By Isabella Thompson
HAPPY FATHERS DAY FROM
BRAND AWARENESS: SOCIAL MEDIA
SOCIAL MEDIA CAMPAIGN: #FORALLDADKINDSHARK CHALLENGE
Most creative hairstyle with the #FORALLDADKINDSHARK #UKHAIRSTYLERS.
Posts shared to @sharkbeautyuk instagram page and reposted on TikTok to expand reach and boost social exposure, promoting further brand awareness. Beauty brands are known to increase engagement and conversion rate 10x more through social media contests according to Mckinsey.
Community building and promoting inclusivity.
75% of men follow at least 1 meme page on 1 social media platform.
UGC
@GarethOliver-
29.2K
WHAT?
@Mrduncanjames56.7K
VIDEO CONTENT
@Tom_Leeds384.9K
@Tomgrenan492.6K
Leverage: Instagram, Facebook, Tiktok.
Reviews around Shark’s hair styling tools for men to use.
Hair tutorials for men.
WHY?
UGC builds 50% more authenticity around a brand (Mckinsey.)
50% higher engagement rates (Mckinsey.)
77% of men seek out visual content from other consumers prior to making a purchase (Mckinsey.)
PAID SOCIAL
Facebook and Instagram. (The most used platforms by men.)
PRESS RELEASES: PRESS AND MEDIA APPROACH
WHO?
GQ
Cosmopolitan
Grazia
Elle
WHAT?
Best fathers day gifts.
Hair tutorials/ inspiration.
Daddy and Daughter/Son hair tutorials.
Keywords:
Hairstylers
Men Dad
Fathers day
Hairstyles
Hair tutorials
WEBSITE:
Hair tutorials (video and written blog) for men and how to use the product.
Hair tutorials (video and written blog) for dads on daughters/sons hair.
Fathers day gift ideas (Blog.)
