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2 0 1 6 W I N N E R S PA C K A G I N G C ATA G O R Y

D E S I G N

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Copyright Š 2016 by Wily E. Coyote. All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. Printed in the United States of America First Printing, 2016 ISBN 0-9000000-0-0 Propaganda Publishing 123 Mesa Street Scottsdale, AZ 56477 www.thedieline.com


Contents

food packaging

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BOY REDESIGN THE GROUNDS GRANOLA EPIC ANIMAL OILS HONEY + BERRIES DRAGÉES NUGALI

8 10 12 15 16

WINE PACKAGING FRIENDS OF FRIENDS MONTE XANIC RAVEL WINES VARVAGLIONE LIMITED EDITION RAVEL WINES

PET PACKAGING CANAGAN FIBRA GRANVILLE ISLAND PET TREATERY HUNDOG MELANIE NEWMAN SALON ESSENTIALS

19 20 22 25 26 29

31 32 34 36 39 40

promotion PACKAGING

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CRAFT LONDON STARBUCKS® HAND-CRAFTED MASON STRANGER & STRANGER HOLIDAY GIFT NO.17 TALMELIER SWEDISH HANDICRAFT SOCIETIES

44 46 49 50 52


technology PACKAGING FINCHTAIL HP CHROMEBOOK TMA-2 MODULAR PACKAGING SYSTEM ADOBE INK & SLIDE

BEAUTY & HEALTH 2B (BIO & BEAUTY) GREEN LABORATORIUM JETLAG THERAPY KIT REWINED SOAP YOU & OIL NATURAL COSMETICS TIME TO BLOSSOM

OFFICE & ART SUPPLY CREATIVE ASSOCIATION “CIRCLE” PAPA COLLECTION - PLAY ART POLYGON ART PAPER TIGRE J. OF HEARTS TURBO FLYER® PATTERN SERIES

toy & game packagıng FACEBOOK’S NEW DECK OF PLAYING CARDS WITH MARKETING INSIGHTS PUZZLE FOREVER RACKARE! SLING-SLANG YOYO UNION PLAYING CARDS

55 56 58 61 62

65 66 68 70 72 74 76

79 80 82 85 86 88

91 92 95 96 98 100


food packaging


BOY REDESIGN February 24, 2016

How to you make canned fish more appealing to a consumer? You bring color into the mix. Designed by Kuudes Kerros, pickled herring gets a new face with packaging that can be spotted from miles away. The contemporary design features the “BOY” logo front and center with a miniature illustration of a fish and a fishing hook suspended above. “Orkla Foods Finland decided to update their 40-year-old BOY herring brand with a new packaging. Our task was to strengthen the defined brand positioning with a fresh, contemporary design.” “We drew from the brand’s existing simplicity and everyday value image. Our objective was to make herring temptingly attractive also for consumers, who are not regular herring eaters. We kept the bright color coding to ensure the recognizability of the legendary BOY herring family. Then we added a couple of new visual elements; a grand logo, a sympathetic little herring inside the letter ‘O’, the founding year, as well as a hook and a fishing line for a drop of maritime vibe.”

Designed by Kuudes Kerros Client: Orkla Foods Finland Country : Finland


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THE GROUNDS GRANOLA February 23, 2016

Inspired by the farmer’s life of waking up in the morning from the sound of the rooster screaming “Cock-a-doodle-do”, The Grounds introduces their new line of lightly toasted granola. Designed by Squad Ink, a paper carton is adorned with a gallinaceous male bird alongside illustrations of each ingredient that goes into making this nutritious blend of wholegrain oats. “Thanks to The Grounds of Alexandria, what was once a dilapidated Sydney industrial estate is now an impassioned food and events hub featuring coffee roasters, organic bakers and chefs. Pop by and you’ll feel like you’ve been transported to a bygone era when food came from the local farm and reached you honest and pure.” “Squad Ink was engaged to create the packaging for The Grounds’ newest product range, which includes a tasty and nutritious Granola breakfast cereal. Over the years, the farm animals which have virtual free reign of the site have become much loved regulars on social media. With this in mind, we developed a playful character-led brand which champions The Grounds’ rowdy mascot, Rupert the Rooster. Designed by :Squad Inkt Client: Nugali Chocolates Country : Australia


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EPIC ANIMAL OILS February 24, 2016

With sustainability in mind, Epic Provisions created a new line of animal oils for consumers to use in their kitchen. Duck Fat, Beef Tallow, and Pork Lard are all ghees that the majority of us don’t utilize in our cooking. But now you can, and you will be surprised how much flavor it brings to your dishes. “EPIC animal oils play a key part of our Whole Animal Project initiative which takes a “nose to tail” approach to honoring the entire animal. Consistent with our commitment to reducing waste and minimizing our own negative environmental impact, we are finding new ways to utilize more of the amazing animals that gave their lives to produce nourishing food.” “The EPIC Animal Cooking Oils are a tribute to how our forefathers once baked, broiled, fried, and sautéed our foods. This time tested product line allows us (EPIC) to convert healthy animal fat into nourishing oils that are incredibly stable and delicious. Asides from cooking applications, our animal oils are terrific for skin moisturizer, lip balm, hand salve, mustache wax, candle making, and the creation of soap! Similar to the nutritional profile of grass fed beef, our cooking oils contain better ratios of Omega-3 to Omega-6 fatty acids and are nutritionally a completely different animal!” Designed by Epic Provisions Country : United States City : AustinIn-House Designer : Andrea Romero Photography : Stephen Smith


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HONEY + BERRIES February 16, 2016

How adorable are these bee characters? Maria Ponomareva has created a mini world of fun as part of the packaging design of Honey+Berries. The designer was asked to design labels that were unconventional while conveying the content of the jars in a clear and fun way.

The response, a series of fruits and berries in bee costumes, creates an interesting and witty range - which really stands out. Talking of the details of the pack Maria says: “Customers are drawn to the product by characters that are active, lively, and enjoying themselves. The characters can be seen waving and looking up from the jar lids so that even if the jars are on the lower shelves of a store, customers are attracted to them.” A range already strong but that will hopefully continue growing to have more characters like these on the shelves. Designed by Maria Ponomareva Client: Honey house (Медовый дом) Country : Russia


DRAGÉES NUGALI February 24, 2016

If you havenét tried Nugali Dragées, you should think seriously about it. In a few words: delights covered with chocolate. The production process of Dragées is considered one of the oldest and this technique arose 1000 years ago, already been known by Egyptian civilization, and still makes success nowadays! Nugali is one of the few brands in Brazil to actually manufacture its chocolate – from bean to bar. This allows it to ensure the best and most exclusive chocolates. The great challenge in this project to FAZdesign was update the packages, keeping the nobility and quality perception and promoting the brand in the point of purchase and amplifying the value of the product in Brazil and other countries where Nugali is present. For this, the lettering has been redesigned, providing more readability and refinement. The pastel colors palette has been carefully chosen to give lightness to the packaging and in conjunction with the illustrations of flavors evoke the appetite appeal in a modern and refined way. Designed by FAZdesign Client: Nugali Chocolates Country : Brazil


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WINE PACKAGING


W İ N E PA C K A G I N G

FRIENDS OF FRIENDS January 27, 2016

Premium wines have their reputations, both good (delicious, with irresistible notes) and bad (stuffy and out of date). So why can’t great wine also be full of energy and personality? Co Partnership has designed the packaging for Friends of Friends to be a refreshing new take on luxury wine. “Our client likes to party and it was his dream to create a luxury statement wine for his friends and his friends of friends. The winemakers were given an unlimited production budget, sourcing a tonne of exceptional Cabernet Sauvignon for $20,000 Australian Dollars, more than anyone has ever spent on premium grapes in Australia. Although money won’t buy you friends, it will buy you the best grapes in the land.” Taxali’s illustrations breathe life into a category that can sometimes feel stale and uninspired. Over the colorful graphics, a delicate script appears in black, creating an interesting union of contemporary and traditional. The wax-dipped label is a striking Venn diagram while the bottle number is stamped on the front, further defying wine enthusiasts’ expectations. Black bottles and black capsules over the top of the bottle ooze a confidence of luxury wine made with exceptional grapes. Designed by Co Partnership Client: The Friends of Friends Wine Company Country : Australia City : Sydney


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W İ N E PA C K A G I N G

MONTE XANIC January 6, 2016

You could easily fill up a wine rack with only wines from Monte Xanic. Anagrama developed new branding and packaging for the winery, focusing on four different varieties that each needed their own identity. “Monte Xanic is a Mexican winery located near Valle Guadalupe, Baja California, Mexico operating since 1989. The project is based on the creation of unique identities for the following brands: Monte Xanic, Calixa, Gran Ricardo and Limited Editions. Since each of these brands possess a unique flavour and personality, they share a brand system that can represent individually all of the ideas, objectives and messages.” Although each wine brand has its own one-of-a-kind approach, Monte Xanic wines all possess a refined, upscale vibe. Full of unique charisma, each one sets a mood with fiery colors and a choice font that run the spectrum of fun and playful to formal and sophisticated.

Designed by Anagrama Country : Mexico City : Mexico City


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W Ä° N E PA C K A G I N G


RAVEL WINES February 8, 2016

We dare you to take your eyes off of these wine labels. With branding and packaging designed by Tom Ralston, Ravel Wines is a distributor of premium wines in Toronto, Ontario. The packaging is as hypnotizing as it is beautiful, as soothing as it is exciting. Bright colors almost mimic the kind of hues you would see under a blacklight, and the repetitive designs are utterly captivating. Against the black background, the fine colored lines give the images a sense of movement, like psychedelic curves and lines that seem to reveal something the longer you look at it. The detail of the logo looks classy and refined, while the near-neon hues give the wine a dose of energy. Ravel Wines seems to be geared towards a more youthful crowd who doesn’t want to compromise excellent taste in wine.

Designed by Tom Ralston Country : Canada City : Toronto

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W İ N E PA C K A G I N G

VARVAGLIONE LIMITED EDITION November 12, 2015

Italy is renowned for great fashion and fantastic wine. To create a unique packaging for the Limited Edition Collection of wine makers Varvaglione, Idem Design took inspiration from the great Italian fashion and literally ‘dressed’ the bottles to impress. The packaging of the two different Italian red wines (Negroamaro del Salento and Primitivo del Salento) was designed to create a design object, something precious and unique that consumers would be proud to own and display. Talking about this project, the team at Idem Design says “Our aim was to “dress” the bottle like a living object and, to do that, we took inspiration from fashion world by which we were fascinated. The fashion area we analyzed was the textile one, in which we chose two textures to “sewed” our packaging around the bottle”. The concept has also been applied to the black-and-white gift packs, a must-have for fashionistas and wine lovers alike.

Designed by Idem Design Country : Italy


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RAVEL WINES February 8, 2016

We dare you to take your eyes off of these wine labels. With branding and packaging designed by Tom Ralston, Ravel Wines is a distributor of premium wines in Toronto, Ontario. The packaging is as hypnotizing as it is beautiful, as soothing as it is exciting. Bright colors almost mimic the kind of hues you would see under a blacklight, and the repetitive designs are utterly captivating. Against the black background, the fine colored lines give the images a sense of movement, like psychedelic curves and lines that seem to reveal something the longer you look at it. The detail of the logo looks classy and refined, while the near-neon hues give the wine a dose of energy. Ravel Wines seems to be geared towards a more youthful crowd who doesn’t want to compromise excellent taste in wine.

Designed by Tom Ralston Country : Canada City : Toronto


PET PACKAGING


P E T PA C K A G I N G

CANAGAN June 29, 2015

If dogs and cats had the equivalent of a human’s paleo diet, we imagine it would look something like Canagan. The grain-free pet food range is one of the United Kingdom’s best-selling brands, and was just released in the United States. It takes what dogs and cats probably ate years ago before they were ever domesticated and puts it into a dry food for today’s pet. “The recipe is ‘biologically appropriate,’ which means the ratio of the ingredients is similar to what dogs’ ancestors would eat in the wild. Junction Studio named the product Canagan which is an ancient celtic word for ‘wolf,’ and the brand position of ‘the food of their ancestors.’ The design takes its cues from whisky packaging to create a natural, rugged landscape that we can imagine the dogs forefathers wandering through.” The brand successfully ties in the idea of the wilderness into the packaging, featuring rivers, pastures, and trees. The color scheme includes a prominent black for outlines and shadows, one complementing color (like green, blue, or burnt orange), and a pearly white. By keeping much of the packaging dark, it retains a primitive, beast-like quality. The image of the cat or dog above the Canagan brand name is a simple outline, stoic and strong. Canagan’s design is appealing in two ways — it pulls from the history of what our pets need and it also helps us view our beloved animals as strong, noble creatures.

Designed by : Junction Studio Client: Symply Pet Foods Country : United Kingdom City : London


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P E T PA C K A G I N G

FIBRA

February 23, 2016 A modern animal food brand creates a line of food with convenience in mind. Designed by “MIND”, kibble is packaged into colorful sacks adorn with the bust of each farm animal for easy identification. A project two years in the making, the logo helps translate the brand’s relation with nature, particularly the field. The stylized “F” references the foliage all in an organic and expansive movement representing FIBRA’s constant evolution.

Designed by MIND Client: Cooperativa Bom Jesus Country : Brazil Head Designer : Leandro Urban Branding & Design: Leandro Urban Rendering & Modeling: Estúdio Abruzzo Animals Illustrations: Victor Goularte


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P E T PA C K A G I N G

GRANVILLE ISLAND PET TREATERY August 28, 2014

Vancouver based Arithmetic was approached by a local dog bakery to update their pet treat packaging. They were tasked with the challenge to rename, reposition and overhaul the design aesthetic of a collection of dog cookies that could simultaneously straddle both the “gift” the “grocery” market categories. “Our first step was to provide research and a strategy approach by refining the product offering to highlight healthy nutritional choices. Specifically to create a completely gluten free line, and offer dairy free and vegan options for dogs with sensitivities.” “With the gifting market in mind we designed a cardboard package that would allow the consumer to feel like they could give a gift from their travels to their pet, or friends with pets as a hostess gift. Integrating a handle and creating a bakery like carton was the perfect solution to convey the feeling of home baked and gift all in one. A window showcases the handmade and healthy quality of the cookies while a black and white printed carton portrays the vintage history of the brand and it’s Granville Island Heritage (the 2nd most visited place in Canada).” Designed by Kuudes Kerros Design: Arithmetic Country : Canada


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P E T PA C K A G I N G


HUNDOG

June 18, 2015 HUNDOG is a premium dog snack line based out of Poland. In order to stand out from their competitors, they enlisted the help of NOMONO & FLOV Creative Agency to design packaging that would best represent HUNDOG’s philosophy. To bring an all natural product with no added preservatives to the supermarket shelves. Beef and Pork Jerky are bagged in kraft pouches labeled with navy blue stickers and printed with a bold typeface. Finally, an illustration sits at the base as reference to what part of the animal the product came from.

Designed by NOMONOÂ FLOV Creative Agency Country : Poland

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P E T PA C K A G I N G

MELANIE NEWMAN SALON ESSENTIALS August 3, 2015

A clean dog makes a happy dog and an even happier owner. Melanie Newman Salon Essentials is a new dog grooming brand and C*JUICE Creative Studio was hired to design the logo, brand, packaging, and other promotional materials. The line of grooming supplies stands out, relying on different elements than most other brands on the market today. “The newly launched premier dog grooming brand Melanie Newman Salon Essentials is a perfect example of all the right people and ‘ingredients’ coming together to produce some great results. Melanie and Cory Newman approached C*JUICE with a fresh take on a much loved and established product category. They were looking to create a top quality dog grooming collection with all natural ingredients that looked and felt like a premium salon product. All this plus being developed and backed by one of Australia’s best known and skilled dog groomers.” “Not only would this new brand benefit from Melanie Newman’s many years of experience including winning and showcasing her skills at events across the globe, we were asked to come up with look and feel that communicated the quality and serious intent of this product. Leaving out the cute dog cliches, this brand went for bold, strong and attention grabbing elements like a hit of metallic ‘sexiness.’ The outcome? We feel we’ve created something interesting and exciting and most importantly the client feels the same way with early response to the brand’s launch being an overwhelming success.”

Designed by : C*JUICE Creative Studio Country : Australia City : Melbourne


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promotion PACKAGING


PROMOTION PACKAGING

CRAFT LONDON July 1, 2015

Make your mark. CRAFT London, a new restaurant, bar, and café in Greenwich, London, aims to do just that. Here Design has created a bold identity to appeal to an urban audience that desires a high quality dining and drinking experience. Taking a fresh and authentic approach, CRAFT London embraces mark-making as its core principle. “CRAFT London collaborate with world-class craftspeople to roast their coffee, smoke their fish, cure their meats, ferment their vegetables and nurture their contemporary kitchen garden and this close proximity to so many crafts is central to the high quality experience on offer.” “The brand identity had to convey our excitement about craft itself and to do this we chose mark-making as the overall visual expression of this enthusiasm. Expressive mark-making – in all its different guises – reflects the perfect imperfections and idiosyncrasies present in any handmade object made by proud, imaginative craftspeople. Summing up the relationship between head, eyes and hand, mark-making conveys both the presence of the craftsperson and their role in the creation of beautiful experiences, especially here at CRAFT London where craftspeople are central to the audience’s experience.” Designed by Here Design Client: Stevie Parle & Craft London Country : United Kingdom City : London


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PROMOTION PACKAGING

STARBUCKS® HAND-CRAFTED MASON July 9, 2015

Starbucks is spicing things up. Imagine walking in, ordering a Cold Brew, and instead of a clear plastic to-go cup, you receive it in one of these hand-painted mason jars. The Cold Brew was introduced this month as a permanent menu item, and the coffee chain wanted to commemorate the special occasion. “To celebrate the careful craft that goes into brewing each small batch of Cold Brew, and its launch nationwide, Starbucks invited California pop artist Steven Harrington to create a first-of-its-kind, 60-piece collection of hand-painted mason jars. The exclusive collection mirrors the one small batch of Cold Brew crafted in each Starbucks store per day, which is equal to about 60 Grande-sized cups.” “Cited as the leader of a contemporary Californian pop aesthetic, Los Angeles–based artist and designer Steven Harrington is best known for his bright, iconic style. There’s a timeless quality to his playful yet contemplative work, which is inspired by California’s mystique, vastly diverse landscape, and thriving mix of cultures. Embracing a multimedia approach, Harrington’s portfolio includes largescale installations made of plaster and stone, hand-screened prints, limited-edition books, skateboards, and sculptures.”

Designed by : Starbucks and Steven Harrington Country : United States City : Los Angeles, CA


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PROMOTION PACKAGING


STRANGER & STRANGER HOLIDAY GIFT NO.17 January 5, 2016

We here at The Dieline were especially lucky to see this gorgeous packaging in person. Every year Stranger & Stranger puts together a holiday gift that never fails to impress, and this year’s fragrance is certainly a beauty. More than just pretty packaging, though, their 2015 holiday gift is an experience for all the senses. The box is a meeting point of traditional elements like a gold frame and an ivory statue and more contemporary ones like nearly neon hues and an Escher-like interior. The label for the fragrance is designed like a combination lock, listing out the exquisite notes like birchwood and moss. An old-fashioned perfume sprayer adds to the vintage feeling, almost like the gift is being unearthed, and the black and glistening gold feel like utter luxury. “We’ve always had fun with our holiday production – we’ve done everything from absinthe to playing cards – and this year was no exception. Eau de Stranger: pour homme, pour femme, pour room freshener.”

Designed by Stranger & Stranger Country : United States City : New York

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PROMOTION PACKAGING

TALMELIER July 1, 2015

TALMELIER is minimalism at its finest. With a striking white and royal blue accents, we’re reminded that it’s the simple things in life that make it worthwhile. Princess De La Cruz designed the bakery and coffee shop based in London, creating an identity that would allow the pastries and other goods to speak for themselves. “This bakery mixes modernity and the roots of the French bakery. The idea is to recreate the history of the French bakery in modern, vibrant and clean tones. The name TALMELIER would be the old name of French bakers (boulanger franéais). Two hypotheses on the origin of this word: talmelier would derive from sifting, or mix. The word baker (boulanger) appears later in the late 12th century.” TALEMELIER’s clean approach gives us the impression that it’s the sort of cafe you sit in as you sip an espresso, quietly observing the passers-by or enjoying a good book. Everything is perfectly contained — the logo in a small circle and lines on the outside of pastry boxes and business cards. A tiny wheat image stands at the top of the TALMELIER logo, representing the source of the ingredients and also recognizing the elements taken from traditional French bakeries.

Designed by Princess De La Cruz Country : Switzerland City : Geneva


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PROMOTION PACKAGING

SWEDISH HANDICRAFT SOCIETIES July 20, 2015

The Swedish Handicraft Societies, known for their creativity and originality, deserve branding that reflects their artistry. But since their group includes thousands of people in multiple locations, it proved to be a challenge to streamline everything. This is where Snask comes in. Snask started from scratch, building a logotype, symbol, color palette, graphics, patterns, and typography for the entirety of the company. “The Swedish Handicraft Association have been around for more than 100 years. With over 17,000 members, 22 regional offices and 8 retail shops they had a big challenge to gather everything under one name and one brand.” “We changed the associations of Swedish Handicraft from old butter knifes and knitting into everything made by hand, thus creating something modern but with a rich history of knowledge and experience. We made a logotype, that could be made by hand flat on a surface as well as built up by any material, as well as an graphic identity.”With every element of the design, there is something new to discover. In many ways, each component is a building block, allowing the separate branches to remain individual but still identify under one global brand. The large “H” logo, for example, can stand alone, comprised of the sunny goldenrod and sky blue hues, or it can include textures and materials, like wicker or yarn. Designed by Snask Country : Sweden Country : Finland


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technology PACKAGING


TECHNOLOGY PACKAGING

FINCHTAIL April 23, 2015

Sustainability has been a huge topic on our site this month in celebration of Earth Day. We’ve seen many innovative packaging designs and this is no exception. Designed by Believe in, a cool cardboard tablet stand is dressed in electric orange. Geometric dicuts embellish the front of the box while a perforated back makes it easy to open. “Finchtail is a new company dedicated to (simple useful) things. Their first product is a cardboard tablet stand. Cheap to buy and sustainably made — in stark contrast to the sleek glass and metal technology that it’s designed to support. We sought to explore this juxtaposition through the careful interplay of language, design, print and materials.” “Every aspect of the brand experience reflects the strategy, and everything is delivered with precision and purpose. The marque is inspired by the tablet stand itself, while also connecting to ideas of travel, adventure and social living. Packaging is deliberately limited to black and white inks, while bright orange stock (inspired by the Finch’s plumage) plays beautifully with the neutrality of the kraft board, leveraging distinctiveness and colour association. Language stays focused on being informative and helpful, while always conveying a sense of humanity.”

Designed by Believe in Client: Finchtail Country : United Kingdom


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TECHNOLOGY PACKAGING

HP CHROMEBOOK February 24, 2016

When you have a beautifully designed product, great package design is a must. Our challenge was to protect and display the latest Chromebook with the simplicity and distinctiveness embodied by Google. And, most importantly, it all had to be eco-friendly. To accomplish this, design and engineering pioneered a structure made from interlocking layers of bamboo and sugar cane pulp. It’s a pulp process that doesn’t act like paper. Our team worked with manufacturers to innovate processes and tooling to create a smooth, un-interrupted visual exterior. Liquid Agency partnered with Uneka for HP Chromebook.

Designed by Mike Kerros Client: United Foods Texas Country : U.S.A


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TMA-2 MODULAR PACKAGING SYSTEM March 17, 2016

The task was to create a packaging system for a modular headphone with over 20 parts and more than 500 combinations. The TMA-2 headphones are mainly sold, selected or configured online at aiaiai.dk. but also at selected stores around the world. So AIAIAI needed a scheme that could service both the SKU management, pick & pack solutions for warehouses, webshop. While still retaining an interesting unboxing experience, as well as, in some cases also have shelf presence at retailers. With the vast amount of possibilities of how the product can look, means that in general, a more graphic and industrial approach was chosen over product photography. The minimal matte black TMA headphones share the name with the black monoliths of 2001: A Space Odyssey . Using this shape, which turned 90é, also is represented in the hyphen from TMA-2. Quite fittingly, the hyphen is a symbol of connecting parts, words - and in ancient Greek, means together.

Designed by AIAIAI / Kilo Design Country : Denmark Creative Director & Graphic Design: Peter Mix Willer (AIAIAI) 


TECHNOLOGY PACKAGING

ADOBE INK & SLIDE February 14, 2016

Adobe crafted a beautiful digital pen and ruler for their contribution to mobile workflow. Enticing designers, architects and students with software and hardware that works seamlessly with iPad tablets. Adobe rightfully expected, and nurtured every possible detail that went into this package design and execution. The geometry details were pushed to the limits in the manufacturing process, with the pulp trays undergoing several iterations and rounds of testing before finally delivering on the simplistic but beautifully formed package to present Adobe’s latest digital pen and ruler. The choice of Neenah premium uncoated papers and subtle foil stamping with minimalistic artwork really meant that the construction of the package had to be flawless. Character SF partnered with Uneka for Adobe Ink and Slide.

Designed by Enis Hans Client: Okla Berlin Country : Germany


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BEAUTY & HEALTH


BEAUTY PACKAGING

2B (BIO & BEAUTY) February 3, 2016

The next best thing to the Fountain of Youth may just be 2B (Bio & Beauty). The line of products provides manual microdermabrasion products you can use at home, for both men and women. Maurizio Pagnozio designed the branding and packaging for 2B, giving it a cool, clean appearance The idea of the logo is to showcase 2B as a symbol taken from both starting letters of Bio and Beauty. The same turquoise color from the main symbol is used on the starting letters which provides a more clear view concerning the idea of the logo.” Although 2B (Bio & Beauty) has a men’s and women’s line, the difference is barely noticeable. The brand’s goal is not about upholding gender tropes but rather being a prime choice for customers who want cleaner, more beautiful-looking skin. Against the crisp white, the lovely Tiffany blue is perfectly suited for a bath and body product. Their signature pattern, comprised of small blue and grey circles, represents the tiny particles that exfoliate and smooth the skin, leaving those who use 2B glowing. The products make an extensive line to help those with a variety of skincare needs, and could easily stand out in a high-end beauty store or even attract customers into their own stand-alone shop.

Designed by Maurizio Pagnozio Country : United Kingdom City : London


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BEAUTY PACKAGING

GREEN LABORATORIUM February 9, 2016

Sometimes we need to be reminded that less is more. Eszter Laki designed the logo, labels, business cards and other assets for GREEN LABORATORIUM, a Swiss hand-crafted skincare brand that needed packaging as wonderfully pure as the products themselves “They create skincare products that are as simple as possible. Pure ingredients, readable labelling, honest recipes made with lots of understanding, care and love. When it comes to cosmetics, they are more interested in health, not so much in decoration. The products are artisanal, hand crafted, with only natural ingredients. Food grade herbs, butters and oils, therapy grade essential oils, small batches and limited editions, reusable containers. The labels are home printed and the business cards were printed with letterpress on 100% cotton paper (by the lovely Inkredible Letterpress).”

Designed by Eszter Laki Country : Hungary City : Budapest


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BEAUTY PACKAGING

JETLAG THERAPY KIT February 9, 2016

There’s nothing worse than losing days of a vacation because of jet lag. Luckily, this Jetlag Therapy Kit can help you overcome it and get on with enjoying your trip. Designed by the in-house team at TEALEAVES, a custom tea blender for clients like five-star hotels and Michelin-star chefs, this signature kit was created specifically for weary travelers who want to beat their jet lag as quickly as possible. “The brief given to the in-house creative team was to redesign the existing Jetlag Therapy Kit packaging following a minimal and modern aesthetic. The ultimate design would be positioned for welcome amenities in hotel suites, airline hospitality kits, and for sale at duty-free shops, online and other retail locations.” “The art direction for the packaging attempts to capture the carefree nature of childhood through the use of dandelion and clock face imagery. The concept of the dandelion symbolizes joyful memories of youth, where time is never a burden. The imagery is designed to represent the product inside, which counteracts the negative mental and physical toll of jet lag. The design aims to make the consumer feel like they can literally ‘blow away’ the concept of time by using this product, just like the happy-go-lucky days of childhood.”” Designed by Tealeaves In-House Creative Team Country : Canada City : Vancouver, British Columbia


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BEAUTY PACKAGING

REWINED SOAP March 21, 2016

Your favorite wines, now in your favorite soaps. These handcrafted soaps, made from luxurious coconut, olive, and soybean oil, contain fragrances that have been thoughtfully blended to mimic different wines. Designed by Stitch Design Co., the soaps come in champagne, sauvignon blanc, pinot noir, and rose. “Rewined is introducing a new product to complement their well known candles. We designed packaging for their collection of subtly scented soaps. The packaging pulls from the core design elements of the candle packaging to seamlessly connect this new product to the brand. Letterpressed wood veneer wraps, color coded wax seals and signatures on each bar are just a few of those details that make this brand so recognizable and special.� Using wine cellar inspiration, the soaps are sophisticated and luxurious. Against the greys and whites surrounding the soap, the wood veneer wraps add a bit of calm elegance. Every small detail about the packaging, from the way the soaps are wrapped up to the wax seal, emphasizes the care that goes into creating each individual bar. Clearly not massproduced using machinery but instead made by hand, holding one of the soaps feels like a unique and special experience. Designed by : Stitch Design Co. Client: Adam Fetsch Country : United States City : Charleston, SC


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BEAUTY PACKAGING

YOU & OIL NATURAL COSMETICS March 14, 2016

Problem skin no more! YOU & OIL Natural Cosmetics was created to nourish and nurture every skin type. Designed by Black Swan Brands, YOU & OIL offers a plethora of different products for dry skin, combination skin, as well as hand creams and men’s skincare items. “New brand logo and packaging design for a line of natural cosmetics. Use color coding effectively, strengthen natural and professional image of the product. The design solutions included: Product Differentiation—All products divided into 5 colored lines depending on their effect: balance, energy, nutrition, calming effect and products for men. Competence— Redesigned logo, white “pharmaceutical” rectangles and lab-style numbering. Oil effect—Intensive color gradients symbolize the effect of oil on skin. Sensory Effect—Soft touch finishing conveys the feeling of healthy skin.”

Designed by : Etiquette in collaboration with Black Swan Brands Country : Lithuania City : Vilnius


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BEAUTY PACKAGING

TIME TO BLOSSOM March 16, 2016

éland is a multi-brand store from Korea, and they’ve recently launched their own cosmetic brand. With package design by Crosspoint Design Studio and charming illustrations by Yeji Yun, this is a skincare and beauty line that doesn’t just sell the product but also creates an engaging short story. Time to Blossom makes certified USDA organic products, and the playful illustrations of animals indicate the products are natural and not harmful to the earth. Each animal has its own distinct personality—a cool cat with sunglasses lazing in the sun and a bear musician playing his favorite tune on a guitar. By fleshing out what each one likes to do and how it dresses, the consumer can start to piece together their own unique story. Because of the care that went into creating each illustration, the items will appear less like beauty and bath products and more like self-contained pieces of art.

Designed by Crosspoint Design Studio Country : South Korea City : Seoul


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OFFICE & ART SUPPLY


OFFICE & ART SUPPLY

CREATIVE ASSOCIATION “CIRCLE” February 11, 2016

Creative Association “Circle” (TSC) is charitable organization that provides help to the deaf blind. The fund was created by the disabled, and indifferent to the problems of their people - to help people having such a disease not remain in complete isolation and without possibilities for how a normal existence. In Russia there are several thousands of deaf-blind people who need continued support. The main objective of the Foundation - not just to improve the quality of life of the blind and deaf, but also to organize a “platform” through which they could engage in a common and interesting work, with the support of capable volunteers. One of the projects implemented by the Foundation - the development of a specially designed workshop, where, through a joint with zryacheslyshaschimi assistants creativity deafblind can express themselves and their particular perception of the world, to find something for everyone, or even find a new meaning of life. Items are displayed at trade fairs and sold at charity fairs, contributing, inter alia, and to attract public attention to the problems of deprived of hearing and vision disabilities. Designed by DDVB Country : Russia City : Moscow


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OFFICE & ART SUPPLY

PAPA COLLECTION - PLAY ART POLYGON ART November 10, 2015

PAPA is a DIY living arts brand and a polygon art object that you can install on the wall. You can have fun and fulfilling experiences as you assemble a beautiful piece of art on your own that would make your space bright. Complete your own interior design that can stir up your imagination and artistic sensibility through PAPA. Geometrical plastic arts Polygon art is one of art genres to reinterpret a three-dimensional shape with basic figures. PAPA is designed for everyone to make easily and help you to get closer to art that was distant from you. The hands-on art piece on your wall will inspire your daily life with new imagination. Perfect symphony with your space PAPA is one of the most aesthetic interior design accessaries that can change your space. The simple and beautiful design of PAPA greatly harmonizes with any surroundings. You can give a final touch to your interior design by PAPA, which gives perfect harmonization with furnitures and lightings. You can have an amazing experience to make your own art piece through PAPA, which is fun and enjoyable to everyone. Feel accomplished as you see plain paper change into a beautiful three-dimensional art piece and place PAPA in your space.

Designed by VIU Country : Korea


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OFFICE & ART SUPPLY


PAPER TIGRE June 17, 2015

Paper Tigre is a young stationery brand whose first collection of books and objects released in 2011. It was founded by five thirty that combine their creative universe to make again the writings valuable. It uses only recycled paper made in France. Today Papier Tigre develops and launches into a range of cosmetics for women. She called the Note, which refers to the note of a fragrance and note that you can register, referring to his many books. The packaging is inspired by his paper world that is influenced by origami.

Designed by Marine Giraud Mathilde Laffon, & Julie Ferrieux Country : France

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OFFICE & ART SUPPLY

J. OF HEARTS October 26, 2015

Well, look at this fun little deck of playing cards! Quite a style departure from the usual decks out there. The J. OF HEARTS deck of cards was designed by Ioana J. Alfa from Greece, and created as a giftable item. With a simple color palette and playful illustrations of outer space life, they are a kitschy little gift item for sure. Starting with the J. OF HEARTS logo, you can see this uber modern interpretation of the spade, diamond, heart and club icons. The logo features the typeset name J. OF HEARTS, with the 4 suit icons sitting beneath it and then enclosed in a rectangular line shape. Easy, modern and simple. “The deck of cards consists of the usual suspects needed for almost every card game, as well as special tichu cards.”

Designed by Ioana J. Alfa Country : Greece City : Athens


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OFFICE & ART SUPPLY

TURBO FLYER® PATTERN SERIES December 3, 2015

The Turbo Flyer Pattern Series is a collection of historical patterns from around the world reinterpreted in flight. These special edition art planes celebrate and highlight different cultures by reimagining traditional patterns into the wings of our decorative aircraft. The planes come in a recycled, hand screen-printed, cardboard velcro-snap case. The front cover of this packaging is custom diecut to show off the unique pattern and texture of the intricately laser-cut balsa wood below. Japanese Hemp [Asanoha] The Asanoha pattern is one of the most popular traditional patterns often seen on Japanese kimono. Asanoha means: Asa = hemp: no = of: ha = leaf. The geometric pattern, through abstract, represents overlapping hemp leaves. Moorish Circle Geometry In Islamic art, the circle represents a primordial symbol of unity and the ultimate source of all diversity in creation. The natural division of the circle into regular divisions is the starting point for many traditional Islamic patterns. Designed by TAIT Design Co. Country : United States Designers: Matthew Tait, Audrey Elkus, Joseph Murray  Photos: Matthew Tait


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toy & game packagÄąng


TOY GAME PACKAGING

FACEBOOK’S NEW DECK OF PLAYING CARDS WITH MARKETING INSIGHTS February 22, 2016

There are a ton of different custom playing cards out on the market these days but none like this one. With the help of Human After All, Facebook created a new deck of playing cards to help agencies from around the world easily access their marketing insights. Each deck is personalized with fun illustrations and packaged in a standard card box embellished with a clean geometric design. More than 1,000 decks have been distributed around the world to agencies containing not only the company’s stats but country-specific insights, particularly for U.K, France, Italy and Spain.

Designed by Human After All Client: Facebook Country : United Kingdom


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TOY GAME PACKAGING


PUZZLE FOREVER December 3, 2014

Puzzle Forever is a series of six puzzles with animals as their heroes. They are mainly created for children, but they also target adults“to freshen up our memory and desire for puzzles.” The packaging and the content itself are a modern take on a traditional toy and these incredibly delightful illustrations are a joy to look at, each of them bringing a story to life. “Only love, especially recycled paper and non-toxic colours, are used for producing these puzzles.” “It is not about just solving the puzzle. It is all about pure love being born and becoming puzzle forever.”

Designed by Christos kliafas (teté)  Copywriter : Mary Theodorou Client: Puzzle Forever Country : Greece City : Athens

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TOY GAME PACKAGING

RACKARE!

February 24, 2016 Have you heard of, or possibly played the game Cards Against Humanity? Dubbed the “party game for horrible people,” it has taken America by storm with its mature content and sometimes offensive subject matter. And, it seems the Americans aren’t the only ones enamored with the game – the Swedes have struck out in making their own adaptation and named it Rackare. An updates game for a new demographic would need a new packaging design. The design for the original deck of Cards Against Humanity is bare bones – black, white and Helvetica bold. Rackare was designed by Joakim Bergkvist for Ninja Print and features an eye catching, modern and playful design. Bergkvist chose to continue the black and white color palette from the original deck and then kicked things up to make the Swedish version more fun and interesting. Diagonal stripes, a bright red smiling mouth and the game’s name spelled out boldly at an angle! Rackare is going to be a stand out in the games aisle. “After a few alterations to the gameplay and loads of new cards written and tested, the guys over at Ninja Print asked me to give it a look of its own.”

Designed by Joakim Bergkvist Client: Ninja Print Country : Sweden


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TOY GAME PACKAGING

SLING-SLANG YOYO December 17, 2014

Those aged 25-30 surely remember the childhood days spent playing with the multi-coloured yo-yos and the attempt of mastering the secrets of this timeless classic. Yo-yos had a bit of a quiet time during the last 15 years but something has just changed thanks to Tait Design Co.. which had decided to bring the yo-yo back to life. Tait Design Co. is a Detroit based design company headed by Matthew Tait which produces some great products (like Turbo Flyer, a model aeroplane previously featured on The Dieline) and the Sling-Slang YOYO is their latest offering that has captured our attention. The Sling-Slang YOYO is crafted from hard maple and is aimed at the beginner to intermediate level of YoYo lovers. It features a removable, grooved steel axle which comes as a kit with two strikingly vibrant cotton-poly strings in a screen printed recycled cardboard velcro-lock case. All of the screen-printing is done by hand and everything included the packaging is assembled in Detroit, Michigan.

Designed by Tait Design Co. Country : United States Photography : Aaron Jones 


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TOY GAME PACKAGING

UNION PLAYING CARDS December 8, 2015

Union Playing Cards are filled with imagery of the American Revolution — with a message of freedom, hope, and independence. Are you a playing card collector? Or do you love the Colonial History of the United States? If so, you have to check out this new playing cards from Theory11. Made with vegetable-based inks and starch-based laminates, this deck has been in the making for over a year now. Patriotic symbols of peace, prosperity, and potential, illustrated by Jay Fletcher, are printed and gold-stamped onto the cards with a breathtaking result. “As a special edition, Unions are available in a historic Ironside Edition, with a display made of authentic 300-year-old reclaimed wood from the Charles Towne Navy Yard, used in construction of actual ships during the Revolutionary War and War of 1812. Four decks are inset in a special edition plank, branded with the US Constitution across the face. Ironside Editions are metal reinforced and include a mounting wire to hang on your wall with a single screw.”

Designed by Theory11 Country : United States


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The Dieline / Winners Packaging Design Category  
The Dieline / Winners Packaging Design Category  
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