Applause for June 2021

JUNE 2021

®

Come Clean!

Summer vibes. Soak up each minute with your freshest face.

Plus, pretty color palettes, summer-scented body care, beauty tools and more to maximize your customers’ beauty routines.

JUNE Dates

16

30

Fall 2021 Preferred Customer Program℠ online enrollment begins for The Look, including an exclusive sample (while supplies last).

Last day of the month for Independent Beauty Consultants to place online orders to count toward this month’s production.

20

Online Independent Beauty Consultant Agreements accepted until midnight Central time.

Quarter 1 Star Consultant quarterly contest begins.

1

Online Independent Sales Director-in-Qualification Commitment Form available beginning 12:01 a.m. Central time.

Seminar 2021 registration opens at 8:30 a.m. Central Time. Visit Mary Kay InTouch® for more details.

3

Last day to submit online Independent Sales Directorin-Qualification Commitment Form. Commitment Form available until midnight Central time.

15

Father’s Day.

Seminar 2020 contest period ends.

Online prize selection available for Quarter 4 Star Consultant Program.

29

Last day of the month for Independent Beauty Consultants to place phone orders to count toward this month’s production.

Remember that happiness and success in Mary Kay are contingent upon helping others.

Your career will blossom in proportion to the measure of care and love you send into the lives of others. This adage says it well: ‘The love in your heart

Deadline for Quarter 4 Star Consultant quarterly contest.

Deadline to make Quarter 3 Star Consultant prize selections.

Father’s Day Is June 20!

Flip to Pages 6–7 for a fresh new

wasn’t put there to stay; love isn’t love ’til you give it away.

product and gift ideas to share.

HELPFUL NUMBER: Customer Success Team 800-272-9333 For questions regarding Mary Kay ® product orders, Mary Kay InTouch ®, special events, product information, etc.

APPLAUSE® magazine is published in recognition of and as information for members of the Mary Kay Inc. independent contractor sales organization, Independent National Sales Directors (“National Sales Directors”), Independent Sales Directors (“Sales Directors”) and Independent Beauty Consultants (“Consultants”) in the United States, Puerto Rico, U.S. Virgin Islands and Guam by Mary Kay Inc., Dallas, Texas. ©2021 Mary Kay Inc. Member: Direct Selling Association, Personal Care Products Council. Mary Kay Inc., 16251 Dallas Parkway, P.O. Box 799045, Dallas, Texas 75379-9045, marykay.com.

Your Independent Contractor Status: As an independent contractor, you are not an employee nor an agent of Mary Kay Inc. Throughout Applause® magazine, you will receive guidance, suggestions and ideas regarding your Mary Kay business, yet you have the freedom to choose your own hours and the business methods that work best for you. The Company retains no right of control over you, except those terms of your Independent Beauty Consultant, Independent Sales Director and/or Independent National Sales Director Agreement(s) with the Company. You, in turn, have no power or authority to incur any debt, obligation or liability, or to make any representation or contract on behalf of the Company.

TRENDING Now Celebrate Spring.

Weddings, proms, Mother’s Day, quinceañeras, sweet 16s, graduations or just because. In person or virtual, you’ve got what your customers need to celebrate in style. Find fun gift ideas on Pages 22–23.

June 23 Is National Pink Day.

June Is Acne Awareness Month.

Whether it’s acne or maskne

Help your customers feel pretty in pink and change

(acne caused from wearing a

lives along the way. Get inspiration to share on social!

face mask), you’ve got a clear

Mary Kay InTouch® > Resources > Digital Zone >

way to beautiful skin with the

Social Media Central > Social Media Playbooks.

best-selling Clear Proof® Deep-

See Page 4 for details.

Cleaning Charcoal Mask!

M A RY KAY MILESTONE

JUNE 1973: GO-GIVE® AWARD The Go-Give® Program was officially organized in June 1973 with one Independent Sales Director being recognized each month for her Go-Give spirit. Today, Mary Kay Ash’s most honored tradition continues. See Page 17.

Applause® Magazine Team: MANAGING EDITOR: ALESIA RITENOUR SENIOR EDITOR: MEGHAN BONDS SPANISH MANAGING EDITOR: MARGARITA HERNÁNDEZ CONTRERAS ART PRODUCER: SHARILYN GETZ SENIOR PRINT PRODUCER: JAN STEEL PRINT PRODUCER: KIM RIND PUBLICATIONS SPECIALIST: NICOLE CALDWELL DESIGN STUDIO SUPERVISOR: BIANCA CAMANO SENIOR GRAPHIC DESIGN/PRODUCTION ARTISTS: CHERYL FELLENBAUM, PATTI CASAMASSIMA SENIOR PREPRESS ARTIST: RICHARD HUDSON COPY EDITORS: LISA HORNE, GAYLEEN WOODALL SENIOR PROOFREADER: ALISSA KONECNY *Within Applause® magazine, you MAY periodically find articles which suggest building your business through referrals and/or by contacting potential guests for upcoming skin care parties or other events.

Prior to contacting such individuals via telephone or email, you should consider whether such communication is consistent with state and/or federal “do-not-call” and/or “SPAM” laws and regulations. For more information on this subject, you can go to the Mary Kay InTouch® > Resources > Legal. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help you avoid any issues with these types of regulations.

marykayintouch.com

1

Hey,

FRESH FACE! Help your customers spring into summer with the freshest face!

NEW! MARY KAY® MICELLAR WATER, $17 Try this quick and versatile way to cleanse skin. Whether you’re in a rush, on the go, post-workout or at home, it works as a quick cleanse on its own or before your favorite Mary Kay® cleanser for a double cleanse.

WHY SHE WILL LOVE • Attracts impurities.

• Helps break down face makeup.

• Gently cleanses skin.

• Leaves skin hydrated.

• No need to rinse!

TARGET AUDIENCE

ON E FO R TH E PU RS E.

ANYONE LOOKING FOR A: • Quick cleanse after a workout.

• Fresh, clean face on those no-makeup days.

• Clean face when there’s no option to rinse – e.g.,

NEW! MARY KAY® MICELLAR WATER​ DELUXE MINI, $2.50 ON SECTION 2

travelers, campers, etc.

• Double cleansing on heavy makeup days when one cleanse just isn’t enough.

Shown by full-sized bottle for size comparison.

2

applause

June 2021

All prices are suggested retail.

YOUR QUESTIONS ANSWERED

ORDER OF APPLICATION

Q: WHAT IS MICELLAR WATER?

For use when double cleansing. Omit Cleanser Step 3 for a

A: It’s made with purified water and low concentrations of mild

quick cleanse.

surfactants. Surfactants group together forming tiny spheres

• Oil-Free Eye Makeup Remover

called micelles. Micelles love impurities and act like magnets to

• Micellar Water

attract the buildup of the day – or night – away from skin.

• Cleanser • Toner (if applicable)

Q: HOW IS MARY KAY® MICELLAR WATER DIFFERENT FROM

• Serums

MARY KAY® OIL-FREE EYE MAKEUP REMOVER?

• Moisturizer

A: Our micellar water helps break down face makeup and

• Eye Cream

attract impurities. It can be used as a quick facial cleanse or as the first step in a deeper, double-cleanse routine.

Mary Kay® Oil-Free Eye Makeup Remover gently removes eye makeup including waterproof mascara. It’s suitable for sensitive eyes and contact lens wearers.

DOUBLE CLEANSE FOR ULTRACLEAN SKIN! For those heavy makeup days, your customers can pair Mary Kay® Micellar Water with their favorite Mary Kay® cleanser.

TWO WAYS TO CLEANSE! QUICK CLEANSE. Gently cleanse and refresh skin when you’re on the go or in a rush. Attract impurities with a few soft

• TIMEWISE® AGE MINIMIZE 3D® 4-IN-1 CLEANSER, $24 COMBINATION/OILY OR NORMAL/DRY

swipes of a saturated cotton ball or pad. No rinsing required!

• TIMEWISE REPAIR® VOLU-FIRM®

Perfect for use at the gym or on a “no makeup” makeup day.

FOAMING CLEANSER, $28 • BOTANICAL EFFECTS® CLEANSING GEL, $18

Avoid eye area.

• MARY KAY NATURALLY® PURIFYING CLEANSER, $26 ULTRACLEAN SKIN. Pair it with your favorite Mary Kay®

• CLEAR PROOF® CLARIFYING CLEANSING GEL,** $16

cleanser for a customized double cleanse. Use Mary Kay®

• MKMEN® DAILY FACIAL WASH, $16

Micellar Water first to gently break down face makeup, oil and other daily debris. Then follow with a skin type-specific cleanser to target individual needs and rinse skin clean. Perfect for use after a day when you are wearing full-coverage makeup or for someone who wants that ultraclean skin. Avoid eye area.

GIFT WITH PURCHASE NEW! LIMITED-EDITION† MARY KAY® MAKEUP REMOVER ROUNDS BUNDLE​, $34 Receive a FREE* pack of five reusable limited-edition* Mary Kay® Makeup Remover Rounds when you purchase this limited-edition bundle* that includes the NEW Mary Kay® Micellar Water and a Mary Kay® Oil-Free Eye Makeup Remover. Includes a washable mesh bag.

Care: Rinse and place rounds in the mesh bag. Machine wash warm. Normal tumble dry or lay flat to dry. ​

*Available from participating Independent Beauty Consultants only and while supplies last **Over-the-counter drug product

marykayintouch.com

3

Power in

PINK Cool Pinks

PINK CHANGING LIVES® Warm Pinks

Tip!

the rfectly in Pans fit pe lette® Perfect Pa Mary Kay d shades rately), an (sold sepa Kay with Mary blend well sion® Chromafu ows.

Eye Shad

Through this campaign, Mary Kay has partnered with over 2,000 organizations from around the world to fight cancer, domestic

violence, hunger and more! You can join Mary Kay’s global Pink Changing Lives® cause empowerment program and help change the lives of women and their families. In the United States, from In the United States, from April 26, – Aug. 15, 2021, $1 will be donated from each sale of Mary Kay Unlimited™ Lip Gloss in Confident Pink and Hopeful Lilac shades.

Mary Kay is committed to supporting The Mary Kay Foundation’s efforts to invest in breakthrough cancer

NEW! Limited-Edition† Mary Kay® Eye Shadow Quads, $22 each

research for women-related cancers and ending domestic violence against women in the United States.

More is more when it comes to these punchy pinks curated by Mary Kay Global Beauty Ambassador Luis Casco. Endless ways to mix and match allow you to create looks from blushing

SHOW THE WORLD AND YOUR LIPS SOME LOVE!

to bold using a single quad. Blendable formula! Each quad includes a mix of shimmer and matte shades. Available in

NEW! LIMITED-EDITION†

Warm Pinks and Cool Pinks.

MARY KAY UNLIMITED™ LIP GLOSS, $16 EACH

COMPLETE THE LOOK!

Mary Kay Unlimited™

Why not recommend their favorite Mary Kay® eyeliner and

Lip Gloss meets limitless

mascara to complete the look?

generosity with these two new limited-edition†

HELP IS HERE!

shades which benefit The

Check out popular Beauty Extras videos for the latest

Mary Kay Foundation℠.

lip and eye color, along with how-tos and digital assets to

In Confident Pink and

share on social. Mary Kay InTouch® > Products > Product

Hopeful Lilac!

Central > Summer 2021

4

applause

June 2021

Price is suggested retail. †Available while supplies last

Find fun digital assets to help you sell on Mary Kay InTouch®.

Show your beauty savvy with these amazing tools, and help your customers get that perfect eye look.

Brush

Boss

NEW! MARY KAY® EYE BLENDING BRUSH, $12 Give blending a boost with a luxuriously soft eye color brush with a rounded shape that gives your favorite look a seamless finish. High-quality, synthetic bristles help blend eye

NEW! LIMITED-TIME† OFFER BUNDLE:

shadow evenly.

MARY KAY® EYE BLENDING BRUSH + NEW LIMITED-EDITION † MARY KAY® BRUSH ORGANIZER, $22 Purchase the Eye Blending Brush and Brush Organizer as a bundle, while supplies last. Brush Organizer not available separately. The Mary Kay® Essential Brush Collection is sold separately and not included in the bundle.

Fits all her Mary Kay® brushes!

BRUSH UP ON EYE BRUSHES EYE BRUSHES NEW! Mary Kay® Eye Blending Brush, $12

Mary Kay® Eyebrow/Eyeliner Brush, $10

FEATURE Rounded shape Wired spoolie Firm, angled brush

USE Blending Tame brows Fill in sparse areas Precisely line eyes Create accents

Mary Kay® Eye Smudger Brush, $12

Dense, tapered tip

Mary Kay® Eye Crease Brush, $12

Flexible, angled tip

Reach contours and creases

Mary Kay® All-Over Eye Shadow Brush, $12

Tapered shape

All-over application

Smudge at lashline for smoky eye look

GREAT ADD-ON! MARY KAY® BRUSH

All prices are suggested retail. †Available while supplies last

CLEANER, $10

Celebrate

HIM!

HE DESERVES SOME ATTENTION. SHARE THESE POPULAR PRODUCTS TODAY.

6

applause

June 2021

All prices are suggested retail.

NEW! SPECIALEDITION † MKMEN® BEARD OIL, $20

GIFTING 101

Show his beard some love with

inexpensive items

this beard oil that softens,

found at discount

shines and smells divine.

stores or online.

Create irresistible bundles using fun,

Be sure to account • Conditions, softens and adds shine to facial hair.

for additional expenses when pricing.

• Nourishes and moisturizes beard and face.

• Refreshing peppermint clary sage scent.

GET SOCIAL! GET SOCIAL POST IDEAS!

How to use: After showering, place three or four drops in hand,

Mary Kay InTouch® > Resources > Digital Zone > Social

rub hands together and apply to beard and mustache. Massage

Media Central > Social Media Playbooks.

the oil smoothly and gently into beard, front to back from the root to the tip. Make sure to get all the way down to the skin

SHARE THE MEN’S ECATALOG

with fingertips. Brush or comb through to distribute evenly

via text or email. marykay.com >

throughout the hairs. ​

eCatalog.

Men’s Cata log

A GUIDE

GUYS’ GROOMIN G TO

POWERFUL AGE-FIGHT ERS FRAGRANC ES FIT FOR HIM GROOMING ESSENTIAL S

MKMEN® REGIMEN, $81 Specially formulated for the guys. Includes Daily Facial Wash,

MK HIGH INTENSITY® FRAGRANCES FOR MEN

Shave Foam, Advanced Eye Cream and Advanced Facial

With three scents to choose from, she can find the perfect

Hydrator Sunscreen Broad Spectrum SPF 30.*

one for her guy.

MK HIGH INTENSITY® COLOGNE SPRAY, $40 Amber oriental with top notes of fennel and sage heightened by crushed coffee beans.

MK HIGH INTENSITY® SPORT COLOGNE SPRAY, $40 Fresh, invigorating fragrance stimulates the senses with an icy, adventurous scent.

MK HIGH INTENSITY OCEAN® COLOGNE SPRAY, $42 Fresh, citrus-marine fragrance for the active man who is recharged by the freedom of the sea.

​†Available while supplies last *Over-the-counter drug product

marykayintouch.com

7

MAY 1–31:

EMBRACE THE GOLDEN RULE. This necklace can be yours when you sell enough products to support placing a cumulative $600+* wholesale Section 1 order in May.

IT’S ALL ABOUT PERSONAL TOUCH. LAUREN MEMBRENO, INDEPENDENT SENIOR SALES DIRECTOR, GLEN ALLEN, VA. “I now do five-minute video check-ins with my customers periodically. They’re easy to schedule, and I find most are open for a quick chat. I love to connect and make them feel

SPARK YOUR DETERMINATION!

special. Recently a customer mentioned a desire to rampup her exercise routine and I shared details of a workout app I use. She texted later thanking me for the recommendation. It’s that extra personal touch people value that keeps them loyal customers

APRIL 1 – JUNE 30, 2021

and makes my Mary Kay business so fun

Achieve the challenge each month April

and rewarding.

through June to earn this bracelet from the exclusive Spark a Chain Reaction!

Collection by R.J. Graziano. *The $600+ wholesale Section 1 order requirement per month can be placed in one single order or in cumulative orders, as long as the orders are placed in the same calendar month. Customer Delivery Service, Guest Checkout and EZ Ship order amounts also count toward your $600 or more order requirement. You’ll receive your jewelry piece inside your qualifying order. One jewelry piece per achiever each month.

8

applause

June 2021

Go-Give Award ®

Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn.

Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These June award recipients best exemplify the Golden Rule – helping others unselfishly and supporting adoptees as much as unit members.

DIAMOND

RUBY

SAPPHIRE

EMERALD

Samantha Hill

Kimberly Cavarretta

Jessica Holzbach

Anna Sempeles

Independent Sales Director

Independent Sales Director

Independent Senior Sales Director

Independent Sales Director

Began Mary Kay Business October 2017

Began Mary Kay Business October 1982

Began Mary Kay Business June 2010

Began Mary Kay Business April 1997

Sales Director Debut July 2018

Sales Director Debut September 1983

Sales Director Debut January 2011

Sales Director Debut March 2000

National Sales Director Cheryl Fulcher

National Sales Director Mary Kay National Area

Offspring two first-line

National Sales Director Mary Kay National Area

Honors Star Consultant

Honors Circle of Honor; five-times Queen’s Court of Sharing; 27-times Circle of Achievement; seven-times Circle of Excellence; four-times Double Star Achievement

Personal Lives in Douglasville, Ga. Husband, John; son, Aidyn; daughter, Clover “I am motivated to help others because I love to watch a woman grow her confidence and step into her greatness. I believe God has given me a vision for where we’re going! I say ‘WE’ because there is a tribe of women going with me. I’m taking others with me and together we will pass on Mary Kay Ash’s Legacy.”

Independent Senior Sales Director Jennifer Brownfield of Marietta, Ga., says, “there is so much I could say about Sam. She SHINES in her virtual pivot and has taught us all that trying something new truly does reap amazing awards. It’s amazing to witness such a transformation.”

Personal Lives in Wildwood, Mo. Husband, Phil; sons: Joshua, Caleb; daughter, Victoria “I am motivated to help others because the last time I spoke with Mary Kay personally about how this company had changed my life, she grabbed my hands, squeezed them and said, ‘Pass it on.’”

Independent Beauty Consultant Catherine Hudson of St. Louis, Mo., says, “her coaching is exceptional, and she always goes the extra mile.

She helps others and still makes God and her family top priorities. She has been patient, loving, persistent, kind, forgiving, a great Christian role model, boss and friend.”

National Sales Director Jeanie Tamborello Honors Star Consultant; five-times Sales Director Queen’s Court of Personal Sales; Queen’s Court of Sharing; six-times Circle of Achievement; four-times Circle of Excellence; four-times Double Star Achievement; Triple Star Achievement Personal Lives in Friendswood, Texas. Husband, Jeremy; daughters: Haley, Katelyn “I am motivated to help others because I want to see them achieve their God-given dreams! I’m so thankful for the opportunity to give women hope for a different future!”

Independent Sales Director Crista Welch of Pasadena, Texas, says, “she has a Go-Give spirit. She puts in a lot of extra time running events for her unit and others. She is always happy to help those around her however she can.”

Honors Circle of Honor; Consultant Queen’s Court of Personal Sales; 17-times Sales Director Queen’s Court of Personal Sales; five-times Queen’s Court of Sharing; 18-times Circle of Achievement; 12-times Double Star Achievement; fourtimes Triple Star Achievement Personal Lives in Fairfax, Va. Husband, John; daughter, Sophia “I am motivated to help others because I always want others to feel included and a part of something bigger. I feel that the more inclusive we are, the more we can accomplish together.”

Independent Beauty Consultant Sharon O’Brian of Arlington, Va., says, “determined, sincere, caring, optimistic, funny and an abundance thinker are just a few of the adjectives to describe Anna.

Her focus on building others to their potential is unwavering.”

Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit! Find out how on Mary Kay InTouch® under the Contests/Promotions tab.

marykayintouch.com

17

One Woman Can®

EMBRACING THE GOLDEN RULE

Jillian Decker

S DIRECTOR T SENIOR SALE INDEPENDEN

J

illian was a high school algebra teacher and basketball coach in Stilwell, Okla. Married to her high school sweetheart, Kyle, they were living on a farm, raising cattle. And even though Jillian was

busy with a full life, she became a Mary Kay Independent Sales Director in less than a year. How did she do it?

Here’s her story.

“I started my Mary Kay business on Sept. 15, 2016, to make some extra money for my car payment,” says Jillian.

I realized I wanted my business to just keep moving forward and growing. By selling products and sharing what I was doing with others, I earned a Red Jacket in March 2017. Once I earned my Red Jacket, I realized I wanted to be a sales force leader.

I got to work and debuted as an Independent Sales Director in October 2017!”

Jillian may have started her Mary Kay business to make a car payment, but before long, she earned the use of her first Mary Kay Career Car – the Chevy Cruze – the same month she debuted as

18

applause

June 2021

Genuinely connecting and building a relationship often leads to friendships as well as Mary Kay relationships.

And it helps me provide Golden Rule customer service because I’ve learned so much about them.

an Independent Sales Director. “Then I earned the use of the Chevy Equinox in December 2018. Most recently, I earned the use of the beautiful pink Cadillac in October 2020!”

GETTING SOCIAL IN A VIRTUAL WORLD Like most, Jillian spent 2020 working her business virtually, but that wasn’t new to her. “I actually started working my business virtually in October 2019. That’s when I realized the value of promoting my Mary Kay business through social media and it became my focus. My customer group was growing and so when everything changed in 2020, and working virtually became a priority, I was already on the right track.” paper, a piece Jillian has found that social media helps her work her

of candy and hand-written note.

business full circle. She creates fun and inviting videos and

I learned all of that from a sister

posts that share all aspects of her business from how to

Independent Sales Director, and

apply products to the fun of being her own boss. And she

it really makes each product

engages with her customers and unit members and stays

order special.”

involved in what they’re doing. “I really focus on building relationships and that builds trust. I don’t just reach out to

ON THE GROW

my customers for Mary Kay purposes. I follow what they

Jillian and her team are focused on growth. “We are

do on social media and stay engaged in their lives. I love

developing teams of teams and really focus on team-

celebrating their new job or marriage or baby, and I’m

building appointments. I now have two amazing offspring

always praying for them. That’s how I connect with my

Independent Sales Directors Annmarie Bishop and

customers, unit members, and potential new customers

Candace Kenyon, who are helping inspire this growth. And

and unit members. Genuinely connecting and building a

they both have earned the use of a Chevy Malibu!”

relationship often leads to friendships as well as Mary Kay relationships. And it helps me provide Golden Rule customer

Jillian and Kyle have two children, Kylan and Mila, and Jillian

service because I’ve learned so much about them.”

credits her Mary Kay business for allowing her to have more time with her family. “My Mary Kay business has had such

Another way Jillian practices Golden Rule customer service

an amazing and positive impact on my life. I am now able to

is by making every product order more like a gift. “I amped

stay home with my youngest daughter. And I have grown so

up the packaging by putting orders in gift bags with tissue

much and have gained so much confidence.” marykayintouch.com

19

The Red Zone

and

It Starts Today!

Earn more, gain confidence and ultimately help others change their lives. Great things can happen when you share the Mary Kay Opportunity with others. Independent Executive Senior Sales Director Nikole Childress shares her team-building tips no matter where you are in your Mary Kay journey.

1

BRAND NEW

Congratulations! You’re already pumped about this new adventure. Now take that enthusiasm and share it with others.

People are attracted to excited and positive people.

Exude your excitement at your Grand Opening event with friends and family around you. Don’t be afraid to ask guests if they’d like to join you in this new adventure. Be sure to share the Great Start Program and its rich rewards for starting strong.

And remember, no one expects you to be perfect. Your

not only help bring you new customers, it also may bring you new

genuineness can have a positive

team members. Set your goal, share it with your Independent Sales

and lasting impact. You also

Director or Mary Kay girlfriend, and go for it. You can do it!

can ask your Independent Sales Director or sister beauty consultants for help. They are there to guide you if needed.

3 HIT A WALL

Life happens, and we all know there are ups and downs in any

2 REIGNITED AND READY

business. Start with your Independent Sales Director or trusted sister beauty consultants to help you pinpoint any obstacles.

Maybe it’s a skill set like a party close that needs some refining.

Maybe your “why” changed or

Whatever it is, remember you’re surrounded by women with

something shifted and you’re

experience and knowledge who want to help guide and support

ready to kick your Mary Kay

you to success.

business up a notch. Good news! It’s never too late to develop a team. Get a jump start

That’s the Mary Kay difference. It’s about growing and

with a Power Start – 30 faces in 30 days. This activity boost can

celebrating together!

20

applause

June 2021

FREE

products?

Yes, please!

$3,600 WHOL

ESALE SECTI

ON 1 SAMP

LE

FREE*

Ge Ultima tet the Richest ProducRE t W Here’s AR whereDS the richest .

Bonus rewards begin!

Choose the bundles that Bundles! are right for you, and sell, sell, sell!

Ultimate Targeted Solutions Bundle, • Mary $143 Kay® Hydroge l Eye Patches TimeWise Replenish ing Serum C+ E™ TimeWise® Tone-Co rrecting Serum

• •

READY, SET, SELL! GET GOING WITH THE BEST OFFER EVER!

Earn your

FREE

PRODUCT BONUS BUNDLES

NOW!

1

12

2

Hurry before time runs out!

See Page 4 for details.

TimeWise Miracle Set

3D® Bundle, COMBINAT $158 ION/OILY SET NORMAL/DRY SET Also included in each bundle:

OR

•

•

TimeWise® Age Minimize 3D® Day Cream, non-SPF

Mary Kay® Transluce nt Loose Powder

*An Independent Beauty Consultant’s in wholesale single initial order Section 1 products with the Company the Company to be eligible must total $600 for in the same or or more (excluding following calendar the product bonus bundles. the Company.

The single initial Sales tax is required shipping, handling month that the order must be Independent and tax) on the suggested The Company received and Beauty Consultant retail value of reserves the accepted by Agreement is Section 1 products right to change the most up-to-date received and or update products, included in the accepted by information. product bonus packaging and bundle(s).

Prices reflect programs. Please the suggested go to the Mary retail value of Kay InTouch® each product website for bonus bundle.

3

TimeWise 3D® Foundat

ion Bundle, CHOOSE FROM $150 THESE FOUR BUNDLES: TimeWise® Matte 3D Foundatio n OR TimeWise ® Luminous 3D Foundation

IVORY/BEIGE 6 SHADES/P RODUCTS TIMEWISE® MATTE 3D

• Ivory N 140 • Ivory N 160 • Beige W 100 • Beige C 120 • Beige C 130 • Beige N 150

BEIGE/BRO NZE 6 SHADES/P RODUCTS TIMEWISE® MATTE 3D •

Beige N 190 • Beige N 200 • Beige C 220 • Bronze W 110 • Bronze W 140 • Bronze C 160

IVORY/BEIGE 6 SHADES/P RODUCTS TIMEWISE® LUMINOUS

• Ivory N 140 • Ivory N 160 • Beige W 100 • Beige C 120 • Beige C 130 • Beige C 140

BEIGE/BRO NZE 6 SHADES/P RODUCTS TIMEWISE® LUMINOUS

• Beige N 150 • Beige W 180 • Beige N 210 • Bronze W 100 • Bronze W 130 • Bronze C 160

3D

3D

Start your journey with this FREE app!

With the Great Start Program, new Independent Beauty Consultants earn product bonus bundles they can turn around and sell for up to 100% profit after placing their initial product orders. It’s all here when they sell products and develop their teams in the first few months of their Mary Kay businesses. Get all the details!

Mary Kay InTouch® > Education > Great Start Program.

13

The foundation bundle is just one of several product bonus bundles available in the Great Start Program.

Please join me

MARY KAY GREAT START® APP A great resource for new team members!

From inspirational quotes from Mary Kay Ash to a helpful “watch me first” video and Grand Opening tips, this app is a must for anyone just starting her Mary Kay business.

Grand Opening to celebrate the

new

for my

debut of my

business.

IN-PERSON

VIRTUAL DATE: ____________________________ __________________________________________ ______________________________________ TIME: ____________________________ __________________________________________ _______________________________________ PHYSICAL ADDR ESS/WEB ADDR ESS: ________________________ _________ ____________________________________ ____________________________________ ____________________________________ ______ PRESENTED BY: ____________________________________ ____________________________________ ______ RSVP (PHONE/EMA IL): ________________________ ____________________________________ ___

I can’t wait to

share the beau

ty with you!

© 2020 Mary Kay

Inc. J2002291 12/20 PRINTED IN U.S.A.

LEARN MORE ABOUT ALL THE WAYS TO GROW YOUR BUSINESS. MARY KAY INTOUCH® > EDUCATION > HOW TO TEAM-BUILD.

marykayintouch.com

21

Let’s

! e t a r b e l Ce From weddings to birthdays to graduations and just because, you can help your customers find fun gifts at a wide range of prices to celebrate their friends and families.

NEW! LIMITEDEDITION † MARY KAY® BODY CARE SET IN SPARKLING CHERRY, $30

WHITE TEA & CITRUS SATIN BODY® COLLECTION

Indulge in a wow-worthy blend

• INDULGENT SHEA WASH, $18

of bold and bright sparkling

• REVITALIZING SHEA SCRUB, $18

cherry, soft creamy florals and

• SILKENING SHEA LOTION, $18

warm vanilla musk. Set includes

• WHIPPED SHEA CRÈME, $22

Body Lotion and Fragrance Mist, perfect for layering.

WHITE TEA & CITRUS SATIN LIPS® SET, $22

WHITE TEA & CITRUS SATIN HANDS® PAMPERING SET, $36 Also available in fragrance-

Includes Shea Sugar Scrub

free. Includes: a fragrance-free

and Shea Butter Balm.

protecting softener, a scented shea scrub , a scented shea cream and a giftable bag.

22

applause

June 2021

All prices are suggested retail. †Available while supplies last

MARY KAY® HYDROGEL EYE PATCHES, $40, PK./30 PAIRS

MINT BLISS™ ENERGIZING LOTION FOR FEET & LEGS, $11

Help her get ready with these

Helps tired feet and legs feel revived.

instantly reviving, shimmery pink gels

Refreshing cool mint formula. Perfect

that deliver a refreshing burst of

for days when you’re on your feet

hydration. Cool, soothe and depuff.

and on the go.

TIMEWISE REPAIR® LIFTING BIO-CELLULOSE MASK, $70, PK./4 spa day. Provides instant

MARY KAY® 2-IN-1 BODY WASH & SHAVE, $16

hydration plus other benefits

​Enjoy the

with continued use over time.

convenience of a

Perfect for an at-home

cleanser and a shaving cream in one product.

Tip!grances

e Fra Share th g! eCatalo y.com > maryka g eCatalo

MARY KAY® HYDRATING LOTION, $16 ​Provides lasting hydration for up to 24 hours.

BUNDLES OF LOVE Use these cute and inexpensive ideas for selling giftable bundles for special occasions.

FEEL-GOOD FRAGRANCES

Look at these fun beauty bouquets

• MARY KAY ILLUMINEA™ EXTRAIT DE PARFUM, $70

designed by Jennifer Hendrickson,

• FOREVER DIAMONDS® EAU DE PARFUM, $40

an Independent Beauty Consultant in

• CITYSCAPE® EAU DE PARFUM, $50

Woodland, Wash.

• THINKING OF YOU® EAU DE PARFUM, $32 marykayintouch.com

23

THERE’S AN

APP FOR THAT!

Looking to catch up on all things Mary Kay? Need help with booking? Not sure about skin care? There’s an app for that!

HANDY, DANDY CAROLYN COLTER, INDEPENDENT SENIOR SALES DIRECTOR, LEMOORE, CALIF. “I love, love, love the Mary Kay® Digital Showcase App! I use it all the time. It’s been helpful in working my business virtually.

I use it when sharing the Mary Kay opportunity and as a resource for coaching new Independent Beauty Consultants, in conjunction with the Mary Kay Great Start® App. I love that when I’m teaching or working with my Spanish-speaking unit members, this app gives me the option to transition the language from English to Spanish. What I really love about this amazing app is EVERYTHING, including the fact that each time I open it, I discover something new.”

MARY KAY® DIGITAL SHOWCASE APPLAUSE® MAGAZINE The content jumps off the pages and comes to life right before your eyes! Read about new products and then click

LOVE WHAT YOU DO TEAM-BUILDING MATERIALS

to order or learn new color application tips, then watch a how-to

A collection of videos, a Conversation Guide and more! Share

video for additional instructions. Celebrate your independent sales

by private text, email or other private messaging platforms.

force sisters and their accomplishments, then share in their wins!

Start Something Beautiful® Magazine

You also can view brochures for Seminar Awards and

Learn how to book, party, sell and team-build both virtually

Seminar souvenirs!

and in-person with this interactive guide to a new Independent

PLACE ORDERS

Beauty Consultant’s success.

MARY KAY® ORDERING APP allows you to order ANOTHER ROUND OF APPLAUSE™ PODCAST

wholesale products while you’re on the go!

Enjoy listening to what’s new while you’re on the go or just promotions and listen to Independent Sales Directors share

BOOK PARTIES AND SELL PRODUCTS

their stories as well as audio recordings of Mary Kay Ash herself.

MARY KAY® SKIN ANALYZER APP is a digital skin

relaxing at home. You’ll hear the latest on products and

care assistant that can scan your customers’ skin and provide MARY KAY® LOOKS COLLECTION

personalized Mary Kay® product recommendations. This

Includes shareable how-to videos with application tips based on

resource can help position you as the skin care expert with

eye shape for 10 looks. Plus, images of each look are available

yourl customers. Now includes Mary Kay Clinical Solutions™!

for both light and dark skin tones.

MARY KAY MIRRORME ™ APP is a virtual makeover MARY KAY DIGITAL FLIP CHART ™

app that uses augmented reality to try color

Use by itself on your smartphone/tablet or as a companion to

products on the face in real time, allowing the user

the printed Flip Chart or desktop version. Once downloaded,

to move naturally and view makeup in a lifelike setting. Desktop

digital publications do not require an internet connection.

version now available!

All third party registered trademarks, trade names and service marks are the property of their respective owners.

The Stats* on Apps

3.5

billion

social media users worldwide.

54% of social browsers

use social media to research products.

49% of consumers

90.4% of millennials,

77.5% of Generation X and

48.2% of baby boomers

depend on influencer

are active

recommendations on social

social media users.

media to research products.

LEARN ABOUT YOUR MARY KAY BUSINESS

71%

The MARY KAY GREAT START® APP is an educational and getting started resource for Independent Beauty Consultants in their first four months. It includes a tracking report to help maximize rewards, a digital Grand Opening invitation and social posts to get started.

of consumers who have had a positive experience with a brand on social media

MK MOBILE LEARNING APP offers inspirational

are likely to recommend the brand to their

and educational audio and videos including

friends and family.

some of our favorite speeches and classes from Company-sponsored events, product education videos as well as timeless recordings from Mary Kay Ash herself!

*Source: Statista.com

GET ORGANIZED myCustomers+™ APP is your virtual business

live. You can filter your list to see who hasn’t placed a recent

assistant. It helps manage your customers,

order, keep track of upcoming birthdays and more! Now

products and orders. You can create groups to help you

includes a feature to help track your customers’ retinization

remember how you met or in what part of town your customers

processes when using Mary Kay Clinical Solutions™.

Mary Kay Inc. P.O. Box 799045 Dallas, TX 75379-9045

PRSRT STD U.S. POSTAGE PAID MARY KAY INC.

GIFTS OF LOVE ...

delivered

It’s gifting season, and shipping Mary Kay® products has never been easier. Your customers will love knowing their loved ones can get irresistible gifts delivered right to their front doors.

With Customer Delivery Service’s competitive rates, it’s as easy as 1-2-3!

©2021 Mary Kay Inc.

J2002887 6/21 PRINTED IN U.S.A.