Stemm is an athleisure and streetwear brand created inside the LGBTQ Community
Efficient communication to audience through email blasts and social media posts
● Exclusive offers to first purchasers
● Incentives for new customers to follow social accounts for product updates and pop-up events
2021
Stemm is established Enters the e-commerce world
2022
Joins Instagram
Varying content from product drops to UGC
2023 Present day 7 products available for purchase & 2K followers across all social media platforms
Increase audience reach
40% growth in follower count and engagement by end of the year
Expand brand ambassador program
Promote more UGC - and regularly shoutout and reward top purchasing customer
Introduce pop-up shops and social events
Increase brand awareness and partner with other LGBTQ brands
June - July
Develop and execute social posting schedule
Create “Pride Month” product line
August - September
Introduce 1st pop-up event 5 weeks prior to launch
October - November
Partner up with an LGBTQ organization in support of a great cause (use social platform to educate audience and give them resources on how to participate
December - January 2024
Announce restock of popular products and new drops
(6.1) 5+ feed posts a week, 3-5 story posts a day, 1-3 reels a week
(7.28) Announce “End of Summer Stemm Social and Pop-Up” 5 weeks prior to launch
(10.2) Announce partnership with The Trevor Project
(12.4) Announce a restock for their top selling products
Begin conversation among followers - ask what cities they are from and which one has the most Pride during pride months
Create 4 content videos, 12 supporting photos and 1 event flyer to inform followers about the event and build excitement
Dedicate social media platforms to educating followers about the organization and how they can contribute
Begin a conversation among followers - What new products would they like from Stemm?
Cities with the most votes are incorporated in the new Pride month product line
Make tickets for the event available for purchase exclusively and at a discounted rate with purchase of a product on stemmclothing.com
Share with social audience that proceeds from each product purchase with go towards The Trevor Project till 11.30
(1.8) Push Brand Ambassador Program search - expanding the variety of brand representation
UGC is created, shared and reposted using the hashtag #stemmxpride
(9.1) Event is live! - venue houses pop-up store with full product line available, food vendors, live music and games catered towards the LGBTQ community
Send product to young LGBTQ influencers and highlight a new individual each week
(1.29) Start a new series on social under the hashtag #stemmyourway - building UGC around how individuals style and integrate their stemm clothing into their daily wardrobe
Clear brand identity
Niche target audience
Having a presence in LGBTQ events
Utilizing community members for creative content
S W O T
Plain website
Minimal social media engagement
Small range of product
Threats
Competition
Limitations of e-commerce
Video content with voice-overs and trending sounds
TikTok
UGC from LGBTQ influencers
Product drop posts
#StemmxPride
● Used to track high engagement rate in various regions
#Stemmyourway
● Used to build UGC around how individuals style and integrate their stemm clothing into their daily wardrobe
#Stemmpire
● Used to establish a community around the brand
6.17.27 Phase 1 Social Media schedule in executed
7.289.30 Phase 2 Event is launched
9.1 Day of event
10.211.30 Phase 3 The Trevor Project partnership is announced Product proceeds given to organization till 11.30
Top selling products restock is announced
1.8 Ambassador search begins
1.29 New social series is created
Campaign launches will take place online Pop-Up event will be held in Los Angeles, CA
JoJo Siwa, JKillem, and Jade Fox to connect with GenZ & Millennial audience
$10K
Phase 1 and 4
$25K
Phase 2 + $5K
ROI from influencers in Phase 3
Reasons to Implement this Social Media Strategy Deck:
● Increase brand awareness
● Reach new customers
● Build customer loyalty
● Drive website traffic
● Increase sales
● Showcase brand values
● Monitor and measure performance
CREDITS: This presentation template was created by Slidesgo, and includes icons by Flaticon, and infographics & images by Freepik
