Issuu on Google+


2

PROFILE MAGAZINE 2009-2010


A year in review

.

.

.

4

Fashion Program Web Site

.

.

5

The Fashion Club

.

.

6

.

7

.

12

.

.

.

Fashion StudentsWhere are they now? Fashion Events 2009: A Story of Fashion 2009 .

Meet the Fashion Industry Insiders

16

Valentino Comes to Stockton

19

Fashion Excavated .

.

San Francisco Fashion Tour

.

21

.

22

.

24

Fashion Events 2010 A Story of Design 2010

.

New York Fashion Industry Tour

30

Fashion Forecasts Fall 2010 .

.

.

.

33

Spring/Summer 2010

.

.

36

Fall 2011

.

.

38

Fashion Industry Supporters and Program Sponsors . . .

40

.

.

.

.

UpComing Events 2010-2011 PROFILE MAGAZINE 2009-2010

.

.

42 3


2009

A YEAR IN REVIEW

We’ve been busy! The 2009 spring semester was capped by the Designers’ Collection Show, called “A Story Of Fashion, Second Edition” carrying on the theme of the inaugural fashion show last year. The venue was the Haggin Museum. The collections were designed by the Collection Design and Production class and featured 11 student designers. In conjunction with the show, the museum showcased their amazing historic costume collection, a collection of garments dating back to the 1800’s, as well as accessories, shoes, handbags, wedding gowns, and more. The Fashion Program was proud to be a part of curating and creating the exhibit.

The fall semester was off to a busy start with five new instructors added to the program. Former Delta Fashion students, Brandy Donaldson, Jose Hernandez, who are now in the industry came back to teach for us! Nicole Grauman, also a former student and came back to teach in Spring. Wendy Cheung came to the program after working in New York for designer Zach Posen and in San Francisco for Azadeh Couture. Dr. Caroline Mercier joined the fashion faculty to teach the Spring 2010 Collection Design class. The Interiors Program welcomed Ashley Chatfield in Fall 2009 and Kristi McClendon-Riva and Carie Lokers joined the Interiors team in Spring 2010. We are thrilled to see the program grow at such a rapid rate and be able to bring in new instructors who can add so much! In October 2009, we hosted a series of events, “Meet the Fashion Industry Insiders” and “Valentino, the Last Emperor” which were huge hits. We invited several industry partners to join us for an open forum with our students and with the public and we called it “Meet the Fashion Industry Insiders.” The event gave those interested in getting into the fashion business an opportunity to meet some influential industry professionals and find out what made them successful. The four professionals who joined us were: Michael Palladino, former Director of Client and Studio Services at Henri Bendel’s and professor at LIM college in New York; Billy Hutchinson, Manager at Gump’s in San Francisco and calligrapher/stationer; Cathy Lagorio, boutique owner and artist; and Uduak Oduok, professional model, CEO of Ladybrille Magazine/blogzine, and attorney! The lineup was pretty impressive. The event was a huge success and so many people showed up to meet these industry insiders that it was standing room only!!! The following day, we hosted a special screening of “Valentino, The Last Emperor,” a documentary of the legendary designer, Valentino. The movie was followed by a Q & A with the film maker, Matt Tyrnauer, which was led by Michael Palladino. The Q & A last an hour-and-a-half and Matt said it was one of the best open forums he had participated in yet! That was followed by a reception at Papapavlo’s, where guests enjoyed wines from Peltier Station and an opportunity to mingle with the event sponsors and others who shared in the experience. A week later, the FASHION CLUB was busy with the Art and Gift Fair, and then in November, they hosted their famous Nearly New Sale. At the end of November, students traveled to San Francisco to meet with fashion professionals in that industry. Students met with designers, retailers and people in the biz. The spring 2010 semester opened with a bang- the Nearly New Sale in April was a huge success. In such an economy, the event still raised money for the program and helped produce the events for the semester. The Club donated the remaining prom and bridesmaids’ dresses to Marissa’s Closet, a non-profit organization that is committed to helping high school girls purchase prom dresses at a value. The semester culminated with “A Story of Design,” an exhibit and show held on campus that attracted over 500 guests. In June, fashion students attended the annual NEW YORK FASHION INDUSTRY TOUR. Students had the opportunity to meet some impressive industry insiders and see the industry from the inside. 4

PROFILE MAGAZINE 2009-2010


San Joaquin Delta College’s Fashion Program

If you’re interested in becoming a designer, owning your own clothing store or learning the techniques of fashion advertising and marketing, then you need to check out the Fashion Program at San Joaquin Delta College. Fun, fast-paced, challenging. That's the fashion industry today. The Fashion Program provides real-world experiences and projects to help students understand the reality of the fashion business today. The program is comprehensive, combining conceptual, creative and technical skills, founded in a strong understanding of the business.

Our Sewing Rooms are equipped with industry-standard dress forms, cutting tables, professional sewing machines and specialty finishing equipment. Our computer labs are available to students to learn about advertising and marketing layouts, where they create their own business and develop advertising and marketing campaigns for that business. The Fashion Department partners with innovative designers and industry professionals who help students understand the industry by hosting field trips, speaking in the classroom and participating in fashion department events. Students in the fashion program have a unique opportunity to work with industry mentors in the internship program and through various extra activities like industry fashion shows and special events. The program Events are innovating and unique, including industry networking events, student design trunk shows and special events like the VALENTINO movie screening. For the design students the curriculum culminates with a student fashion show, where they showcase an entire collection they design. The merchandising students participate in producing the fashion show, recruiting models, developing the marketing and advertising for the event, creating set designs and coordinating every aspect of the show.

Our industry tours help students see the real industry from behind the scenes with industry leaders. We travel to San Francisco and New York, Las Vegas for the MAGIC apparel market and to Paris and London! They have met designers Tori Burch, Betsey Johnson, Nicole Miller and have met with professionals from Nanette Lepore, Ralph Lauren, Henri Bendel’s, Tommy Hilfiger, and more.

Our students go on to become designers in SF, LA and NY, fashion magazine CEO’s, boutique owners, visual merchandising directors, fashion stylists and all are very successful due to their own determination and motivation, partnered with a strong foundation of knowledge of the business.

For more information, please check out the Fashion Program web site at: http://www.deltacollege.edu/div/finearts/fashion/fashion.html. On the web site, you will find information about the program, degrees and certificates, course descriptions, semester schedules, special events, the Fashion Club, fashion industry tours, faculty, careers, industry partners, and more!

PROFILE MAGAZINE 2009-2010

5


THE FASHION CLUB A sixteen year legacy, twelve years of philanthropy, art and gift fairs, ten Nearly New Sales…. The Fashion Club is one of the longest-standing and strongest clubs on the Delta College campus. It was founded for students who share the same passion, FASHION. The club is fun and exciting and offers fashion students an opportunity to bond with each other and experience the fashion industry beyond the classroom. According to fashion student, Lisa Sysombath, “One day when I was walking on campus, I saw this huge poster about Delta’s Fashion Program. I took a class and immediately got involved in club. I started to meet others who had the same passion and interest I did and began to participate in the club’s events. The club took me to NYC, where I was able to meet people who have had an amazing impact on my life and career. Had it not been for that trip, I would have never participated in Henri Bendel’s go see and felt confident about presenting my stuff to the buyers there. I think, if it wasn’t for club, my experience at Delta wouldn’t have been so complete.” The club has incorporated philanthropic activities to help community organization, such as the EIF (The Entertainment Industry Foundation), raising awareness and funds for breast cancer research, the American Heart Association, the American Cancer Society and more. This past year, the club hosted a Prom Dress Sale, selling dresses for under $25. All of the proceeds were donated to the Stockton Women’s Shelter. The club’s first Nearly New Sale was held in 2004, and instantly became a success. This popular event is supported by local and national fashion companies who donate new goods for the members to sell. This is the club’s most important fundraiser to help them pay for costs above their on-campus organizations. Experiences like the industry tours to SF, NY and Las Vegas MAGIC apparel market can be very expensive and the sale is one of the most profitable ways for the students to make money!

Left to Right – Clockwise: Club Members promoting Denim Day; Nearly New Sale; Fashion Club members dressed up in Pirates and Gypsies for Clubs Night

6

PROFILE MAGAZINE 2009-2010


FASHION STUDENTS- WHERE ARE THEY NOW?

Inspiration and beauty take many forms. For calligrapher and artist, Billy Ola Hutchinson, it can be found in a lovely cup of tea, a well-designed jacket, the touch and smell of paper, shadows as they move across a wall, an exquisitely decorated room to the various sounds of a busy street—essentially inspiration and beauty are everywhere. As a child on the island of Oahu, Billy took great delight in nature’s beauty. He also found his mother’s handwriting intriguing. He spent hours trying to shape and form his letters perfectly—just like his hers. In the third grade, he enrolled in a week-long elective calligraphy class his elementary school offered. It was love at first stroke. He continued to practice and pour over the various styles that were developed over the centuries. Now he enjoys his own Spencerian/Copperplate hybrid, and offers his services for weddings, parties, and birth announcements. His love for beauty extends beyond calligraphy and into Fashion Design, Fine & Commercial Arts, Architecture, and World Cultures. After graduating high school, he studied interior design, drawing and ceramics. He came to Delta’s Fashion program studying both Fashion Merchandising and Apparel Design, completing both fashion certificate programs, then transferred to the San Francisco Art Institute. He expanded his knowledge of photography, drawing, painting and collage, and graduated with a Bachelor of Fine Arts Degree from SFAI. Billy worked as a Production & Design Assistant for Slips of San Francisco, a custom sewing atelier for the home. He simultaneously freelanced as a photo stylist for a national publication and retail chain. Billy went on to manage Aria Antiques in North Beach; a store filled with such esoteric delights you’d think you were shopping at a brocante on the outskirts of Paris. No treasure left the store without Billy’s careful wrap of white tissue and string. Humble materials made beautiful through the precise position of crisp folds and exact placement of the bow. During his time at Aria, Billy befriended Julie, Geneva and Marina Addison from Addison Endpapers in Oakland, who encouraged him to start his own calligraphy and stationery business after seeing his work. After developing a modest line of stationery, Billy sent out samples to various stores from coast to coast. Each bundle of samples was neatly wrapped and placed in hand-lettered manila envelopes decorated with multiple stamps for postage. Wanda Wen of Soolip Paperie & Press on Melrose Avenue in West Hollywood received one of these packets AND was so taken with the envelope, she kept it on her nightstand for weeks. Soon thereafter she hired him to manage her satellite boutique located in Gump’s—San Francisco’s luxury home store founded in 1861. He reveled in the experience—coming up with custom gift wrap ideas for Gump’s clients, buying for the boutique, and assisting customers with personalized Soolip stationery. Billy was then promoted to the store’s Sales & Service Manager. His work has been featured in several national and regional magazines: Instyle Weddings, Elegant Bride, Better Ho&Gardens, Country Living, 7X7, Paper City (San Francisco) and Surface.

PROFILE MAGAZINE 2009-2010

7


FASHION STUDENTS- WHERE ARE THEY NOW?

Nancy De Los Reyes When 7x7 Magazine covered the Academy of Art’s 2009 Graduate Fashion show, it ranked Nancy De Los Reye’s collection as on of “the five that stood apart from the rest.” According to 7x7, “Nancy S. DeLos Reyes: Reyes' luxurious collection, which was inspired by the golden spiral theory and shells, made loads of ruffles in decadent fabrics look surprisingly young and fresh.” Her collection was talked about in other fashion magazines, such as Bare, and in fashion blogs all over the internet. Nancy began her fashion education at Delta College and excelled in design and fashion illustration. From the first class she took, instructors knew she had something special. She was meticulous, hard-working, dedicated and knew what it took to execute with absolute perfection

Ud ua k Od uok How to describe Uduak: Attorney, Model, Journalist and Fashion Business Owner. Uduak Oduok, a recognized visionary on Africa’s emerging global fashion and entertainment markets is the founder of Ladybrille Media Group, Inc. She is also an attorney, fashion model and journalist. Uduak has over seventeen years combined experience in fashion, law and entertainment industries and has authored numerous published articles in national and international magazines and newspapers. She published articles on Fashion Wire and her own blogzine, ladybrille.com, covering topics in health, law, politics and fashion. She has also been an invited speaker to many organizations and she conducts fashion/legal seminars focused on small/medium size businesses. She enjoys reading, writing, traveling, staying fit, meeting interesting people, shopping and embracing any and all things fashionable. She was a student at SJDC in the Fashion Merchandising Program. Articles: include "I am not sure we want to attract everyone from overseas" - Iyabo Obasanjo-Bell , By Uduak Oduok; Published 12/15/2006; Interviews & Profiles; Demystifying the “Exoticness” of the African Fashion Model,” By Uduak Oduok; Published 12/8/2006; Arts & Reviews Uduak is also an attorney specializing in fashion and entertainment law. UDUAK LAW FIRM, established in 2004, “is a Fashion & Entertainment law firm with a common sense, competent, cost-effective and pragmatic approach to resolving our clients’ legal problems." Website: http://www.ladybrille.com Blogspot:http://blog.ladybrille.com/ Myspace:http://www.myspace.com/ladybrille Twitter: www.twitter.com/ladybrille

8

PROFILE MAGAZINE 2009-2010


FASHION STUDENTS- WHERE ARE THEY NOW?

RILEY JOHNDONNELL As an artist and entrepreneur, Riley has always been interested in the fusion of art and commerce. In the late ‘80s and early ‘90s, Johndonnell worked as an awardwinning freelance advertising and marketing director for federal organizations and foundations focused at urban violence and human rights— while simultaneously establishing community support programs for troubled and gay youth. As a result of his time spent creating strategies and identities for organizations which sought to inspire social change — he developed an keen interest in the cultural impact of marketing, as well as the social power of style, design and art. In 1992 he won a California State Senate award for his human rights efforts. Soon after he began collaborating with the public to create works of art. In 1993 he moved to San Francisco to focus his effort on conceptual art which explored mass communications as art medium. During the second week he arrived, Riley met the founders of Surface magazine and was inspired by the implications of the name ‘Surface’ as a mass consumer style publication. Since then, Riley and the *Surface staff have been utilizing their international publication (and its affiliated projects) to explore the link between art and commerce while gaining media acclaim, numerous awards and a devoted readership along the way. Riley has been an owner of Surface magazine for twelve years (and editorial director for nine of those years). Throughout the history of Surface Riley collaborated with many companies as a freelance art director, graphic designer, stylist, consultant, copyrighter and fashion director — conceiving marketing strategies and materials for such companies as Knoll, Disney, BCBG, Canon, Jaguar, Levi’s, Birkenstock, Vueve Clicquot, Esprit and many more. After retiring from the print version of Surface, he continues to work as an artist and freelance consultant while also supporting upstart companies and laying the seeds for new entrepreneurial projects. He is currently working on fine art as well as guiding Surface into physical brand extensions, such as products, spaces and multimedia programming. “I am an entrepreneur and an artist, so it’s never a boring life. I’m always sleepy because my brain never stops. I’m always making art, money, love, and trouble.” “I worked hard to make my life what it is, and so far I’m damn proud of it. If I were to be told I only have until tomorrow, I’ll know I’ve lived a colorful, original life and inspired others to do the same.”

PROFILE MAGAZINE 2009-2010

9


FASHION STUDENTS- WHERE ARE THEY NOW?

Phebe Standley ~by Phebe Standley I was born and raised in Stockton, California. Through my high school years, I attended an independent private home school. Shortly after high school, I enrolled part time at San Joaquin Delta College in Spring of 2008. My time was split between attending college and working at a local insurance company as an Assistant Underwriter. My focus at Delta College was divided into two interests of mine: Business and Interior Design. College is said to be a place for finding yourself or at least your career path. The same semester of enrolling at Delta, the Fashion Program was hosting its runway show titled A Story of Fashion. I was cast to model for Danielle Romero's collection that year, which was featured in San Joaquin Woman's Magazine. The following year, I modeled for Ceazar James Cabreros' collection; both designers have amazing technique and design vision. Being a part of those shows made me think about the possibility of modeling as an actual career path. I submitted candid photographs to a couple of modeling agencies in San Francisco, and received an instant callback from Passport Model Management. I choose to sign with Passport because they are a small women's boutique, with a professional background, and most importantly I trusted the agents. This year, I was presented with the opportunity by Passport to travel abroad and develop my portfolio with international tearsheets. I arrived in Mexico City D.F. on February 1st. It is a city with a population of over eight million people and is ranked the eighth richest city in the world. I was signed with Paragon Model Management in Mexico. During my threemonths stay in the city, I walked for the International Designers of Mexico fashion week, did informal modeling at Saks Fifth Avenue and did a shoot for Glamour Mexico among other magazines. Overall, It has been a successful and profitable adventure for me. Although living in a foreign country has challenges, the experience is something that will encourage me in all my future endeavors. My ambitions and goals are to continue a successful modeling career in the San Francisco market and/or elsewhere, while completing the requirements for an Associate's degree and then furthering my education at a University. As for now, my most recent work can be found in local magazines around the San Francisco area, such as NOVO, One Eighty, and 57 degree. 10

PROFILE MAGAZINE 2009-2010


FASHION STUDENTS- WHERE ARE THEY NOW?

….. SOME GO INTO TEACHING! “My experience at Delta College was critical to the success I’ve experienced in the fashion industry. The program at Delta gave me an edge that resulted in full scholarships to a highly accredited 4 year BFA Program in Fashion Design. The foundation built from Delta’s program continues to serve me after working in the industry in New York as a designer for the past 8 years. There are times that I realize that I would not be the designer I am without the comprehensive education I gained at Delta.” ~Jennavave Barbero, Lodi; Lodi HS; Delta College Fashion Student, Designed in NYC, Currently designer and fashion professor in Milan, Italy

Brandy Donaldson completed her AA in Fashion Merchandising from Delta College. While at Delta, she was a part of the Fashion Club, attended the New York Fashion Industry Tour and participated in many of the program events. She left Delta, got married and had two beautiful boys. They reside in Stockton. After years with Victoria’s Secret, Brandy left retail to raise her children. She came back to Delta in the role of instructor in the Fashion Merchandising Program. She teaches Fashion 2, Introduction to the Fashion Industry and has worked on several program events, including Valentino, Meet the Fashion Industry Insiders, Nearly New Sale, and A Story of Fashion.

Jose left Delta College with his AA in both Apparel Design and Fashion Merchandising and spent time in visual merchandising while attending Delta. Upon graduation, he began to work for a variety of retailers as a Visual Director. He gained experience from companies like BCBG and Planet Funk before becoming the Visuals Director for Express Men/Women in San Francisco. Jose began teaching at Delta this year as the instructor for Fashion 24, Visual Merchandising. His keen visual eye and creative energy inspires his students in their own visual projects. When he was at Delta, he was involved in the Fashion Club and attended the NY Fashion Tour and was inspired by appointments with visual and mannequin companies. He knew his calling!

Nicole “Mac” Grauman left Delta College with her AA in Fashion Merchandising and went to work in fashion retailing for several boutiques, including Wish List, where she managed the store, bought new inventory and developed clientele and managed the store’s web presence.. While at Delta, she was also a part of the Fashion Club and attended the New York Fashion Industry Tour, and participated in many of the program events. She left Delta, got married and came back to Delta as an instructor in the Fashion Merchandising Program. She teaches Fashion 2, Introduction to the Fashion Industry and has worked on several program events, including Valentino, Meet the Fashion Industry Insiders, Nearly New Sale, and A Story of Fashion. She attended the NY Fashion Tour 2010, this time as an instructor!

Sheila Sanford graduated from Delta College with an AA in Apparel Design as well as a certificate. She has been an instructor in the Apparel Design Program for six years, teaching Beginning and Intermediate Industry Sewing, Flat Pattern and Textiles. Sheila has been a textile artist for many years, and regularly teaches and attends textile workshops and seminars. She produces amazing textile work such as handwoven accessories, apparel, and art. Her work can be seen online at etsy, 1000 markets, and artfire. She has traveled with the fashion program to New York, London and Paris and has experienced some of the most extraordinary textile work in the world. Her visits to Mahlia Kent, acclaimed fabric designer to Coco Chanel, Les Gobelins, royal tapestry manufacturer, and House of Lesage, renowned Parisian couture embellishment house, have offered her experiences that she parlays into her class lectures and workshops.

PROFILE MAGAZINE 2009-2010

11


FASHION PROGRAM EVENTS 2009 A STORY OF FASHION 2009 May 2009, the Designer Collections class showed their unique and original designs in a fashion show, produced by the Event Production class. The show featured the collections of 11 student designers and was held at the Haggin Museum in Stockton, shown to a sold-out crowd on two consecutive evenings. The Designers Competition went to Natalie Minori for her rocker collection. Second Place went to Lindsay Walker and the Third Place Winner was Mark Eric Rodriguez. All of the designers worked really hard for twelve weeks to design and create their original collections, based on a theme or inspiration. Photos by Stan Rapada and Joyce Bowen.

Top two photos: MARK ERIC RODRIGUEZ’ COLLECTION Below Left:: DESIGNER ALESHA PETIT WITH HER COLLECTION Below Right: COLLECTION BY EMILY WRIGHT Photos by Stan Rapada and Joyce Bowen

12

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS 2009 A STORY OF FASHION 2009

BELOW: HEADBANDS AND JEWELRY BY LISA SYSOMBATH (Lisa is in the middle

Above and Right: design by James Kubota; Lower Left: Designer Ceaszar Cabreror with his models Below: Model Ketty Avila in design by Ceazar Cabreros Photos by Stan Rapada and Joyce Bowen

PROFILE MAGAZINE 2009-2010

13


FASHION PROGRAM EVENTS 2009 A STORY OF FASHION 2009

Collection by Natalie Minori

Collection by Natalie Minori Accessories designed by Sophia Pinelli Photos by Stan Rapada

14

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS 2009 A STORY OF FASHION 2009

Above: Collection by Jessica Vargem

Below: Designs by Lindsay Walker (left) and Jane Nguyen (right)

Left: Unique Textile Designs by Rachel Ingalls

Photos by Stan Rapada and Joyce Bowen

PROFILE MAGAZINE 2009-2010

15


FASHION PROGRAM EVENTS 2009

On October 2, 2009, the Fashion Industry Insiders gathered in Stockton to share their insights into the world fashion. We brought together important fashion industry insiders for a two-hour forum that was open to anyone interested in a career in the fashion industry. Attendees had an opportunity to network with some amazing fashion industry experts who shared their stories, provided inside information on the business and the realities of the careers. They dispelled some myths about those careers and offered tips and advice for those wanting to pursue a career in fashion. OUR PANEL OF FASHION INDUSTRY INSIDERS:

MICHAEL PALLADINO: Fashion Department of LIM college in NYC, Former Director of Client and Studio Services, Hendri Bendel’s. NYC. Michael has worked with private and celebrity clients for 17 years and has collaborated with costume designers and stylists from the music world, film, television and theater. Michael has been a regular on THE VIEW, presenting style and trend information and has been written up in Forbes, USA Today, Women’s Wear Daily and has been labeled a “ style guru” and Forbes Magazine listed him as one of the top personal shoppers in the U.S.. As an instructor at LIM (Laboratory Institute of Merchandising) in New York city, Michael brings with him 18 years of experience at Bendel’s and Lord and Taylor and a keen insight into the industry to an up and coming new crop of industry professionals.

BILLY HUTCHINSON: Asstistant Manager of Gump’s, San Francisco; Calligrapher/Stationer. Billy designs elegant stationery, invitations, menu cards and all stationery needs with his own calligraphy for private clients, as well as retail establishments such as Gump’s, ABC in New York, Soolip Paperie and Press in Hollywood, Bloomers and Nest in San Francisco, and Wish List in Stockton. His stationery and calligraphy has been featured in InStyle Weddings, Elegant Bride, 7x7, Surface, and Better Homes and Gardens Magazines. Billy is a former Delta College Fashion student. Prior to Gump’s, Billy worked as production and design assistant for Slips of San Francisco, and as a manager for Aria Antiques, while also working as a freelance stylists/photo assistant.

CATHY LAGORIO: Owner of Wish List Boutique, Stockton; Artist, Designer. Cathy has been involved in design for many years, creating her own line of embellished pillows, clothing and accessories. Her home décor accessories have been featured in Pheonix Home Magazine and are carried by several home boutiques, including CR Porter in Stockton. After a ten year career as an elementary school teacher, Cathy and Lindsay Dingler opened Wish List Boutique in Stockton. They wanted to bring a unique shopping experience to Stockton. Both lovers of fashion, they are always striving to find the latest styles and trends from LA and beyond to bring back to the San Joaquin Valley. Catering to women of all ages you can always find the perfect "something" for every occasion. Cathy has been intricately involved with the Fashion Program at Delta College.

UDUAK ODUOK: Editor-In-Chief Ladybrille Magazine, Professional Fashion Model. Uduak Is the Founder of Ladybrille® Media Group, a multimedia communications company focused on niche markets in the fashion and entertainment industries; also an attorney, model and Journalist with diverse experiences in the fashion industry in retail sales, marketing, media and fundraising, among many areas. She is also the author of numerous published articles in national and international magazines and newspapers on fashion, law and health topics. She has also been invited to speak to many organizations on the topics and conducts fashion/legal seminars focused on small/medium size businesses.

16

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS 2009

Above Left to Right: THE PANEL – Billy Hutchinson, Cathy Lagorio, Uduak Oduok, Michael Palladino

PROFILE MAGAZINE 2009-2010

17


FASHION PROGRAM EVENTS 2009

I was privileged to attend San Joaquin Delta College Fashion Program’s “Meet the Fashion Industry Insiders” event held on October 2nd, 2009 at Danner Hall on the college campus. Upon entering the open space called Danner Hall, which is normally filled with tables and chairs as overflow to the daily cafeteria crowd, my eyes were drawn to creamy white fabric elaborately draped from four corners that met at the center of the room. Leslie Asfour, Director of the Fashion Program, who exudes exquisite design and attention to detail, created this event with immaculate care. Immediately I knew this would not be the average “meet and greet” with a business type setup. This was a FASHION event. And once you came inside, you could feel it! Of course, I can’t leave out the decadent refreshments from the Artisan Bakers Club! My faves were a yummy tiramisu served in the cutest little chilled shot glasses and milk chocolate and white chocolate dipped strawberries. Amazingly delightful! In regard to the actual event, we had a total of 50+ years of combined fashion experience in front of us! It was quite impressive listening to each insider’s story and seeing where they are today and where they are headed for the future. On stage were Ladybrille®’s own, Ms. Uduak Oduok our President and CEO, Michael Palladino, Fashion Professor at LIM College and former Director of Client & Studio Services at Henri Bendels from NY, Billy Hutchinson, Calligrapher/Stationer and Assistant Manager at GUMP’s from SF, and Cathy Lagorio owner of one of Stockton’s hippest boutiques – Wish List on the Miracle Mile. Leslie led the main Q&A with the insiders and I’d like to give a quick recap of the advice given… Billy shared that if you’re seeking to be a buyer, you should become BFF with Excel! However, if you’re like me and don’t enjoy math, well, you can do what Cathy suggested and partner with someone who does! Uduak spoke of the need for confidence and I have to agree that if you are going to have anything to do with fashion, art or design, confidence in your work and yourself are a MUST! If you don’t believe in what you’re doing, why should anybody else? Michael shared his 5 E’s — Eye, Ego, Eclectic, Edit & Empathy. He says that “These five words are powerful tools I have shared with my fashion stylist students but can apply to us all in any context. The presence and careful moderation of these 5 words can bring success or guarantee failure.” The following is an explanation of each: • • • • •

Have an EYE that can look beyond the world of your own physical horizon and see with your heart the many vistas that lay beyond. Curb your EGO, learn to be humble and not to overstep. Understand the needs of others and be willing to be second, allowing someone else to be first. Be ECLECTIC and let your choices count. Seek answers in places others fear to look and find new truths and different solutions. Be unafraid to EDIT and take away that which is unnecessary. Knowing what works and is enough is a sign of confidence and merits trust. Practice EMPATHY and understand the needs of those around you. In relating to what others need, we will fulfill our own desires and find the perfect balance.

And finally, with the continuous uprising of technology, true written and grammatically correct expression seems to be lost. Friends, COMMUNICATION is a must. This means written and verbal. This also means, we don’t “talk text” in professional e-mails or school assignments. If you want a chance at an awesome internship or career, you should practice your writing skills. Take a speech class. Use a dictionary. You’ll be amazed at how much you still have to learn! Many thanks to Leslie, the Delta College fashion department and students for putting together this amazing event. Additionally, we are so very grateful for each of our insiders, Michael, Cathy, Billy and Uduak, thank you for taking time from your busy schedules to enlighten us with your knowledge and expertise! ~Article by Camille Wall BELOW (left to right): Billy Ola Hutchinson, author Camille Wall, jewelry artist Lisa Sysombath, Uduak Oduok, Michael Palladino.

18

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS 2009

On Saturday, October 3, 2009, the Fashion Program hosted a special screening of the movie, VALENTINO, THE LAST EMPEROR, followed by a Q & A in person with the filmmaker, Matt Tyrnauer, and lead by Michael Palladino, Director of Client and Studio Services, Henri Bendel's NYC.

Leslie Asfour, Fashion Program Director, with the filmmaker, Matt Tyrnauer

PROFILE MAGAZINE 2009-2010

The audience enjoying the Q & A discussion

19


FASHION PROGRAM EVENTS 2009 The world captured in "Valentino: The Last Emperor" is remote, said Leslie Asfour, director of the fashion program at San Joaquin Delta College. Few people can live in it, but even to see it on screen, she said, is to learn something about passion and art and the painstaking process of design. "My goals for the community are definitely to bring the fashion world into our program and vice versa," Asfour said. "It's a world that very few people get to experience."

The film, in part, documents the end of an era of couture with detailed gowns, meticulously hand sewn and sold for tens even hundreds - of thousands of dollars, said Michael Palladino, who led the question-and-answer session with Tyrnauer. Palladino is the former director of client and studio services for Henri Bendel, a boutique on New York's Fifth Avenue, and a fashion educator who for years has hosted Delta fashion students on their annual trips to New York. "Matt has really captured a time, he captured an artist who lives in a world that doesn't necessarily mesh anymore with his artistry," Palladino said. "The world has changed so hugely. People's lifestyles have changed. People's needs for that type of clothing have changed." Fashion isn't so simply defined by a high-low hierarchy anymore, he said. "Fashion in today's world happens everywhere: It's happening in Stockton; it's happening in Brooklyn," Palladino said. "Anywhere there's a creative mind, that's where it's happening." “Valentino Garavani - who dressed Jackie Kennedy and Audrey Hepburn and Princess Diana - rose to prominence in a unique era,� he said. "It was a place in time. Now there's a new time and a new place, and that's the world that today's students will inherit. But it's important for them to know that there was a Valentino." The film, edited from 270 hours of footage, follows the Italian designer and his longtime partner, Giancarlo Giametti, in the years leading up to their retirement and Valentino's final collection. "It shows everything from him sketching the idea of the dress to draping the fabric on the model to explaining to explaining it to the ladies in the atelier," Asfour said. "Then you see it come to fruition, ... how it translates into these amazing dresses." ~ Jennifer Torres, Reprinted from The Record

The special screening of Valentino: The Last Emperor was a treat presented by the Fashion Program. Guests were given a glimpse of what high profile designers experience by walking down the red carpet accompanied with the flashing lights of camera lenses. The beautifully designed Warren Atherton Auditorium fully equipped with lush Valentino Red seats provided the perfect atmosphere to be transported into the world of Valentino. Aside from having the wonderful opportunity to experience the intimate account of the life of Valentino and Giancarlo, the most significant aspect of the event was the fact that the filmmaker Matt Tyranuer was present. Fellow fashion student Hillari McQueen said, "The questionnaire was significant because it involved everybody in the audience. After the movie you didn't wonder what happened. You got a feel for how Valentino was and what Matt wanted to project to the audience." Matt's intention was to bring a humanistic perspective to the fashion industry by documenting Valentino and Giancarlo's relationship. The fashion industry is glamorous and glitzy, but it's the individuals behind the scenes that transformed Valentino into one of the leading fashion moguls in the world. The film addresses important aspects of life including love, friendship, and the value of personal and business relationships. Attendees gained an inside perspective of the trials and tribulations of the fashion industry and the importance of having a support system. Valentino owes his success to the team of committed individuals that shared his vision. Fashion student Victor Flores says "The Valentino Event brought a sense of class to the city of Stockton and was inspirational. It was something Stockton has never experienced." - Fashion student, Sokcon Swing

20

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS 2009

The Fashion Program was integral to curated a collection of historic costumes that were stored in the bellows of the Haggin Museum for years. The staff at the museum had no idea what treasures were sitting in the museum basement until Leslie Asfour, Fashion Program Director, and former instructor Jonathan Singer ventured into the basement and began uncovering the mysteries hidden in boxes and bags. After months of digging and organizing the amazing historical garments, accessories, footwear and more, decisions were made as to the garments that would be featured in this first show. The focus was on showcasing an overview of the collection and later shows would feature more in-depth glimpses into the periods of time of the garment. Thousands of gorgeous gowns, coats, suits, and garments were found, as well as accessories and shows. The collection is simply breathtaking. The exhibit was defined and the title, “Fashion Excavated” seemed an appropriate fit for the rare discovery and it’s unveiling. At the center of the exhibit was a small display of wedding dresses, their simple arrangement and modest cream tones allowing viewers to focus on their silhouettes how the ideal female shape changed over time. The oldest dress was from 1871 with a dramatic bustle that would have risen as high as the middle of its wearer's back. Over about 30 years, the bustle falls and puffed gigot sleeves appear, accentuating an Edwardian hourglass figure exemplified in two dresses that come at the end of the bridalwear display. While past fashions have enduring influence - Victorian-inspired lace-up boots, for example, or curve-skimming bias-cut gowns borrowed from the 1930s - they also evoke the social and economic moods of their own eras, moments preserved in the Haggin's deep archive of historical clothing. "Fashion Excavated" traced the trajectory of women's wear from around 1910 through 1940,but aimed to offer what its curators said was a carefully edited digest of the Haggin's clothing and costume collection. While many of the 50 ensembles on display were shown with gloves, hats, shoes and other accessories, little interpretive material was presented with the garments. A deliberate decision was made to aim this exhibition is to introduce visitors to the Haggin's collection, rather than to tell a story about any particular style or period. Future fashion displays will be more in-depth and based around themes, such as mourning wear or undergarments. "There are tons of pieces in storage," said Kylee Denning, curator of collections at the museum. She said Asfour and Singer were introduced to the collection after another Delta-Haggin collaboration last year. They sorted through hundreds of pieces to assemble the exhibition, Denning said. At one point, she said, Singer "opened a bag and just gasped." Denning said she was worried he had discovered a moth-eaten dress, but it was what would become the focal point of this show: a 1918 cape by groundbreaking French designer Paul Poiret. Among other innovations, Poiret is noted for loosely draped designs that allowed and encouraged women to take off their corsets. Poiret was one of the first avant-garde designers in Paris and was that edgy, leading force of his time. The cape - with its designer's tag still intact - is made of black satin and has silk velvet trim with metallic embroidery. Photos by Stan Rapada

PROFILE MAGAZINE 2009-2010

21


FASHION PROGRAM EVENTS 2009 SAN FRANCISCO FASHION TOUR The Fashion students spent the day in San Francisco meeting with some interesting fashion professionals. The morning was spent at 440 Brannon, a five thousand square foot retail store and studio factory where prominent and emerging Bay Area Designers create their limited edition lines and sell them at 440 exclusively and in some cases, to their ever expanding client base. With it's background in the product development area of fashion and set in the middle of what was once the SF fashion district, this space reeks of creativity and has been doing so since 1998. 440 Brannan’s shop owner Roger Alan spent an hour talking with the students about the store concept and the designers featured in the space. One of those designers, Jill Giordano, designer of gr. dano, spoke with the students about her design concepts, about the business and offered advice as to how to get started in tn he industry. This subterranean showroom and studio is a retail outpost and workspace for a bevy of independent Bay Area apparel and accessories designers. With scaffolding-style racks, bare wood beams, concrete floors and bars gracing the street-level windows, the industrial interiors provide a blank slate for original art installations and offerings from GenArt alums, including gr.dano, Verrieres & Sako, Hieros, Sara Shepherd and Saffron Rare Threads. A studio in back offers sewing machines, tutorials and other equipment to design students and professionals alike. Jill Giordano and Brian Scheyer are the designers behind gr.dano. gr.dano is a women's ready-to-wear clothing line known for it's unique and architectural designs. A rare thing in today’s industry is that gr.dano is designed and produced in San Francisco, CA. According to Jill, they can manage their business by keeping it local. Jill offered the students some great advice: meet your deadlines, act professionally, never burn your bridges, treat your clients well, be meticulous and detail-oriented and keep organized. She prides herself on impeccable designs made from unique and innovative fabrics. The students were able to hear from a “real” designer, one who exemplifies the realities of the design world today!

22

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS 2009 SAN FRANCISCO FASHION TOUR The afternoon was spent with Bacca da Silva at his Union Square store and studio. Building on an intrinsic awareness of the world around him, Bacca Da Silva has developed a creative, rich, vibrant and playful world of diverse influences, uniquely blending fashion and art. Born in Sao Paulo, Bacca grew up amongst rolls of fabric watching his mother sew for the extended family. This early influence later led to a budding career as a fashion show producer. While still in his teens, Bacca produced several cutting-edge fashion shows raising substantial funds for a variety of charitable causes while vibrantly and playfully introducing the collections of local merchants to the public. These early successes and the favorable public reaction to his productions stimulated Bacca to enter the world of fashion design.

Bacca’s San Francisco store and studio exemplifies his excellence in design and presentation. It is pristine, modern, contemporary and boasts high style. He talked with the students about staying true to their design concepts, maintaining excellent client relations and understanding the business of the industry. He thanks his success to his education in business and experience in the business world, partnered with a unique creative energy and understanding of design and fashion. Overall, the day was informative and very fun. The conversations will Jill and Bacca provided insight and inspiration and helped students see what it takes to be successful in the industry, as well as the path to get there.

Bacca da Silva San Francisco Store PROFILE MAGAZINE 2009-2010

23


FASHION PROGRAM EVENTS SPRING 2010

On May 7, 2010, the Fashion and Interior Design Programs hosted an event called, A STORY OF DESIGN. The event showcased the student talent in the Fashion and Interior Design Programs, showing student work from a variety of classes from beginning sewing to residential interior design. Garments designed by fashion students were displayed on mannequins set in a parade of poses, showing work from all of the apparel design classes. Portfolios of work from the Fashion Marketing and Promotions class and the Fashion Retailing class were displayed to show the comprehensive projects completed by students in those classes. Presentation boards of projects from those classes, as well as Trend Forecasting and Fashion Merchandising, as well as illustrations from Fashion Illustration were exhibited. The Interior Design Program also showcased its collaborative project with Habitat for Humanity, where the advanced students are developing projects for a HFH project being developed in San Joaquin County. John Shores, President of Habitat for Humanity San Joaquin, was on hand to answer questions about the collaboration, as well as the HFH project in San Joaquin County. For Fatima Alvarez, the event proved to be a starting point for a marketing career. “Just as I was selling raffle tickets, two women approached me, asking me whose work was being showcased throughout the exhibit. I showed them how every piece in display was student’s work, and they were awed by all the great work they saw. I also introduced them to my portfolio, the one for my marketing and promotions class. The portfolio consisted of the creation of my own fashion boutique, in which I included a year’s worth of sales promotion, marketing, events, along with press releases, the target customer demographic, and the layout and merchandise carried within the store. After reviewing my portfolio, I was hired for an internship job with the Stockton Arena Marketing Coordinator, who also works for the San Joaquin Films Society and the Mexican Heritage Center. The Exhibit served as a great opportunity to showcase students’ work to the public, and, in my case, lead to a career opportunity.” There were also four design challenges, three of which were “live.” The Visual Merchandising Challenge, Garment Redesign Challenge and the Interior Design Challenge were all going on simultaneously. The students were given a challenge to design based on a theme. For the Visuals Challenge, “going green” was the theme. They had one mannequin and a variety of odd materials to create a display window. The winning team created an entire outfit out of brown paper and raffia. The students competing in the Interior Design Challenge had a client and a piece of furniture around which they had to design a room. The Garment Redesign competitors had an hour and a half to take a garment and redesign it into something else. The only non-live challenge was the White T-shirt Redesign competition, where students had to take a plain white t-shirt and redesign it into something else, using all of the fabric of the shirt. The evening was capped off with the Designers’ Collection Fashion Show. Six advanced fashion design students had less than twelve weeks to create entire collections, based on an inspiration, target customer and theme. The garments were all original and made specifically for the model wearing them. The models attended a model workshop, lead by professional model Uduak Oduok, who worked with them on posture, walking, posing and presentation. The show was about forty-five minutes long and was set in the brick courtyard on the Delta College campus. The designers were also part of their own competition. The competing designers included James Kubota, Christian Her, Shontell Upton, Emily Wright, Ceazar Cabreros and Alesha Pettit. The winner of the Designers’ Collection Challenge was Emily Wright, whose collection was inspired by the shapes of shells and the way they are incrusted over time. Her collection was created using earth tones and translucent colors, accented with beading. Shontell Upton, the second-place winner was inspired by dark romance, calling her collection “Bad Romance,” using black lace, charcoal grey fabrics and black leather. Ceazar Cabreros took third place with his collection inspired by lava, molten and hardened, the colors and movement of it. The brick courtyard was transformed into a white-lighted garden patio, that over 500 people from the community enjoyed. The entire event was produced by the students in the Fashion Event Production class, which included students Camille Wall, Erica Southern, Jessica Iniguez, Melissa Dajani, Rochelle Lozano, Jesus Mondragon, Fatima Alvarez, and Tiffanie Rabaca. Erica Southern said, “Even though it was a lot of work having to put the show together, everything seemed to fall perfectly into place in the end! It was awesome getting to see the looks on the designers’ faces when they got to walk out after their collections while everyone cheered them on. It really made all of our hard work as the production crew worthwhile!” Camille Wall took the Event Production class a second time to gain more experience in the area. “After a second semester in event production, I have come away with even more of an amazing experience working in a tight knit team. Most people have no idea the work that goes behind an event like this and with only a handful of people this year, it had some challenges. It was a fairly fast paced, time crunched schedule, but it was more than worth it to put on a fabulous event. I'm proud to have been apart of it! We grew together as a team and as friends.”

24

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS SPRING 2010

She continued to say, “It was a privilege working with the students and faculty that were part of the production and collection classes! As with any event, there were moments of stress, but it all melted away that night and it was so exciting to stand at the end of the runway and cheer on each of the designers as they came smiling down with pride! It was truly a night to remember!” “I've definitely come away with a better idea of my career goals and found out areas of strengths and weaknesses that I want to focus on and improve in! My favorite thing is that Leslie allows and encourages us to fully experience every step and we get hands on application to problem solve and really understand what goes on to producing a fashion show or any event for that matter. I know I haven't learned everything I can and I gladly would be part of this event every year if I could to gain more experience!” The event was featured on Good Day Sacramento, with an in-studio segment featuring Ceazar and Emily, two of the designers from the show. The Good Day Sacramento segment was so well-received that many people from in and around the area came to Delta College for the first time. Those who went to the event were treated to a display of amazing talent. Annette Medina, who attended the show commented, “My husband and I went to support our son Eric who was one of the photographers and were we in for a treat. The designers and models were fabulous. Very professional show.” Jeanelle Cuthbert, stylist and Examiner fashion column writer was impressed with the event and show. “San Joaquin Delta College Fashion Program students, under the direction of Caroline Mercier, showcased their collections at the annual Delta College fashion show… The event was held in the San Joaquin Delta College courtyard. A cool breeze on a perfect spring evening paired with twinkle lights in the trees. Family, friends and supporters all came out to encourage Stockton’s local talent.” Cuthbert continued, “Each designer was very unique, not one alike. James Kubota presented one of a kind designs inspired from sails. This creative nautical collection was full of soft colors, rope trim and unconventional lines. Alesha Pettit's designs showed no boundaries. Loud colors and funky prints made these pieces come to life as they made their way across the runway. Collection inspired by evolution set the mood for dramatic embellishments.” “Ceazar Cabreros a true avant-garde designer was such a treat to watch. His creative designs showed thoughtful silhouettes trimmed with the edgy and creative flow of lava. These sharp looks reflected the designs of a young Yotam Solomon.” His inspiration was “the thrill of a volcanic eruption meets the eye of a fashionista looking to dress outside of society’s norm. Cabreros’ showed a sense of precise technique and attention to detail,” wrote Cuthbert. According to Cuthbert, “Emily Wright took a more classic and feminine approach using very elegant touches with delicate detail. Shontell Updon using a very trendy, edgy and fashion forward approach and used a dark romantic color pallet. Christian Her dazzled the crowd with his confident and creative collection filled with nothing but “Divas on the Prowl,” as Her titled his collection.” Coming from Delta’s Fashion Program, Cuthbert knows first hand that the program produces amazing talent. “The Delta College Fashion Program is an amazing program for fashion students. Leslie Asfour, program director, has scheduled an upcoming New York fashion tour where students will be able to meet with industry professionals to gain hands-on experience.” Former fashion student Dianah Pfeiffe said, “The Delta Design students should be very proud of themselves. They put on an amazing event.” Zach Thrompson, a former Delta College student who now works in the Business Office on campus, but was unable to attend the show, wrote, “Congratulations! You have built an AMAZING fashion program. The pictures I've seen of your event show a lot of PROMISE and TALENT in the program and that starts from the top down. Great job!”

Ceazar Cabreros’ sketches and final collection

PROFILE MAGAZINE 2009-2010

25


FASHION PROGRAM EVENTS SPRING 2010

Images from the event: The starlit brick courtyard.

Collections by James Kubota and Christian Her.

Photos by Stan Rapada

26

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS SPRING 2010

Collections by Emily Wright and Alesha Pettit

Photos by Stan Rapada

PROFILE MAGAZINE 2009-2010

27


FASHION PROGRAM EVENTS SPRING 2010

Collection by Ceazar Cabreros and Shontell Upton Photos by Stan Rapada

28

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS SPRING 2010

THE DESIGN COMPETITIONS WINNERS White T-Shirt Redesign: First Place: Andrea Contreras Second Place: Karyn Faszer Third Place: Amber Davis Garment Redesign: First Place: Lee Yang, Shoua Xiong, Kablia Virathone Second Place: Zandra Manner, Agnes Adiong, Christina Her Third Place: Celstia Ferrer, Alva Perez, Rebecca Jackson Interior Design: First Place: Lisa Pereira and Amy Jones Second Place: Jared Gringsley and Nina Knizner Third Place: Malia Keating and Tiffany Hohman

Collection Design: PROFILE MAGAZINE 2009-2010

First Place: Emily Wright

29


FASHION PROGRAM EVENTS SUMMER 2010

Lights, Camera, Fashion! … in the BIG City! NEW YORK FASHION INDUSTRY TOUR On Memorial Day, 2010, a group of fashion students ventured to New York for what could only be described as a “whirlwind tour” of the fashion industry and the city sites! The first day was spent with Michael Palladino of LIM College. He gave the students some great insight into the business and some advice about succeeding in the industry. He talked a lot about creating your own “brand,” and asked the students who they were, what they stood for, what was their “brand reputation” and other questions that really set the tone for the week. Michael accompanied the group on a walk up Madison Avenue, into Ralph Lauren’s Rhinelander store and up to Central Park to the MET, the Metropolitan Museum of Art. The museum’s exhibit called “American Women” showcased women in America from the late 1800s to the 1940s and the way in which her role has changed in society and how that role was reflected in the fashion she wore. The museum is an amazement of so many things, including an Egyptian temple, Byzantine art and jewelry, medieval armor and a rare show of Picasso’s early working drawings. The students had a great first day. Day two was spent at Nanette Lepore’s corporate headquarters. New York Magazine has said that she is "known for her feminine style and fine detailing, Nanette Lepore makes ultra-chic clothes that are at the same time easy to wear." Her corporate offices are as bohemian as her collections, with designers, patternmakers, interns and a bevy of employees all collaborating in the design process. The students were able to see the offices in action and see the collaboration of the staff. The appointment with Patina V Mannequins allowed students to see the variety of display props, fixtures and forms used in the industry. The showroom was beautifully set with the new line and new decorative props. A definite highlight of the tour was the appointment at Edelkort, Inc. NY’s offices Trend Union. Emannuelle Linard who runs the NY offices has allowed Delta’s students to visit every year, going on our 14th year! We first met her fourteen years ago, after she had been in NY only two weeks, having moved from Paris. She has always been so kind in allowing the students to visit the cool renovated Lower East Side Firehouse, which is the home to Trend Union studios. The Dutch-born Li Edelkoort, 58, is the oracle behind Trend Union, the go-to source for trend forecasting for the fashion, beauty, retail, automotive, consumer-electronics, and interior-design industries. The company engages in a wide range of activities, including publishing its Trend Book, holding trend seminars, and offering consulting and other services rooted in trend forecasting. After gleaning the latest trends on buzzwords, colors, textures and other areas, the key information within this knowledge is extracted and expressed through audiovisual and book formats. The company's clout and information competence reaches beyond the world of fashion and textiles and is increasingly expanding into other realms, such as interior design, cosmetics and also product design. Top: Metropolitan museum of Art; Middle: Met’s American Woman Exhibit; Bottom: Patina V Mannequins

30

PROFILE MAGAZINE 2009-2010


FASHION PROGRAM EVENTS SUMMER 2010 The students were privy to the Spring 2012 presentation and were truly moved by the presentation, “TAKING FLIGHT, man is inspired by birds of all origins to live in intelligent formations, sing the praise of colors and herald the comeback of nesting, weaving into design”. A HAPPY feathery season of creative freedom. The visually-arresting images of the presentation were hypnotic. The presentation also spoke to Li’s perspective on lifestyle changes in the future. “We believe that we will be moving in the next decade towards more community-oriented behavior. Our attitude will be one of respect for our environment and our species; this is the reason why we entitled our latest lifestyle & design forecast ‘We Are Family.’ Well-being will be an increasingly important factor in our lives, tending towards health, beauty and also spirituality. A more domestic way to look at household chores will ground us and make us appreciate life with simplicity. Sound, dance and music will be part of the well-being continuum.” “We were intrigued by birds and their social behavior for our new Trend Union Autumn/Winter 2011-12 fashion season, which we called "Taking Flight". Birds are a model of social connectivity and communal efficiency, as well as an incredible source of inspiration to develop rich color cards, fantasy fashion shapes, and nest-like weaves. Birds can also be a source for ideas in creative make-up, hair color, and hair styling.” Images of birds in myriad of settings, feathers and faces, wings and birds in flight illustrated the concepts of the presentation, which was mesmerizing, thought-provoking and inspiring. Krystle Li, a former Delta fashion student who was in NY working as a design intern attended the seminar. “The Trend Union appointment was such a great experience! Gained a lot of insight of how trend forecasting works, and how much work actually goes into it. Opened up my eyes to a new side of the industry.” The students also took in the usual tourist sites like Times Square, The Empire State Building, the Statue of Liberty, and were thrilled to be able to see a concert in the park by P. Diddy. Overall, the week made an impact on the students who attended, impressing them with the rigors of the industry, the standards to succeed, the contacts they made and the personal conversations they had with amazing people in the business. Krystle commented, “The NY trips are always an eye opener and such a great experience! It's amazing and uplifting to be able to meet some powerful and talented people in the industry and hear their stories.“ Gerardo Cruz, a fashion student who attended the trip said about the experience, “New York really opens your eyes to see the amount of work that goes into this industry. It took me out of my misery & made me fall in love with my passion all over again. I am truly grateful!" Camille Wall attended the trip for the first time and found it helped her focus on her career and future. She commented, "New York was an amazing experience. Prior to the trip, I was at a crossroads regarding my future in the industry. Quite honestly, I had no idea what I was going to do with my Fashion Merchandising Degree! After spending a week submerged in such a fashion forward city, meeting various personalities and seeing all aspects of the industry, I left with a great peace knowing that I was going down the right path for my career.” Clockwise from top: Fashion students: Christina Her, Tiffanie Rabaca, Camille Wall, Gerardo Cruz and Erica Southern; P.Diddy in concert; Fashion Faculty: Leslie Asfour, Cathy Lagorio and Nicole Grauman; The Fashion Center in NYC (The Garment District). PROFILE MAGAZINE 2009-2010

31


FASHION PROGRAM EVENTS SUMMER 2010 “I went to NY seeking out answers for my own career and to increase my knowledge through life experience (everyone needs to go to NY!) and learning from people who have made an impact on the fashion industry. In addition to seeing Michael Palladino again, we were privileged with a tour of the corporate headquarters of designer Nanette Lepore. I also really enjoyed the presentation at Trend Union, a forecasting company. I was literally moved to tears during the presentation, it was so precise and complete. It was breathtaking, emotional and informative. I'm taking trend forecasting in the Fall and I'm looking forward to it even more after visiting Trend Union,” continued Camille. “I would encourage anyone that is even slightly interested in the fashion industry to make New York a must. And, I would highly advise that they go with Leslie, she's amazing and you will not be disappointed! I'd go all over again... But, now I'm ready for Paris!" Looking to the 2010-2011 semester, the Fashion students will travel to either New York of Paris in the summer of 2011, and possibly to Las Vegas Magic Show in February 2011. The tours provide students with an opportunity to see the industry in a way they could never in the classroom.

FOOTNOTE: A Look at NANETTE LEPORE, Designer One of the younger designers on the scene, she is still considered to be a great American designer who went from one small boutique in Los Angeles to several worldwide. She is known best for her collection of dresses and accessories that encompass her bohemian chic sensibility and style. Nanette Lepore credits her mother's free spirit and father's artistic creativity as a painter for her talent, which they encouraged after she dressed a neighbor up in a gypsy quilt with face paint at the age of 9. Yearly trips along Route 66 to California made her feel like a gypsy and a traveler, two aesthetics that you can see in her designs even today. After graduating from the Fashion Institute of Technology in New York, Lepore moved to California and opened up her first store, while also selling her fashions to Neiman Marcus as well as Asian and European buyers. After marrying painter Robert Savage, he encouraged her to open up a small design studio and branch out, which she did from the Garment District of New York City. Because of her mixture of bohemian parties and tireless work, she persevered and now has stores in such locales as Las Vegas, Tokyo and London. She signed on with shoemaker Keds to design a line of footwear, Lepore has introduced herself to a new line of buyers and fans who appreciate her smart, easy-going designs and flair for prints and color. (Source About.com) Lepore — backed by dozens of other bold-faced New York fashion names, including Zac Posen, Michael Kors, Anna Sui and Betsey Johnson, as well as politicians like Controller Bill Thompson —are rallying to save the Garment District. "I can cut a sample in the morning, put it on my model in the afternoon, and then let the factory start sewing after I fitted it on her," says Lepore as she inspects one of her blouses at the factory. "In China, you can't think that they're going to fit it properly, because you're not there watching. The nuances are small — an eighth of an inch here, a quarter of an inch there. We're able to control it because we're right here." New York is a fashion capital, and the Garment District, the blocks from 35th St. to 39th St. and between Ninth Ave. and Broadway, is its heart. The fashion industry generates $10 billion in wages and employs 175,000 people in New York. More than 25,000 people work on those blocks that make up the Garment District. Though cheap labor overseas and poorly enforced zoning regulations have greatly reduced the manufacturing output of Seventh Avenue — to the point of near extinction, some say — New York's designers refuse to watch it disappear. She is on a mission, along with other designers, to save the Garment Center in NYC. "In New York, you can ask almost anyone about the Garment Center and they're going to have a friend or family member that is somehow tied to it," says Marc Levin, the director of "Schmatta," whose great-grandfather got his start making dress forms for the Garment District. Lepore's story became tied to the Garment District when she arrived in New York 20 years ago and started her line with a $5,000 loan and a small office in the same building she's in today. Only now she uses eight floors of the building and employs 130 people. Source: NY Daily News, Leah Chernikoff AND Amy Eisinger 32

PROFILE MAGAZINE 2009-2010


COLOR TRENDS—FALL 2010 According to Pantone, on of the world’s leading color sources, the Fall 2010 palette for both fashion and interiors will be cautious and safe. Color blending seems to be the key to creating exciting color palettes for the season, with unusual combinations of bold and neutral, soft and strong colors. Film animations is the influence for many of the color palettes, where “colors are often juxtaposed in inventive ways, creating arresting and extraordinary color combinations,” according to Pantone color experts. According to Erin Donelly, who writes for the Style List Blog, “While spring is all about violet and turquoise, fall's forecast is ripe with intense shades of red, green, purple, brown, yellow and coral, which is a hot beauty hue right now. “ According to Leatrice Eiseman, the executive director of Pantone Color Institute, “Building on the color palette from spring, this season's offerings include innovative takes on fundamental basics, as well as transporting, lively colors that conjure images of travel and adventure, whether real or aspirational." According to Pantone, the top color picks, include exotic purple orchid (a purple leaning towards fuscia), Chocolate truffle (rich browns and plum undertones), Woodbine (“not your mother’s avocado,” in tones of neutral greens), Lagoon (turquoise), and lipstick red. Adding to this palette are golden glow, living coral and endive, creating a tropical retro combination. Oyster grey and rose dust are the neutrals of the season. Christene Barberich & Piera Gelardi of Refinery Everywhere, blogged about a similar color palette, with Camel as the number one fall/winter color, which showed up on the catwalk in collections from Gucci, Chloé, and Dries and Rich Purple which “lit up the fall runways of Phillip Lim, Burberry, and Oscar de la Renta dazzled us most.” The modern metallics included silver, gold, and soft copper, shown by Marc Jacobs, Alexander Wang, and Moschino. Mixed Olive tones, as well as pale blues were also evident in collections from Phillip Lim, Chanel and Tommy Hilfiger. Bright red seemed to be the striking color at many shows.

“Architectural. Modern….A twist of Eastern culture and Western influence.” - Monique Lhuillier “For fall, rustic country fare gets a sharp city bite.”

— Tracy Reese

“Sixties Parisienne women and the idea of getting dressed up from day into evening." — Christian Siriano “Pump up the volume.” — Cynthia Rowley “Playful and preppy sportswear, spirited American ease.”

— Tommy Hilfiger

“New Dimensions.” — Donna Karan

“Urban tribe.” — Max Azria, BCBG Max Azria “The collection references England in all its Colonial glory. Specific focus was placed on the conquests of Mount Everest during the Twenties and Fifties.” — David Neville and Marcus Wainwright, Rag & Bone

PROFILE MAGAZINE 2009-2010

33


COLOR TRENDS—FALL 2010

INSPIRATION A group of boys and girls hanging out in Brooklyn – the girls mixed military with romance and the boys mixed dapper with sport! The classic colors of Navy, Black and Gray look so good against neutral, dapper shades. COLORS Classic shades of Navy, Black and Gray, offset with neutral warm shades of Taupe, Camel and Chocolate; soft, cool tones of Blush, Pink and Lavender mixed with deep, saturated tones of Rose, Berry and Plum SIGNATURE COLOR Blush is the new Ivory and looks good against Black, Navy, Taupe and Gray shades. MUST-HAVE ITEM My oversized duffle coat in Blush

INSPIRATION

An attitude of irreverent refinement and dishabille as embodied by the inhabitants of London’s demimonde COLORS

A mix of material, proportion and color: bold flashes of Greens and Spattered Red with combinations of humble jerseys and French jacquards create an unexpected and naïve-like result; colors such as Fuchsia Purple and Extra Virgin Olive are a subtle yet strong foundation for fur, horsehair hems, gothic elements and gilt chains

INSPIRATION Fall is inspired by elegance and mystery – a sense of femininity with an under-stated edginess. Moody deep hues of Charcoal, Platinum and Indigo set the tone for the season. COLORS Dark classic shades paired together as well as saturated jewel tones mixed with neutrals: Deep Charcoal with Light Dove Gray; Midnight Blue and Onyx Black; Emerald Green with Slate Gray; Ruby Red with Ecru; Amethyst with Dusty Rose SIGNATURE COLOR Charcoal Gray plays a key role. Its intensity grounds the collection. Accents of jewel tones play beautifully off its boldness and neutrality. MUST-HAVE ITEM The perfect day to evening dress that can be layered and worn differently throughout the season

SIGNATURE COLOR

Vibrant Dahlia and Spattered Red capture the energetic feel of the collection. MUST-HAVE ITEM

Dahlia Red Swarovski spiked paisley appliqué wrap dress 34

ColorColor trends provided by Pantone trends provided by Pantone

PROFILE MAGAZINE 2009-2010


INSPIRATION

I looked at colors that make me happy. Iʼm excited about Greens and Blues for fall.

The women who traveled in style ála Marlene Dietrich in Shanghai Express—with this in mind, the colors in the collection were inspired by the natural elements of exotic locales around the world

COLORS

Sage, Jade and Tarragon highlight a Black and Gray palette while Blush, Custard and Smoky Blue create a cozy and soft second delivery. SIGNATURE COLOR

Blush acts as the feminine balancing color for the collection. MUST-HAVE ITEM

A jacquard lace strapless dress in Black – it has a raw, edgy feeling with a touch of sparkle

COLORS

Black, Copper, warm neutrals, shades of Blue (Twilight Blue, Colonial Blue and Shaded Spice), and jewel tones of Molten Lava and Golden Yellow, Grape Juice and Decadent Rumba Red SIGNATURE COLOR

Varying shades of Blue that invoke feelings of optimism

INSPIRATION

Warm brights and earthy dark colors reminiscent of Renaissance portraiture–apalette full of luxurious, rich tones COLORS

Bordeaux, Olive Branch, Twilight and Copper SIGNATURE COLOR

Smoldering Copper Metallics blended with rich hues of Wine, varying tones of Olive and shades of Blue that evoke an early evening sky MUST-HAVE ITEM

A lush slip dress in Glowing Copper velvet PROFILE MAGAZINE 2009-2010

Color trends provided by Pantone

35

Endive

INSPIRATION

ANTONE 13-0632

11 / 4 / 51 / 0 GOE 1-3-2

Golden Glow

ANTONE 15-1050

7 / 31 / 95 / 0 GOE 9-1-3

Living Coral

ANTONE 16-1546

0 / 61 / 50 / 0 GOE 21-1-2

Lipstick Red

ANTONE 19-1764

/ 100 / 65 / 5 GOE 26-2-7

ANTONE 18-3027

Purple Orchid

34 / 79 / 0 / 0 GOE 37-2-6

ANTONE 19-1526

colate Truffle

/ 86 / 61 / 34 GOE 26-3-7

Lagoon

ANTONE 16-5418

73 / 7 / 39 / 0 GOE 104-3-3

Woodbine

ANTONE 18-0538

/ 26 / 90 / 10 GOE 135-4-3

Oyster Gray

ANTONE 14-1107

6 / 14 / 24 / 0 GOE 141-2-1

Rose Dust

ANTONE 14-1307

7 / 25 / 27 / 0 GOE 16-4-1

COLOR TRENDS—FALL 2010


Fashion Trends Spring/Summer 2011

CIFF Trends & Images reprinted with permission and courtesy of CIFF

36

PROFILE MAGAZINE 2009-2010


Fashion Trends Spring/Summer 2011

CIFF Trends & Images reprinted with permission and courtesy of CIFF

PROFILE MAGAZINE 2009-2010

37


Fashion Trends Fall 2011 Body Performance

A ballet dancer style express by skintone palettes with fleshy tones, plastery pastels and talcy mauves with some tonic accents, luminous coral, and graphic contrast of black and white. The fabrics are supple with silky blends, enveloping knits, velvety marled cottons, unctuous leather. Cocooning look with jumpsuit, fitness style pants, satin braids details, coarsegrained and second skin fabrics. A color range constructed around graphic black and white completed by neutral tones like gray and honey brown. Meanwhile, orange touch position itself in a direct contrast. Fabrics are light and supple, sophisticated. Accent on synthetic fabrics as refined polyamides and polyesters alone or blended with wool, silk or cashmere for more comfort. Softness and stretch are essentials for second skin fabrics, presence of Lycra. Product focus on jogging and sportswear outerwear.

Trady-Twist

The Retro English style of this theme is evoked by muted tones, luminous camel, greenish-blues, taupey-gray, rich burgundy. Add British cakes colors: cupcake pink, acid marmalade, electric anise, milky blueberry. Noble materials and traditional men's wardrobe codes ( jacket for example) are feminized : recolored tweeds, marled wools, Prince of Wales knittings etc. A certain form of opulence is favored with an ornamental style ( jewelry), tapestry style (exuberant motifs) , precious weaves (silk twill, lame voile). Finally very basic "chino" cottons and raw denim. Sumptuous colors with patinated velvet shades: violet, brick red, ochre, Prussian and faded blue. For bases, revolutionary inspiration with red and bronze alongside dark gray. Reworked shabby baroque mood: 18th century upholstery, tapestry and brocade motifs are enlarged, recolored and covered in lines and stains. Parade mood illustrated by tone-ontone crests and braids or old gold embroideries. Circus stars style and polka dot motifs, colorful club stripes... a delirious register: lively jacquards, tartan plaids with tie prints and reworked paisleys. Neo-military style, baggy chic spirit, Perfecto circus, barocco CIFF Trends & Images are courtesy of Bella Center A/S

38

PROFILE MAGAZINE 2009-2010


Fashion Trends Fall 2011 Rustic Roots

The range of green is omnipresent complete by two industrials colors: grayed and pinkish cement. A palette of autumn reds with different grape tones. The accent is on materials associating rusticity and refinement: compact or boiled wools, tweeded flannels, quilted lining and patches and sportswear fabrics like cotton/polyalide foamback. Focus on the reworked warp and weft, overall sequins, bi-fabrics and garments as cape and overalls. From industrial wastelands alloys and patinas inspired the color range: somber, subtle neutrals composed of inky blue, iron gray and taupe brown. Secondary colors as greenish beige, dark bronze, teal blue, violet. The fabrics look thick and protective, yet comfortable. Double serge of herringbone cottons are brushed inside, rough denim washed out, wools are boiled. Surface treatments: allover or placed polyurethane coatings on wool or cottons, dyes like rust, wrinkle or waffle effects, waxy looks. Note the military look, the chinos, the natural fabrics, double closing, buttonings.

Dark Poetry

A poetically nocturnal palettes with deep black, slate gray, inky blue and deep purple completed by flaming garnet, blushing pink and hallucinogenic green. Flashes of copper and gold. Sumptuous materials are deteriorated to evoke the wear of time. Accent on natural mixing "patched" effect. Some ultra feminine materials: dobby silks, quivering acetate etc. New parade jackets, Rock spirit, Patchwork grunge. Nocturnal, muffled colors from night blue, cold brown and Cyprus green all the way to grayed parma and intense touch of oxblood. Base color remain in the somber register of deep blue, almost black. Emphasis on sophisticated, warm, light, soft-touch fabrics like wool and cashmere blends or brushed and sanded suitings. Mat or slightly shiny looks for synthetics. Knits are thin and generous. Wool shawl-collared, dark and strange prints, product focus on bloomer and punk style jacket. CIFF Trends & Images are courtesy of Bella Center A/S

PROFILE MAGAZINE 2009-2010

39


FASHION INDUSTRY PARTNERS AND PROGRAM SUPPORTERS PAST AND PRESENT SUPPORTERS OF THE PROGRAM Paragary's Bar and Grill, Stockton Hilton Hotel, StocktonLexington Plaza Hotel, Stockton Wine and Roses, Hotel, Restaurant and Spa, Lodi Kitty Rhustaller, Alder Bistro, Stockton David Allejo, Salon Da-V, Stockton Rodney Schatz, Pelteir Station Winery, Acampo Michael David Family Wines, Lodi Heritage Oak Winery, Acampo Romano's Macaroni Grill, Stockton Starbuck's Coffee, Stockton Boudin Bakery, SF, Stockton Klinker Brick Winery, Lodi Payter's, Stockton Rubio's Mexican Grill, Stockton Beyond Pots and Pans, Stockton Tiffany Gomes, Classic Design Floor to Ceiling, Lodi Mariko Parris, Durst Contract Interiors, Lodi John Shores, Habitat for Humanity, SJ Cathy Canevari, Stage Two, Stockton

Inspired by legendary Carlos Santana, is a regional exploration of Mexican dishes presented with a modern flair 1470 N. Broadway Walnut Creek, CA 94596 For reservations, please call 925-946-1010 PROFILE MAGAZINE 2009-2010

Bistro and Catering Company 151 Alder Street Stockton, CA 95204 209.943.1921 41


UPCOMING EVENTS

MEET THE FASHION INDUSTRY INSIDERS Thursday, September 30, 2010 from 5:00-7:00 pm in Danner Hall, San Joaquin Delta College Michael Palladino from LIM College in NYC and formerly with Henri Bendel’s returns to headline an all-star panel of insiders. Uduak Odouk, professional model/media mogul/ fashion and entertainment attorney will also be back to give students advice on her areas of expertise. They will be joined by an all-star cast of professionals in the areas of design, media, styling, retailing and more. The event is free and open to the public.

NEARLY NEW SALE Friday, October 15, 2010 from 10:am to 4:00 pm in Danner Hall, San Joaquin Delta College Get your hands of some deals on designer and new apparel, home décor, shoes and accessories. The event is a fundraiser for the Fashion Club. Merchandise is new and donated by retail stores, designers and manufacturers. Most still have tags attached! There is no entrance fee for this event.

MEET THE INTERIOR DESIGN INDUSTRY INSIDERS Wednesday, October 20, 2010 from 5:00-7:00 pm in Danner Hall, San Joaquin Delta College Designer Kerrie Kelly headlines an all-star panel of insiders in the field of Interior Design. Kerrie Kelly, Proprietress of Kerrie Kelly Design Lab, is an accomplished interior designer, author, instructor and multi-media consultant The event is free and open to the public

Fall Art & Gift Fair Wednesday and Thursday, November 3 & 4, 2010 from 9:00 am – 2:00 pm in Danner Hall, San Joaquin Delta College. Artisans and vendors sell their wares at the FREE event.

ALL EVENTS ARE OPEN TO THE PUBLIC 42

PROFILE MAGAZINE 2009-2010


UPCOMING EVENTS

Spring Art & Gift Fair Wednesday and Thursday, March 9 & 10, 2011 from 9:00 am – 2:00 pm in Danner Hall, San Joaquin Delta College. Artisans and vendors sell their wares at the FREE event.

SPRING NEARLY NEW SALE Friday, April 9, 2011 from 10:am to 4:00 pm in Danner Hall, San Joaquin Delta College Get your hands of some deals on designer and new apparel, home décor, shoes and accessories. The event is a fundraiser for the Fashion Club. Merchandise is new and donated by retail stores, designers and manufacturers. Most still have tags attached! There is no entrance fee for this event.

DESIGNERS COLLECTION SHOW AND EXHIBIT Exhibit and show of student work in Fashion and Interior Design. Friday, May 6, 2011.

COMING SUMMER 2011:

ABOUT PROFILE MAGAZINE: This publication is produced by the faculty and students in the Fashion Program at San Joaquin Delta College. It is distributed for educational and informational use. The Fashion Program is a non-profit entity of SJDC. No profits or financial gain is obtained through the publication of the magazine. FRONT COVER: Designer: Shontell Upton Model: Fashion student, Amanda Herriford Makeup: Jennifer Rodriguez Photo: Stan Rapada

OUTSIDE BACK COVER: Designer: Shontell Upton Model: Chelsea Blackburn Makeup: Jennifer Rodriguez

Contributing Student Writers: Camille Wall, Sokcon Swing, Anthony Robinson, Hilari McQueen Printed by San Joaquin Delta College Print Shop Created and Produced by Leslie Asfour, Fashion San Joaquin Delta College Gratitude for assisting in publishing this issue to: Dr. Hazel Hill, Mr. Ted Simas, Zach Walker, Stan Rapada, Gilbert Van Over, Siv Taing, and Catherine Lagorio. PROFILE MAGAZINE 2009-2010

43


VISIT www.deltacollege.edu for more information about the Fashion Program. The program is part of the Arts and Communication Division.

You will find information about the program, classes offered, degrees and certificates, the Fashion Club, the fashion industry tours and our events.

FASHION APPAREL DESIGN & FASHION MERCHANDISING SAN JOAQUIN DELTA COLLEGE 5151 PACIFIC AVENUE. STOCKTON. CA. 95207 www.deltacollege.edu 209.954.5151

44

PROFILE MAGAZINE 2009-2010


FASHION PROFILE MAGAZINE