30-Day Marketing Strategy

ABOUT ME

I am an experienced agent with 20+ years in the business, and hold many national designations including, Global Luxury Specialist, Residential Relocation Specialist, Certified Negotiation Expert, Certified Residential Specialist, Accredited Buyer Representative and Senior Real Estate Specialist.

I have an extensive knowledge of your market area which is a key factor in hiring a realtor to represent you. My Social Media Marketing includes postings on ColdwellBanker.com, LauraLyons. com, Facebook, LinkedIn, Instagram, Zillow, Realtor.com, Trulia and hundreds of other web sites. Coldwell Banker’s Global resources will help me successfully sell your home for the best price in the shortest amount of time. I utilize Buyer and Seller consultations through Go to Meeting and Zoom. I will provide at no extra cost, a Professional Virtual Walk Through Home Tour or 3D Matterport Tour with Floorplan, as well as a Professional Interior Photography and Aerial Drone Photography, in order to show off your unique home and neighborhood.

Home Staging is another service that I offer at no additional cost, which includes my ability to stage your home by rearranging your own furniture and accessories, or by adding my own inventory to what’s already there. I sometimes use Virtual Staging, which enables me to furnish and accessorize multiple rooms virtually, so buyers can “see” what an empty house could look like furnished, which I’ve had really great success with.

Each office is independetly owned and operated.

CRS, ABR, SRES, CNE

Bought a Condo home in 2022 in Aurora, OH. (1/3/2023)

Laura did an outstanding job in helping me relocate to the area, she provided me re-sale information on the areas that I was considering which helped me select my final house. She also helped me obtain a sizable discount on one of the homes that I was considering which helped me in the end make the right financial decision.

Bought and sold a Single Family home in 2022 in Aurora, OH. (12/31/2022)

This is the second time we have dealt with Laura when purchasing a home. She is a pleasure to deal with, always entertaining, patient, a fierce negotiator and always very professional and ethical. Would highly recommend Laura as she has earned our tag line; “Our Favorite Realtor”.

Bought a Single Family home in 2022 in Solon, OH. (8/7/2022)

Laura was able to find us a home that met all of our needs, within our price range and in the location that we wanted. She was the only agent that contacted the sell by owner personally on the phone within 4 hours of it being listed online and setup the only showing that day which allowed us to have the house off the market that night. She was able to provide multiple listings prior to this home to assist us in the search while we were relocating from outside of Cleveland. Without her dedication, we would not have been able to get our new home.

Bought a Vacant Land home in 2022 in Macedonia, OH. (2/2/2022)

Laura made the process of buying our first home so smooth. She is extremely knowledgeable, professional, reliable and very well connected. She explained every single step of the way for us, from connecting us with lenders to inspection recommendations. As previously mentioned, her connections go well beyond real estate, making her also the perfect one stop shop for all the in-betweens that come up during the home buying process.

We cannot be happier with the service she provided. She made her self available at almost any time during the day which helped out answering all of our questions. We highly recommend Laura for any real estate needs.

Sold a Single Family home in 2020 in Solon, OH. (12/28/2020)

Laura was the realtor when my ex-husband and I sold our marital home. It was a very contentious divorce and despite often getting caught in the crossfire, Laura always displayed the utmost professionalism.

Laura went above and beyond what most realtors would do for a client. She did many walk throughs with my ex pointing out things that needed to be repaired/changed so that our house would appear most marketable. She had aerial photos taken and also had the photographer virtually ‘open’ the pool in the pictures! She even had a strategy for bringing potential clients in one door and out another!

Laura’s knowledge, professionalism, immediate response to communication, and her eagerness to please, is why I believe our house sold in the first day fir $10,00 more than the asking price with multiple offers!!

If you are looking to buy or sell a house in the Solon or surrounding areas, LAURA LYONS is your gal!

Sold a single family home in 2020 for approximately $350K in Geauga Lake, Aurora, OH 44202. (10/15/2020)

Laura is the best realtor we worked with. She knows exactly what is the right price point based on her experience in the area. She has all kinds of resources, from window cleaning to photographer, handyman, carpenter even concrete work. She helped us find the right contractors and even coordinated the different works on-site. She is excellent at marketing and knows how to stage the house, to really show the beauty of the property. Laura gives timely updates about the progress, provides professional advice from beginning to end. With her help, our house at Aurora Shores sold within the first day on market! The offered price is higher than asked. We strongly recommend Laura as your realtor.

Bought and sold a home in 2020 in Aurora, OH. (6/02/2020)

I'm using her for the second time right now to redecorate a condominium in Walden in Aurora that was tired. She will virtually stage the condo. She identified excellent contractors with whom she has a track record, and they are very responsive to her: electrician, HVAC, handy man, paint, carpeting, fireplace/chimney, inspection, landscaping - she engaged them all. The place looks fabulous. She is outstanding - tireless.

Certificate of Excellence

This is to certify that has met or exceeded criteria established by Broker Agent Advisor relevant to experience, reputation, and achievement... and having demonstrated every quality characteristic of a superior real estate professional is hereby recognized and honored for exemplary service to their community and as a credit to the real estate profession.

Chad Golladay

John McNeil and Robert Moody Laura Lyons

RECENT SALES

RECENT LISTINGS & SALES

ADVERTISE

• Professional Photography of your property

• “Just Listed” sign on property

• Enter listing into the Multiple Listing Service, personal website, Zillow, Trulia and many other listing databases for maximum exposure

• Announce listing in sales meetings

• FOR-SALE sign installed with fliers readily available

• Provide Coldwell Banker Agents quick access to view the listing

• Send flier to producing Realtor’s in the area

• Advertise through numerous mediums including newspaper, Social Media, etc.

PREPARE

• Order preliminary commitment of Title Insurance & Well and Septic Evaluation (if applicable)

• Contact city or township for pertinent property information

• Advise owners of how to enhance the marketability of their home

• Equip owner with feature sheet, plat map, and survey to use for showings

• Perform a Competitive Market Analysis (CMA) of the property

BEHIND THE SCENES

• Call all Realtor’s who have shown your property to obtain feedback

• Execute Open Houses for the public to be published in local paper or posted to Facebook.

• Call and follow up with all persons who visited the Open House

• At day 30, review if property needs price adjustment

ON-GOING ACTIVITIES

• Inform sellers of Open House results and advertising success through a Marketing Service Report.

• Contact people from our mailing lists to solicit buyers for property

• Inform Realtor’s who have previously shown the property about any changes that have been made to the property that could positively affect their buyers decision to purchase

• Send copies of advertisements to Sellers

• Review our personal buyer’s file to see if there is a match to your property

• Call all Realtors who have shown your property to find out results

• Include property in our newsletter than is mailed to my entire mailing list every other month

COLDWELL BANKER SCHMIDT FAMILY OF COMPANIES

9005 Darrow Road, Twinsburg, OH 44087

Coldwell Banker Schmidt Family of Companies has had the distinct pleasure of providing services to thousands of individuals and families since 1927.

COLDWELL BANKER SCHMIDT

FAMILY OF COMPANIES AT A GLANCE

• 90 Offices Company-wide (Michigan, Ohio, Florida, U.S. Virgin Islands)

• 2,000+ Affiliated Sales Associates

• Over $5 Billion in Sales Volume in 2022

• Over 15,500 closed sales transactions in 2022

• Average over 1,200,000 page views/month on our websites

• Principal broker for Cartus, world’s largest real estate relocation and referral company.

• The Schmidt Family of Companies is the largest Coldwell Banker franchise in the U.S.A.

• Coldwell Banker Global Luxury handles more than $267 million in luxury home sales

• each day - Represents more than 50,353 transactions of $1 million+ homes - Attained a $1.9 million average sales price for $1 million+ homes

BUYER & SELLER SERVICES

• Multiple Listing Service

• National Relocation and Referral Services

• State of the art Advertising System

• Buyer Agency

• Computerization

• Residential and Commercial

• Mortgage Banking Services

• Internet Listings

• Multiple Digital Magazines

97% OF HOME BUYERS USE THE INTERNET

Online exposure is critical to getting a competitive price and a fast sale for your property. Thanks to my digital marketing expertise and the Coldwell Banker® brand’s top online presence, I’ll get your home seen and sold.

INSTEAD OF SELLING ON YOUR OWN

1

I have access to market data about recent sales and other homes on the market that can be used to price your home appropriately.

2

I can show your home when you aren’t available, can respond to inquiries from potential buyers and their agents, and can get valuable feedback from visitors

all things that save you time.

3

I can look at your home objectively and suggest ways to improve its appearance.

4 Buyers typically prefer to look at a home without the seller present so they can feel more comfortable exploring the rooms and visualizing themselves in the property.

5 I have professional marketing expertise, contacts with other REALTORS® who work with buyers, and the support of a brokerage that can market your home more widely than you can as an individual.

Maximize your selling price*

Coldwell Banker® can help you make the needed improvements and repairs to prep your home for sale at no cost to you until closing, using our RealVitalize program. With no hidden fees, interest charges, or markups, most homes using the program sell at or above list price*.

HOW IT WORKS

1. We’ll work together with your RealVitalize project consultant to discuss services that will increase your home’s value the most, then set an estimated budget for the work.

2. Your project consultant and I will help you engage, approve, and schedule vendors.

3. Once your home’s transformation is complete, I’ll put it on the market. You don’t pay anything back until closing.

POPULAR PROJECTS INCLUDE:

• Cleaning

• Curb Appeal

• Electrical Upgrades

• Flooring and Carpentry

• Landscaping

• Moving and Storage

• Painting

• Plumbing

• Staging

• Handyman Services

• Room Renovations

Buyer Targeting

For your home’s marketing to be effective, it needs to reach the right audience. CBx, an innovative tool developed exclusively for the Coldwell Banker® network, uses predictive data to analyze your local market, neighborhood and more – CBx presents a buyer matching score and profile of the most likely buyer for your home and where these buyers currently live, so I can focus my marketing on reaching them.

KEY CBX DATA INCLUDES:

• MOST FREQUENT ONLINE ACTIVITY

• MOST VISITED WEBSITES

• TOP MEDIA TYPES

• MEDIAN AGE

• AVERAGE EDUCATION LEVEL

• HOMES WITH CHILDREN

• AVERAGE FAMILY SIZE

• MEDIAN COMMUTE TIME

• AVERAGE HOUSEHOLD INCOME

• INCREASE IN RESIDENTS’ INCOME

Global Reach

Through my affiliation with the Coldwell Banker® brand, I have access to a national and global network of well-connected real estate agents, allowing me to capture more leads and sell your home faster.

100,000 AGENTS OFFICES

2,900 COUNTRIES & TERRITORIES 41

Andorra

Argentina

Aruba

Bahamas

Bermuda

Cambodia

Canada

Cayman Islands

Chile

Costa Rica

Curaçao

Cyprus

Dominica

Dominican Republic

Egypt

England

France

Grenada

India

Indonesia

Ireland

Italy

Luxembourg

Jamaica

Malta

Mexico

Monaco

Netherlands

Portugal

Singapore

Sint Maarten

Spain

St. Kitts/Nevis

Thailand

Turkey

Turks & Caicos

United Arab Emirates

United States

Uruguay

Virgin Islands (British)

Virgin Islands (U.S.)

LOCAL Reach

We have Coldwell Banker offices and agents across all of our regions, actively bringing in buyers and creating more opportunities to showcase your home.

#1 Coldwell Banker® Franchise Globally Based on Number of Offices

1,900+ AGENTS OFFICES 90+ SALES VOLUME

5.52 BILLION

sfoc

Schmidt Family of Companies is the parent to its Coldwell Banker franchise.

We are a fifth generation, full-service brokerage firm founded in 1927 specializing in residential, luxury and commercial real estate, property management, mortgage, and title services. We currently have offices in Michigan, Ohio, Florida and the U.S. Virgin Islands.

LET'S GET YOUR HOME SOLD

F O R A S U C C E S S F U L H O M E S A L E

1 . M A R K E T P R E P A R A T I O N

2 . S T R A T E G I C P R I C I N G

3 . R E L E N T L E S S M A R K E T I N G

M A R K E T P R E P A R A T I O N

I t i s s o i m p o r t a n t t o m a k e a g r e a t f i r s t i m p r e s s i o n o n c e a b u y e r e n t e r s t h e h o m e f o r t h e f i r s t t i m e . W h e n a p o t e n t i a l b u y e r w a l k s i n t o a d i r t y h o m e , t h e y a s s u m e t h a t t h e c u r r e n t o w n e r s d i d n o t t a k e c a r e o f t h e p r o p e r t y . M o s t b u y e r s w i l l w a n t a m o v e - i n r e a d y p r o p e r t y t h a t f e e l s l i k e n e w . I f n e e d e d , w e c o n t r a c t p r o f e s s i o n a l c l e a n e r s a n d s t a g e r s t o s h o w c a s e y o u r h o m e i n t h e b e s t p o s s i b l e w a y .

1 . R E P A I N T A N D C L E A N W A L L S

a U s i n g l i g h t s h a d e s o f b l u e o r g r a y h a v e b e e n s h o w n t o b e m o r e a p p e a l i n g t o p o t e n t i a l b u y e r s

b I n t h e k i t c h e n p a i n t b a s e b o a r d s , k i t c h e n

c a b i n e t s , t r i m , m o l d i n g

2 . L A N D S C A P E

a A d d s o m e c o l o r w i t h f l o w e r s a n d s h r u b s

b K e e p t h e l a w n m o w e d a n d r e m o v e w e e d s

3 . U P G R A D E L I G H T I N G

a . S w a p o u t o l d l i g h t b u l b s w i t h n e w b r i g h t e r

b u l b s

b . A d d m o r e l a m p s a n d a c c e n t l i g h t i n g t o b r i g h t e n u p d a r k e r r o o m s

4 . D E P E R S O N A L I Z E

a . R e m o v e a n y r e l i g i o u s d e c o r , p h o t o g r a p h s a n d

d e c o r t h a t m a y n o t b e n e u t r a l o r a p p e a l t o

e v e r y o n e

5 . C O N S I D E R R E N E W I N G F L O O R F I N I S H E S

A N D C H A N G I N G O U T O L D C A R P E T S

a F l o o r i n g i s o n e o f t h e f i r s t t h i n g s a p o t e n t i a l

b u y e r w i l l s e e a n d c a n m a k e o r b r e a k i t f o r t h e m C l e a n i n g o r r e n e w i n g y o u r f l o o r s c a n

r e s u l t i n a g r ea t r e t u r n

.

L O W C O S T R E P A I R S W I T H H I G H R E T U R N

M A R K E T P R E P A R A T I O N

S H O U L D Y O U S T A G E Y O U R H O M E ?

S t a g i n g a h o m e i s a s t r a t e g i c m a r k e t i n g t o o l u s e d b y s e l l e r s t o h e l p b u y e r s i m a g i n e t h e m s e l v e s l i v i n g i n y o u r h o m e a n d f a l l i n l o v e w i t h t h e i r p r o p e r t y . S t a g i n g i s m o r e t h a n j u s t p u t t i n g a n e w w e l c o m e m a t i n f r o n t o f t h e d o o r a n d g e t t i n g n e w t h r o w p i l l o w s - w h e n d o n e c o r r e c t l y i t c a n h e l p a h o m e s e l l f o r m o r e m o n e y i n a s h o r t e r a m o u n t o f t i m e .

8 3 %

O F R E A L E S T A T E A G E N T S

S A I D S T A G I N G M A D E I T

E A S I E R F O R A B U Y E R T O

V I S U A L I Z E T H E P R O P E R T Y

A S A F U T U R E H O M E .

4 0 %

O F B U Y E R S ’ A G E N T S S A I D

T H A T H O M E S T A G I N G H A D

A N E F F E C T O N M O S T

B U Y E R S ’ V I E W O F T H E

H O M E .

P R O S C O N S

S t a g i n g m a k e s t h e l i s t i n g p h o t o s

l o o k p h e n o m e n a l , a t t r a c t i n g

m o r e b u y e r s i n t o t h e h o m e

S t a g i n g a l l o w s b u y e r s t o e n v i s i o n

t h e m s e l v e s l i v i n g i n y o u r h o m e

S t a g i n g h a s b e e n p r o v e n t o g e t

a h i g h e r p r i c e i n s h o r t e r t i m e

S t a g i n g c a n t a k e t i m e t o s e t u p

a n d t a k e d o w n a f t e r s e ll i n g

S t a g i n g c a n b e c o s t l y w h e n

h i r i n g a p r o f e s s i o n a l s t a g e r

c o m p a n y

I f d o n e p o o r l y , s t a g i n g m a y n o t

b e i n t h e b u y e r s ' t a s t e

R E L E N T L E S S M A R K E T I N G

M o r e t h a n l i k e l y , t h e f i r s t p l a c e p o t e n t i a l b u y e r s w i l l s e e y o u r h o m e i s o n l i n e . T h i s i s w h y w e w o r k h a r d t o r e a c h a s m a n y b u y e r s a s p o s s i b l e o n l i n e , a n d s t r i v e t o m a k e t h e b e s t i m p r e s s i o n p o s s i b l e t h r o u g h o u r o n l i n e l i s t i n g s .

T h e t r u t h i s , e v e r y a g e n t ' s l i s t i n g s i s s y n d i c a t e d b y t h e M L S t o t h o u s a n d s o f w e b s i t e s a u t o m a t i c a l l y . I f a b u y e r i s h o u s e s h o p p i n g , a n d y o u r h o u s e i s o n t h e m a r k e t , i t i s b a s i c a l l y i m p o s s i b l e f o r t h e m t o m i s s i t . T y p i c a l l y , t h e f a c t o r s t h a t p r e v e n t a h o m e f r o m s e l l i n g a r e p r i c e , t h e w a y i t i s i n p u t t e d a n d t h e w a y i t i s d i s p l a y e d i n t h e M L S .

I O F F E R T H E S E

U N I Q U E T O O L S

F O R M A R K E T I N G :

D I S P L A Y E D O N

B R O K E R A G E W E B S I T E

D I S P L A Y E D O N O U R

W E B S I T E S

C O M I N G S O O N

C A M P A I G N S

V I R T U A L T O U R

A V A I L A B L E

B R O A D C A S T E D T O

3 0 0 0 + F O L L O W E R S

A C R O S S S O C I A L M E D I A

P L A T F O R M S

F A C E B O O K / I N S T A G R A M

P A I D A D S

F L Y E R S

P O S T C A R D S

P R O F E S S I O N A L

P H O T O G R A P H Y

O P E N H O U S E S

Y A R D S I G N C A P T U R E S

HOME BUYERS ARE SHOPPING ONLINE

The pie chart below shows where buyers find the home they purchased in 2019.

Source: 2019 NAR Home Buyer and Seller Generational Trends

R E L E N T L E S S M A R K E T I N G

9 3 % o f h o m e b u y e r s u s e t h e i n t e r n e t

5 4 % o f t h e m f i r s t f i n d t h e h o m e t h e y b u y o n l i n e

P H O T O G R A P H Y

T h e p h o t o s o f y o u r h o m e d i r e c t l y i n f l u e n c e w h e t h e r o r n o t a p o t e n t i a l b u y e r w i l l s c h e d u l e a s h o w i n g o f y o u r h o m e o r n o t . I w o r k w i t h t h e t o p r e a l e s t a t e p h o t o g r a p h e r s i n t h e a r e a t o c a p t u r e y o u r h o m e i n t h e v e r y b e s t l i g h t . T h i s i s a s e r v i c e p a i d f o r b y m e . B e l o w a r e s a m p l e s o f p h o t o s f r o m m y p r e v i o u s l i s t i n g s .

S T R A T E G I C P R I C I N G

I t ' s i m p o r t a n t t o t h o r o u g h l y e v a l u a t e t h e m a r k e t t o d e t e r m i n e t h e m a r k e t v a l u e o f y o u r h o m e . P r o p e r t i e s t h a t a r e p r i c e d r i g h t f r o m t h e b e g i n n i n g t y p i c a l l y s e l l f o r m o r e i n t h e e n d . I f y o u p r i c e y o u r h o m e t o o h i g h , t h e h o m e w i l l s t a y o n t h e m a r k e t l o n g e r . T h e l o n g e r a h o m e s t a y s o n t h e m a r k e t , t h e l e s s i t w i l l b e s h o w n . Y o u r p r o p e r t y a t t r a c t s t h e m o s t i n t e r e s t w h e n i t i s f i r s t l i s t e d , s o i t i s c r u c i a l t o p r i c e i t c o r r e c t l y i n i t i a l l y .

W H A T D E T E R M I N E S

T H E P R I C E O F A H O M E ?

1 . R e c e n t C o m p a r a b l e S a l e s

2 . M a r k e t C o n d i t i o n s

3 . E x p o s u r e

4 . P r o p e r t y F e a t u r e s

5 . T e r m s y o u o f f e r

W H A T D O E S N O T

D E T E R M I N E T H E P R I C E

O F A H O M E ?

1 . W h a t y o u p a i d f o r i t

2 . I n v e s t m e n t s m a d e i n

t h e p r o p e r t y

3 . W h a t y o u w a n t t o

p r o f i t f r o m t h e s a l e

H O M E S T A G I N G B Y Laura

B E F O R E A F T E R

The Home Refresh

7 days dedicated to giving the place we love the most [HOME] a feel good refresh!

Ready, Set, REFRESH

Reminder: You don't have to complete each challenge on the specific day! For example, if window washing day falls on a rainy day then save it for later! This challenge is designed to help you get your home in gear but that doesn't mean you have to follow it perfectly!

0 1 0 2

Is this you? If you're thinking of selling your home soon, these 7 steps are crucial and you should consider this part of your home sale prep! If you have specific questions about your home and changes you should make, now is the perfect time to schedule a virtual consultation!

0 3

Everyone is invited! Do you have a friend who just bought a new house or know someone who would love this challenge as much as you do? Invite them to join us! They can follow along by following me on "insert platform" "insert handle"

The Home Refresh

Make an entrance

G i v e y o u r g u e s t s a w a r m w e l c o m e b y s p i c i n g u p y o u r f r o n t d o o r . P l a n t b r i g h t

f l o w e r s i n p o t s , a d d a n e w w e l c o m e m a t , p u t a f r e s h c o a t o f p a i n t o n y o u r d o o r i f n e e d e d , r e p l a c e w o r n l o o k i n g h o u s e n u m b e r s a n d s w a p o u t e x t e r i o r

l i g h t i n g i f i t ' s l o o k i n g s h a b b y !

Re-organize a space

T h i s i s a b o u t r e - o r g a n i z i n g a s p a c e i n

y o u r h o m e t h a t n e e d s s o m e f r e s h e n i n g

u p i n t h e d e c o r d e p a r t m e n t I t c o u l d b e

a s s i m p l e a s r e - s t y l i n g t h e i t e m s o n a

b o o k s h e l f o r c o u n t e r t o p O r , m a y b e i t ' s

a d d i n g n e w c a b i n e t h a r d w a r e a n d a

p r e t t y r u g t o t h e k i t c h e n

0 1 0 2 0 3

Light refresh

N o t h i n g b o o s t s y o u r m o o d a n d e n e r g y l e v e l l i k e g o o d l i g h t i n g ! H o w w o u l d y o u r a t e y o u r c u r r e n t l i g h t i n g s i t u a t i o n ?

T i m e t o r e p l a c e o l d b u l b s , s w a p

o u t d a t e d f i x t u r e s f o r s o m e t h i n g

m o d e r n , r e m o v e h e a v y o r d a r k d r a p e s

a n d a d d a l a m p t o a d a r k e r c o r n e r

The Home Refresh

Linen refresh

T h e r e ' s n o t h i n g b e t t e r t h a n t h e f e e l i n g o f c l e a n s h e e t s ! B u t w h a t a b o u t t h e r e s t o f o u r l i n e n s ? T i m e t o w a s h t h e m a l l !

T h e b l a n k e t s , s h e e t s , a n d t o w e l s .

P R O T I P : I f y o u ' r e t h i n k i n g o f s e l l i n g & n e e d n e w l i n e n s , o p t f o r w h i t e ! I t c r e a t e s a c l e a n , c r i s p & r e f r e s h e d f e e l

Window refresh

B r e a k o u t t h e m a g i c a l N o r w e x r a g s o r

c a l l a l o c a l w i n d o w c l e a n i n g c o m p a n y t o

g e t t h e w i n d o w w a s h i n g s c h e d u l e d

R e p l a c e o r r e p a i r t o r n s c r e e n s a n d o p e n a l l t h e w i n d o w s t o l e t t h e f r e s h a i r

i n . T u r n o n f a n s t o c i r c u l a t e a l l t h e f r e s h

a i r

4 0 5 0 6

Closet / Cabinet Refresh

Y o u k n o w t h a t c a b i n e t o r c l o s e t t h a t y o u a v o i d b e c a u s e i t ' s g o i n g t o b e a p r o j e c t t o c l e a n i t o u t . Y o u s h o v e t h i n g s

i n w h e n y o u ' r e i n a r u s h b u t t h i n k " n o t t o d a y ! " W e l l T O D A Y i s t h e d a y ! T a c k l e y o u r v e r s i o n o f " M o n i c a ' s c l o s e t " o n

F r i e n d s !

The Home Refresh

Furniture refresh 0 7

I t ' s t i m e t o m a s t e r t h e a r t o f r ea r r a n g i n g o u r o w n s t u f f ! S o m e t i m e s a s i m p l e s h i f t i n f u r n i t u r e a r r a n g e m e n t o r m o v e m e n t o f a l a m p o r b o o k s h e l f c a n m a k e a l l t h e d i f f e r e n c e i n a r o o m W o r k w i t h w h a t y o u a l r e a d y h a v e a n d g i v e i t a f r e s h s p i n ! W h i c h r o o m a r e y o u p i c k i n g ?

B O N U S

Office space refresh

W o r k f r o m h o m e j o b s h a v e s k y r o c k e t e d

a n d w h e t h e r o r n o t y o u w o r k f r o m

h o m e , h a v i n g a n o f f i c e s p a c e i s

i m po r t a n t ! S h o r t o n e x t r a s p a c e ? C r e a t e

a n o f f i c e n o o k w i t h a l a d d e r d e s k t h a t

t a k e s u p m i n i m a l r o o m . A d d s o m e

b o o k s , a p l a n t a n d a c u t e c h a i r .

Need Some "Pin-spiration"?

Maybe you want to use this Home Refresh Challenge to really revamp some of your living spaces! Whether you're looking for organization ideas for tackling the "Monica Gellar" closet of your house or you want to see different furniture arrangements to spark some ideas for your own family room - Pinterest is the perfect place to draw inspiration.

Create new Pinterest boards for each area of your home you want to focus on. Don't add to old ones, start new boards dedicated to this challenge Then search for different topics and pin what stands out! Try some of these:

Front Door Decor

Living Room Designs

Shelf Styling

Home Office Design

Home Decor Ideas (then select your style)

4.

5.

GETTING READY FOR YOUR INSPECTION

Here are some things to consider preparing for before the inspector comes to your home. Please understand that if the inspector can not access all the areas of your home during the initial inspection, a return inspection will be necessary. The cost of a return visit for the inspector may be charged to you, the seller.

Make sure that the water and gas is turned on to the home!

This is very important for vacant homes. If any of the utilities have been turned off, the inspection can not be completed.

Please remove any covers on the outside AC condenser unit. This must be completely visible for the inspection.

Clean and pick up all the rooms in your home. Remove all clutter from the counter tops and empty the sink. You can load your dishwasher, it will run during inspection.

All appliances will be operated. This includes the stove, oven, ice maker, washer and dryer.

Every window will be opened.

Please remove vases, nick nacks, etc. from all window ledges. Open the blinds if possible.

Have any necessary remotes accessible.

This includes the garage door opener for (detached garages) and any other remotes out visible for the inspection, including ceiling fan remotes.

The garage attic will need to be inspected.

Please make sure the area below the attic hatch is open and the inspector can place a ladder below the hatch area to enter the attic.

All bathroom sinks and bathtubs/showers will be tested. Please make sure they are accessible.

The upstairs attic will need to be inspected.

If the hatch is in a bedroom closet, please make sure it is accessible and a ladder can be placed in the closet.

The furnace and air conditioning will be inspected.

Please make sure that these areas are open and all storage and belongings are removed and away from the furnace and hot water tank.

If any of the meters are in secret cubbies or difficult to see areas of the basement...

Please open these doors so the inspector can easily find the main water entry/meter, the gas meter, and electrical panel.

The electrical panels will need to be opened and inspected. Please make sure the area around the panel is open and the inspector can access the panel. The inspector will need to unscrew and remove the cover plate door for proper inspection.

You know your home better than anyone.

We need your help. It is everyone's goal to have this process run as smooth and simple as possible.

1. TIM TRUMP - HANDYMAN

Phone: 440-336-6026

Email: trump029@gmail.com

2. JUST PAINT IT! ........................................................ Bob Silvestro, Painter

Phone: 216-240-3642

Email: mbobjr@aol.com

3. PEPERA PLUMBING ............................................ Jimmy Pepera, Plumber

Phone: 216-789-8843

Email: peperaplumbing@yahoo.com

4. POWER ON ELECTRIC ................................... Frank Innocenzi, Electrician

Phone: 440-792-7000

Website: mypoweron.com

Phone: 440-773-0520

RADON MITIGATION SYSTEMS & TESTING .............................................

Phone: 330-963-6633

5. JKM MOLD REMEDIATION

6.

Reducing clutter in a room can be an overwhelming task for many sellers.

Part of selling a home is selling a feeling that buyers have about space. Creating a little Zen in your den will help raise the possibility of a sale.

Below are a few of our tips.

SIMPLICITY SELLS

Remove excess clutter and knick-knacks from the room. Potential buyers feel uncomfortable and cramped when surrounded by an abundance of belongings that are not their own.

LOOK TOWARD THE LIGHT

Natural sunlight creates a feeling of warmth and happiness. Make use of all windows that bring in sunlight by pulling back the heavy drapes and raising the blinds. Keep all lights on as buyers buy on their first impression.

BALANCE

Place candles and potted plants around the room to create a feeling of balance and nature. When it comes to selecting a plant for the room, choose those that have round leaves to create a feeling of completeness.

PETS

Always remove pets from home for showing, and also store their food and water out of site.

FRESH AIR IN

Opening the windows for at least 20 minutes a day lets fresh air in, and reduces odor, plus it brings a feeling of fresh energy to the place.

PACK UP THE SHOES

An accumulation of shoes by the front door can be uninviting to new comers. Gather up your family’s footwear and store it out of the way. Walkways to and from the front door should always be clear and welcoming.

CLOSETS

If you don’t wear it, it's not worth the space. Take a look at your closets and pull out old clothes you know you’ll never wear again. Give them away and take a tax deduction. Get rid of extra hangers and plastic from the dry cleaners.

MAINTAIN THE HOME IN READY-TO-SHOW CONDITION

With beds made, clutter removed, dishes put away and so forth. Then, you're always ready for a showing as soon as you get the phone call.

SHOWCASE YOUR HOME AS IF YOU ARE RECEIVING GUESTS

Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it's cold outside, and play soft background music.

STEP OUT DURING A SHOWING

Grab a cup of coffee or run a few errands. The buyer will feel more relaxed if allowed to view your home without any distraction.

MAKE SURE PETS ARE CONFINED

Make sure they are in a safe and out-of-the-way place, or make arrangements for them to be away from the home.

RESERVE COMMENTS

Until the buyer has left your home. In some cases, silence is golden.

FOR SAFETY PURPOSES

It is wise to show the home to a buyer only if the agent working with them is present. You should also put away your most valuable items such as jewelry, collectibles and prescription medication.

When it comes time to show your property, here are some suggestions that will help make the process go more smoothly.

 Copy of Mortgage Note

 Loan Company / Bank

 Loan Numbers 1st Mortgage, Home Equity

 Survey

 Floor Plan (If Available)

 Room Dimensions

 Square Footage of Home

 Latest Tax Assessment

 Inspection and / or Contract? Termite, Well & Septic Inspections?

 2 Sets of Keys

 Name of Company Who Services Heating & Cooling

 Has Fireplace Been Cleaned In Last 12 Months?

 List of Seller Improvements and Estimated Costs

 Any Known Defects Including Environmental Defects (Radon, Asbestos, Lead Paint)

 Title Policy / Most Recent

 Covenants & Restrictions

 Homeowners Association Information Regarding Monthly and Yearly Dues, When and To Whom They Are Paid and The Purpose of Dues

 Any Special Assessments Now & Future

 Warranties In Effect Now

 12 Months Utility Bills Electric, Water, Gas, Oil, Etc.

 Latest Appraisal

TWO MONTHS PRIOR

 Acquire estimates from three moving companies

 Create and maintain a file for all moving papers and receipts

 Talk with your accountant to determine if any parts of your move might be taxdeductible

 Create and maintain a file for all moving papers and receipts

INVENTORY POSSESSIONS

 Sell and give away items you don't want or need from the attic, basement, closets and storage areas

 Host a garage sale and donate unsold items to charity

SIX WEEKS PRIOR

 Complete a change of address card at the U.S. Postal Service and at the following places you do business: accountants, attourneys, banks, credit card companies, former employers, insurance agents, IRS/Social Security Admin, periodicals, physicians and dentists, relatives and friends, religious organizations, schools, stockbrokers

 Do some research on healthcare professionals and hospitals in your new location

 Arrange to have family medical records transferred to new physicians

 Arrange to have pet records transferred to new veterinarian

 Arrange to have children's school records transferred

 Select a reputable mover with good insurance coverage or reserve a rental truck

ONE MONTH PRIOR

 Arrange for personal/family travel (air, hotel, car rental)

 Arrange for the transportation of pets, plants and other delicate items

 Contact all utility companies (cable, gas, electric, phone, refuge collection, water, etc.) to arrange for disconnect, final billing and connection at your new address

 Contact insurance companies (auto, homeowner's, medical and life) to arrange for coverage in your new location

 Gather all legal documentation into one box and maintain in an accessible and safe place. Documents should include vehicle titles, registration documents and licensing, birth certificates, wills, deeds, stock, legal, medical, and insurance records

 Make arrangements for cleaning and repair of carpets, drapery and furniture if necessary

 Make arrangements to transfer funds and close bank accounts

 Cancel voter registration; re-register once you've settled into your new home

 Notify landlord of pending departure and request security deposit refund

 Notify in-home contracted service providers (housekeeping, gardening, etc.)

 Save receipts from the move (many moving expenses are tax deductible)

 Gather moving supplies (boxes, bubble wrap, tape, markers, rope)

 Start packing!

TWO-THREE WEEKS PRIOR

 Arrange for child care on moving day

 Cancel newspaper delivery

 Notify the Department of Motor Vehicles of your new address

 Review arrangements with the moving company

 Service your car if planning a long trip

ONE WEEK PRIOR

 Drain gas and oil from power equipment

 Fill all prescription medications

 Pick up dry cleaning, return library books and rented videos, etc.

 Settle all outstanding bills with local retailers and vendors

A FEW DAYS PRIOR

 Finish packing

 Defrost refrigerators and freezers

 Disconnect all major appliances

 Pack first night items, including alarm clocks, change of clothes, flashlight, phone, sheets, toiletries and towels

MOVER'S SURVIVAL KIT:

 Aspirin or ibuprofen

 Coffee, filters, and coffee maker

 Paper towels, toilet paper, soap

 Paper cups and plates, plastic utensils

 Pen and notepad

 Scissors, utility knife, masking and/or duct tape

 Trash bags and shelf liner

 Water, soft drinks, snacks

MOVING DAY

• Be home to answer any questions your mover may have

• Remain until movers are finished loading your belongings

• Record all utility meter readings upon departure

• Ensure you and the movers did not leave anything in the vacated house

• Carefully read, complete and sign the bill of lading and the inventory sheet

• Keep copies of the bill of lading and inventory sheet until your possessions are delivered, the charges are paid, and any claims are settled

• Give movers directions to your new home and the phone number where you can be reached

PACKING TIPS

•

Keep jewelry, important papers or medications with you

• Label boxes as you pack them with content and desired room location

• Leave lamps, china and artwork or breakables for movers to pack

• Pack heavy items in small boxes

• Do not over stuff boxes; leave some extra room at the top

• Tape cords underneath all electrical appliances

• Wrap breakables in newspaper, bubble wrap, clothes or towels

 All floors swept and mopped.

 All upholstery and draperies vacuumed.

 All blinds and curtains wide open; windows clean.

 All lights on, with working, high wattage light bulbs.

 All surfaces clear of clutter and dust.

 Refrigerator, dishwasher and oven clean and odor-free.

 Home properly "aired out" with no cigarette smoke, musty odors or pet smells.

 All beds made.

 All trash removed.

 All valuables secured.

 Stairs vacuumed.

 All pets off premises - along with their litter boxes, bowls, beds and pet toys.

 Thermostat set at comfortable temperature.

 Answering machine turned down or off.

 Driveway clear of cars and swept clean.

 Lawn raked, clean and watered to add "sparkle."

 Front porch swept and front door wzped down.

 Light background music on.

RED indicates Seller responsibility or cost, prior to title transfer.

BLUE indicates Buyer responsibility or cost, prior to title transfer.