Prepared By
Fatima Mirza
MARKETING GROWTH
S t r a t e g y
Overview Company
Odyssey Real Estate
Newly established real estate company in Dubai.
Specializing in residential and commercial properties.
Current Challenges
Non-functional website
Low social media presence and engagement
Limited brand recognition
Objectives Marketing
Short-Term Goals:
Launch and optimize the company website
Build and grow social media presence
Generate leads and increase brand awareness
Long-Term Goals:
Establish Odyssey as a trusted name in Dubai real estate
Increase customer engagement and retention
Drive sustainable growth through effective marketing strategies
Optimization Website Development
Website Launch
Design and Usability: Develop a user-friendly, mobile-responsive website with intuitive navigation
Content: High-quality property listings, virtual tours, blog section, and customer testimonials.
SEO Strategy
On-Page SEO: Keyword optimization, meta tags, and high-quality content
Off-Page SEO: Link-building, guest blogging, and local directory listings
Lead Generation
Implement lead capture forms, live chat, and clear CTAs
Soci Med Strat
Platform Fo Facebook, Instagram, LinkedIn
Advertising Content Strategy
Facebook:
Property listings, market insights, customer stories, and live tours
Target specific demographics, run lead generation and awareness campaigns
Instagram:
High-quality images, videos, Reels, and Stories showcasing properties
Promote listings and brand content to a wider audience
LinkedIn:
Industry news, market reports, and thought leadership content
Target professionals and high-net-worth individuals
Content Marketing
Blog
Publish articles on market trends, buying guides, and property investment tips.
Use SEO best practices to attract organic traffic.
Email Marketing
Build an email list through website sign-ups and lead magnets
Send regular newsletters with property updates, market news, and personalized content
LOCAL SEO
Google My Business, 2gis, and wayz
Create and optimize the profile
Encourage satisfied clients to leave positive reviews.
Local Listings
Ensure Odyssey is listed in local business directories and real estate platforms
Paid Advertising (PPC)
Google & Meta Ads
Run targeted campaigns for New Launches of properties and open houses
Use location-based targeting to reach potential buyers in Dubai.
Retargeting
Implement retargeting ads to reengage clients.
Partnerships & Networking
Local Partnerships
Collaborate with developers, mortgage brokers, and moving companies.
Networking Events
Attend and sponsor real estate exhibitions and trade shows.
Attend new launch events and showcase the highlights on social media platforms.
Participate in community events and sponsorships
Build a positive reputation and increase brand loyalty
Customer Relationship Management (CRM)
CRM System
Implement a CRM to manage leads and customer interactions
Use data to refine marketing strategies and improve customer service
Analytics Performance Monitoring and
Metrics Tracking
Use Google Analytics, Facebook Insights, and
LinkedIn Analytics to monitor performance
Strategy Adjustment
Regularly review data and adjust strategies based on insights
Weekly scheduling shoot with agents to enhance and grow social media platforms.
Prepared By
Fatima Mirza
THANK YOU
A n y Q u e s t i o n ?