Trend Report Fall 2015

Trend Report Fall 2015

City Modern TM

THE CITY MODERN TREND REPORT

WELCOME TO THE

CITY This season, effortless sophistication 2

reigns. We find our inspiration from the simple, modern beauty of city skylines, landscapes and architecture.

Rich colors and textures mix with new neutrals to deliver a fresh interpretation of classic beauty and style. Elevate your look to new heights, from casual city style to office trendsetting to night time knockout. The city is waiting for you.

Jamie is wearing shades from the Metro Modern eye colour palette, Berry Stylish velvet lip crème and Gallery Gray and Berry Stylish nail lacquers from the limited-edition† City Modern Collection; Juicy Guava mineral cheek colour duo and Lash Love® Mascara.

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“This season, Mary Kay is inspired by the simple modernity of city landscapes. The sleek architecture of timely and timeless buildings helps to create a collection that is equally streamlined – in colour and design.

With Mary Kay’s latest collection, architectural elements are at the core of effortlessly sophisticated products that will help you achieve your ultimate fall/winter look.

The Doneger Group

† Offer available through participating Independent Beauty Consultants only.

Limited quantities available while supplies last. Offer expires November 15th, 2015.

THE CITY MODERN TREND REPORT

A Beautiful View Introducing the Limited-Edition† City Modern Collection

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“Exciting new eye colour palettes mimic abstract cityscape designs, offering the perfect pre-coordinated mixtures of matte and metallic textures. Architectural elements impact the season’s lipstick with velvety rich pigment in a “teardrop-shaped” bullet and packaging. Nails appear luxurious in silken finishes.

The Doneger Group

Limited-Edition† Mary Kay® Velvet Lip Crème, $18 Available in: Naturally Chic Oh So Currant Berry Stylish

Limited-Edition† Mary Kay® Nail Lacquer, $10 Available in: Berry Stylish Polished Pearls Gallery Gray

Take on the city with this go-anywhere crossbody bag, yours FREE† with any $60 purchase from the limited-edition† City Modern Collection.

Limited-Edition† Mary Kay® Eye Color Palette, $26 Available in: Metro Modern City Sophisticate

Stroll through this season’s Trend Report to find city-inspired looks created with this collection by Luis Casco, Mary Kay Global Makeup Artist.

“What I love about this trend collection is the modern mix of textures you can play with. You can combine matte shades with shimmer or neutrals with bright berries.

– Luis Casco, Mary Kay Global Makeup Artist

All prices are suggested retail.

Offer available through participating Independent Beauty Consultants only.

Limited quantities available while supplies last. Offer expires November 15th, 2015. †

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THE CITY MODERN TREND REPORT

Metro On the Go 6

To be seen in the ever-popular street style scene, you want maximum sophistication this season. Look effortlessly chic by mixing proportions in your fashion. Skinny and sleek pair with oversized pieces for casual style. Shimmery and matte neutrals mix easily for beauty.

Grace is wearing shades from the City Sophisticate eye colour palette and Naturally Chic velvet lip crème from the limited-edition† City Modern Collection; MK Deep Brown eyeliner, Ripe Watermelon mineral cheek colour duo and Black Ultimate Mascara™.

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TREND-INSPIRED TIPS A simple, two-tone manicure in fall’s favourite shades turn nails into sophisticated accessories. Grace is wearing Gallery Gray limited-edition† nail lacquer.

“I wanted to take a classic daytime look but make it fun and unexpected. Keeping the focus on the bottom lashline is a great, modern twist.

– Luis Casco, Mary Kay Global Makeup Artist

CASUAL EYE HOW-TO LOOK ON PAGE 18. † Offer available through participating Independent Beauty Consultants only.

Limited quantities available while supplies last. Offer expires November 15th, 2015.

THE CITY MODERN TREND REPORT

City Casual Street chic must-haves to pull any look together

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SHOES TO SUIT Make a statement on the street with twotone oxfords.

SOPHISTICATION SIMPLIFIED Multi-tasking makeup completes your beauty routine in the city.

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Mary Kay® Mineral Cheek Color Duo Mary Kay® CC Cream Complexion Corrector Cream Sunscreen SPF 15

BEDECK THE NECK Go for patterned scarves, collared accents or structured metallic chokers.

ON-THE-GO STYLE Envelope crossbody bags add classic sophistication.

“These new mineral cheek color duos are my new favorites. The glow makes any look modern. The fruitiness in the color is gorgeous and the highlighter is perfect to highlight the high points of the face.

– Luis Casco, Mary Kay Global Makeup Artist

THE CITY MODERN TREND REPORT

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Office Trendsetter Tailored confidence makes 9-to-5 sophistication easy. Blend rich browns for a new take on neutrals that look classically modern.

MUST-HAVE SKIRT The mid-length pencil skirt’s streamlined look becomes a workplace and after-hours staple this season. Layer with an angular jacket and a warm infinity scarf.

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Jamie is wearing: Sweet Cream, Driftwood and Espresso mineral eye colours; Cinnamon Stick mineral cheek colour; Downtown Brown creme lipstick and Lash Love® Mascara.

Try on this look now on the Mary Kay® Virtual Makeover.

“Keeping the look matte on the eyes feels fresh and new now. It’s contrasted with glowing skin, cheeks and lips.

– Luis Casco, Mary Kay Global Makeup Artist JAMIE’S EYE HOW-TO LOOK ON PAGE 18.

THE CITY MODERN TREND REPORT

Modern Professional Style and beauty cues for a polished impression

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ADD SOME STRUCTURE TO YOUR DAY Sleek glossy and textured matte finishes pair nicely in a professional, structured tote.

ALL-DAY ELEGANCE The secret to the season’s polished look: foundation primer, matte-finish foundation and translucent loose powder.

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TimeWise® Matte-Wear Liquid Foundation Mary Kay® Translucent Loose Powder Mary Kay® Foundation Primer Sunscreen SPF 15

SOPHISTICATION SQUARED Square-toed oxford pumps with metallic accents are polished perfection.

PRINT CHECK Play in geometric patterns of plaids, houndstooth, colour blocking and mosaic, especially with asymmetric flair.

“Foundation primer and foundation are essentials. Don’t over-powder the skin.

Rather lightly apply translucent loose powder for a perfect, velvety look.

– Luis Casco, Mary Kay Global Makeup Artist

THE CITY MODERN TREND REPORT

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Sophisticated Statement Take on the city with standout style that gets all eyes on you. From wearing THE berry lip shade of the season with an updated smoky eye to a reinterpretation of the LBD.

BRIGHT LIGHTS, BIG-CITY STYLE Inspired by the modern vibe of the city, fashion follows suit by mixing the energy of a flirty swing skirt with sleek booties and a street-smart jacket.

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Grace is wearing shades from the Metro Modern eye colour palette and Oh So Currant velvet lip crème from the limited-edition† City Modern Collection; Ripe Watermelon mineral cheek colour duo and Lash Love® Mascara.

“This look is perfect to wear … anywhere!

It’s definitely a great fall look. I love the idea of a sweater, scarves and cashmere, all which go perfectly with the velvet texture of this lip color.

– Luis Casco, Mary Kay Global Makeup Artist

Try on this look now on the Mary Kay® Virtual Makeover.

STATEMENT EYE HOW-TO LOOK ON PAGE 18.

Offer available through participating Independent Beauty Consultants only.

Limited quantities available while supplies last. Offer expires November 15th, 2015. †

THE CITY MODERN TREND REPORT

Statement Makers City-inspired accessories and accents for head-turning allure

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GEOMETRY CLASS Clean lines and angular edges are instant elegance in everything from totes, handbags, jewelry and more.

GLAMOUR EYES Give eyes dramatic appeal with classic black eyeliner and lush lashes and cateye sunglasses.

THE CITY’S ULTIMATE ACCESSORY The last thing (or first thing) you put on this season – a sophisticated fragrance for her.

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Mary Kay® Gel Eyeliner with Expandable Brush Applicator Cityscape™ Eau de Parfum Lash Love™ Mascara

MARCH TO YOUR OWN BEAT Textures like suede and leather in attention-getting knee-high boots are fall favourites.

“The Cityscape™ fragrance and this colour collection are so chic and modern. Makeup is one of the best ways for a woman to reveal her sophisticated personality.

– Luis Casco, Mary Kay Global Makeup Artist † Offer available through participating Independent Beauty Consultants only.

Limited quantities available while supplies last. Offer expires November 15th, 2015.

THE CITY MODERN TREND REPORT

Trend Tutorial:

City Modern Looks Cover Look as seen on the cover.

Limited-Edition† Mary Kay® Eye Color Palette in Metro Modern 1 1

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Metro On the Go as seen on Page 6.

Limited-Edition† Mary Kay® Eye Color Palette in City Sophisticate

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1 2 2

Office Trendsetter as seen on Page 11.

Mary Kay® Mineral Eye Color Sweet Cream Espresso 2

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Driftwood 1

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3

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Sophisticated Statement as seen on Page 15.

Limited-Edition† Mary Kay® Eye Color Palette in Metro Modern

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1

2

† Offer available through participating Independent Beauty Consultants only.

Limited quantities available while supplies last. Offer expires November 15th, 2015.

THE CITY MODERN TREND REPORT

More Off-the-Runway Trends Feeling adventurous? Try more of the season’s style.

NORDIC Get inspired by Scandinavian icy tranquility and old-world warmth.

Functionality and simplicity mix knits and outerwear with sporty elements, while beauty stays cool, crisp and pristine.

Fashion Cues: - Print and pattern in nonlinear motifs and organic shapes.

- Fabrics are light and comfortable, handloom and handcrafted.

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Beauty Cues: - Frosty Scandinavian landscape inspires a strong eye story.

- Home and hearth inspire warm neutrals for lips.

Mary Kay® Mineral Eye Color in Crystalline, Granite and Azure Mary Kay® Mineral Cheek Color in Shy Blush Lash Love® Mascara in I

Black

True Dimensions™ Lipstick in Natural Beauté

DYNAMO Create a modern optical illusion with geometric prints, origami folds and vibrant shades. Pair streamlined eyeliner with vivid brights for eyes and lips.

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Fashion Cues:

Beauty Cues:

- Print and pattern in dimensional geometrics, striped illusions and photorealism.

- Vivid blues, teals and fuchsia play up eyes while skin is luminous and dewy.

- Look for clean lines, menswear cuts and shift dresses.

- Flirty lips play in punches of coral and orange.

- Accessories include T-strap pumps, opaque bright tights, patchwork patterns and foldover bags.

Mary Kay® Mineral Eye Color in Crystalline, Coal and Midnight Star Mary Kay® Mineral Cheek Color in Strawberry Cream Mary Kay® Gel Eyeliner in Jet Black NouriShine Plus® Lip Gloss in Rock ’n’ Red

Be a trendsetter.

The latest tips and tricks.

The hottest makeup now.

Make the runway, your way, all through your Mary Kay Independent Beauty Consultant.

Find yours at marykay.ca

Shop Your Way. EMAIL Send your Beauty Consultant an email with questions or orders.

ONLINE You can buy online with your Beauty Consultant anytime.

PHONE Give her a call or send a text when you need some beauty advice.

IN PERSON Get some in-person attention when it works for you.

Or host a party with your friends at your place.

TM