JANUARY 2022
SE APPLAU Y! WORTH ewest
iss the n Don’t m pplause of the A episode ry Kay® t on Ma podcas e. howcas Digital S
New Year, Fresh Start!
A new year means new opportunities and endless potential. Set your goals, make your plans, and get ready for an amazing year ahead!
JANUARY Dates HOW-TO GUIDE TAP HERE
1
Online Independent Sales Directorin-Qualification Commitment Form available beginning 12:01 a.m. CT. New Year’s Day. Postal holiday.
3
Last day to submit online Independent Sales Director-in-Qualification Commitment Form. Commitment Form available until 11:59 p.m. CT.
28
Last day of the month for Independent Beauty Consultants to place telephone orders to count toward this month’s production.
31
Last day of the month for Independent Beauty Consultants to place online orders to count toward this month’s production. Online Independent Beauty Consultant Agreements accepted until 11:59 p.m. CT.
16-19
Leadership Conference 2022 Atlanta. All Seminars including Canada.
It is important to remember that although change entails uncertainty, it also brings
17
opportunity. Each of us must engage
Last day to enroll online for the Spring 2022 Preferred Customer ProgramSM mailing of The Look, including an exclusive sample (while supplies last). Martin Luther King Jr. Day. Postal holiday.
in a lifelong selfimprovement JANUARY 2022
Download and share a PDF of this issue.
seeking more
SE APPLAU Y! WORTH
the newest Don’t miss of the Applause episode Kay® on Mary podcast Digital Showcase.
New Year, Fresh Start!
program, continually
A new year means new opportunities and endless potential. Set your goals, make your plans, and get ready for an amazing year ahead!
knowledge and newer methods.
YOU DESERVE TO SHINE!
The enhanced Star Consultant Program is even more rewarding than ever! Get all the details and become the star that you are!
HELPFUL NUMBER: Customer Success Center 800-272-9333 For questions regarding Mary Kay ® product orders, Mary Kay InTouch ®, special events, product information, etc. APPLAUSE® magazine is published in recognition of and as information for members of the Mary Kay Inc. independent contractor sales organization, Independent National Sales Directors (“National Sales Directors”), Independent Sales Directors (“Sales Directors”) and Independent Beauty Consultants (“Consultants”) in the United States, Puerto Rico, U.S. Virgin Islands and Guam by Mary Kay Inc., Dallas, Texas. ©2022 Mary Kay Inc. Member: Direct Selling Association, Personal Care Products Council. Mary Kay Inc., 16251 Dallas Parkway, P.O. Box 799045, Dallas, Texas 75379-9045, marykay.com. Your Independent Contractor Status: As an independent contractor, you are not an employee nor an agent of Mary Kay Inc. Throughout Applause® magazine, you will receive guidance, suggestions and ideas regarding your Mary Kay business, yet you have the freedom to choose your own hours and the business methods that work best for you. The Company retains no right of control over you, except those terms of your Independent Beauty Consultant, Independent Sales Director and/or Independent National Sales Director Agreement(s) with the Company. You, in turn, have no power or authority to incur any debt, obligation or liability, or to make any representation or contract on behalf of the Company.
TRENDING Now
TECH TIPS
GIFTS FOR THE GUYS Valentine’s Day is next month! A great time to remind your
If your New Year’s resolution is
customers that you have great
to up your technology game
gifts for the men in their lives.
to reach more customers and
Here are a few gift ideas:
new faces, Mary Kay has the resources you need!
• MKMen® Regimen, $81. Also sold separately. • Clear Proof® Deep-Cleansing
MARY KAY® APP
shopping, with historical
When your customers
highlights, skin care
download this app, they
collection features and fan-
can search for and connect
favorite Mary Kay® products.
with you, easily order
product recommendations based on their Beauty Profile and more! Watch these videos to learn more!
ORDER NOW!
INTERACTIVE CATALOG AND APP Browse with mobileoptimized pages and videos, watch helpful how-to videos on the page, order products
SUITE 13™
quickly with just a few taps,
Invite your
save favorite products,
customers to this immersive
• Cityscape® Cologne Spray, $50
NEW MARY KAY®
products from you using their smartphones, receive
Charcoal Mask, $24
share wish lists, and more!
experience that provides an escape from traditional
Prices are suggested retai Applause® Magazine Team: MANAGING EDITOR: MEGHAN BONDS COPYWRITER: ANUMITA GHOSH CONTRIBUTING WRITER/PUBLICATIONS SPECIALIST: NICOLE CALDWELL SPANISH MANAGING EDITOR: MARGARITA HERNÁNDEZ CONTRERAS ART PRODUCER: SHARILYN GETZ SENIOR PRINT PRODUCER: JAN STEEL PRINT PRODUCER: KIM RIND ART DIRECTOR/DESIGN STUDIO SUPERVISOR: BIANCA CAMANO GRAPHIC DESIGNER: JOSH BOULDEN SENIOR PREPRESS ARTIST: RICHARD HUDSON COPY EDITORS: LISA HORNE, GAYLEEN WOODALL *Within Applause® magazine, you MAY periodically find articles which suggest building your business through referrals and/or by contacting potential guests for upcoming skin care parties or other events. Prior to contacting such individuals via telephone or email, you should consider whether such communication is consistent with state and/or federal “do-not-call” and/or “SPAM” laws and regulations. For more information on this subject, you can go to the Mary Kay InTouch® website and click on “Tax and Legal” in the drop-down menu. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help you avoid any issues with these types of regulations.
MARY KAY® APP When your customers download this app, they can search for and connect with you, easily order products from you using their smartphones, receive product recommendations based on their Beauty Profile and more! Watch these videos to learn more! [link to the videos on video lounge education > business basics > digital tools
GIFTS FOR THE GUYS Valentine’s Day is next month! A great time to remind your customers that you have great gifts for the men in their lives. Here are a few gift ideas: • MKMen® Skin Care regimen, $80. Also sold separately. • Clear Proof® Deep-Cleansing Charcoal Mask, $24 • Cityscape® Cologne Spray for Him, $50 ORDER NOW! [ONLINE ORDERING]
#2022BEAUTYGOALS
You can help your customers make this new year even more beautiful with these simple skin care steps and skin type-appropriate Mary Kay® products.
START WITH CLEANSING! IN THE MORNING AND EVENING. REMEMBER, NO MAKEUP TO BED! • TimeWise® Age Minimize 3D® 4-in-1 Cleanser,
• Clear Proof® Clarifying Cleansing Gel,* $16
$24. Available in Normal/Dry or
• Botanical Effects® Cleansing Gel, $18
Combination/Oily.
• MKMen® Daily Facial Wash, $16
• TimeWise Repair® Volu-Firm® Foaming Cleanser, $28
• TimeWise® 3-In-1 Cleansing Bar (with soap dish), $20
• Mary Kay Naturally® Purifying Cleanser, $26
EXFOLIATE TWO OR THREE TIMES EACH WEEK TO TAKE CARE OF DEAD SKIN CELLS. • TimeWise® Microdermabrasion Plus Set, $55 • TimeWise Repair® Revealing Radiance® Facial Peel, $65 • Mary Kay Naturally® Exfoliating Powder, $34
TONER CAN BE USED MORNING AND NIGHT, BEFORE MOISTURIZING FOR A HEALTHY-LOOKING COMPLEXION. • Clear Proof® Blemish Control Toner,* $15 • Botanical Effects® Refreshing Toner, $18
MOISTURIZERS ARE A MUST TO HELP KEEP YOUR SKIN WELL HYDRATED AND REPLENISHED. • TimeWise® Age Minimize 3D® Day Cream (Non-SPF), $32. Available in Normal/Dry or Combination/Oily. • TimeWise Repair® Volu-Firm® Night Treatment With Retinol, $52 • Mary Kay Naturally® Nourishing Oil, $48 • Botanical Effects® Moisturizing Gel, $18
SUNSCREEN IS A MUST! • TimeWise® Age Minimize 3D® Day Cream SPF 30 Broad Spectrum Sunscreen,* $32. Available in Normal/Dry or Combination/Oily. • TimeWise Repair® Volu-Firm® Day Cream Sunscreen Broad Spectrum SPF 30,* $52 • MKMen® Advanced Facial Hydrator Sunscreen Broad Spectrum SPF 30,* $25
BEFRIEND THESE ADDITIONAL BEAUTIFIERS: • Eye cream because the thin skin around the eyes needs extra attention. • Masks for “me” time. • Serums to step up a skin care routine.
CUSTOMIZE SKIN CARE WITH THE MARY KAY® SKIN ANALYZER APP! SONIA ARGUETA, INDEPENDENT FUTURE EXECUTIVE SENIOR
Not sure how to build a skin care routine?
SALES DIRECTOR,
Here’s how!
DALY CITY, CALIF. “I offer skin care analysis to my customers through the Mary Kay® Skin Analyzer App to help them find a customized regimen of Mary Kay® products that best addresses their skin care needs. Once I have shared the results of the skin care analysis, I set up a virtual or in-person appointment – depending on what a customer prefers – to guide her through the product recommendations, go over the product benefits and let her try out the products.
GET ANSWERS
When they try, they often buy!”
Get answers from Dr. Cristi
CAN A CUSTOMER
Gomez, Mary Kay Director of
ORDER FROM THE
Product Safety & Environmental
MARY KAY® SKIN
Toxicology, and David Gan, Mary Kay
ANALYZER APP?
Senior Manager, Upstream Research,
Yes! After completing
Scientific Credentialing Skin and
a skin analysis, a
Clinical Research, to questions about the
customer can add
importance of having a skin care routine.
products from her recommended regimen to her shopping bag. She can then check out, and her shopping bag of products will transfer to marykay.com where she can connect with you, her Independent Beauty Consultant, to purchase products.
All prices are suggested retail. *Over-the-counter drug product
Find more details about the Mary Kay® Skin Analyzer App including how to scan, the best technique to ensure proper facial alignment and more!
POWER UP YOUR
skin care knowledge. Stay on-trend with the latest in skin care, and share with confidence! RETINOL FOR THE WIN.
Retinization is the adjustment period during
What’s all the buzz about retinol
which skin becomes acclimated to retinol.
and retinization?
Mary Kay has designed a unique eight-week retinization process to help minimize potential
Retinol, Retin-A and other retinoids are part
discomfort that can occur when you first
of the vitamin A family. This potent form of
start using Mary Kay Clinical Solutions®
vitamin A doesn’t impact just one aspect of
Retinol 0.5. Eight weeks to train your skin. Eight
skin health. The vitamin has been clinically
weeks to amazing!
shown to help prevent and reverse multiple Learn more about retinol!
visible signs of aging.
THE BENEFITS OF VITAMIN C Vitamin C is one of the strongest, most protective antioxidants available. But not all vitamin C serums are created equal. For best results, it’s recommended you select a properly formulated serum that maximizes the potency of this essential vitamin. TimeWise Replenishing Serum C+E® uses special encapsulation technology that places pure vitamin C at the core, then encases this powerhouse with microspheres containing vitamin E. This ensures the two ingredients are delivered together in a controlled release to the surface of the skin. The TimeWise Replenishing Serum C+E® provides the benefits of not one, but three distinct and efficacious sources of vitamin C! Share this video, and let your customers know.
P OW E R E D BY
POWER UP! Now that you’ve learned so much about Mary Kay® skin care, it’s time to sell! These resources can help you book a
EARN WHILE YOU LEARN!
party, present products, close the party,
POWER UP
follow up and more:
YOUR KNOWLEDGE This elegant pink pearl
• Complete Steps 2–7
and silver necklace can
of MKUniversity.
be yours when you sell enough products to support placing a $600* or more wholesale Section 1 order in January. NEW! POWERED BY PINK 6-MONTH SPRING CONSISTENCY CHALLENGE Earn this gorgeous bracelet when you achieve the Powered
• Download these Virtual Flip Charts – Guest Pages and Dialogues. • Complete the quizzes in the Skin Care Confident and Clinical Solutions™ Confident Program to earn your Bling Buttons!
by Pink Challenge each month Jan. 1 – June 30, 2022. POWERED BY PINK 12-MONTH YEARLONG CONSISTENCY CHALLENGE Earn the monthly challenge each month July 2021 through June 2022 to earn this beautiful long gold-tone necklace. GET ALL THE DETAILS!
*The $600 or more wholesale Section 1 order requirement per month can be placed in one single order or placed in cumulative orders, as long as the order(s) are placed in the same calendar month. Customer Delivery Service, Guest Checkout and EZ Ship order amounts will also count toward your $600 or more wholesale Section 1 order requirement. You’ll receive your monthly prize inside your qualifying order. One prize per achiever each month. For consistency challenge prizes, you’ll receive your prize inside your next product order (does not need to be a qualifying order) following the end of the challenge and month end. One prize per achiever for each consistency challenge. All third-party trademarks, registered trademarks and service marks are the property of their respective owners.
GET ALL THE DETAILS! [INTOUCH >CONTESTS/PROMOTIONS> CONTESTS >POWERED BY PINK CHALLENGE]
NO-MAKEUP
makeover: A FRESH, NEW LOOK FOR THE NEW YEAR!
STEP 1:
Apply Mary Kay® CC Cream Sunscreen Broad Spectrum SPF 15.* TIP! Use a damp (not wet) Mary Kay® Blending Sponge for lighter coverage and the Mary Kay® Liquid Foundation Brush for a little extra coverage.
*Over-the-counter drug product
STEP 2:
Sweep Mary Kay Chromafusion® Highlighter (Glazed for light skin, Glazed or Honey Glow for medium skin and Honey Glow for dark skin) onto the tops of your cheekbones and anywhere else you want a little glow. You can apply Mary Kay Chromafusion® Blush (Rogue Rose for light skin, Shy Blush for medium skin, Juicy Peach or Hot Coral for dark skin) for a hint of color on your cheeks. TIP! Blend highlighter and/or blush with the Mary Kay® All-Over Powder Brush for a seamless, natural finish.
STEP 3:
If your brows are naturally full, just brush them in place with the Mary Kay® Eyebrow/Eyeliner Brush. Use the Mary Kay® Precision Brow Liner to fill in sparser areas. TIP! Define your brows with Mary Kay® Perfecting Concealer and the Mary Kay® Cream Color Brush.
STEP 4:
Apply Mary Kay Unlimited® Lip Gloss (Nude Blush or Unique Mauve for light skin, Unique Mauve or Tawny Nude for medium skin and Tawny Nude or Chocolate Nude for dark skin). TIP! When in doubt, use a little bit of Mary Kay Unlimited® Lip Gloss in Unique Mauve. It looks amazing on everyone!
FOR A LITTLE MORE OOMPH! • Play up the eyes with Mary Kay Chromafusion® Eye Shadows: Granite (eyelid), Rose Gold (crease) and Crystalline (brow bone and inner corner). Line the top lashline with Mary Kay® Eyeliner in MK Deep Brown. Finish with Lash Intensity® Mascara, or use your favorite Mary Kay® mascara. • Add an extra dusting of Mary Kay Chromafusion® Highlighter in Glazed or Honey Glow to the cheekbones. • Smooth on Mary Kay® Gel Semi-Shine Lipstick in Red Smolder or Mary Kay® Gel Semi-Matte Lipstick in Poppy Please instead of a nude lip gloss.
Keep it all in place with Mary Kay® Makeup Finishing Spray by Skindinävia, $18
HELPFUL RESOURCES • Share this fun step-by-step natural makeup look video. •
Your customers can use the Mary Kay
Helps makeup look freshly applied for hours. Also works as a refresher any time of the day.
MirrorMe™ App to try out the Mary Kay® color products and shop from the app itself. • Get Color Confident!
Price is suggested retail.
Go-Give Award ®
Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping others unselfishly and supporting adoptees as much as unit members.
TAP HERE
Cindy S. Kriner
TAP HERE
Patti Roll
TAP HERE
Suheit Vielma
TAP HERE
Tracy Grodsky-Dunn
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Go-Give Award ®
Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the DIAMOND Go-Give spirit are the heart of this Company and our shining hope for the future.” These award recipients best exemplify the Golden Rule – helping Cindy S. Kriner others unselfishly andSales supporting Independent Senior Director adoptees as much as unit members. Began Mary Kay Business June 1993 Sales Director Debut July 1999 TAP HERE
Offspring two first-line
TAP HERE
National Sales Director Dawn Dunn Career Achievements: 109-times Circle of Honor; 23-times Queen’s Court of Personal Sales; Queen’s Court of Sharing; 18-times Circle of Achievement; three-times Circle of Excellence; 20-times Double Star Achievement; Triple Star Achievement
Cindy S. Kriner
Suheit Vielma
Personal: Lives in Mercersburg Pa. Husband, Tom; daughters: Kaylee, Gretta, Claire. “I am motivated to help others because it’s fun to see others stretch and achieve. The Mary Kay opportunity is unparalleled!” TAP HERE
TAP HERE
Testimonial: Independent Beauty Consultant Andrea Price of Hagerstown, Md., says, “I am an adoptee of Cindy and am so blessed to be in her space. Cindy treats everyone with respect and welcomes adoptees. She gives so much even though she does not benefit monetarily. She cares about people and lives out her faith and Mary Kay’s mission.”
Patti Roll
Tracy Grodsky-Dunn
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Go-Give Award ®
Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the EMERALD future.” These award recipients best exemplify the Golden Rule – helping Suheit Vielma others unselfishly and supporting adoptees as much as unit members. Independent Executive Senior Sales Director Began Mary Kay Business February 2019 Sales Director Debut June 2019 TAP HERE
Offspring five first-line
TAP HERE
National Sales Director Mayuli Rolo Career Achievements: 11-times Star Consultant; Sales Director Queen’s Court of Personal Sales; two-times Queen’s Court of Sharing; two-times Circle of Achievement; Double Star Achievement; Triple Star Achievement Personal: Lives Katy, Texas. Husband Neftalí;Suheit sons: Ricardo, Abraham, Abdiel Cindy S.inKriner Vielma “I am motivated to help others because I feel in my heart a great satisfaction in changing the lives of those people who once, like me, needed this golden opportunity. I feel privileged when I can inspire TAP others. When you give of yourself TAP HERE
HERE
to others, everything is multiplied in blessings for your life.” Testimonial Independent Sales Director Idolka Figal of Miami, Fla., says, “She is always willing to extend her hands to help others. Suheit’s gracious body contains a big heart and an even bigger love and faith! She is the mirror reflection of the Go-Give spirit that Mary Kay Ash instilled in us!”
Patti Roll
Tracy Grodsky-Dunn
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Go-Give Award ®
Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the RUBY future.” These award recipients best exemplify the Golden Rule – helping Patti Roll others unselfishly and supporting adoptees as much as unit members. Independent Sales Director Began Mary Kay Business June 1998 Sales Director Debut May 2005 TAP HERE
National Sales Director
TAP HERE
Mary Kay National Area Career Achievements: 80-times Circle of Honor; eight-times Sales Director Queen’s Court of Personal Sales; Queen’s Court of Sharing; Double Star Achievement Personal: Lives in Plainview, Texas. “I am motivated to help others because it’s the Mary Kay way! I believe true personal growth comes from helping others find their God-given Cindy S. Kriner Suheit Vielma potential, passion and strengths. I love to work with others to achieve their goals strategically. Our Mary Kay Go-Give culture is what sets us apart from other companies, and I believe it’s my calling to pass it on!” TAP HERE
TAP HERE
Testimonial: Independent Sales Director Robyn Miller of Midland, Texas, says, “Patti believes in the culture and core values of Mary Kay! She loves people, is very generous with her time and is always cheering others on. Her love of this business is a shining example of Go-Give.
Patti Roll
Tracy Grodsky-Dunn
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
Go-Give Award ®
Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the SAPPHIRE future.” These award recipients best exemplify the Golden Rule – helping Tracy Grodsky-Dunn others unselfishly and supporting adoptees as much as unit members. Independent Senior Sales Director Began Mary Kay Business May 1982 Sales Director Debut May 1984 TAP HERE
TAP HERE
Offspring one first-line National Sales Director Mary Kay National Area Career Achievements: 145-times Circle of Honor; 22-times Sales Director Queen’s Court of Personal Sales; two-times Queen’s Court of Sharing; 24-times Circle of Achievement; 11-times Double Star Achievement; Triple Star Achievement
Cindy S.inKriner Suheit Personal: Lives Lafayette, Colo. Husband, Dave; son, Vielma Ben; daughters: Ari, Holly “I am motivated to help others because so many helped me while raising three kids as a single mom, and now I get to give back. My personal mission statement is to meet everyone where they are and call them toTAP be where they can be.” TAP HERE
HERE
Testimonial Independent Beauty Consultant Rosa Suarez of Lindenhurst, N.Y., says, “Tracy has a genuine, authentic Go-Give spirit! She is selfless and goes out of her way to make sure you get her undivided attention. She is always joyful and positive. I can’t imagine anyone more deserving than her to receive this prestigious award.”
Patti Roll
Tracy Grodsky-Dunn
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit!
READY TO CELEBRATE ALL OF YOUR
amazing achievements?
RECOGNITION CENTRAL IS HERE!
it just fits!™
IF NOT M E, T H E N WHO ? IF N OT N OW, T H EN WH E N?
L
izuly Monarrez grew up in a quintessential ‘I love my Mary Kay’ family.
“I was 1 year old when my mom, Independent National Sales Director María Monarrez, began her Mary Kay business. She’s been in love with it for more than 29 years. My mom has pictures of me when I was two and was in Dallas with her the week of Seminar. She dropped me off and picked me up from school and proms in a pink Cadillac.” But growing up, being a Mary Kay Independent Beauty Consultant was the last thing on Lizuly’s mind. “Did I always have the desire to start my own Mary Kay business? No. I grew up thinking Mary Kay was only for older people! It wasn’t until I attended Career Conference with my mom as a guest that I caught the bigger vision. Then, it was game on!”
CAREER CONFERENCE: A LIFE-CHANGING EXPERIENCE! Lizuly attended her first Career Conference in March 2011 in Denver, Colo. “I walked in thinking, I am not too excited about this and don’t really want to be here. This will probably be boring.” Little did Lizuly realize how it would all come together. Career Conference was going to be the turning point in her life. “The minute I walked in, I was in awe of all the beautiful, happy and successful women everywhere! The atmosphere was so energetic. I saw women of all ages, but I especially noticed girls my age. Young, some still in college, yet they looked beautiful in their red jackets. Then the thought crept in, Why am I not doing this?” A conversation with Independent Senior National Sales Director Lisa Madson made a powerful impression on Lizuly. “Lisa asked me what I was studying and which college I attended. She then winked at me saying, ‘You’d make a beautiful Sales Director.’ I submitted my Independent Beauty Consultant Agreement just two weeks later. I also started DIQ in a couple of weeks.”
THE FLEXIBILITY AND FULFILLMENT Today, Lizuly is happy and convinced that she made the right decision. “Because of the Mary Kay opportunity, I’m able to stay at home with my twin daughters, Valentina and Victoria. I promised myself I would bring them home from the hospital in a pink Cadillac. Although I hadn’t earned the use of one yet, they rode home in the pink Escalade their grandma or Mami Gina drives! A year later, I now drop them off and pick them up from daycare in a brand-new pink Cadillac XT6. Now, it most certainly is the one that I earned the use of, and it makes me so proud.”
YOU HAVE TO CREATE YOUR OWN EXCITEMENT! Lizuly says the best advice she’s ever received came from Independent National Sales Director Maria Monarrez. “Mom keeps reminding me that we need to create our own excitement! “There’s nothing more exciting than starting a Mary Kay business! But to be successful, you need to learn to cultivate or create that excitement every single day. As a brandnew Independent Beauty Consultant, there were days when things didn’t go as planned, and I felt like I hit a roadblock. But I learned to shift my energy. My mantra in life became simple: If not me, then who? If not now, then when?” Over the years, no matter what the situation, Lizuly has stood strong in her beliefs. “The last two years have been full of surprises, including my twin babies. They came to rock my world. Literally! My husband travels, so I had to make things work. ASAP! And I found out I’m much stronger than I gave myself credit for. My unit members and I pivoted around this self-belief, and we started working our businesses virtually, which most of us had never done before. I’m so thankful we did, because last year was our best year ever!”
BUILDING BETTER CONNECTIONS ON SOCIAL MEDIA Social media has now become an integral part of how Lizuly works her Mary Kay business. She feels that “It’s the best place to meet new faces and get them interested in Mary Kay® products.” “My customers can see my day-to-day life on my social media stories and posts, and they feel like they know me. They see that I’m a Mary Kay Independent Beauty Consultant who cooks, cleans, runs to the grocery store, goes on walks with her kids and has fun weekends with her family, just like them.”
KICK-STARTING 2022 WITH SKIN CARE SALES Lizuly’s sticking to the basics for a momentum-driven new year. She’s following through with her Power Start goals (30 faces in 30 days) and encouraging her unit members to do the same. “As Independent Beauty Consultants, we want to continue helping women look and feel their best! It all starts with skin care, and 30 faces can lead to more new faces and potential team members.” For Lizuly, her customers come first, always! “Having a sales goal is important. But my customers are my priority. They’re looking for someone genuine who can help them with their beauty needs in a convenient and efficient manner. And I want to make sure I wow them. “Before I share a Mary Kay® product with a customer, I ask her these questions: What is your No. 1 skin care concern? What changes do you wish to see in your skin? Do you have a skin care routine? On a scale of 1 to 10, how important are anti-aging products to you? How soon would you like to see results in your skin? Then, I listen to her answers and share my reasons behind recommending a Mary Kay® product and the satisfaction guarantee it comes with. “Mary Kay® apps help me reach my customers where they are. I love how the Mary Kay® Skin Analyzer App helps me provide Golden Rule customer service to my customers while we’re apart!”
LIZULY’S TEAM-BUILDING MYTHS VS. FACTS MYTHS • Team-building requires talking to a lot of people. “I’d rather talk to two very determined and excited potential team members than 200 who aren’t very interested,” says Lizuly. • I’m too young or too old for this. Lizuly believes there’s never a specific time, age or life situation to start a Mary Kay business. “I began my Mary Kay business when I was 20 years old and single. I’m now 10 years wiser, married with twin girls, and I can’t imagine doing anything else. We put our own limitations on ourselves.” FACTS • Developing Reds can help you move ahead! “As soon as I have a personal team member submit her Independent Beauty Consultant Agreement, I share the perks of achieving Red status. It’s an amazing first big goal for them. I also share with them how they can earn Great Start rewards,” shares Lizuly. • A Mary Kay business offers flexibility right from the start! Whether it’s the Mary Kay® Starter Kit for $130* or Mary Kay® eStart for $30,* new team members can choose how they want to start their Mary Kay businesses to fit their lifestyles. Learn more about startup options.
#MYMKLIFE SOCIAL MEDIA CHALLENGE JAN. 3 – FEB. 28 You can use #MyMKLife to share your posts on social media – moments from your skin care parties, family time, fun times with your Mary Kay girlfriends, me time, and every time you’re happy with how your Mary Kay business FITs into your life. We will pick the posts that best demonstrate how your Mary kay business “just fits” into your life, and feature them on our Mary Kay US Facebook page and Mary Kay US Instagram page in the coming weeks. Only the top 1% of Mary Kay independent sales force members earn the use of a Mary Kay Career Car or the Cash Compensation option through their Mary Kay businesses. *Prices are as shown plus applicable sales tax. Mary Kay® eStart offer cannot be combined with any other discounts or promotions including, but not limited to, Bring Your Besties Starter Kit Discount. Mary Kay Inc. reserves the right to extend, modify, eliminate or reduce this offer at any time. In addition to the terms, conditions, rights and/or restrictions set forth in the Independent Beauty Consultant Agreement with Mary Kay Inc. (“Mary Kay”), your use of and access to all products and services contained in the Mary Kay® Starter Kit and Mary Kay® eStart are subject to the following terms: Mary Kay® eStart includes access to certain resources that are not provided by Mary Kay; rather, they are provided by third-party providers. You agree to comply with all applicable third-party provider terms and fees including, but not limited to, providing your Social Security number or Taxpayer Identification Number, when necessary, and paying a $1 account setup fee with a valid credit card or debit card to verify your account and identity. Depending on the identity verification information provided, the third-party provider may request additional information to substantiate your identity; however, providing any verification information is not a guarantee the thirdparty will grant you access. Those terms may be supplied to you within the Mary Kay® eStart service or directly by the third-party provider. If you are unwilling or unable to comply with third-party providers’ terms, conditions and fees, Mary Kay is relieved from guaranteeing access to such third-party services. Third-party terms, conditions, fees and obligations are not considered when Mary Kay calculates its obligations under the Company’s 90% Repurchase Policy. All third-party trademarks, registered trademarks and service marks are the property of their respective owners.
Lizuly Monarrez, INDEPENDENT SENIOR SALES DIRECTOR, WICHITA, KAN.
P OW E R E D BY
growing!
GET
Ready to grow your Mary Kay business?
GOAL FOR IT!
NEW! POWERED BY PINK POWER UP YOUR TEAM-BUILDING CONSISTENCY CHALLENGE
TEAM-BUILDING TIPS FROM THESE PROS SALLY MORENO, INDEPENDENT SENIOR
JAN. 1 – MARCH 31, 2022
SALES DIRECTOR,
Power Up Your Team-Building in 2022 with
BELLA VISTA, ARK.
the Powered by Pink Power Up Your Team-
“January is a time when
Building Consistency Challenge!
many think about New Year’s resolutions. And it’s the perfect time to talk with your customers about what changes they want to make in their lives. It’s a clean slate, so an easy time to ‘renew YOU in ’22’! Once you help someone identify what they want, you can show them how a Mary Kay business can help them reach their goals. Always remember, it’s not about you. It’s about them.” PAMELA SPARKS,
Independent Beauty Consultants and
INDEPENDENT FUTURE
Independent Sales Directors can earn a three-
EXECUTIVE SENIOR
strand pink pearl bracelet specially designed by
SALES DIRECTOR,
R.J. Graziano when you:
BIRMINGHAM, ALA.
• Achieve the monthly Powered by Pink Challenge during the challenge time frame (January through March 2022) by setting and achieving a retail selling goal to support a $600* or more wholesale Section 1 order each month. AND • Develop three Great Start-qualified** new personal team members in the challenge time frame.
“In January, my unit and I do our Annual Operation Occupation for booking faces and sharing the Mary Kay opportunity. We have a list of 50 occupations and make it a weekly contest to see who can have the most occupations covered in faces cleaned as well as the opportunity being shared. It keeps my unit focused on working full circle in diversifying their customer bases and teams. It’s fun, fresh and always delivers results.” SHIRLEY LOCKHART-TRUE, INDEPENDENT FUTURE
Remember, product sales are the foundation
EXECUTIVE SENIOR SALES
of a Mary Kay business. If you choose to
DIRECTOR, ATLANTA, GA.
develop a team, you should do so strategically,
“I team-build in January by
offering the opportunity to those who are truly
calling my customers, friends
interested in running a Mary Kay businesses the
and family to see if they have any New Year’s
Mary Kay way and who could expand customer
goals, such as a new look, to lose weight or a
reach of the fabulous Mary Kay® products.
career change, nd I listen to what they share. “I then share with her some of the reasons
Now let’s POWER UP YOUR SALES AND YOUR TEAMBUILDING while helping new team members get off to a Great Start! Learn more!
why people start a May Kay business such as the flexibility and fun of working your own business, the potential to earn extra money, personal development and self-improvement. And then of course I ask her if the Mary Kay Opportunity could be for her!”
*The $600 or more wholesale Section 1 order requirement per month can be placed in one single order or placed in cumulative orders, as long as the order(s) are placed in the same calendar month. Customer Delivery Service, Guest Checkout and EZ Ship order amounts will also count toward your $600 or more wholesale Section 1 order requirement. You’ll receive your monthly prize inside your qualifying order. One prize per achiever each month. For consistency challenge prizes, you’ll receive your prize inside your next product order (does not need to be a qualifying order) following the end of the challenge and month end. One prize per achiever. **A Great Start-qualified new personal team member is one whose single initial order or cumulative orders with the Company are $600 or more in wholesale Section 1 products, and the order(s) are received and accepted by the Company in the same or following three calendar months that her/ his Independent Beauty Consultant Agreement is received and accepted by the Company.
cheers TO THE NEW YEAR! For many, the new year means new goals and resolutions. And it’s a great checkpoint at the halfway mark of the Seminar year. Are you on track? Do you have new goals? These Mary Kay Independent Sales Directors share their best ideas to help you reach for the stars in 2022. RACHEL HALL, INDEPENDENT SALES DIRECTOR, AMMON, IDAHO “This year, I decided to become unstoppable! I am so excited to set my sights HIGH as I track my biggest year ever in my Mary Kay business. My goal is to reach the Circle of Excellence Prestige Trip! My passion for my business is bursting inside me, and the repeat is on for another year of achieving Triple Star status. I want to arrive on midnight June 30, 2022, knowing I was all in and gave it my all! My New Year’s resolution is to be a day-maker for others, change a face, enrich a life. Every day, the Mary Kay way of helping others can make my dreams become a reality.” JACKIE CRAVER, INDEPENDENT SENIOR SALES DIRECTOR, HEMPSTEAD, TEXAS “My goal for the second half of the Seminar year is to lead my unit to the Circle of Excellence for the first time! We are a 10-time pink Cadillac unit, and it’s time to rise to our victory! My passion and desire are to lead women to becoming Independent Sales Directors and show them that becoming an Independent National Sales Directors is possible. I want women to realize they don’t have to work for ‘the box,’ the paycheck that someone else gives them. They can choose to have their own businesses and have more freedom with their time.” DEIRDRE ESCHAUZIER, INDEPENDENT SALES DIRECTOR, BRAINTREE, MASS. “My goal for 2022 is to lead my unit to the Million-Dollar Circle of Excellence! We will get there by putting in the daily effort, celebrating our victories, shaking off disappointments and focusing on helping the next person in our path. We won’t worry or be distracted by what others are doing or by the latest pic collage or hostess flier that we see on Facebook. We are building sustainable, successful businesses, working on getting stronger every day and enriching as many lives as we can in the process.”
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january
JUMP START Hello, 2022! As many resolve to improve, renew and refresh, now’s the time to share products she’ll love and an opportunity that can fit her life perfectly. Here are 10 ideas to help you jump-start your January!
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1. Set a Goal. Product sales, team-building or both, then track it. Focus on your own self-improvement. 2. Hold New Year, New You! Parties. Virtual, in-person, you decide! Showcase skin care products, pampering products or a fresh color update. 3. Get Social. Find a comfy place to snuggle up and plan your posts using the January 2022 Social Media Playbook. 4. Hold a Blizzard Blitz. Too cold to get out? Offer your customers a fun virtual pampering escape. 5. Brighten Up. A new lip color can help your customers beat the winter blahs. Sell 10 lip glosses or lipsticks today! 6. Be a Star. Check out the Star Consultant Program prizes. This program can set the tone for your selling quarter. 7. Fuel Your Dreams. Learn what it takes to earn the use of a Mary Kay® Career Car. 8. Sign Up for Special Delivery. Find out how to put the Customer Delivery Service to work for you! 9. Share the Love. Beauty editors love Mary Kay® products. Read more! 10. Power Up Your Knowledge. Mary Kay Ash said, “School is never out for the pro!” There’s always more to learn. Start now!
WE’RE BACK! Coming to a city near you! WEEK 1: MARCH 18–19 AND MARCH 20–21 WEEK 2: MARCH 25–26 AND MARCH 27–28 REGISTRATION OPENS FEB. 1–3, 2022.
Get details including the list of cities, recognition opportunities and more!
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