Farewell to Carles Puyol: #CapitaPuyol #CapitaPuyol, the ‘hashtag’ on social media A few days before his farewell an initiative got underway in which over 15,000 ‘Puyi’ fans took part. Through a microsite, fans were able to say a very special and emotional goodbye to the great captain by personalising their photo with ‘Puyi’‘s head of hair virtually and sharing it with friends through social media. The activity also included Iniesta, Cesc, Alves, Piqué and Xavi, who also took on the Barça captain’s look.
Christmas Celebration For a further year, the players from the first team Gerard Piqué, Alex Song, Andrés Iniesta, Alexis Sánchez, Xavi Hernández, Neymar and their coach Gerardo Martino celebrated Christmas with all their fans around the world with messages in five different languages: Catalan, Spanish, Portuguese, French and English.
Camp Nou Experience – Tour & Museum ‘A Must in Barcelona’ This was the slogan for this season’s ticket selling campaign, a campaign addressed mainly at the tourists who visit Barcelona in the summer and at Easter. Messi, Xavi and Iniesta featured in this campaign, interacting with representative icons of the city. The aim of the campaign was to make the Tour and the Museum places people cannot miss when they visit Barcelona. The campaign was present in the conventional media, mainly in tourist areas of the city, digital media and social media.
Videos On the day of his farewell in the Auditorium 1899 and under the presence of his inseparable captain’s armband at the heart of all communication activities and images, he received 2 tributes in video format. The first video featured coaches, former colleagues and colleagues, while in the second anonymous Barça fans also wanted to say goodbye to Puyol. All those attending the event left with the captain’s armband.
‘You’ll remember it for ever’ This is the ticket selling campaign, aimed at local and surrounding Barcelona residents, which was launched in December 2013 to promote the Tour and Museum as a family leisure activity in the city. The campaign was mainly present in conventional media, radio, press and social media.
Foundation, ‘We are what we eat’ campaign ÉThis campaign aims to make young people aware of eating a proper diet and doing sport. It included players from the first team such as Cesc Fàbregas and Marc Bartra, as well as cooperation from Carme Ruscalleda, the 155 world-renowned chef, who was also keen to join the project. ‘We are what we eat’ proposes different activities such as temporary workshops for healthy diets, online courses and informative information about eating healthily through the official website: www.somelquemengemfcb.cat. The campaign was present on the televisio n, press and social networks, as well as being promoted in Barcelona’s markets. We are what we eat is a campaign promoted by
Chinese New Year: The Year of the Horse FC Barcelona celebrated New Year for Chinese people at the start of the Year of the Horse. The first team players Sergi Roberto, Neymar Junior, Gerard Piqué and Pedro Rodríguez took part in an advertisement in which they congratulated all Barça Chinese followers on their new year. In the Camp Nou match against Valencia the arrival of the New Year was celebrated with the dance of the Dragon and the Lion and the players wore a horse on the sleeve of their playing shirt.
the FC Barcelona Foundation with collaboration from the Alicia Foundation, the SHE Foundation (Science, Health and Education), The Obra Social ‘La Caixa’, The Institute for Markets in Barcelona, the Foundation for the Mediterranean Diet, The Catalan Regional Government and the Barcelona City Council.