FASHION CLUB 70

BENELUX’

FASHION FAMILY

LUC DHEEDENE, FOUNDER

“Forty years ago, I had a dream and a clear vision, bringing Italian fashion closer to the Benelux consumer. I wanted to build long term relationships with fashion designers while always staying true to personal service and family values. Moschino, Versace and Ferré were the first designers to believe in my vision. Later, I attracted more brands and my success grew. Today I am proud of what I have accomplished and of who we are today. But, what makes me proud the most is that my two sons joined the company and ever since we are ready for tomorrow, while staying true to my original vision.”

Today, Fashion Club 70 is a global fashion agency, representing a diversity of collections over the entire Benelux area. With over 50 brands and even more qualified and motivated staff, FC70 serves over 1500 high profiled boutiques. This is achieved by the company’s policy, based on a long term relationship with all partners; retailers and manufacturers.

To ensure know-how and excellent service, FC70 is divided into multiple departments, each of them specialized in their own field; different sales departments, finance, customer service, human resources, IT and PR & marketing. Our headquarters are located on the outskirts of Antwerp, five minutes from the city center. The showrooms, with a total surface of 15.000m2, are spread over 3 buildings.

AN EFFICIENT AND PROFESSIONAL ORGANISATION

TODAY

As of 2023, Miguel Dheedene and Gregory Dheedene have taken over the lead of the company from their father and founder, Luc Dheedene. After an impressive and loving career of more than 50 years, it was time for Luc to trust it over into the hands of the next generation, his two sons. Fashion Club 70 has always been a family business and will remain so thanks to Miguel (CEO) and Gregory (COO) who have always proudly looked up to their father and his career path.

Both Miguel and Gregory are very much known with(in) the company as they have been involved ever since their teenage years. For well over three decades they had taken the role of Commercial Directors upon them, fully preparing them for a smooth future of Fashion Club 70. “Our goal is to keep the legacy of our father alive for many more decades to come. He has worked very hard for 50 years, now it is upon us to show him that the story of the company is only still beginning.”

A FAMILY BUSINESS TODAY & TOMORROW

TOMORROW

In today’s highly competitive business environment, it is an established truth that we have to move quickly in order to prosper. Decisions must be made rapidly and strategies devised with greater speed than ever before. Our prime ambition is to grow with our existing partners. Thereby want to focus on the acquisition of new strategic alliances that will provide us the opportunity to offer new brands to different target groups, always keeping in mind the philosophy of this family business: striving towards an even more efficient and more professional organisation but always emphasising the good relationship with all partners.

FURTHER EXPANSION AND GROWTH

THE TEAM

PEOPLE OF FASHION CLUB 70

To ensure our partners the best possible support, we have implemented a thoughtover structure. Fashion Club 70 consists of 8 different sales departments, each of them specialized in their own field. This has resulted in well organized and strictly dedicated teams of sales, a press office, a professional customer-service department, a financial department, an in-house IT-team and a corporate restaurant.

SUPPORT TEAMS

Commercial Assistants

Customer Service

PR & Marketing

Maintenance & Hospitality

Human Resources

IT Department

The FC70 Academy

OUR BRANDS

It is always an interesting challenge to compose a well considered brand portfolio for our clients. That is not always an easy task in this industry because of the big offer and fast evolving trends. The choices we make are made of what we learn from our market and years of expertise.

AT FC70

BA&SH

BENJAMIN BERNER

CASTANER

COCCINELLE

DATE

DONDUP

ICEBERG

MOMONI

PINKO

PRETTY BALLERINAS

STAND STUDIO

STOKTON

VINCE

BRANDS

PR & MARKETING

FashionPR is our exclusive PR & Marketing agency. They offer in-house press & marketing services to those brands linked to Fashion Club 70. What began as an additional service we wanted to provide for our brands, has grown to so much more ofter the pas decades. A complete and full-service public relations, communications and marketing agency. They are in constant communication with our sales team, which gives them the possibility to interact immediately, focus on the right pieces, act at the right time and generate constant feedback between sales and PR. Through PR services they will complement our sales effort and give brands an even stronger position in the Benelux.

FASHION P.R.

7 FOR ALL MANKIND (& RETAIL)

BSB

BUFFALO

COCCINELLE

DONDUP

FRACOMINA

FURLA

KURT GEIGER

LIU JO RETAIL

MOMONI

MOOSE KNUCKLES

NENETTE

PINKO

STAND STUDIO

VERSO

VINCE

PR BRANDS

PR & MARKETING

In a constantly changing fashion market, the abundance of information through social media and news channels often feels overwhelming. To better guide our customers in these sometimes turbulent times, Fashion club 70 has launched the ‘Fashion club Academy’. With this initiative, we want to inspire our clients and give them the necessary tools to strengthen their position in the market.

After a thorough inquiring of our clientele, it turned out that there was a greater need for guidance. A greater commitment, which the FC70 team would very much like to offer in the form of the Fashion club Academy. “With this new project, we are striving for a full partnership with our clients. We enter into dialogue with them, assist them with advice, and hope to give them new insights into the current market,” says Luc Dheedene.

The Fashion Club Academy is a two part project with events on the one hand and an online portal on the other, where the customer can find useful information at any time.

THE FASHION CLUB ACADEMY

ANTWERP

Over the years, Fashion Club 70 has also invested in retail activities itself such as opening monobrand stores like Liu Jo and 7 For All Mankind, and the multibrand luxury boutiques Verso Antwerp and Verso Knokke.

MONOBRAND & MULTIBRAND

RETAIL

ANTWERPEN KNOKKE

With nearly three decades of experience in luxury fashion, Verso is a force to be reckoned with. What started as a men’s exclusive boutique in the city center of Antwerp, has culminated into a truly one-of-a-kind concept store in a beautifully restored 16th century building for both men and women’s luxury fashion.

After its success in Antwerp, it was time for the Verso concept to branch out to the Belgian seaside. For this the family Dheedene chose Knokke, a second home for many Antwerp inhabitants and often reffered to as the Saint-Tropez of Belgium.

Just as in Antwerp, the Knokke store started with menswear exclusively. However, in 2021 the story continued with the introduction of a second Verso seaside store, one exclusively for womenswear.

Today Verso has over three stores throughout Belgium, supported with a well thought-out digital story thanks to the introduction of Verso online store.

www.verso.com

VERSO

ANTWERP

KNOKKE MEN

KNOKKE WOMEN

ANTWERPEN KNOKKE MAASMECHELEN MAASTRICHT ROESELARE

GENT

NIEUWPOORT

7 FOR

MANKIND

ALL

BRUGGE EINDHOVEN

ESCH SUR ALZETTE

GENT

HASSELT

LEUVEN

LUIK

MAASMECHELEN

MAASTRICHT

NIEUWPOORT

ROESELARE

LIU JO

HOSPITALITY

Over the last decades Fashion Club 70 launched hospitality activities thanks to the introduction of Mattherhörn and Matterhörn Sud, award-winning ice cream specialist Gelato Giuliano and the well-known Verso Café. The latter gave way not long ago to the arrival of a second culinary collaboration between Fashion Club 70 and Sergio Herman, called Blueness. Both of them already opened the successful star restaurant Le Pristine (*) in collaboration before that.

BY FC70