Have We Met ?
Hi, I’m Fatma Al Hashemi—an Emirati creative leader, graphic designer, and photographer driven by a lifelong passion for visual storytelling. My journey began with playful curiosity, tinkering with Photoshop before I even realized that creativity would become both my calling and career.
What started as exploration has evolved into a purpose-led practice—one where every idea is shaped with intention and every design tells a story. For me, creativity isn’t just a skill; it’s instinct. It’s how I lead, how I connect, and how I bring visions to life.
Have we met before? Perhaps not. But if you’re holding this, maybe we’re about to. Let’s create something unforgettable together.
“A design is not just a shape, line, curve or all these combined; It’s a whole new identity that reflects the faces of humankind.
As an ambitious designer and visual storyteller, my work is rooted in transforming my clients ideas and aspirations into meaningful, well-crafted design. Every project I take on is a reflection of their vision—translated into the language of art, form, and purpose. I believe that great design should not only look beautiful but also communicate clearly and serve a specific intent.
My creative process is centered on building strong, authentic identities. Whet her it’s a logo, a business card, or a large-scale campaign, each piece I create is designed to carry a message and leave a lasting impression.
I live in a world surrounded by design—and that’s exactly where I feel most at home.
2016 Calendar and New year’s Greeting E-mail
- Box
- Web-based campaign
Dubai Underwater Zoo Sponsorship
Wall branding
Inspired by my love for planning and spreading positive energy, I took the initiative to conceptualize and execute a “Cool Thursday”— a surprise ice-cream treat for employees on a sunny afternoon.
Eager to step beyond my daily responsibilities, I pitched the idea to my manager, received the green light, and dove into the logistics. The activation was a hit—garnering enthusiastic feedback as it was the first initiative of its kind in our complex.
To scale the impact, I collaborated with the Wellness and Happiness Committee, who loved the concept and immediately offered to sponsor it.
As part of the engagement strategy, I proposed a teaser campaign followed by a same-day emailer revealing the surprise. The joy was contagious, and the initiative quickly became a memorable highlight for everyone involved.
Designed the ice-cream cart with ENOC branding and a cool message.
Proposed a unified graphical theme to visually align all applications under the Digital Transformation umbrella, ensuring consistency and brand coherence across platforms.
Implemented cohesive corporate branding across all touchpoints—including stationery, banners, and even fleet trucks—to ensure consistent brand visibility and recognition.
Designed custom wall branding for the ENOC Hive pavilion at EXPO 2020, capturing the spirit of innovation and the brand’s strategic presence at the global event.
Led branding and managed creative direction for exhibitions both locally and internationally, ensuring impactful visual storytelling aligned with diverse audience contexts.
