CONCEPT: LOVES ME, LOVES ME NOT
Vaughan Oliver Awards: Shortlisted Design
Grace
I interpreted Grace through Buckley's compelling selfdeprecating demeanour, which resonated most profoundly after an in-depth exploration of the album's themes. To convey this concept, I utilised the metaphor of 'Effeuiller la Marguerite,' using it as a vehicle to articulate the idea. The last petal represents the truth behind the object of the players affection. The posters in this project serve as a visual reinforcement, emphasizing Buckley's enduring and intense introspection, intertwined with the complexities of love interests. The love letters are printed on plantable paper, providing the audience with a means to grow their own flowers.
ELEMENTS: LOVE LETTERS AND POSTERS
REMIX YOUR LISTENING
SO YOU NEVER MISS A BEAT
The Hearing Studio allows for essential health care to be considered when purchasing headphones through utilising personalisation. The platform will shift perceptions of headphones from being deemed as an accessory to being understood as essential healthcare.
Insight: young people use listening devices as a form of medicine without realising the side effects. Our Soundtrack app is designed to offer personalized lifestyle testing, yielding results tailored specifically to each individual. Remix empowers users to take control of their listening habits by becoming their own DJ, mastering their auditory experiences. Breakdown condenses a user's listening patterns into easily digestible segments, enabling them to reflect on their past months and witness their progress. Our exposure and limit widget is a real time tool, adapting as users adjust their volume, allowing them to monitor and manage their listening exposure effectively.
ELEMENTS: SOUNDTRACK
This campaign employs typography to vividly illustrate the varying sound levels experienced in different locations frequented by our audience. Our primary objective is to educate and raise awareness about the nuances of the decibel scale. To provide a tangible representation of the consequences of hearing loss, we've intentionally fractured the letter forms within our logo. This design element invites the audience to engage with and understand the impact of hearing loss through a visual medium. Moreover, our website serves as a powerful platform to extend our brand's reach, offering an online store where customers can explore and purchase headphones.
ELEMENTS: ONLINE STORE THS
I embraced the 'above and beyond' concept, which is woven throughout the use of out-of-home advertising. This theme resonates with our audience on social media, encouraging them to share their exceptional moments using the dedicated hashtag. As a token of our appreciation, participants stand to receive a complimentary GB of data. The posts featuring our designs will be displayed on interactive billboards. This initiative serves as a reminder to both existing and potential customers that our commitment to eco-conscious practices aligns seamlessly with that of their preferred mobile provider, giffgaff whilst working to advertise their new B-corp status.
ELEMENTS: