2016-17
partnerships Your needs, your choice, your pathway.
Tourism I Events I Marketing I Enterprise
Overview from Chairman
By the year 2025, the Fraser Coast region will be recognised nationally and internationally as Queensland’s ultimate visitor destination, and most desirable region to reside and conduct business. Welcome to Fraser Coast Opportunities, or FCO as we know it, the region’s peak body for economic development, tourism development, destination marketing and regional events. FCO is focused on improving the lives of people living in the region by growing the economic prospects of the Fraser Coast now, and in the future. Since inception in 2013, FCO has moved away from the traditional model of being a membership based organisation, towards a mutually beneficial partnership approach. In 2016 FCO has revamped the partnership packages to meet the needs of all business types. We are pleased to outline these packages which aim to provide and enable industry to capitalise on exactly what they need, and participate in promotional and
“Partnering with FCO at a Platinum Level has been an easy decision for the Kingfisher Bay Resort Group. The newly revamped range of partnerships offers the flexibility to tailor a package to our business needs. I particularly like the ‘Opportunity Points’, allowing us to take up credit options in various initiatives that are relevant to our organisational goals.” Mr David Hay Group General Manager of the Kingfisher Bay Resort Group
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Dr Paul Cotton Fraser Coast Opportunities Chairman
development activity that will bring direct benefit to each business as well as the wider community. Please find following the Fraser Coast Opportunities Partnership Prospectus, which outlines the value adding benefits that can be enjoyed through partnership with FCO. Our organisation is proud to work on behalf of the local business community, and we look forward to working towards a brighter future for all. Kind Regards
Dr Paul Cotton Fraser Coast Opportunities Chairman
What can an FCO Partnership Package do for you?
What’s in it for me?
FCO’s role is to grow the Fraser Coast economy this includes our visitation, events, businesses, employment and promotion. With an innovative, fully integrated model as the region’s peak body for tourism, destination marketing, product and experience development, regional events and investment attraction, FCO provides a number of opportunities to help you grow your business. We offer value for partners in any type of business across 3 core areas • Marketing and promotion opportunities • Networking opportunities • Learning and business support opportunities
Plus, you can use our Opportunity Points provided at each level (valued at $1.25 each) to buy into any cooperative marketing campaign, event sponsorship, and THRIVE learning events across the aforementioned 3 core areas. That’s a 25% discount to any of our valued partners. Talk with us and we will help you build you own tailored sponsorship to suit your business, your budget and your ideal package combination.
Your needs, your choice, your pathway.
Fraser Coast Opportunities Partnership Prospectus 2016/17 I 3
How do I become a part of FCO?
Firstly, Choose a Level There are 6 Partnership Opportunities
Investment
Friends of FCO
Bronze
Silver
Gold
Diamond
Platinum
Complimentary
$495*
$1,195*
$5,000*
$10,000*
$20,000*
* GST inclusive • Friends of FCO is complimentary and for private individuals or small not-for-profit communities/organisations who would like to receive a weekly e-newsletter and attend networking functions. (This partnership level is not available to businesses and is agreed at FCO’s discretion.) • See the detailed table of offerings on pages 6 to 7. It’s integrated, it’s for all types of business and it’s great value.
Secondly, Use Your Opportunity Points You don’t have to decide at the time you take out your partnership how to use your Opportunity Points. You can decide how best to use them along the way, opt in early for an event sponsorship or a series of learning seminars, buy into a marketing campaign or the Holiday Planner. The choices are endless!
Your needs, your choice, your pathway. Opportunity Points at each Partnership Level
Opportunity Points $ Value
Bronze
Silver
Gold
Diamond
Platinum
80
200
1,200
2,400
4,800
$100
$250
$1,500
$3,000
$6,000
Opportunity Points are inclusive of a 25% added value to what non-members would be entitled to. Each Opportunity Point built into your partnership level is at a $1 investment but delivers $1.25 value.
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What’s next?
Thirdly, Talk to Us
Let us step you through the process and perhaps we can tailor a package just for your needs. We can also discuss the fine print shown below: 1. Opportunity Points are tradable for events sponsorship, THRIVE events, cooperative campaigns, or other. 2. Opportunity Points equal $1.25 each. 3. Opportunity Points do not accumulate across levels or years and are non-redeemable. 4.
Previous level benefits are included in each higher level unless items are specified i.e. only the higher level is applicable. For example, Gold membership 1 x banner, 1 x podcast.
5. The digital podcast or video offer is for agreed content for an agreed period on our corporate website. 6. The social media feature offer is for an agreed period and for agreed content.
9. Quarterly invoicing will be in May 2016, August 2016, November 2016 and February 2017. 10. Diamond and Platinum levels can negotiate up to 25% contra in lieu of cash. 11. Bronze level and up includes a Queensland Tourism Industry Council (www.qtic.com.au) membership for 12 months plus an Australian Tourism Data Warehouse membership (ATDW www.atdw.com.au). 12. From Silver level and above the partnership entitlements include a Chamber of Commerce and Industry Queensland Membership Starter valued at over $600 (refer www.cciq.com.au). 13. ATDW listing can be forgone for a participating Fraser Coast Chamber of Commerce (of your choice) membership up to a value of $150. 14. All partners of FCO will receive a Partnership Certificate for the partnership year. 15. Partnership fees include GST.
7. VIC displays are on agreement with FCO for an agreed period.
16. FCO reserves the right to rescind partnerships with full refund at discretion of management.
8. The partnership period for the 2016/2017 Prospectus extends from April 1 2016 to June 30 2017.
17. Should FCO’s mandate or governance change in such way as to affect its organisational functions, it reserves the right to revise these partnership benefits with the customer’s best interests in mind.
Fraser Coast Opportunities Partnership Prospectus 2016/17 I 5
Platinum
Diamond
Gold
Silver
Bronze
Friends
Partner Benefits
Friends (Complimentary)
Partner Benefits Marketing & Promotion
Bronze 80 Opportunity Points - $495
3
3
3
3
3
3
3
3
3
3
ATDW listing for eligible products at RTO partner price
3
3
3
3
3
3
Eligibility to attend general industry forums and other industry workshops
3
3
3
3
3
3
Learning & Business Support
Receive FCO e-newsletters
3
3
3
3
3
3
Access THRIVE business learning workshops at cost
3
Networking
Learning & Business Support
Silver 200 Opportunity Points $1,195
3 3
Networking
Marketing & Promotion
6
Brochure racking in FCO managed VICs - for eligible Tourism product Eligible to advertise in the Holiday Planner
Marketing & Promotion Networking
Learning & Business Support
3
3
3
3
3
Business name recognition on frasercoastopportunities.com.au partnership page as sponsor - 1 per partnership
3
3
3
3
3
Includes 1 year ATDW* membership (www.atdw.com.au) listing - for eligible Tourism product - 1 per partnership (valued at minimum $150 per year)
3
3
3
3
3
Eligible to participate in subsidised TEQ and/or FCO cooperative marketing campaigns
3
3
3
3
3
Eligible to participate in agent and media familiarisations
3
3
3
3
3
Queensland Tourism Industry Council (www.qtic.com.au) membership - for eligible businesses - 1 per partnership
3
3
3
3
3
Inclusion (at FCO discretion) of appropriate brochures in mobile VIC at events - for eligible product
3
3
3
3
3
Priority opportunities to take up events sponsorship at published investment rates
3
3
3
3
3
Automatic member of the Relish Food Industry Network. Membership valued at $95.
3
3
3
3
3
Eligibility to attend general and sector specific industry forums and other industry workshops
3
3
3
3
3
If you want to forgo ATDW* listing (see above) we offer up to $150 to a participating Fraser Coast Chamber of Commerce membership
3
3
3
3
3
Eligible to access subsidised industry development programs
3
3
3
3
3
1 x annual visit minimum by Tourism or Enterprise Development Officers
3
3
3
3
3
Access to THRIVE business mentoring program
3
3
3
3
3
80 Opportunity Points for attendance at THRIVE learning events, events sponsorship, cooperative campaigns, or other
3
3
3
3
3
1 x complimentary place on a Digital Marketing workshop
3
3
3
3
3
Access to ID tools for demographic, marketing and business research on the FCO corporate website
3
3
3
3
3
Access to Business Health Check survey and debriefing
3
3
3
3
3
3
3
3
3
Eligible to participate in trade and consumer shows - for eligible product Eligible to attend invite only industry forums and other industry workshops
3
3
3
3
2 x annual visits minimum by Tourism or Enterprise Development Officers
3
3
3
3
200 Opportunity Points for attendance at THRIVE learning events, events sponsorship, cooperative campaigns, or other
3
3
3
3
Chamber of Commerce and Industry Qld (www.cciq.com.au) Member Starter Pack 1 year membership (retail value over $600)
3
3
3
3
Access 1 x industry sector report with 1:1 Industry Intelligence consultation
3
3
3
3
Invitation to take part in FCO / TEQ programs (e.g. Regional Tourism Champions on tour, Trade Ready) - for eligible tourism product and operators
3
3
3
3
Gold
Diamond
Platinum 3
Cross marketing including logo placement where applicable/appropriate
3
3
3
Invitation at partner rate for co-exhibiting trade/consumer show opportunities coordinated by FCO
3
3
3
800 Opportunity Points for event sponsorship of your choice activity/component (or for attendance at THRIVE learning events, cooperative campaigns, or other)
3
3
3
Silver
3
Bronze
3
Friends Opportunity to submit 1 x article per membership period for inclusion in FCO e-newsletter releases
Gold 1200 Opportunity Points - $5,000
Partner Benefits
Marketing & Promotion
Diamond 2400 Opportunity Points - $10,000
3
3
3
3
3
3
1 x social media feature in agreed Facebook, LinkedIn or Twitter posts
3
3
3
Invite to attend exclusive thought leadership and networking forums
3
3
3
Attend 1 x invite only FCO Board and Management forum / board room lunch
3
3
3
Networking Invitation to private reception prior to keynote briefings
Learning & Business Support
Marketing & Promotion
Networking
Learning & Business Support Platinum 4,800 Opportunity Points - $20,000
1 x Digital podcast or 2 minute video on corporate website 1 x Banner advertising in FCO e-newsletter releases
Marketing & Promotion
Networking Learning & Business Support
3
3
3
2 Tickets to Business and Tourism Awards (for 200 Opportunity Points)
3
3
3
1 x function VIP seating for two
3
3
3
200 Opportunity Points for attendance at THRIVE learning events (or events sponsorship, cooperative campaigns, or other)
3
3
3
Training opportunities in the use of Economy ID Business Planning Tools
3
3
3
Access up to 3 x industry sector report with 1:1 Industry Intelligence consultation
3
3
3
4 x visits (minimum) by Tourism or Enterprise Development Officers
3
3
3
Logo used in corporate events and any industry specific events
3
3
Opportunity to submit 2 x articles per annum for inclusion in FCO e-newsletter releases
3
3
2 x Banner advertising in FCO e-newsletter releases
3
3
Logo used in corporate events and any industry specific events and on FCO sponsors wall in media calls and public presentations
3
3
Priority partner in trade/consumer show opportunities coordinated by FCO to showcase the diversity of product, businesses and opportunities
3
3
1400 Opportunity Points for event sponsorship of your choice activity / component (or for attendance at THRIVE learning events, cooperative campaigns, or other)
3
3
Visitor Information Centre (VIC) feature display
3
3
Participate in an Event VIP gathering to e.g. meet celebrities, theme meal, excursion, merchandise pack, etc.
3
3
Attend 2 x invite only FCO Board and Management forum / board room lunch
3
3
Suggestion: 5 Tickets to Business and Tourism Awards (for 500 Opportunity Points)
3
3
2 x function VIP seating for two
3
3
Invitation to address 1 x industry forum as a keynote speaker on an agreed topic and at agreed forum
3
3
Bi-annual formal FCO GM meetings
3
3
Access to 4 x industry sector report with 1:1 Industry Intelligence consultation
3
3
Exclusive access to ID Tools economic impacts analysis and FCO officer debriefing on reports
3
3
FCO appointed Account Manager
3
3
Opportunity for joint e-news, general or digital releases
3
3000 Opportunity Points for event sponsorship of your choice activity / component (or for attendance at THRIVE learning events, cooperative campaigns, or other)
3
Suggestion: 10 Tickets to Business and Tourism Awards (for 1000 Opportunity Points)
3
Presents to FCO Board and Management Team 1 x per year
3
Open invite as VIP seating for two
3
Open access to industry sector report with 1:1 Industry Intelligence consultation
3
* ATDW: Australian Tourism Data Warehouse **QTIC: Queensland Tourism Industry Council
Fraser Coast Opportunities Partnership Prospectus 2016/17 I 7
Marketing, Promotion and Events
Social Media and Digital Marketing Opportunities FCO is responsible for managing a range of social media channels that showcase the region as a visitor destination and a place to live and invest. These popular channels are utilised by audiences both domestically and internationally. By making the most of your social media channels and utilising FCO social media channels, you can engage your audience on a regular basis as well as leverage off these official destination channels. Some of our core social media channels include: • Fraser Coast Opportunities: • Visit Fraser Coast: • Fraser Coast Events: Interested in Digital Marketing? We are offering Digital Marketing workshops as part of all paid partnerships and in-conjunction with the THRIVE program. See pages 6 to 7 for more information. Regional Websites FCO currently features product and information through three key websites. • www.frasercoastopportunities.com.au • www.visitfrasercoast.com • www.frasercoastevents.com E-news and Corporate Website FCO offers a regular electronic newsletter sent to the organisation’s database. Depending on your partnership level, you can include an article specific to your business in order to communicate with the wider business community. Want more? Peruse our offer for e-news banner advertising opportunities.
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Promotional Opportunities
Trade and Consumer Shows FCO attends numerous trade and consumer shows domestically and internationally, such as the Australian Tourism Exchange, Caravan and Camping Shows and the Queensland on Tour UK Roadshow. We also attend Investment Forums and specific Industry Sector Shows. Speak with our development officers – we love to partner up in order to maximise these opportunities. Industry and Business Promotion FCO is developing a suite of business and economic development initiatives. One example is the Relish Fraser Coast Food Story; promoting and supporting agri-business, growers and agri-tourism. Another example is a recent series of education, health and various investment attraction initiative based videos being produced. Talk to us as to how your partnership can get you involved in these initiatives. Famil Inclusion FCO hosts numerous and diverse media familiarisation visits by both domestic and international media and trade representatives. These are a great opportunity to showcase our destination and your business.
Campaign Opportunities Investment Attraction Campaign On top of continuing to support the Destination Hervey Bay initiative (partnering with Fraser Coast Regional Council), an upcoming Investment Attraction campaign will be launched in 2016 with the aim of attracting investors and both providing investment ready opportunities as well as connecting them with local organisations who have the potential to partner and leverage opportunities. Summer Campaign This annual campaign has, in recent years, been a solely digital campaign that is conducted in late October and into November with the intention of targeting an early start to the summer tourism season. Key activities and attractions that the Fraser Coast boasts are highlighted and the campaign involves buy-in opportunities for industry to leverage.
Winter Campaign In partnership with industry and Tourism and Events Queensland (TEQ), FCO implements the annual Fraser Coast winter campaign (with whale watching at its heart) valued at upwards of $400,000 (please note exact figure changes annually). This is FCO’s largest annual campaign and is focused predominantly on the region’s main domestic market - the South East Queensland drive market. Australia’s Nature Coast (ANC) This international trade/marketing initiative has been implemented by FCO, in partnership with Visit Sunshine Coast and TEQ. This project combines the compelling product offering of both regions for an international (primarily European) audience, and offers development opportunities for industry such as the Internationally Ready mentoring program. International trade and media familiarization tours are also a critical element of the ANC initiative. The Fraser Coast Holiday Planner This publication is a significant tool used by FCO to promote the Fraser Coast region and our industry. 70,000 high quality copies are printed annually and distributed across all accredited Visitor Information Centres throughout Queensland, as well as being featured at all trade and consumer shows, both domestic and international, attended by FCO.
Relish: Fraser Coast Food Story With the region’s signature Relish Food and Wine Festival striking a chord with local industry, the initiative has been broadened into a comprehensive program to link growers, restaurants, further hospitality providers, and of course consumers. Applicable businesses with a Bronze partnership and above will automatically become a member of the Relish Food Industry Network. This membership costs $95 for non-partners.
Events FCO is responsible for the planning and implementation of several key events throughout the calendar year, which greatly benefit the tourism industry. These annual events include the Relish Food and Wine Festival, Mary Poppins Festival, Hervey Bay Whale Festival, Offshore Superboat Championships, and the Fraser Coast Business and Tourism Awards. Opportunities exist for each of these events - check out our separate Events Prospectus for detailed offerings and information. We have positioned our Opportunity Points concept to allow you to quite easily be a part of a sponsorship package. If you want to use your points to host a table at the Relish Long Lunch, be a major sponsor of an event or attend the Business and Tourism Awards with your staff, it’s all transferable within your partnership package and it’s at a 25% discount! If you wanted to become an event’s sponsor, consider a full partnership package and get so much more value for your investment. Fraser Coast Opportunities Partnership Prospectus 2016/17 I 9
Networking, Learning and Support
Business and Industry Networking Opportunities Trade and Industry Specific Partnering with FCO provides eligibility to attend general and sector specific industry forums and other industry workshops as well as accessing subsidised industry development programs. Business and Industry Forums Regardless of your partnership level, you will be able to access high quality, general business or specific industry forums. Looking for more? Attend invitation only industry forums and other industry workshops if you choose a Silver level partnership or above. The higher levels of partnership mean you can access: FCO Board and Management forums, board room lunches, VIP seating invitations, private receptions prior to keynote briefings, or even have tickets to the prestigious Fraser Coast Business and Tourism Awards (through your Opportunity Points) built into your value package. Chamber Memberships Additionally, FCO will contribute up to $150 towards any participating Fraser Coast Chamber of Commerce membership for businesses signing up to the Bronze level partnership and above. Still want more? FCO will also offer a one year Chamber of Commerce and Industry Queensland (CCIQ) Membership Starter, valued at over $600, for all Silver level partnerships and above.
Learning and Business Support The Full Integration – Choose Your Business Support Pathway and THRIVE THRIVE Business Support FCO has a team of professionals dedicated to business support which assist both tourism and the broader business sector. 10
Partnering with FCO provides eligibility for visits by Tourism or Enterprise Development Officers, as well as participation in mentoring programs. Learn more about what is coming up with this program at the dedicated website page frasercoastopportunities.com.au/thrive. THRIVE Learning If it’s training and professional development you want, try training opportunities in the use of Business Planning Tools available on the FCO website or use Opportunity Points for attendance at THRIVE learning events or seminars. There will be a number of opportunities across retailing, innovation, leadership and digital marketing offered each year. See our website for details (www.frasercoastopportunities.com.au/thrive). Business Tools and Reports FCO has launched a suite of online business tools to assist in future planning and forecasting. Using your Opportunity Points, undertake a Business Health Check survey, or you can access high quality industry sector tailored reports with a 1:1 debrief. You may use our Economic ID tools to gather a myriad of demographic and market data for our region - tailored to your business needs. Australian Tourist Data Warehouse The Australian Tourist Data Warehouse (ATDW; www.atdw.com.au/) is the national platform for digital tourism information on Australia. The ATDW system is a central storage and distribution facility for tourism industry product and destination information from all Australian States and Territories. This automatically forms part of your Bronze level (and above) partnership where applicable, unless you prefer to forgo this and have a participating Fraser Coast Chamber of Commerce membership of your choice included! Queensland Tourism Industry Council The Queensland Tourism Industry Council (QTIC) is the peak industry body for tourism in Queensland, acting as “The Voice of Tourism”. QTIC is a private sector, membership-based organisation representing the interests of the tourism and hospitality industry across Queensland and this forms part of your partnership where applicable.
Your needs, your choice, your pathway.
Partnership Application Please complete this form and return via email to partners@frasercoastopportunities.com.au
Applicant Details: Company Name:
ABN/ACN:
Address:
Representative’s Name:
Job Title:
Phone:
Mobile:
Email: Company Activities – main: Company Activities – ancillary: What matters most to your business?
Current Memberships
(Please 3) Membership number:
ATDW ––––––––––––––––––––––––––––––––––––––––––––
QTIC ––––––––––––––––––––––––––––––––––––––––––––
Chamber of Commerce
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Other (please specify)
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Partnership Details: Partnership level: Partnership investment $: Opportunity Points (as per Prospectus): Areas of Interest in allocation of Opportunity Points (Rank in order of current interest) Marketing and Promotion
Cooperative Campaigns
Thrive Learning Events
Networking
Event Sponsorship
Learning and Business Support
Please contact any of the staff at FCO to get your partnership conversation started. Donna Foster Senior Investment Attraction Adviser P 07 4191 2600 M 0401 316 809 E dfoster@frasercoastopportunities.com.au
Tas Webber Manager - Tourism & Events P 07 4196 9600 M 0427 587 048 E twebber@frasercoastopportunities.com.au
Bradley Nardi Marketing Manager P 07 4191 2600 M 0447 447 057 E bnardi@frasercoastopportunities.com.au
Maria Carkagis Partnerships Consultant P 07 4196 9633 E mcarkagis@frasercoastopportunities.com.au
Tourism I Events I Marketing I Enterprise
P 07 4191 2600 PO Box 488, Hervey Bay QLD 4655 frasercoastopportunities.com.au