How Does Google’s New Algorithm Update “MUM” Affect Your SEO?
Before diving into MUM update, let’s understand what Google Algorithm Updates are and how they affect your search presence. Google makes changes in its algorithm to match users’ queries. It refines search results with the help of AI and Machine Learning. With more updates, search results become more refined. Hence, your website must be up to date and Google Algorithm friendly.
What is MUM Update? Mum knows the intent very well. Right? The same goes for Google’s algorithm update “MUM”. It is programmed to deliver accurate search results in the most relevant format. MUM (Multitask Unified Model) understands various languages and delivers search results according to relevancy. It is much better than its previous update, BERT. Let’s understand from an example. Assume that you need to buy groceries online. You have entered a broad search query without any specifications. With the MUM update, Google will take a holistic approach to this search query. Google will answer everything you need for particular search query. Google has explained with example of MUM update’s influence on search results in this article.
How Does It Affect Your Website?