MEDIA
EXTENSIVE MEDIA COVERAGE The media once again closely followed our Club’s activity in the 2014/15 season. Several media from around the world covered our club every day and that was not only in reference to the football first team, but all of the professional and non-professional sections, as well as information about the economic, social and cultural aspects of the institution. Apart from the domestic media, plenty of famous and prestigious international media also covered the Club this season, sending special envoys and correspondents, constantly reporting on football matches and other sports, attending sporting and institutional press conferences or putting together different news stories and documentaries. In the 2014/15 season, more than 10,000 passes were issued for football matches in the Camp Nou with an average of 500 professionals per game, including commentators, writers, photographers and technicians. The highest number of passes for a single match was 892 for the semi-final of the Champions League against Bayern Munich. One of the Board of Directors’ priorities for the season was the promotion of FC Barcelona abroad. This led to such initiatives as explaining the latest news and realities at Barça in leading media around the world in the form of intervi-
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COMUNICATION AREA
ews with the Club’s main spokesman, President Josep Maria Bartomeu. Numerous media from a wide variety of countries and territories, many of which cater for global audiences, managed to get the message across to huge numbers of people in every corner of the globe. In total, more than 200 interviews and reports where given to top international media outlet. On television, Bartomeu gave interviews to thematic sports channels like Sky Sports in the UK, Fox Sports Cono Sur in South America, ESPN throughout the Americas, and BeIn Sports, Al Jazeera’s sports channel. But the Club also appeared on major general interest channels like CNN and the BBC, two of the most influential broadcasters in the world. In the written press, there were especially important interviews with British daily The Times, L’Équipe in France (whose headquarters in Paris were visited by a delegation from the Club) and the Dutch De Telegraaf. More recently, the Financial Times and the Wall Street Journal, two of the most important financial papers in the world, both learned first-hand of the FC Barcelona President’s views regarding matters that reached beyond the realm of sport.