% of worldwide internet users

Products owned: - mp3 players and game consoles owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in spain which are conducted more frequently with age groups other than 16-24 year olds

Age/gender:

products owned in household

personal, 95%

social media landscape

personal social media landscape

both, 32%

business, 34%

product

YouTube

Facebook

MySpace

Twitter

FotoLog

74%

74%

21%

12%

10%

business social media landscape

YouTube

Facebook

LinkedIn

Xing

Twitter

31%

26%

16%

14%

9%

+worldwide

%

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

82%

+9%

browsing

16-24

16-24

laptop

79%

+20%

blogging

16-24

16-24

cell phone

97%

+14%

chatting

16-24

16-24

smartphone

16%

-2%

uploading media

16-24

16-24

tv

96%

+12%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

30%

+12%

downloading video

mobile game device

41%

+21%

shopping

37+

16-24

game console

48%

+22%

job searching

37+

16-24

mp3 player

82%

+32%

making social plans / dating

16-24

16-24

gaming

16-24

16-24

collaborating

16-24

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

TURKEY Key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube, MySpace, and Xing for personal and/or business social media activities

26,500,000

1.47% of worldwide internet users

Products owned: - laptops and desktop computers owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in turkey which are conducted more frequently with age groups other than 16-24 year olds

Age/gender:

products owned in household

personal, 93%

social media landscape

personal social media landscape

both, 47%

business, 50%

product

Facebook

YouTube

MySpace

Twitter

Hi5

84%

63%

27%

25%

22%

business social media landscape

YouTube

Xing

Twitter

LinkedIn

42%

25%

22%

16%

14%

%

- most frequent users (daily or more often) activity

males

females

desktop

82%

+10%

browsing

37+

25-36

laptop

68%

+9%

blogging

16-24

25-36

cell phone

83%

chatting

16-24

25-36

smartphone

11%

-6%

uploading media

16-24

16-24

tv

77%

-7%

downloading music

16-24

16-24

16%

-1%

downloading video

16-24

16-24

6%

-14%

shopping

16-24

16-24

game console

12%

-13%

job searching

16-24

16-24

mp3 player

44%

-5%

making social plans / dating

16-24

16-24

gaming

16-24

16-24

collaborating

16-24

16-24

mobile internet device * mobile game device

Facebook

+worldwide

social media activities age & gender findings

* mobile internet device includes ipod touch and similar wifi-enabled products

UAE Key findings Social media:

# Internet Users

- highly connected to YouTube, Facebook, LinkedIn, and Hi5 for personal and/or business social media activities

3,558,000

0.20% of worldwide internet users

Products owned: - laptop computers and smart phones owned in household index higher than other territories surveyed orange Age/gender: - males and females 25-36 are most frequently active with social media activities – highlighted in orange are the activities in uae which are conducted more frequently with age groups other than 25-36 year olds products owned in household

social media landscape personal, 74%

personal social media landscape

Facebook

YouTube

Hi5

Twitter

MySpace

58%

44%

6%

4%

3%

business social media landscape both, 17%

business, 21%

product

YouTube

Facebook

LinkedIn

Twitter

Hi5

13%

9%

6%

1%

1%

+worldwide

%

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

71%

-1%

browsing

25-36

25-36

laptop

80%

+21%

blogging

16-24

16-24

cell phone

82%

-1%

chatting

16-24

16-24

smartphone

28%

+10%

uploading media

16-24

16-24

tv

86%

+2%

downloading music

16-24

16-24

25-36

25-36

mobile internet device *

21%

+4%

downloading video

mobile game device

15%

-6%

shopping

25-36

25-36

game console

10%

-15%

job searching

25-36

25-36

mp3 player

51%

+1%

making social plans / dating

25-36

25-36

gaming

16-24

25-36

collaborating

16-24

25-36

* mobile internet device includes ipod touch and similar wifi-enabled products

USA Key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube, LinkedIn and MySpace for personal and/or business social media activities

234,372,000

13.00% of worldwide internet users

Products owned: - game consoles and smart phones owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with all social media activities

Age/gender:

products owned in household

social media landscape personal, 73%

personal social media landscape

Facebook

YouTube

MySpace

Twitter

Classmates

82%

55%

34%

23%

14%

business social media landscape both, 19%

business, 22%

product

Facebook

YouTube

LinkedIn

MySpace

Twitter

58%

41%

23%

23%

22%

+worldwide

%

social media activities age & gender findings - most frequent users (daily or more often) activity

males

females

desktop

80%

+7%

browsing

16-24

16-24

laptop

66%

+7%

blogging

16-24

16-24

cell phone

77%

-6%

chatting

16-24

16-24

smartphone

26%

+9%

uploading media

16-24

16-24

tv

87%

+3%

downloading music

16-24

16-24

16-24

16-24

mobile internet device *

17%

-1%

downloading video

mobile game device

17%

-4%

shopping

16-24

16-24

game console

45%

+19%

job searching

16-24

16-24

mp3 player

49%

making social plans / dating

16-24

16-24

gaming

16-24

16-24

collaborating

16-24

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products

UK key findings Social media:

# Internet Users

- highly connected to Facebook, YouTube, Twitter, and LinkedIn for personal and/or business social media activities

46,683,900

2.59% of worldwide internet users

Products owned: - laptop computers and gaming consoles owned in household indexed higher than other territories surveyed blue Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in the uk which are conducted more frequently with age groups other than 16-24 year olds products owned in household

social media landscape

- most frequent users (daily or more often) -

personal, 78%

personal social media landscape product

desktop Facebook

YouTube

Twitter

MySpace

bebo

70%

66%

18%

18%

8%

both, 13%

business, 14%

business social media landscape

LinkedIn

Facebook

YouTube

Twitter

MySpace

35%

22%

21%

17%

13%

1

social media activities age & gender findings

+worldwide

%

77%

activity

males

females

browsing

16-24

16-24

+4%

blogging

16-24

16-24

25-36

16-24

laptop

71%

+12%

chatting

cell phone

85%

+2%

uploading media

25-36

16-24

smartphone

22%

+4%

downloading music

16-24

16-24

tv

94%

+10%

downloading video

25-36

16-24

mobile internet device *

19%

+2%

shopping

25-36

16-24

mobile game device

21%

+1%

job searching

16-24

16-24

game console

49%

+24%

making social plans / dating

16-24

16-24

mp3 player

57%

+8%

gaming

16-24

16-24

collaborating

16-24

16-24

* mobile internet device includes ipod touch and similar wifi-enabled products